This document discusses Intuit's partnership program and resources for developers. It provides statistics on QuickBooks Online's growth and details three types of customers - small businesses, self-employed individuals, and third-party developers. The partnership program aims to fuel small business success, provide awesome experiences, and make developers successful by offering various support and marketing benefits depending on the partnership level. Panelists from different partner companies also discuss their experiences integrating with QuickBooks.

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From Idea to Successful App
Where do I go from here?
Gretchen Salyer
Director, Partnerships
WiFi: QBConnect
No password required

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Small Business Owners ProAdvisors Developers/Partners
• 3rd party developers/partners
who find innovative ways to use
the QuickBooks platform to
deliver for small businesses and
accountants
• Power users with deep product
knowledge
• Key influencers who
recommend QuickBooks to
others
18,000209,0005 Million
• Small businesses of 1-50
employees (1-20 is
QuickBooks’ “sweet spot”)
• Self employed individuals
We Serve Three Types of Customers, and the Ecosystem Around Them:

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QuickBooks Online Growth…
How the times
have changed…
• It took us 7 years to get our first
100,000 customers
• By Q4 of FY15, we added 110,000
new subscribers
• Today, more than 59% of new users
now choose QBO
• 20%+ of new users through global
and self employed
51 Subs
Q3 2001
100K Subs
Q4 2007
150K Subs
Q1 2010
500K Subs
Q1 2014
8 quarters in a row with
accelerating growth rate
1,075,000

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Intuit’s Partnership Strategy Focuses on:
Fueling small business success
Growing
Business
Awesome Experiences
Making developers successful

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“We’ve seen a 51% increase in
the number of QBO users
connected to our solution”
“We’ve seen a 35% increase in
trials since joining Apps.com”
"Integrating with QuickBooks
meant reaching 95% of the small-
business community and solving
a problem 80% of them face"
Making Developers Successful

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Introducing…
Our new Partner Program
Reach targeted customers
Grow your revenue
Preferential support
Investing More than Ever Before

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Grow Your Business with Intuit
Product &
Technical
Support
Access to
~1.2M QBO
Users
Access to our
Partner Portal
& Forums
Featured in
Intuit
Marketing
Co-Marketing
Investment
In Product
Placement
VIP Placement
@ Events
Dedicated
Intuit SPOC
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Premier
Elite
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Visit developer.intuit.com/partnerprogram

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Our Time Together Today
Introductions
Panel Discussion
Audience Q&A
Closing Remarks

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Meet the Panelists
Fathom
Daniel Walls
Director and Co-Founder
@fathomhq
Shopify
Niko Downie
Business Development
Manager
@Shopify
LivePlan
Sabrina Parsons
CEO
@mommyceo
Stitch Labs
Jake Gasaway
Co-Founder, VP of
Platform
@JakeGasaway

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From Idea to Successful App
Where do I go from here?