SlideShare ist ein Scribd-Unternehmen logo
1 von 17
Downloaden Sie, um offline zu lesen
Music For Marketing
We Are Intone Intone are specialists in music strategy for brands. Established in 2008 by Michael White, Sav Remzi & Ben Batson. Part of the Itch Agency Group, an experiental marketing company.
What We Do We develop and implement music strategy for brands to help achieve their marketing objectives. We speak several languages: –  Brand  –  Music –  Agency –  Marketing
Our Clients
Our Experience We have over 30 years combined experience within;  Record Labels / Music Publishing / Artist Management / Recording / Venues / A&R / Radio Productions / Festivals / Brand Experience / Promotional Marketing / Sponsorship Activation / Event Production / Advertising //
In A Previous Life
So, Why Music? Music connects people to their environment. It has the ability to evoke and recall (branded) memories. Music can engage consumers & stimulate a desired response that no other form of brand communication can. ‘ Culture based creativity is a powerful means of overturning norms & conventions to stand out amid intense economic competition’ -  Impact of Culture on Creativity study, KEA Consultancy 07/09
Did You Know….? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s The Opportunity? Quite simply, reciprocal marketing. The evolution of the music industry has presented a unique opportunity whereby brand and artist alike are searching for reciprocal marketing relationships to achieve their objectives. Intone are specialists in music strategy and implementation for brands.
What’s The Return? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can we help you? Market Research Campaign Development Programming ,[object Object],[object Object],Content Delivery - Audio / Visual - Content Creation - Rights Acquisition - Legal Negotiations Logistics ,[object Object],[object Object],[object Object],[object Object],CONSULTANCY ACTIVATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies
Jameson Live (2008) Client Pernod Ricard Observation / Insight –  Exclusive and intimate gigs with established  artists provide a good experience for music  fans and strong PR angle Task In Hand –  To deliver artists as part of a music based  experience for Pernod  Ricard’s ‘Jameson Live’ –  Create high PR value to help Jameson ‘own’  St Patricks Day Delivery –  3 artists; The Coral (high profile artist/Mercury  Music prize nominated/strong fanbase) and support  acts; Florence & The Machine and The Aliens  (buzz worthy artists/ high pr value) –  2 x Acoustic and stripped down performances  in intimate club settings R.O.I. –  High attendance; 400+ attendees, achieved maximum capacity –  Strong PR hook  –  High media value
Road To V Client Virgin Media Observation / Insight –  Proliferation of music media channels and  immergence of user generated content driving ever increasing desire for new and fresh music content Task In Hand –  Engaged on the 2008 edition of ‘Road To V’, an annual UK talent search broadcast on Channel 4 and Virgin networks showcased on main  stage at V Festival –  Increase propositions credibility –  Increase V Mobile & V Media awareness  –  Find new target audience and drive traffic to virginmedia.com Delivery R.O.I. –  Campaign Concept Development –  Source and recruit Judging Panel of Industry Experts –  A&R Guidance / Artist Selection Process –  Source and Contract Established Artist Mentors –  Legal Right Clearances –  Artist Liaison –  Project Guidance –  Large TV Reach. Channel 4 – 2m (3% of TV  Audience) –  2,500 attendees / 250,000 users, 2.1m Website page impressions –  Achieved £500,000 media value
Second Fest Client Guardian and Intel Observation/Insight –  Entertainment content delivery through new media channels attracts new generation of brand savvy consumers Task In Hand –  Delivery and management of music content for first ever on-line weekend festival ‘Second Fest’, aired within the virtual environment of Second Life. Delivery –  Content for a 3 day virtual music (artists including Pet Shop Boys/Groove Armada/Hot Chip) R.O.I. –  Over 13,000 visitors across 3 days –  Largest event in Secondlife history –  16,000 visitors to Guardian micro-site (target 6-10k) –  Winners of Technology Award at  Interactive  Media Awards 2007 –  Winners of Innovation award at  Association of Online Publishers awards 07 ” A media first, delivering great branding for both publisher and  advertiser in an innovative environment and delivering relevant  content to a discerning audience.” (AOP Awards)
A&R – A Demonstration Florence And The Machine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Us Intone Ground Floor 8 Marylebone Passage London W1W 8EX +44 (0)207 0792440 Tel +44 (0)207 6310824 Fax www.intone-music.com

Weitere ähnliche Inhalte

Was ist angesagt?

Music Business Threats & Opportunities
Music Business Threats & OpportunitiesMusic Business Threats & Opportunities
Music Business Threats & OpportunitiesChristopher Baker
 
Live music events...
Live music events...Live music events...
Live music events...Iffi Saheb
 
Music business plan template
Music business plan templateMusic business plan template
Music business plan templatePatrick Diamitani
 
Importance Of Radio
Importance Of RadioImportance Of Radio
Importance Of Radiojackiemason
 
Structure Of A Major Record Label
Structure Of A Major Record LabelStructure Of A Major Record Label
Structure Of A Major Record Labeljackiemason
 
Music intro
Music introMusic intro
Music introibz10
 
Breakdown of Record Labels
Breakdown of Record LabelsBreakdown of Record Labels
Breakdown of Record Labelsjadewhyatt
 
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptxIA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptxGerald Brown
 
Music video purposes work sheet (3)
Music video purposes work sheet (3)Music video purposes work sheet (3)
Music video purposes work sheet (3)Connor1998
 
New noise 2011 – funding – where to find money for artists and companies
New noise 2011 – funding – where to find money for artists and companiesNew noise 2011 – funding – where to find money for artists and companies
New noise 2011 – funding – where to find money for artists and companiesJacques Habra
 

Was ist angesagt? (18)

Music Business Threats & Opportunities
Music Business Threats & OpportunitiesMusic Business Threats & Opportunities
Music Business Threats & Opportunities
 
Live music events...
Live music events...Live music events...
Live music events...
 
Music business plan template
Music business plan templateMusic business plan template
Music business plan template
 
My slides
My slidesMy slides
My slides
 
Structure of a major record label
Structure of a major record labelStructure of a major record label
Structure of a major record label
 
Importance Of Radio
Importance Of RadioImportance Of Radio
Importance Of Radio
 
Structure Of A Major Record Label
Structure Of A Major Record LabelStructure Of A Major Record Label
Structure Of A Major Record Label
 
Music intro
Music introMusic intro
Music intro
 
Audiences
AudiencesAudiences
Audiences
 
Universal music group
Universal music groupUniversal music group
Universal music group
 
How is Music Marketed?
How is Music Marketed?How is Music Marketed?
How is Music Marketed?
 
Breakdown of Record Labels
Breakdown of Record LabelsBreakdown of Record Labels
Breakdown of Record Labels
 
Institution task
Institution taskInstitution task
Institution task
 
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptxIA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptx
 
Derek Pearson Resume
Derek Pearson ResumeDerek Pearson Resume
Derek Pearson Resume
 
Essay plan
Essay planEssay plan
Essay plan
 
Music video purposes work sheet (3)
Music video purposes work sheet (3)Music video purposes work sheet (3)
Music video purposes work sheet (3)
 
New noise 2011 – funding – where to find money for artists and companies
New noise 2011 – funding – where to find money for artists and companiesNew noise 2011 – funding – where to find money for artists and companies
New noise 2011 – funding – where to find money for artists and companies
 

Andere mochten auch

Postmodernism and music
Postmodernism and musicPostmodernism and music
Postmodernism and musicBekkiGreen
 
Virginie Berger: New Digital Music Tools for New Needs - midem white paper
Virginie Berger: New Digital Music Tools for New Needs - midem white paperVirginie Berger: New Digital Music Tools for New Needs - midem white paper
Virginie Berger: New Digital Music Tools for New Needs - midem white papermidem
 
Audio and music
Audio and musicAudio and music
Audio and musicPentair
 
Retro branding / Retro marketing- An Introduction
Retro branding / Retro marketing- An IntroductionRetro branding / Retro marketing- An Introduction
Retro branding / Retro marketing- An IntroductionMridhul. K.M
 
The New Music Business Model- Stjames
The New Music Business Model- StjamesThe New Music Business Model- Stjames
The New Music Business Model- Stjamesmichaelstjames
 
The Record Business is Dead, Long Live the Music Business
The Record Business is Dead, Long Live the Music BusinessThe Record Business is Dead, Long Live the Music Business
The Record Business is Dead, Long Live the Music BusinessJim Ayson
 
10 Digital Marketing Trends & Predictions 2015
10 Digital Marketing Trends & Predictions 201510 Digital Marketing Trends & Predictions 2015
10 Digital Marketing Trends & Predictions 2015Galaxy Weblinks Inc
 
Webinar: Your Facebook 2017 Content Master Plan
Webinar: Your Facebook 2017 Content Master PlanWebinar: Your Facebook 2017 Content Master Plan
Webinar: Your Facebook 2017 Content Master PlanBuzzSumo
 
eMarketer Webinar: Key Digital Trends for 2017
eMarketer Webinar: Key Digital Trends for 2017eMarketer Webinar: Key Digital Trends for 2017
eMarketer Webinar: Key Digital Trends for 2017eMarketer
 
Digital marketing Trends 2017
Digital marketing Trends 2017Digital marketing Trends 2017
Digital marketing Trends 2017Infocrest
 

Andere mochten auch (15)

Creativity
CreativityCreativity
Creativity
 
Postmodernism and music
Postmodernism and musicPostmodernism and music
Postmodernism and music
 
Virginie Berger: New Digital Music Tools for New Needs - midem white paper
Virginie Berger: New Digital Music Tools for New Needs - midem white paperVirginie Berger: New Digital Music Tools for New Needs - midem white paper
Virginie Berger: New Digital Music Tools for New Needs - midem white paper
 
Audio and music
Audio and musicAudio and music
Audio and music
 
Kusek music business 2012
Kusek music business 2012Kusek music business 2012
Kusek music business 2012
 
Retro Idea Gallery
Retro Idea GalleryRetro Idea Gallery
Retro Idea Gallery
 
Digital music marketing
Digital music marketingDigital music marketing
Digital music marketing
 
Retro branding / Retro marketing- An Introduction
Retro branding / Retro marketing- An IntroductionRetro branding / Retro marketing- An Introduction
Retro branding / Retro marketing- An Introduction
 
The New Music Business Model- Stjames
The New Music Business Model- StjamesThe New Music Business Model- Stjames
The New Music Business Model- Stjames
 
The Record Business is Dead, Long Live the Music Business
The Record Business is Dead, Long Live the Music BusinessThe Record Business is Dead, Long Live the Music Business
The Record Business is Dead, Long Live the Music Business
 
10 Digital Marketing Trends & Predictions 2015
10 Digital Marketing Trends & Predictions 201510 Digital Marketing Trends & Predictions 2015
10 Digital Marketing Trends & Predictions 2015
 
Webinar: Your Facebook 2017 Content Master Plan
Webinar: Your Facebook 2017 Content Master PlanWebinar: Your Facebook 2017 Content Master Plan
Webinar: Your Facebook 2017 Content Master Plan
 
eMarketer Webinar: Key Digital Trends for 2017
eMarketer Webinar: Key Digital Trends for 2017eMarketer Webinar: Key Digital Trends for 2017
eMarketer Webinar: Key Digital Trends for 2017
 
Digital marketing Trends 2017
Digital marketing Trends 2017Digital marketing Trends 2017
Digital marketing Trends 2017
 
Key Digital Trends for 2017
Key Digital Trends for 2017Key Digital Trends for 2017
Key Digital Trends for 2017
 

Ähnlich wie Intone Creds

Informational Communication Technology
Informational Communication TechnologyInformational Communication Technology
Informational Communication TechnologyLori Gilbert
 
Sponsorship Package from the FIRM Music Fest
Sponsorship Package from the FIRM Music FestSponsorship Package from the FIRM Music Fest
Sponsorship Package from the FIRM Music FestLaTanya Williams
 
Company Structure And Leadership Team
Company Structure And Leadership TeamCompany Structure And Leadership Team
Company Structure And Leadership TeamMelanie Erickson
 
Guillet_Miles_MB_PB1_2024-01.pdf
Guillet_Miles_MB_PB1_2024-01.pdfGuillet_Miles_MB_PB1_2024-01.pdf
Guillet_Miles_MB_PB1_2024-01.pdfmilesguillet04
 
MDIA 3307 Tyler Hoisington
MDIA 3307 Tyler HoisingtonMDIA 3307 Tyler Hoisington
MDIA 3307 Tyler Hoisingtontylerhoisington
 
The Problem Of Digital Media Essay
The Problem Of Digital Media EssayThe Problem Of Digital Media Essay
The Problem Of Digital Media EssayCindy Ashworth
 
06. lo2 task d&e legal and ethical report
06. lo2 task d&e legal and ethical report06. lo2 task d&e legal and ethical report
06. lo2 task d&e legal and ethical reportmadeleinemparker
 
Play Musicubes Presentation
Play Musicubes PresentationPlay Musicubes Presentation
Play Musicubes Presentationkeithfoggan
 
Current Situation Of Sony Entertainment
Current Situation Of Sony EntertainmentCurrent Situation Of Sony Entertainment
Current Situation Of Sony EntertainmentAlyssa Schulte
 
Ohdio Early Presentation Deck
Ohdio Early Presentation DeckOhdio Early Presentation Deck
Ohdio Early Presentation DeckArio Tamat
 

Ähnlich wie Intone Creds (20)

Music Coco Pitch deck
Music Coco Pitch deckMusic Coco Pitch deck
Music Coco Pitch deck
 
Informational Communication Technology
Informational Communication TechnologyInformational Communication Technology
Informational Communication Technology
 
Sponsorship Proposal
Sponsorship Proposal Sponsorship Proposal
Sponsorship Proposal
 
Sponsorship Package from the FIRM Music Fest
Sponsorship Package from the FIRM Music FestSponsorship Package from the FIRM Music Fest
Sponsorship Package from the FIRM Music Fest
 
Company Structure And Leadership Team
Company Structure And Leadership TeamCompany Structure And Leadership Team
Company Structure And Leadership Team
 
Record labels
Record labelsRecord labels
Record labels
 
James Male @ SeeMe7
James Male @ SeeMe7James Male @ SeeMe7
James Male @ SeeMe7
 
Record labels
Record labelsRecord labels
Record labels
 
Guillet_Miles_MB_PB1_2024-01.pdf
Guillet_Miles_MB_PB1_2024-01.pdfGuillet_Miles_MB_PB1_2024-01.pdf
Guillet_Miles_MB_PB1_2024-01.pdf
 
KAYA NA GANDAYA
KAYA NA GANDAYAKAYA NA GANDAYA
KAYA NA GANDAYA
 
MDIA 3307 Tyler Hoisington
MDIA 3307 Tyler HoisingtonMDIA 3307 Tyler Hoisington
MDIA 3307 Tyler Hoisington
 
Investing in music 2016
Investing in music 2016Investing in music 2016
Investing in music 2016
 
Global music report 2018
Global music report 2018Global music report 2018
Global music report 2018
 
The Problem Of Digital Media Essay
The Problem Of Digital Media EssayThe Problem Of Digital Media Essay
The Problem Of Digital Media Essay
 
06. lo2 task d&e legal and ethical report
06. lo2 task d&e legal and ethical report06. lo2 task d&e legal and ethical report
06. lo2 task d&e legal and ethical report
 
Play Musicubes Presentation
Play Musicubes PresentationPlay Musicubes Presentation
Play Musicubes Presentation
 
Current Situation Of Sony Entertainment
Current Situation Of Sony EntertainmentCurrent Situation Of Sony Entertainment
Current Situation Of Sony Entertainment
 
Enliven campaign brief
Enliven campaign briefEnliven campaign brief
Enliven campaign brief
 
Ohdio Early Presentation Deck
Ohdio Early Presentation DeckOhdio Early Presentation Deck
Ohdio Early Presentation Deck
 
Form Research
Form ResearchForm Research
Form Research
 

Intone Creds

  • 2. We Are Intone Intone are specialists in music strategy for brands. Established in 2008 by Michael White, Sav Remzi & Ben Batson. Part of the Itch Agency Group, an experiental marketing company.
  • 3. What We Do We develop and implement music strategy for brands to help achieve their marketing objectives. We speak several languages: – Brand – Music – Agency – Marketing
  • 5. Our Experience We have over 30 years combined experience within; Record Labels / Music Publishing / Artist Management / Recording / Venues / A&R / Radio Productions / Festivals / Brand Experience / Promotional Marketing / Sponsorship Activation / Event Production / Advertising //
  • 7. So, Why Music? Music connects people to their environment. It has the ability to evoke and recall (branded) memories. Music can engage consumers & stimulate a desired response that no other form of brand communication can. ‘ Culture based creativity is a powerful means of overturning norms & conventions to stand out amid intense economic competition’ - Impact of Culture on Creativity study, KEA Consultancy 07/09
  • 8.
  • 9. What’s The Opportunity? Quite simply, reciprocal marketing. The evolution of the music industry has presented a unique opportunity whereby brand and artist alike are searching for reciprocal marketing relationships to achieve their objectives. Intone are specialists in music strategy and implementation for brands.
  • 10.
  • 11.
  • 13. Jameson Live (2008) Client Pernod Ricard Observation / Insight – Exclusive and intimate gigs with established artists provide a good experience for music fans and strong PR angle Task In Hand – To deliver artists as part of a music based experience for Pernod Ricard’s ‘Jameson Live’ – Create high PR value to help Jameson ‘own’ St Patricks Day Delivery – 3 artists; The Coral (high profile artist/Mercury Music prize nominated/strong fanbase) and support acts; Florence & The Machine and The Aliens (buzz worthy artists/ high pr value) – 2 x Acoustic and stripped down performances in intimate club settings R.O.I. – High attendance; 400+ attendees, achieved maximum capacity – Strong PR hook – High media value
  • 14. Road To V Client Virgin Media Observation / Insight – Proliferation of music media channels and immergence of user generated content driving ever increasing desire for new and fresh music content Task In Hand – Engaged on the 2008 edition of ‘Road To V’, an annual UK talent search broadcast on Channel 4 and Virgin networks showcased on main stage at V Festival – Increase propositions credibility – Increase V Mobile & V Media awareness – Find new target audience and drive traffic to virginmedia.com Delivery R.O.I. – Campaign Concept Development – Source and recruit Judging Panel of Industry Experts – A&R Guidance / Artist Selection Process – Source and Contract Established Artist Mentors – Legal Right Clearances – Artist Liaison – Project Guidance – Large TV Reach. Channel 4 – 2m (3% of TV Audience) – 2,500 attendees / 250,000 users, 2.1m Website page impressions – Achieved £500,000 media value
  • 15. Second Fest Client Guardian and Intel Observation/Insight – Entertainment content delivery through new media channels attracts new generation of brand savvy consumers Task In Hand – Delivery and management of music content for first ever on-line weekend festival ‘Second Fest’, aired within the virtual environment of Second Life. Delivery – Content for a 3 day virtual music (artists including Pet Shop Boys/Groove Armada/Hot Chip) R.O.I. – Over 13,000 visitors across 3 days – Largest event in Secondlife history – 16,000 visitors to Guardian micro-site (target 6-10k) – Winners of Technology Award at Interactive Media Awards 2007 – Winners of Innovation award at Association of Online Publishers awards 07 ” A media first, delivering great branding for both publisher and advertiser in an innovative environment and delivering relevant content to a discerning audience.” (AOP Awards)
  • 16.
  • 17. Contact Us Intone Ground Floor 8 Marylebone Passage London W1W 8EX +44 (0)207 0792440 Tel +44 (0)207 6310824 Fax www.intone-music.com