Mobile commerce is dramatically changing the way that people consume content and shop for products – and they are driving marketers to create new ways for Web site visitors to connect to brands, no matter where they are and what they are doing online. Consumers are finding new ways to tap into their social networks to glean information about brands to follow and products to buy. They are embracing social media and the impact that it is having on how they both search for product information and to make buying decisions is huge. As we move to a truly connected world of retailers & operators, we face a bewildering array of new media such as Twitter. This twitter influencer’s report helps us to understand this new customer meeting. If you are a contributor to social and mobile commerce, then you can use this report to connect with these key conversationalists (i.e. the influencers) in the Mobile payments, Mobile money, Mobile commerce, Mobile Banking industry and build conversations with them on various topics of their specialization/ liking. If you aim to engage and communicate your expertise with these influencers and through them to the world at large, this report will be of utmost importance to you. We hope this report can assist you in understanding the Mobile Payments space and contribute to its continued growth.

2. Table of Contents
Introduction
Top 20 Mobile Commerce, Mobile Banking,
Mobile Payments & Mobile Money Influencers on
Social Media
Profiles of the Top 20 Influencers on Social
Media
Research Methodology
About Obopay
Disclaimer

3. Introduction
Mobile commerce is dramatically changing If you are a contributor to social and mobile
the way that people consume content and commerce, then you can use this report to
shop for products – and they are driving connect with these key conversationalists
marketers to create new ways for Web site (i.e. the influencers) in the Mobile payments,
visitors to connect to brands, no matter Mobile money, Mobile commerce, Mobile
where they are and what they are doing Banking industry and build conversations
online. with them on various topics of their
specialization/ liking.
Consumers are finding new ways to tap into
their social networks to glean information
about brands to follow and products to buy. If you aim to engage and communicate your
They are embracing social media and the expertise with these influencers and through
impact that it is having on how they both them to the world at large, this report will
search for product information and to make be of utmost importance to you. We hope
buying decisions is huge. As we move to a this report can assist you in understanding
truly connected world of retailers & the Mobile Payments space and contribute
operators, we face a bewildering array of to its continued growth.
new media such as Twitter.
This twitter influencer’s report helps us to
understand this new customer meeting
place.

4. The Top 20
Influencers on
Twitter
Obopay
Rank Twitter Handle Location
Influencer Score
1 @ScottEBales North America 62.4
2 @chetansharma North America 59.1
3 @leimer North America 58.3
4 @timschulz North America 54.7
5 @MyIntersperse North America 53.1
6 @davidroodman North America 53.1
7 @stessacohen North America 45.3
8 @jjegher North America 40.6
9 @EricStauffer North America 32.8
10 @strothkamp North America 31.0
1 @Jvowens South East Asia 53.6
2 @sarapyin South East Asia 43.25
3 @BradJOz South East Asia 38.85
1 @EmekaOkoye Africa 53.4
2 @paulsalvage Africa 46.4
3 @Rensburg Africa 32.8
4 @kevindonovan Africa 29.8
1 @AmritPa1 India 46.0
2 @ShreyGoyal India 56.5
3 @ersilberstein India 25.3
*As on March 31, 2012
Follow us on Twitter @opopay

5. Influencer Profile’s
Region: North
America
#1
@ScottEBales
Gets Retweeted every
29.2 Tweets
7.5 tweets per day
Retweets every 1.8
Tweets
Favorites every 342.6
tweets
#2
@chetansharma
Gets Retweeted every 7
Tweets
4.5 tweets per day
Retweets every 3.3
Tweets
Favorites every 8.7
tweets
Follow us on Twitter @obopay

6. #3
@leimer
Gets Retweeted every
18.2 Tweets
18.8 tweets per day
Retweets every 4.1
Tweets
Favorites every 1 tweets
#4
@timschulz
Gets Retweeted every
22.4 Tweets
1.8 tweets per day
Retweets every 3.1
Tweets
Favorites every 47.1
tweets
#5
@MyIntersperse
Gets Retweeted every
57.1 Tweets
41.3 tweets per day
Retweets every 2.9
Tweets
Favorites every 330.1
tweets
Follow us on Twitter @obopay

7. #6
@davidroodman
Gets Retweeted every
2.6 Tweets
1.5 tweets per day
Retweets every 5.1
Tweets
Favorites every 799.5
tweets
#7
@stessacohen
Gets Retweeted every
61.9 Tweets
1.8 tweets per day
Retweets every 9.5
Tweets
Favorites every 7.8
tweets
#8
@jjegher
Gets Retweeted every
21.8 Tweets
1.1 tweets per day
Retweets every 4.6
Tweets
Favorites every 39.5
tweets
Follow us on Twitter @obopay

8. #9
@EricStauffer
Gets Retweeted every
12.9 Tweets
0.3 tweets per day
Retweets every 8.6
Tweets
Favorites every 28.3
tweets
#10
@strothkamp
Gets Retweeted every 4.5
Tweets
0.3 tweets per day
Retweets every 5.1
Tweets
Favorites every ∞ tweets
Region:
Southeast Asia
#1
@Jvowens
Gets Retweeted every
12.8 Tweets
5.5 tweets per day
Retweets every 3
Tweets
Favorites every 80.5
tweets
Follow us on Twitter @obopay

9. #2
@sarapyin
Gets Retweeted every
5.9 Tweets
1.7 tweets per day
Retweets every 9.6
Tweets
Favorites every 216.3
tweets
#3
@BradJOz
Gets Retweeted every
12.4 Tweets
0.8 tweets per day
Retweets every 2.3
Tweets
Favorites every 479
tweets
Region:
Africa
#1
@EmekaOkoye
Gets Retweeted every
8.2 Tweets
10.1 tweets per day
Retweets every 3.5
Tweets
Favorites every 80 tweet
Follow us on Twitter @obopay

10. #2
@paulsalvage
Gets Retweeted every
21.2 Tweets
2.3 tweets per day
Retweets every 3 Tweets
Favorites every 112.1
tweets
#3
@Rensburg
Gets Retweeted every
4.2 Tweets
1.2 tweets per day
Retweets every 2.3
Tweets
Favorites every 1413
tweets
#4
@kevindonovan
Gets Retweeted every
11.3 Tweets
2.1 tweets per day
Retweets every 3.6
Tweets
Favorites every 11.5
tweets
Follow us on Twitter @obopay

11. Region: India
#1
@AmritPa1
Gets Retweeted every 6
Tweets
5.3 tweets per day
Retweets every 7.3
Tweets
Favorites every 3 tweets
#2
@ShreyGoyal
Gets Retweeted every
5.1 Tweets
4.9 tweets per day
Retweets every 15.2
Tweets
Favorites every 2.5
tweets
#3
@ersilberstein
Gets Retweeted every
4.6 Tweets
0.6 tweets per day
Retweets every 5.7
Tweets
Favorites every 5.2
tweets
Follow us on Twitter @obopay

12. Research Methodology
Identifying influencers is an important part of social media marketing. However when undertaking
influencer analysis, considering both aspects of the coin are essential for a balanced perspective i.e.
using quantitative as well as qualitative measures.
Platform Selection – Twitter: Although Obopay is present on other social media platforms, apart from
Twitter, given the fast paced nature of the medium, Twitter was selected as the platform of choice. Also
as compared to other social media, Twitter is more real-time. In addition, Twitter users are bloggers,
vloggers, community members and active online participants in Internet culture
(http://thenextweb.com/twitter/2011/08/18/twitter-users-are-more-likely-to-impact-your-brand-than-
any-other-social-network/) thus, making them an apt audience to monitor for online conversations.
Relevancy: We decided to first and foremost define who is relevant to us. We researched people who
conversed on Mobile Commerce, Mobile Banking, Mobile payments, Mobile Money, Mobile trends, etc.
and who were influencers on Twitter in terms of number of followers. A complete list of 50 such Twitter
influencers was collated, out of which, the top 20 were shortlisted as being most relevant to us.
Use of Influencer Tools: Next we decided to use Influencer Tools as a starting point to help us find the
general direction to move forward. Klout score measures influence based on your ability to drive action
(True Reach, Amplification and Network). Tweetlevel engagement considers individuals participation
and interaction on twitter community. You can read about Klout & Tweetlevel’s approaches here and
here respectively. This approach provided a broad scope to our purpose when used in tandem. Twtrland
was used to create a detailed summary of a person’s Twitter activities since the start, thereby helping
identification of influence indicators such as Retweets, Followers and @Mentions.
Integration with Other Data to Gain Clarity: We start with a list of a few hundred spanning North
American, South East Asia, African and the Indian region on Twitter. Find their Klout and TweetLevel
scores. Calculate average of the two scores. The resultant score, i.e. the Obopay Influencer Score was
thus arrived at to rank the influencers.

13. Founded in 2005, Obopay, Inc. (www.obopay.com) Obopay offers the industry’s most
comprehensive solutions tailored to enable its partners to bring to market their own branded
mobile money services.
Obopay's mobile money services address the needs of consumers and businesses around the
world by providing a service that delivers value, empowers lives and improves opportunity for
merchants. Obopay believes the power is in the network and has established partnerships that
include Nokia,Société Générale, MasterCard, First Data, Discover, Farmers Insurance, Yu/Essar,
Warid Telecom, Union Bank of India, YES BANK and many more. The Company's offering
enables partner-branded mobile money services that financial services and mobile partners can
implement quickly at low deployment cost. Obopay has corporate headquarters in Redwood
City, California, and offices in Mumbai and Bengaluru in India, along with presence in Paris,
France, Bogota, Colombia and Singapore.
Contact Us: Connect with us:
Corporate Office https://www.facebook.com/ObopayMobile
350, Marine Parkway, Payments
Suite 100 Redwood City, https://twitter.com/#!/Obopay
CA 94065
Main Office: 650-264-2000
Web: www.obopay.com
Email: info@obopay.com

14. Disclaimer
This report is by no means exhaustive; nor is it the only manner in which to measure Mobile
Commerce influencers on social media. In fact it is a starting point for developing insights into
online Mobile Commerce conversationalists and their online conversations.
The few twitter handles that may have slipped through can be added to the list with your help.
Do provide us with the missing Mobile Money/ Mcommerce/Mbanking/ Mpayments
conversationalists either by mailing us at obopayus@gmail.com or direct messaging us on
@obopay and we'll add them over time.
The data included in this report has been compiled over a period of three months i.e. Jan 2012 -
Mar 2012. Any changes beyond this period would be excluded from the analysis in this report.
This report is a snapshot in time, thereby implying that just because a person is an influencer
today does not indicate the person will continue to be one from now on. Similarly just because
someone is on number ten does not indicate the person will remain in that position
throughout. The insights and learning’s included in this report are a result of the research
conducted by Obopay and are not meant to impose opinions on others.
The results published have been arrived at on the basis of analysis and methodology followed
and do not represent any bias towards an individual or the personal views of Obopay. The
Tweetlevel, and Klout information used for calculating the Obopay Influencer score published in
this report has been considered with due permissions from the concerned authorities and is not
in violation of any laws; nor does the use of the Tweetlevel, Klout measurement platforms in
this report constitute an endorsement by Obopay of such platforms.