Simon Beyer - Chatbots - IIF2017
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Användandet av sociala medier utvecklas och förändras i en takt som gör det utmanande för många företag och varumärken att behålla sin relevans. Dagens användare undviker i allt högre grad att kommunicera via öppna plattformar för att istället använda sig av meddelandetjänster som tillåter dem att kommunicera med en eller flera personer i en privat miljö. Genom att använda chatbotar får företag möjlighet att kommunicera och skapa värde för användaren på plattformar som Facebook Messenger, Instagram, Kik och Snapchat. Att ha förståelse kring chatbotar och hur man ska använda dem kommer bli en nödvändighet för alla som arbetar marknadsföring på sociala medier.
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A narrow narrow focus brings narrow results. And to ensure that we cover 360 degrees of marketing we need to have a practical digital marketing framework that enables us to get a full overview, keep focus, prioritize activities and execute for success. That is what Morten Blumensaadt from FFW Agency in Denmark will give you in this session. Often businesses see a 1-2 percent conversion rate on their digital solutions. That means that more than 98 % of the users either didn’t convert because of content or usability issues, or because they were not visiting the website with the intention to convert. The key to success is to understand why the visitors are using our solution, and to assist them in every step of the way from initial meet & greet and all the way to becoming a long-term loyal customer. Every step of the user journey needs attention – and every missed step directly translates into missed opportunities. The session focusses on three main areas: • A framework for structuring the activities around the customer journey • Tools to identify and understand user intentions and opportunities • A prioritization framework that identifies the short, medium and long-term opportunities, and enables us to initiate the most valuable activities first! It is 10 % tools and 90 % skills and mindset. Morten promises to cover both!
IIF2017 - Rebecka Eriksson - Tekniken driver trafik, människan driver tekniken
This document discusses how technology drives traffic but humans drive technology. It emphasizes understanding the human being as both a biological and cultural entity. It recommends analyzing experiences to understand their purpose and mapping user journeys to evaluate if needs are being met. Great experiences are designed to allow for unexpected outcomes while respecting human nature.
IIF2017 - Jen & Amy Hood - Spontaneous storytelling
The document promotes spontaneous storytelling by Amy and Jen Hood at an event on March 8th, 2017 in Costa Mesa, California. It discusses overcoming isolation, fear, and monotony through spontaneous social engagement. Examples are given of companies like Wendy's, Casper, TSA, MailChimp, and MonVoirCo that have built large social media followings by ditching hard sells, sharing interesting behind-the-scenes content, and engaging authentically with users. The key is to make personal connections, educate audiences, introduce characters, and genuinely ask, listen and respond to others.
IIF2017 - Arash gilan - get digital or die trying
Vi lever i en tid då digitalisering är viktigare än någonsin, och transformationen mot ett digitalt samhälle märks tydligt inom de flesta företag och organisationer. Fler och fler branscher upplever detta, från tidningshusen till detaljhandeln, banker och konsulter. Digitaliseringen kommer att påverka allt vi vet, men frågan är hur man förhåller sig till det. Det gäller att följa med, utvecklas och återuppfinna sig själv och sin affärsidé för att ha en chans att överleva. Arash Gilan, VD på VivaMedia och författare av boken ”Get digital or die trying” kommer dela med sig konkreta insikter och case för att hjälpa dig och ditt företag genom den digitala transformationen.
Internet i fokus 2016 - Rätt strategi för Facebook & Instagram - Ingager
Facebook är en idag mer än en plattform, det är en del av vår digitala infrastruktur. Ingager förklarar möjligheter och trenderna som kan vara nyttiga för dig och din verksamhet under 2016 och framöver. Investeringarna från annonsörer ökar stadigt och intresset för att förstå möjligheterna och utmaningarna Facebooks är större än någonsin tidigare. Vad kan du göra och vad går att göra på Facebook.
Intresset är enormt för de nya möjligheterna att annonsera på Instagram, men hur gör man det på rätt sätt? Många marknadsförare har delvis haft fel anslag och mötts av negativa reaktioner. Rätt använt är Instagram en fantastisk kanal för kampanjer. Ingager redogör för framgångsrika strategier när du lägger upp kampanjer och nyheter framöver som berör marknadsförare.
För att konkretisera de insikter Ingager presenterat avslutas föreläsningen med ett spännande case för både Facebook och Instagram.
Omvandla dina läsare till kunder
Niclas Bergenblad från kommunikationsbyrån Navigator ger dig konkreta råd kring hur du kommer samt tips på hur du boostar försäljningen och stärker varumärket med en riktigt bra företagsblogg.
Internet i fokus 2014 - Jennie Hahn Von Dorsche - Telenor
Den 2 September 2012 skrivs ett inlägg på Telenors Facebooksida som blir mycket uppmärksammat i massmedia. Inlägget får en enorm viral spridning, över 160 000 gillamarkeringar under ett dygn, vilket i sin tur skapar en av de mest intressanta kriserna vi sett i sociala medier. Hur kan vi bygga kundrelationer och skapa förtroende igen efter en kris? Hur kan vi hantera kritik i sociala medier på ett professionellt sätt?
Internet i fokus 2014 - Micke Krona, MAH
Dagens medieteknik och kommunikationsformer erbjuder såväl individer som grupper möjlighet att utvecklas och synas. Hur organisationer och företag väljer att använda kommunikationsteknik för att effektivisera sin verksamhet, reflekteras också i organisationsstrukturen. Med hjälp av en tydlig strategi för intern kommunikation kan tidigare hindrande strukturer ändra form och öka enskilda individers känsla av delaktighet och betydelse.
Föreläsningen handlar om den gemenskapande funktionen i sociala medier och hur man kan tänka kring nya kommunikationsmedier inom en organisation för att få anställda och grupper att arbeta effektivt mot samma mål – och med stor känsla av delaktighet i processen.
Internet i fokus 2014 - Kristina Fredlund, Awapatent
Juridiken runt varumärken på nätet. Idag pratar vi om varumärken som ett väldigt brett begrepp där alla och envar är sitt eget varumärke. Men, sett från ett juridiskt perspektiv, vad är egentligen ett varumärke? Och hur fungerar varumärkesrätten på internet i allmänhet och i sociala medier i synnerhet? Kristina Fredlund ger tips och råd om hur du bör resonera och agera om ditt varumärke skulle råka ut för snyltning eller kopiering på nätet.
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IIF2018 - Mathias Thulin - Creating a Marketing Funnel that Generates Sales
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Globala makrotrender och spaningar - Liselott Lading AXIS - IIF2017
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IIF2017 - Niclas Bergenblad - Så blir du kunskapsledare i din bransch!
IIF2017 - Niclas Bergenblad - Så blir du kunskapsledare i din bransch!
IIF2017 - Morten Blumensaadt - 360 degrees of digital marketing
IIF2017 - Morten Blumensaadt - 360 degrees of digital marketing
IIF2017 - Rebecka Eriksson - Tekniken driver trafik, människan driver tekniken
IIF2017 - Rebecka Eriksson - Tekniken driver trafik, människan driver tekniken
IIF2017 - Jen & Amy Hood - Spontaneous storytelling
IIF2017 - Jen & Amy Hood - Spontaneous storytelling
Internet i fokus 2016 - Rätt strategi för Facebook & Instagram - Ingager
Internet i fokus 2016 - Rätt strategi för Facebook & Instagram - Ingager
Internet i fokus 2014 - Jennie Hahn Von Dorsche - Telenor
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Simon Beyer - Chatbots - IIF2017
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- 3. Confidential – Do Not Distribute
- 4. Confidential – Do Not Distribute • DIGITAL STRATEGI • WEBBANALYS • SEO/SEM • SOCIALA MEDIER • DIGITAL MARKNADSFÖRING • CONTENT MARKETING • UX / UI
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- 7. Confidential – Do Not Distribute
- 8. VART FINNS VI? CHATTBOTAR SIMON BEYER PARTNER & CHIEFSTRATEGY OFFICER
- 9. • VARFÖR EXISTERAR CHATTBOTAR • VAD ÄR CHATTBOTAR • HUR BYGGERJAG EN CHATTBOT • MÅSTE JAG HA EN CHATTBOT AGENDA
- 11. IQ BOTTLER
- 13. Confidential – Do Not Distribute UTVECKLAT BETEENDE
- 14. Confidential – Do Not Distribute 1300M ANVÄNDARE 0 200 400 600 800 1000 1200 1400 NOV 2014 MAR 2015 JUN 2015 JAN 2016APR 2016 JUN 2016 APR 2017 OCT 2017 GLOBAL UTVECKLING AV FACEBOOK MESSENGER
- 16. CHATTBOTAR ETT SÄTT ATT FÅNGA ANVÄNDARENS UPPMÄRKSAMHET OCH BEHÅLLA RELEVANS
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- 32. FRAMTIDEN
- 33. TACK!