The document discusses personalization of web marketing and search engines. It covers topics like search engines today, mobile user experience, Google Plus pages, YouTube, and retargeting. The presentation was given by Daniel Zayets-Volshin and discussed how over 50% of searches are done on mobile, the importance of being mobile friendly, using local targeting, and different strategies for Google Plus pages and YouTube.
Personalization Web Marketing & Mobile User Experience
1. Personalization of Web Marketing
& What it means for Your Business
Presenter: Daniel Zayets-Volshin
2. Topics
• About
• What you need to know about
Search Engines Today
• Mobile & User Experience
• Different types of Google Plus
Pages & Strategies for them
• YouTube Connection
• ReTargeting aka ReMarketing
6. People Involved in the Project
Vitaliy Petrenko Daniel Zayets-Volshin
PPC Specialist/Partner Creative Director/Partner
Sergey Arutyunov
Junior Graphic Designer
& Project Manager
Ludwig Makhyan
Web Marketing Manager
Vasile Gorbani
Coder, Admin & Testing
Elaine Rodrigo
Office Manager
Chris Montenegto
Senior Graphic Designer
& Project Manager
Levon Gasparian
Business Development
13. What You Need to Know
about Search Engines Today
Bing Now Powers 28.7% of all Searches
14. What You Need to Know
about Search Engines Today
• Over 45 Years Old
• Bing visitors Stay Longer
than in Google
• Bing traffic Converts
Better than Google
• User Engagement is More
Important Than in Google
• Easier to Optimize
Organically
http://www.matthewwoodward.co.uk/tips/bing-seo-ranking-factors/
15. What You Need to Know
about Search Engines Today
• Devices are mostly Tablets, Laptops & Desktops
• Social Media Information Displayed Right in Search
(Including Twitter, LinkedIn, Instagram & Facebook)
16. What You Need to Know
about Search Engines Today
• Devices are mostly Tablets, Laptops & Desktops
• Social Media Information Displayed Right in Search
(Including Twitter, LinkedIn, Instagram & Facebook)
17. What You Need to Know
about Search Engines Today
• Devices are mostly Tablets, Laptops & Desktops
• Social Media Information Displayed Right in Search
(Including Twitter, LinkedIn, Instagram & Facebook)
18. What You Need to Know
about Search Engines Today
• Devices are mostly Tablets, Laptops & Desktops
• Social Media Information Displayed Right in Search
(Including Twitter, LinkedIn, Instagram & Facebook)
20. What You Need to Know
about Search Engines Today
• Over 50% of Search is
done on a Mobile Device
• Google Punishes sites that
are not Responsive or
Mobile Friendly
• Embeds YouTube & Google
Plus into it’s Search
Results (fights YELP)
• Getting Harder and Harder
to Optimize Websites
21. What You Need to Know
about Search Engines Today
• Over 50% of Search is
done on a Mobile Device
• Google Punishes sites that
are not Responsive or
Mobile Friendly
• Embeds YouTube & Google
Plus into it’s Search
Results (fights YELP)
• Getting Harder and Harder
to Optimize Websites
22. What You Need to Know
about Search Engines Today
What are the Objectives of Search on these devices?
23. What You Need to Know
about Search Engines Today
2. Mobile is more Local
Friendly than a Desktop
(or a larger Tablet)
1. Mobile needs to be
Optimized for the Ad
Placements (Local Ads)
What are the Objectives of Search on these devices?
24. Mobile & The User Experience
1. Mobile needs to be Optimized
for the Ad Placement (Local Ads)
28. Mobile & The User Experience
• 50% of adolescents (12-17) and 45% of young
adults (18-29) say they use the Internet mostly
on their cell phone
• 51% of black Americans and 42% of Hispanic
Americans who use a mobile device to access
the Internet say it’s the primary way they go
online
• 40% of low-income adults say they primarily
use their cell phone to go online
• 6.5 Billion Mobile Users Today
29. Mobile & The User Experience
2. Mobile is more Local
Friendly than a Desktop
(or a larger Tablet)
30. Mobile & The User Experience
2. Mobile is more Local
Friendly than a Desktop
(or a larger Tablet)
Search: Internet Marketing Boston
31. Mobile & The User Experience
2. Mobile is more Local
Friendly than a Desktop
(or a larger Tablet)
Search: Internet Marketing Boston
32. Mobile & The User Experience
2. Mobile is more Local
Friendly than a Desktop
(or a larger Tablet)
Search: Internet Marketing Boston
33. Mobile & The User Experience
2. Mobile is more Local
Friendly than a Desktop
(or a larger Tablet)
Search: Internet Marketing Boston
34. Mobile & The User Experience
2. Mobile is more Local
Friendly than a Desktop
(or a larger Tablet)
Search: Internet Marketing Boston
35. Mobile & The User Experience
2. Mobile is more Local
Friendly than a Desktop
(or a larger Tablet)
Search: Internet Marketing Boston
36. Mobile & The User Experience
2. Mobile is more Local
Friendly than a Desktop
(or a larger Tablet)
Search: Internet Marketing Boston
37. Mobile & The User Experience
72% Of Consumers Trust Online Reviews As Much As
Personal Recommendations
45. Different Types of Google Plus
Pages & Strategies for them
1. Having a Relevant Name
2. Having a Local Address
3. Having a Local Phone Number
4. Completing the Google Plus
Page (categories, descriptions,
photos and videos)
5. Keeping Contact Information at
G+ and at Website Consistent
6. Keeping Account Engaging
(posting and commenting)
46. Different Types of Google Plus
Pages & Strategies for them
1. Not The Geo-Specific Content
2. YouTube Centered Accounts
3. Application Promotion
4. Google Hangout
5. Requests to Follow You
6. Promotions, Contests & Special
Events
7. Circle Growth - Affects the Search
Results
47. Different Types of Google Plus
Pages & Strategies for them
1. Not The Geo-Specific Content
2. YouTube Centered Accounts
3. Application Promotion
4. Google Hangout
5. Requests to Follow You
6. Promotions, Contests & Special
Events
7. Circle Growth - Affects the Search
Results
48. Different Types of Google Plus
Pages & Strategies for them
1. Not The Geo-Specific
Content
2. YouTube Centered
Accounts
3. Application Promotion
4. Google Hangout
5. Requests to Follow You
6. Promotions, Contests &
Special Events
7. Circle Growth - Affects the
Search Results
49. Different Types of Google Plus
Pages & Strategies for them
1. Not The Geo-Specific
Content
2. YouTube Centered
Accounts
3. Application Promotion
4. Google Hangout
5. Requests to Follow You
6. Promotions, Contests &
Special Events
7. Circle Growth - Affects the
Search Results
50. Different Types of Google Plus
Pages & Strategies for them
1. Not The Geo-Specific
Content
2. YouTube Centered
Accounts
3. Application Promotion
4. Google Hangout
5. Requests to Follow You
6. Promotions, Contests &
Special Events
7. Circle Growth - Affects the
Search Results
54. YouTube Connection
1. 80% of YouTube traffic comes from outside
the US
2. Mobile makes up almost 40% of YouTube's
global watch time
3. YouTube reaches more US adults ages 18-34
than any cable network
4. The number of people subscribing daily is up
more than 3x since last year, and the number
of daily subscriptions is up more than 4x since
last year
55. YouTube Connection
1. Percentage of Total YouTube Viewing
that takes place on Android Device is
42%
2. 50% of Teens Consider YouTube their
favorite site
3. With 167,848,349 unique visitors
YouTube just passed Facebook and is
now the largest social media site.
58. ReMarketing aka ReTargetting
95% of all visitors don’t buy, on average;
remarketing has been known to increase the
recapture rate of visitors by up to 30%!