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1 Harvard Business Review
2021 war ein
Rekordjahr
für M&A –
Trend weiter
steigend.
Aber:
70-90 %
der M&A
scheitern.
Was sind die
wichtigsten Fragen
für Marken bei
M&A-Überlegungen?
Welche
(monetären) Werte
stecken in den
jeweiligen Marken?
Lässt sich eine
gemeinsame Ambition
für die Marken
definieren?
Können mit dem
kombinierten
Markenportfolio
Marktpotentiale besser
adressiert werden?
Lassen
sich gemeinsam
attraktivere
‚Customer Experiences‘
gestalten?
Lassen sich
die bestehenden
Systeme zur
Markensteuerung
technisch & kulturell
(einfach) kombinieren?
Gibt es eine
einheitliche Sicht darauf,
was relevante
KPI zur Markenmessung
sind?
Kurzum:
Marke sollte bei M&A-
Überlegungen von
Anfang an mitgedacht
werden.

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Marke bei M&A - Interbrand in CEE