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TWITTERCENSUS? Biggest Twitter study in the Nordics Third annual study First time including Finland!
Method    4. Add              1. Getfriends and              from                 Block  followers             queue      ...
More on methodology Finnish = writes primarily in Finnish Excluded:  – No tweets  – Protected account  – Zero friends AN...
Problem with methodology?  A                                D           C                            E  B
Language analysis N-gram-based text-categorization  – Searches for three letter combinations in    words  – Considered st...
RESULTS!
63 632twitter accounts
17 993 234  tweets
4 426 015 follower4 546 311 following
283average status   updates median = 10     (Sweden 480)
Average friends     71(median = 17)
Average followers      70  (median = 6)
= statuses, followers andfriends are very unevenly        distributed
Tweets per account?                                      % ofaccounts 49%        30%                 16%                  ...
Tweets per account& total tweets              % ofaccountsper group                                     % of tweets49%    ...
The median user…   10 status updates   Following 17   6 followers   Membersince 2011-12-25
Let’s look at the active!Active = tweeted in last 30 days
25 965twitter accounts whohavetweeted in the last 30 days
Active usersAveragestatuses     633Meanstatuses        62Averagefriends    127Meanfriends       44Averagefollowers 141Mean...
0             1000                    2000                           3000                                  4000Aug-06Dec-0...
0%        1%        2%        4%        5%        6%        7%        9%        3%        8% 0:00 1:00 2:00 3:00 4:00 5:00...
Most common words in description:finlandfinnishmusic love life mediasuomen student sports girl hockey helsinkiopiskelijaso...
3%of tweets aregeotagged    (DK 5%, SE 4%)
Lengthof tweets4500040000350003000025000200001500010000 5000    0        1           140
Which client is used to tweet?                  FINLAND        DENMARK           SWEDEN45%40%35%30%25%20%15%10%5%0%      w...
Force atlas graph
The Graph! Nodes sharing characteristics  (friends/followers) will cluster Force directed layout Repulsion, attraction,...
Whatdoes color x mean? I don’tknow – youfindout! (The clusters aremathematical –  butourexperience from Sweden  saisthat...
IT/business/media    manga/    anime                                                            librarians                ...
www.finnishtwitter.comwww.finnishtwitter.com/graph
Tack ochhej!@hampusbrynolfhampus.brynolf@intellecta.se
Finnish twittercensus 2013, statistics for Twitter in Finland
Finnish twittercensus 2013, statistics for Twitter in Finland
Finnish twittercensus 2013, statistics for Twitter in Finland
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Finnish twittercensus 2013, statistics for Twitter in Finland

Statistics over Finnish speaking Twitter users. Tweeps, usage, number of users.

Finnish twittercensus 2013, statistics for Twitter in Finland

  1. 1. TWITTERCENSUS? Biggest Twitter study in the Nordics Third annual study First time including Finland!
  2. 2. Method 4. Add 1. Getfriends and from Block followers queue 3. Save Finnish? 2. Check language
  3. 3. More on methodology Finnish = writes primarily in Finnish Excluded: – No tweets – Protected account – Zero friends AND zero follower Included – At least one tweet – Followed by, or following, at least one account identified as Finnish
  4. 4. Problem with methodology? A D C E B
  5. 5. Language analysis N-gram-based text-categorization – Searches for three letter combinations in words – Considered stable – Worse result with few tweets – http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.53.936 7
  6. 6. RESULTS!
  7. 7. 63 632twitter accounts
  8. 8. 17 993 234 tweets
  9. 9. 4 426 015 follower4 546 311 following
  10. 10. 283average status updates median = 10 (Sweden 480)
  11. 11. Average friends 71(median = 17)
  12. 12. Average followers 70 (median = 6)
  13. 13. = statuses, followers andfriends are very unevenly distributed
  14. 14. Tweets per account? % ofaccounts 49% 30% 16% 4% 0% 0-9 10-99 100-999 1000-9999 10000-
  15. 15. Tweets per account& total tweets % ofaccountsper group % of tweets49% 39% 38% 30% 18% 16% 4% 4% 1% 0% 0-9 10-99 100-999 1000-9999 10000-
  16. 16. The median user… 10 status updates Following 17 6 followers Membersince 2011-12-25
  17. 17. Let’s look at the active!Active = tweeted in last 30 days
  18. 18. 25 965twitter accounts whohavetweeted in the last 30 days
  19. 19. Active usersAveragestatuses 633Meanstatuses 62Averagefriends 127Meanfriends 44Averagefollowers 141Meanfollowers 15
  20. 20. 0 1000 2000 3000 4000Aug-06Dec-06Apr-07Aug-07Dec-07Apr-08 accounts/monthAug-08Dec-08Apr-09Aug-09Dec-09 Registrations per monthApr-10Aug-10Dec-10Apr-11Aug-11Dec-11Apr-12Aug-12Dec-12
  21. 21. 0% 1% 2% 4% 5% 6% 7% 9% 3% 8% 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 Finland10:00 When (not) to tweet11:0012:0013:0014:00 Sverige15:0016:0017:0018:0019:0020:0021:0022:0023:00
  22. 22. Most common words in description:finlandfinnishmusic love life mediasuomen student sports girl hockey helsinkiopiskelijasocial marketing business toimittaja journalist universityfootball
  23. 23. 3%of tweets aregeotagged (DK 5%, SE 4%)
  24. 24. Lengthof tweets4500040000350003000025000200001500010000 5000 0 1 140
  25. 25. Which client is used to tweet? FINLAND DENMARK SWEDEN45%40%35%30%25%20%15%10%5%0% web Facebook Twitter for twitter for Tweet TweetDeck Instagram Iphone Android button
  26. 26. Force atlas graph
  27. 27. The Graph! Nodes sharing characteristics (friends/followers) will cluster Force directed layout Repulsion, attraction, gravitation Similar nodes will be close Nodes from same cluster will be drawn together
  28. 28. Whatdoes color x mean? I don’tknow – youfindout! (The clusters aremathematical – butourexperience from Sweden saisthattheyarevery relevant) … but:
  29. 29. IT/business/media manga/ anime librarians churchessports media & politics entertainment
  30. 30. www.finnishtwitter.comwww.finnishtwitter.com/graph
  31. 31. Tack ochhej!@hampusbrynolfhampus.brynolf@intellecta.se

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