This document provides information about an online webinar for the Chartered Postgraduate Diploma in Marketing (PGDip). The webinar will include a 30 minute presentation by presenters Jack Roberts and Dave Charlton, followed by a question and answer session. Attendees are instructed on how to operate the chat function to communicate with presenters and other participants. Troubleshooting tips are also provided for anyone having issues with audio. The PGDip is then described as a strategic-level qualification focusing on organizational marketing. It consists of four subjects that must be passed, with an optional additional project. Assessment methods, the recommended sequence, learning levels, entry requirements, and estimated study hours are outlined.

1. Welcome to the PGDip Information
Webinar
The webinar will start as soon as everyone
has logged in.
Please ensure your internal speakers are
switched on, or connect external speakers or
headphones.
You can communicate with the presenters
and other webinar participants by using the
chat facility on the right.
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2. Can’t Hear?
We’ll put a message on the chat board when we start to speak and you
may be able to hear the ambient music in the background.
Check the following;
– You have suitable quality speakers plugged in and turned up sufficiently.
– The ‘mute’ on your computer isn’t switched on.
– Look at the drop-down menu next to the speaker icon at the top of the
screen – have you muted your speakers?
– If you have a dialogue box on the screen, select the ‘Allow’ option.
None of these apply?
– Unfortunately that means that there is something wrong with your audio
facilities or your broadband connection, but the webinar will be recorded
and hopefully you will be able to hear that.
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3. Welcome
• Welcome to the Oxford College of
Marketing’s Chartered Postgraduate
Diploma in Marketing webinar.
• There will be a presentation lasting approx
30 minutes then an opportunity to ask
questions.
• Your presenters today are Jack Roberts
and Dave Charlton.
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4. What is the Chartered Postgraduate
Diploma In Marketing (PGDip)?
• A strategic level qualification focusing on organisationalwide marketing, rather than delivery of operational
marketing.
• There are two stages;
– The Professional Postgraduate Diploma in Marketing which
consists of four subjects, each of which need to be passed.
– Stage 2 (Leading Marketing) which is a work-based coaching
and mentoring project aimed at leadership development.
• Although Leading Marketing is called Stage 2, it is not a
compulsory part of the PGDip.
• It is independent of the Stage 1 Professional
Postgraduate Diploma and is a completely separate
qualification.
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5. The Four PGDip Subjects
Emerging Themes
– Identify a major trend from the PESTLE area and identify how it
will affect a sector over the next 3-7 years.
Analysis & Decision
– Conduct a strategic-level audit of an organisation and
recommend justified revised strategies.
Marketing Leadership & Planning
– Recommend revised strategies for your organisation and
evaluate the organisation-wide impacts of implementing it.
Managing Corporate Reputation
– Evaluate the current reputation of your organisation and
recommend strategies to improve it.
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6. Assessment Methods
Emerging Themes
– 10 credits – 3,500 word assignment. Discussion
paper and evaluation of secondary research sources
Analysis & Decision
– 20 credits - case study-based examination with case
issued 6 weeks before exam
Marketing Leadership & Planning
- 20 credits – 8,000 word assignment. Audit, Strategic
Marketing Plan, reports and other tasks
Managing Corporate Reputation
- 10 credits – 4,000 word assignment. Reports on
reputation with recommendations and implications
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7. PGDip Suggested Sequence
1. Emerging Themes – submit 3,500 word
assignment
2. Analysis & Decision – study the Course
Materials
3. Marketing Leadership & Planning – submit
8,000 word assignment
4. Analysis & Decision Case Study exam – preseen case study sent to you by the CIM approx
6 weeks before the exam date.
5. Managing Corporate Reputation – submit 4,000
word assignment
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8. Learning Levels – the Magic Formula
Evaluation – finding the best solution
using all techniques
Evaluation
Application
Concept
Presentation and wider reading
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Synthesis – using and combining analysis
to come up with new ideas
Analysis – breaking down what you
know into its constituent parts
Application – applying your knowledge
and comprehension to a situation
Knowledge and Comprehension knowing the facts and
understanding what they mean

9. Magic Formula at PGDip
Certificate
Diploma
Evaluation – 20%
Evaluation – 30%
Application – 30%
Application – 30%
Concept – 40%
Presentation and wider
reading – 10%
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Concept – 30%
PGDip
Evaluation – 45%
Application – 30%
Concept – 15%
Presentation and wider Presentation and wider
reading – 10%
reading – 10%

10. Learning Levels Applied
Knowledge, Comprehension
and Application
Evaluation and synthesis
Source; B&Q; www.diy.co.uk
Source; Strachan Furniture of Distinction
www.strachan.co.uk
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11. What do the Levels Provide?
• Diploma:
– Rounded marketing knowledge across multiple
sectors and disciplines
– A ‘license to practise’ and access to Chartered
Marketer status
– Confidence as a Marketing Manager.
• PGDip:
– Strategic knowledge – why organisations do what
they do and what they should be doing
– Ability to communicate and think at Board of Directors
level.
– Enhanced skills in independent learning, critical
thinking and problem-solving.
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12. Entry Levels
Level 6 - Diploma
Qualifications
Experience
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Level 7 - PGDip
CIM Professional
Certificate in Marketing or
Bachelors/Masters Degree
with one third credits in
Marketing
OR
CIM Professional Diploma in
Marketing
or Bachelors/Masters
Degree with at least half
credits in Marketing
AND
Marketing Management
role providing knowledge
and competence to meet
learning outcomes of
Certificate as per
Diagnostic test
Senior Marketing Management
experience, enough to meet
Diploma learning outcomes as
per Diagnostic test, PLUS –be in
a position to plan, agree &
implement work based projects

13. Diploma or PGDip?
• What are your ambitions – rounded, experienced,
qualified Marketing Manager or the ability to go higher?
• What is your current knowledge level?
– Use the CIM’s Diagnostic Tool to assess this and also consider
the college’s Graduate Foundation Programme
• How patient are you and who’s paying?
• How disciplined and independent as a learner are you?
– This will also help you to determine the method of study, such as
PTE, IW or DL
• How confident are you in your ability to think
independently and creatively or do you need more ‘rules’
and structure?
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14. How Much Study is Needed?
Qualification
Study Hours per Unit
Unit
Credits
Total Study
Hours
Total
Credits
Level 4
Professional
Certificate in
Marketing
40 GLH + 60 = 100 hrs (1:1.5)
10
100 x 4 = 400
hours
40
Level 6
Professional
Diploma in
Marketing
50 GLH + 100 = 150 hrs (1:2)
15
150 x 4 = 600
hours
60
Level 7
Chartered
Postgraduate
Diploma in
Marketing
ET: 25 GLH + 75 = 100 hrs
A&D: 50 GLH + 150 = 200 hrs
ML&P: 50 GLH + 150 = 200 hrs
MCR: 25 GLH + 75 = 100 hrs
Time allocation; 1:3
10 credits
20 credits
20 credits
10 credits
600 hours
60
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15. ANY QUESTIONS?
The College is here to help, so please do ask.
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