1. Why do I need an App
for my business?

4. What we use our phones for…
Taking photographs
Making phone calls
Surfing the internet
Text messaging
Alarm clock
Email
As a watch
As an address book
Using social networks
As a diary
Music
Playing games
Watching TV/films
Reading books
0% 10% 20% 30% 40% 50% 60% 70% 80%

5. Smartphone is replacing a range of other
possessions
 Over half (54%) say they use their phones in place of an alarm clock
 Almost half (46%) have dispensed with a watch in favour of using their
smartphone
 Two-in-five (39%) have switched to use their phone instead of a separate
camera
 Over one quarter use their phone instead of
a laptop (28%)
 One in ten have dispensed with a games console in favour of their
handset (11%)
 one in twenty smartphone users have switched to use their phone in place
of a TV (6%) or reading physical books (6%)
Source: Survey by O2 in 2012 http://bit.ly/OIwUNk

6. Smartphone owners now spend over
2 hours a day using their phones
Minutes per day
Browsing the internet
Checking social networks
Listening to music
Playing games
Making calls
Checking/writing emails
Text messaging
Watching TV/films
Reading books
Taking photographs
0 5 10 15 20 25 30

7. You need to be where your
customers are
......on their phones !

8. Viewing your website on your mobile phone

9. • Mobile site v App v both?
• How information on mobile site/App differs from that on
website
• Who are your customers? Can your customer base be
segmented? Are their needs the same/
• App
• Allows instant communication via push notifications
• Allows coupons
• Draws together your social media presence
(website, Twitter, Facebook)
• Content can be updated regularly
• Additional content from other sources

10. Engaging your customers:
Health: patients interested in accessing their
electronic patient records (EPR)
Liam Donaldson, former Chief Medical Officer England, tweeting at a
conference in February 2013