The 20 most innovative companies to watch 2019

www.insightssuccess.com
Designing Intelligent and Customized Content for Business
Alan Neilson
Founder &
Executive Chairman
Insight’s Special
Color Psychology for
Branding of Small
Businesses
April2019
VOL4
ISSUE-7

Igniting the Spark
of Creativity
at Workplace
Editor’s Desk
www.insightssuccess.com
Designing Intelligent and Customized Content for Business
Alan Neilson
Founder &
Executive Chairman
Insight’s Special
Color Psychology for
Branding of Small
Businesses
April2019
VOL4
ISSUE-7
“Ideas are the Lifeblood of Business. Capture every
fleeting idea and drive for change.”- Richard Branson,
English business magnate
It’s time to deconstruct the conception of the
traditional business world. It’s time to renovate
and restructure the business model to achieve
excellence. With the successive wave of technology,
every entrepreneurs and business owners should
change their vision in order to obtain that
extraordinary height of success.
In order to make the difference, the workplace should
opt for a culture of innovation and flexibility. A
culture of innovation brings in the benefits of
improved employee engagement and better solutions
to any business challenges.
However, innovation doesn’t get confined to a certain
group of employees or departments in an organization.
Every department in the organization should be
encouraged a creative culture. Also, innovation
doesn’t necessarily mean invention. Innovation is
commonly misinterpreted as a new invention in any
field. On the contrary, innovation is not invention.
According to Department of Industry, Innovation and
Science, Australia, “Successful innovation should be
an in-built part of your business strategy, where you
create a culture of innovation and lead the way in
innovative thinking and creative problem solving.”
Numerous organizations has designed cool, funky, and
creative environment for their employees helping
them relax, dive into the infinite sea of ideas, and
spark creative thinking to get their projects done. To

add to that, rewards and recognitions also make wonders. In a nutshell, in order to create anything big, the authority should
build up that space and encourage the employees to live and celebrate that culture of creativity.
In this issue of our magazine, “The 20 Most Innovative Companies to Watch”, we’ve presented those global organizations
which are enriching their glory by creating newer horizons in their respective fields.
On the cover of this issue, we’ve depicted the success journey of VerseOne Group, a well-established and successful digital
services and technology integration organization. The mission of the company is to deliver highly-personalized, functional,
and beautifully-crafted digital transformation solutions that offer the best engagement and experience for anyone accessing its
customers’ business content.
The colossal impact of digital transformation has affected almost every industry, whether it’s banking, manufacturing, retail,
transportation, energy, and more. With the rise in data-driven marketing strategies, today’s companies are becoming agile,
people-oriented, innovative, modernized, efficient, and more customer-centric. Many businesses are starting to perceive the
potential of digital to engage customers externally as well as streamlining internal processes. One of the leading companies
providing the best digital solutions, with over 14 years of successfully blending creative and digital knowhow, is VerseOne.
The company blends deep knowledge of its target market sectors with powerful web applications and other best-of-breed
technologies and services to create customized, cutting-edge, and value-for-money web and mobile solutions for customers.
In this issue, we’ve cherry-picked those companies which are offering innovative solutions to the customers of their respective
fields.
Algo.ai: Where Artificial Intelligence Meets Enterprise Decision-Making; Citrus Informatics: Defining a New Era of
Software Development; Franz Inc.: A Global Leader in Graph Database Technology; GA Connector: Offering Unique
Marketing Solutions Globally; MaxMD: A Pioneering Architect of HIT and Interoperability Solutions; MultiTech: Voyaging
Beyond the Benchmarks of the IoT Industry; RM Applications: Offering Cutting-Edge Bespoke Solutions; Seceon: Offering
Comprehensive Cybersecurity Solutions; Secucloud: Innovative Cloud Solutions for a Safer Cyber-World; and Startup
Canada: Fostering an Entrepreneurial Culture in Canada are the companies enlisted in the magazine.
While leafing through the magazine, don’t miss out on our Expert’s Talk: A New Paradigm in Micro-assembly: Contactless
Manipulation and Leadership Insight: Programmatic: The Automation of the Advertising Industry, and Expert’s Column:
3D-Printing: Which way should it go?
We’ve also included Insights’ Special: Color Psychology for Branding of Small Businesses which will definitely enlighten
you about the implementation of vivid colors to promote your entrepreneurial business.
Hopethisissueofthemagazinewilldefinitelyappealtoyou.
Happy Reading!

3D-Printing Which way
should it go?
Insight’s Special
Color Psychology for Branding
of Small Businesses
24
Cover Story
VerseOneDesigning Intelligent and Customized Content for Business
Expert’s Column
Programmatic : The Automation
of the Advertising Industry
Expert’s Talk
A New Paradigm in
Micro-assembly :
Contactless Manipulation
28
Article
38 50
Leadership Insight
10
CXO

18
Algo.ai
Where Articial Intelligence
Meets Enterprise Decision-Making
20
Citrus Informatics
Dening a New Era of
Software Development
32
Franz Inc.
A Global Leader in
Graph Database Technology
34
GA Connector
Offering Unique Marketing
Solutions Globally
42
MaxMD
A Pioneering Architect of
HIT and Interoperability Solutions
C O N T E N T S

44
MultiTech
Voyaging Beyond the
Benchmarks of the IoT Industry
48
RM Applications
Offering Cutting-Edge
Bespoke Solutions
52
Seceon
Offering Comprehensive
Cybersecurity Solutions
56
Secucloud
Innovative Cloud Solutions
for a Safer Cyber-World
58
Startup Canada
Fostering an Entrepreneurial
Culture in Canada

sales@insightssuccess.com
April, 2019
Circulation Manager Tanaji
Research Analyst Eric Smith
Editor-in-Chief Pooja M. Bansal
Anish MillerSenior Editor
Executive Editor Stella Andrew
Sherin, Kevin, Jennifer, SwapnaliBusiness Development Executive
Managing Editor
Abhishaj, Suhel Mashayak
Mary D’souzaBusiness Development Manager
Upama Goswami
Contributing Editor
Art & Design Head Amol Kamble
Art & Design Assistant Priyanka Rajage
Visualiser David King
Paul BelinCo-designer
Art & Picture Editor Asha Bange
Marketing Manager Sophie Smith
Technical Consultants Amar, David, Robert
Technical Head Jacob Smile
Assistant Technical Head Pratiksha Patil
SME-SMO Executives Gemson, Uma
Digital Marketing Manager Alina Sege
Assistant Digital Marketing Manager Prashant Chevale
Corporate Ofces
Copyright © 2019 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not
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VerseOneDesigning Intelligent and Customized Content for Business
Digital transformation is affecting almost every
industry, whether it’s banking, manufacturing,
retail, transportation, energy, and more. With
the rise in data-driven marketing strategies, today’s
companies are becoming agile, people-oriented,
innovative, modernized, efficient, and more customer-
centric. Many businesses are starting to perceive the
potential of digital to engage customers externally as
well as streamlining internal processes. One of the
leading companies providing the best digital solutions,
with over 14 years of successfully blending creative and
digital knowhow, is VerseOne.
Headquartered in Surrey, England, VerseOne Group is a
well-established and successful digital services and
technology integration organization. The mission of the
company is to deliver highly-personalized, functional,
and beautifully-crafted digital transformation solutions
that offer the best engagement and experience for anyone
accessing its customers’ business content.
The company blends deep knowledge of its target market
sectors with powerful web applications and other best-
of-breed technologies and services to create customized,
cutting-edge, and value-for-money web and mobile
solutions for customers.
We are dedicated
to providing our
customers with
innovative digital
transformation
solutions across
multiple channels
that deliver
outstanding customer
engagement and
user experiences.

Alan Neilson
Founder & Executive Chairman

Smart Solutions and Services
“We put our customers’ requirements
at the heart of what we do by helping
them cut through the online noise to
deliver their content and messages to
their target audience on any device
and in an intelligent, personalized
and effective way.”
Content is essential for brand
building; it is the most vital asset for
any business. VerseOne believes that
effective and intelligent managing
and sharing of business content
creates unique competitive
advantages and real return on
investment. They understand the
importance of organizational content
and invest heavily to provide secure
software solutions to its clients. Its
abilities to transform business
content have been acknowledged by
various global leaders.
Since its inception, VerseOne has
focused on providing easily
adaptable and completely reliable
web solutions. It gives web
technology platforms and digital and
creative services to the social
housing, healthcare, local
government, and broader commercial
markets. The prime focus is to
provide advanced solutions that
deliver real value and return on
investment (ROI), whilst being
incredibly easy to deploy and having
a low and predictable cost of ongoing
ownership. VerseOne’s digital
services and technology platforms
power over 200 websites, intranets,
secure portals, and stakeholder
management solutions.
Torchbearer of VerseOne
A fervent leader who has passion for
innovation and the ability to think
creatively, Alan Neilson is the
Founder and Executive Chairman
of VerseOne Group. He earned his
BSc degree in Computer Studies and
has the wide experience that comes
of more than 30 years in IT. Alan
also acts as a director, adviser and
investor for several IT and
technology startup companies. Alan
was the CEO and one of the founding
directors of royalblue technologies
plc—a wholly owned subsidiary of
royalblue group plc (now Fidessa
group plc, FDSA.L). He was
involved in all aspects of growing
that company from a small start-up in
1991 to a highly successful and
dominant software and services
organisation where he sat on the
main board. During his 15 years at
royalblue he gained experience of
corporate finance, due diligence and
acquisitions as part of the company’s
growth—which culminated in the
IPO on the London Stock Exchange
in 1997. At VerseOne, Alan is
responsible for the company’s
current and long-range strategy
formulation and execution to
maximize the group’s success
through delivering innovative and
value-for-money solutions to
customers.
Accolades and Recognition
VerseOne has received numerous
recognitions and awards for its
exemplary digital transformation
solutions, including:
• VerseOne has been recognized
twice by Red Herring as one of
the top 100 technology companies
in Europe and by CIO as one of
the global top 20 CMS providers.
• The company has been shortlisted
as Technology Company of the
Year 2017 by the UK National
Technology Awards.
• VerseOne has held ISO 9001
certification since 2012 and
Investors in People since 2015,
testimony to the commitment to
well-defined and rigorous
processes and methodologies in
everything the company does, and
the high value placed on, and the
quality of, the people working
within the company.
A Culture of Creativity and
Innovation
Nurturing a culture of innovation
accompanies a preloaded advantage
of improved employee engagement
and better solutions to business
challenges. The company has a flat
management structure and
encourages employees to think
We believe that
effective and
intelligent managing
and sharing
of business content
creates unique
competitive
advantages
and real return
on investment.

outside of the box. They strongly
believe in listening and taking on
board ideas and suggestions from
staff, customers, partners, and other
stakeholders. VerseOne provides
equal opportunity as well as scope to
everyone to exercise initiative and
execute. Fundamentally, they don’t
believe in or practice micro-
management: they believe that with
the right culture and processes in
place, people and customers can be
both creative and innovative within a
framework of quality and
collaboration.
Secret Behind VerseOne’s Success
The company considers the people
that make up the team within the
business as the biggest asset and
empowers them to make prolific
contributions toward achieving the
company’s vision. Equally important
are the customers: it is crucial to
connect with them, understand their
needs, and add value to business.
Moreover, the company believes that
the right culture is also one of the
factors behind its success:
communication a key mantra and a
cornerstone of the business’s culture,
be it internally or externally with
customers.
Overcoming Challenges
In this era of digital disruptions,
players in the technology sphere are
facing increasing stress to improve
time to market and ensure their
offerings are best in class. For
VerseOne, the biggest challenge was
to find and convince the early
adopter companies they approached
that they had the resources and the
commitment to deliver on their
vision. In spite of the to-be-expected
We provide one of
the best digital
transformation solutions
across the UK.

A Roadmap for Digital Transformation
Digital transformation is game-changing and its providers are indispensable.
It is not just about being digital: at heart, it is about remodeling business
strategies to be customer-centric, agile, and innovative. Explaining the
disruptive approach, the founder of the company says, “a business idea
looking for a solution is much less likely to succeed than a business idea that
is either addressing an existing need or improving on how it’s being
addressed.” He envisions more extensible and future-proofed product and
service offerings. The company evaluates the latest products, best practice
methods, and design trends to ensure its offerings remain cutting-edge.
Featuring the Future
The commitment to the customer experience by everyone at VerseOne also
enables the company to take a long view. The company is constantly
evaluating the latest products, best practice methods, design trends, and how
best to incorporate these into the offerings. VerseOne ensures its solutions are
extensible and future-proofed, developed using open standards to provide
vigorous integration with the customers’ existing business technology
platforms. It is also the source of the commitment to security and data
protection, with all of VerseOne’s hosted solutions located in ISO 27001 data
centers within the United Kingdom.
Through our
innovation,
quality, and culture
we are constantly
offering new ways
to help our
customers make
the most out
of technology,
design and content.
setbacks, they kept the confidence
and the determination alive until the
right champion customers presented
themselves. Moreover, the company
was entirely funded by the founders;
this self-imposed limitation on
finances also presented real
challenges.
These challenges have taught some
important lessons. ‘If you really
believe in your vision and feel it
would make a significant difference
to the market sector you have in
mind, don’t give up and keep
searching and pushing forward. With
hindsight, we would’ve secured
external finance earlier in the
company’s life which would’ve
allowed us to propel the business
forward much more rapidly.’

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CORPORATE OFFICE

Algo.ai
Where Articial Intelligence Meets Enterprise Decision-Making
help users intuitively through complex
enterprise environments to make
stronger, faster, and more informed
decisions. Last year, Algo.ai was
featured in Top Bots’ Essential
Enterprise AI Landscape, 15 Most
Promising Cognitive Startups by
Startup City Magazine and 10 Most
Promising BI and Analytics Solution
Providers by Insights Success
Magazine. As a 3-year old startup from
Michigan these are impressive
accolades which brought them to our
attention when compiling the list of 20
most innovating companies to watch in
the coming year.
Delivering Innovation
Algo.ai’s primary focus is upon its
customers’ success. The company
believes in doing anything and
everything to ensure its customer
partners receive exceptional ROI from
all its solutions. Algo.ai prides itself on
creating long lasting relationships with
every single customer it has partnered
with thus far.
Algo.ai offers incredibly flexible,
custom-implemented full-stack AI
applications primarily for Supply
Chain operations such as Inventory
Management, Demand Forecasting and
Planning, Warehouse Optimization,
Business Intelligence, and many more.
It also offers Vendor Managed
Inventory as a Service (VMIaaS) using
its SkyLight and Algo platforms. The
company exhibits distinction in
combining its powerful horizontal
Enterprise AI platform with industry
leading subject matter expertise and
full-service B2B integration.
The company places a very high value
on treating its team well, especially
since sometimes the work can be very
demanding with tight timelines and a
The present technological era, in
brevity, is on the path to
leading the human race to an
unimaginable zenith. Largely
influenced by the advancement and
mass adoption of Artificial
Intelligence, our daily lives are being
improved and enhanced ceaselessly by
organizations which are leveraging this
reformative technology. One profound
example of such prolific organizations
is Algo.ai. The company is on a
mission to assist its customers in
utilizing big data and AI to improve
their business operations, customer
experiences, and their bottom lines.
Algo.ai’s ever-growing suite of full-
stack AI services aids data-driven
decision-making across enterprises.
The company turns its unique blend of
machine learning, natural language
processing, data analytics and
workflow automation into products that
Amjad Hussain
Co-founder and CEO
|April 2019|18

fast pace of development. It fosters a
very flat organizational culture so that
every team member has a chance to
really make their mark and make sure
that their opinions and input is valued
thus resulting in great collaborations
across departments and innovations
that can be tested and deployed
quickly.
The company also invests in its offices
by providing an uplifting, comfortable
and creative environment for its high
energy team to enjoy coming to work
every day. It takes pride in its positive
and inclusive culture and this helps the
company attract and retain top talent.
Setting Benchmarks
Driving an organization towards
unprecedented glory can only be
achieved by a proficient leader. With
no speculations of any kind, Amjad
Hussain, the Founder and CEO of
Algo.ai,is made of the same mettle.
Amjad’s mission is to enable people
and machines to work together for
superior outcomes.
During its early period, the company
faced considerable challenge in finding
the right personnel and turning its
vision into a reality. As such, Amjad
dedicated his time and efforts to build a
passionate team of artificial
intelligence scientists, software
engineers, and industry domain
experts. He brought a small team of
driven, dedicated, and talented people
together to use diverse AI methods and
architectures running on Big Data to
build solutions to meaningful and
complex problems for enterprise
customers.
An entrepreneur by heart, Amjad is a
CEO during the day and an avid AI
algorithm designer by night. With a
resolute focus on Artificial
Intelligence, Amjad earned his
Masters’ in Electrical Engineering and
Computer Science from UMIST, in the
UK followed by an MBA from MIT.
He has been recognized amongst the
Crain’s ‘40 Under 40’ Executive
Award for his pioneering contributions
in advanced analytics. Amjad also
boasts an Advanced Management
Program from Harvard and Stanford.
Amjad believes that AI is going to be
overhyped in the short run and under-
hyped in the long run. Taking this
landscape into consideration, Amjad
says, “Algo.ai will focus on a narrow
AI field, applying diverse AI methods
and architectures on data for business
decision making, workflow automation,
and unique customer experiences.” He
also adds that the company envisions a
future where it continues to build
Enterprise AI applications to help
people make smarter decisions in an
uncertain environment.
Leaping Over Hurdles
Commenting upon the challenges he
has and continues to face, while
leading the company, Amjad expresses,
“Bootstrapping an Enterprise AI
company comes with considerable
challenges since most of the advanced
functions of the platform rely on
specially trained algorithms using
proprietary customer data. This means
that you have to work painstakingly for
each new customer and feature before
it can be productized and scaled.”
In Amjad’s opinion, doing this without
a large amount of funding up front
means that one has to be very creative
and disciplined in every aspect of the
business, always weighing priorities
and operating within the constraints of
the customer generated revenue. “This
has taught us to be very lean and
creative. Ultimately we are very glad
we went this route because we have
been able to stay in control of the
company mission and stay true to the
promises we have made to our team
and our customers,” he adds.
A Vision of Progress
Algo.ai aims at continuing to grow
both in customer footprint, global
footprint, and domain footprint. The
company inaugurated its first office in
London last year to service its
international clients, and its
implementation roadmap and product
roadmaps are already packed for 2019.
In addition to building out the core
Algo.ai platform and the company’s
associated Inventory Management and
Supply Chain functions, it is also
investing in incubating complementary
technologies for its enterprise
customers in Retail and other
industries. In this regard it is
developing products in Computer
Vision, Facial Recognition, Augmented
Reality and more. “We love incubating
complementary technologies that our
customers need and are happy to be a
go-to technology partner for building
new experiences using AI for our
customers”, Amjad adds.
One of these endeavours brought about
the existence of AlgoFace which is a
suite of SDKs to empower beauty
brands and retailers with the ability to
create hyper-personalized digital
buying experiences. AlgoFace team is
now growing and with a strong
demand for the technology we will be
seeing AlgoFace growing and
impacting the market significantly in
2019.
Amjad sees this growth happening
both organically through customer
referrals and partnerships, as well as a
smart M&A strategies. “We are always
looking for small innovative teams that
are building something great that fits
into our platform or solves a pain point
our customers are dealing with”, says
Amajd.
We believe in doing
anything and everything
to ensure our customer
partners get exceptional
ROI from allour solutions.
19|April 2019|

Citrus Informatics
Dening a New Era of Software Development
broadcasting, litigation support,
manufacturing, energy, healthcare
networking, risk management and real
estate space.
Well-defined processes and best
practices combined with technical
expertise have helped Citrus
Informatics develop innovative and
robust solutions pertaining to the
highest quality standards. Timely
deliveries of projects requiring little or
no maintenance has made Citrus
Informatics a partner of choice for
more than twenty-five customers
around the globe.
Wide Array of Unique Services
With expertise in providing solutions
for healthcare, cold chain, logistics,
real-estate, non- profit and e-commerce
domains, Citrus Informatics is familiar
with the standards, protocols and
regulations applicable in each of these
spaces. This kind of knowledge cannot
be taught but it can only be learned
through practical experience working
closely with people in these spaces,
making Citrus Informatics, an even
more valuable organization.
The company provides a wide array of
management and engineering services
including IT Consulting, Project
Management, Technology
Management, Product Management &
Engineering, Architecture,
Application/Solution Development,
Mobile Apps, Database Design and
Administration, Data Analytics,
Machine Learning, Cloud Computing,
With the market always
clamouring for solution
differentiators,
organizations are racing against time
trying to push innovative and niche
solutions to the market. With its simple
ideology of creative thinking combined
with the use of cutting-edge
technologies, Citrus Informatics
established in the year 2010, caters to
the needs of the international IT market
by providing high quality, reliable and
affordable solutions that are delivered
on time.
Citrus Informatics offers IT
consultation and software development
services to a wide variety of clients
from USA and Middle East in the
project management, healthcare,
logistics, educational, non-profit,
Sarji
Founder and CEO
|April 2019|20

UX Design, Testing and Quality
Assurance, as well as Digital
Marketing.
Citrus Informatics is proficient in
multifunctional and multiple
technology solutions and has in-depth
experience in integrating third party
APIs, applications, solutions, services
and Social Networking platforms.
Secrets behind the Flourishing
Success
“Honesty, Customer Focus and
Technology Expertise are the key
factors behind our success”, asserts
Sarji, the CEO. “We just don’t create a
one size fits all solution. Every solution
is tailored based on the requirements of
the customer”, he continues.
Staying on top of the latest
technologies has always been a part of
the Citrus culture. This allows them to
harness its power to enable the clients
to seize opportunities and respond to
change with agility. Citrus Informatics
considers human resources and
knowledge as its primary assets. Citrus
aims at adapting to the changing
customer requirements while providing
high quality, reliable and affordable
solutions that are delivered on time
thereby bringing value to every
solution they deliver.
Services Customers Count on
Reliable service and project deliveries
are the reasons the customers always
count on Citrus Informatics. The
processes, methodologies, and tools
that are used as part of the integrated
project management approach result in
better quality products. This coupled
with robust frameworks and
components ensures reduced cycle
times, fast product delivery, lower cost
of ownership, better risk mitigation,
faster return on investment and quicker
time to market. Despite outsourcing,
clients have complete flexibility and
control in every stage of product
development.
A Leader with Umpteen Potential
Sarji, the Founder and CEO of
Citrus Informatics has been
instrumental in the growth of the
company. A leader, entrepreneur and an
influential manager, Sarji brings to
Citrus Informatics more than 22 years
of IT industry experience from USA
and India. He has diverse experience of
spearheading large IT Divisions
spanning Program & Project
Management, Infrastructure &
Operations Management, People
Management, Research, Product
Development & Engineering,
Technology management, Application
development, Information security and
Quality Management across a broad
spectrum of verticals in the IT industry
in USA and India.
Apart from serving Citrus Informatics,
Sarji plays different roles for
organizations in the USA. The roles
include: Offshore In Charge for TCTI
Inc since 2009, Offshore Head for
Netspective Communications LLC
since 2010, Board Member & Senior
Technology Consultant for Alim
Foundation since 2010, and IT
Advisory for RGB Broadcasting
Equipments (India) Pvt. Ltd, since
2010.
Prior to his stint at Citrus Informatics,
Sarji has played key roles for many
organizations including Atinav LLC
and Avenir Inc in India and USA as
Senior Vice President- Technology. He
has also served as Head of Project &
Operations at UCI Technology Private
Limited (Software R&D Division of
Trading Room Technologies, USA).
On the educational front, Sarji holds a
B.Tech degree in Computer
Engineering, PG Diploma in Software
Marketing, and an MBA in Operations
Management.
What the Future Holds
The company will continue to bring
value to its service sector but will also
aim to move to a strategy to fulfil the
market needs with their own products
and solutions.
“In the future, we would like to have
our own products which we believe can
make a difference to the people and the
marketplace. We plan to identify niche
areas and build products which can
solve specific business needs and are
needed for the global IT market.
Eventually, we would like to have our
revenue coming mainly from our
products,” Sarji concludes.
We develop
solutions that
support extensibility
for the future
without requiring
a base rebuild.
21|April 2019|

Which way should it go?
3D-Printing
Markus Ulrich, Founder and CEO
|April 2019|24

Afew decades ago, 3d
printing was quite easily
comprehensible, its three
major technologies quickly
distinguishable:
1.: Chuck Hull polymerized resin by
laser on a top down machine
–invented SLA and founded 3D
Systems in 1986. Today resin is
polymerized by a Laser, by a
thumbnail-sized chip containing
1-2mio switching mirrors, or by
displays like your mobile or TV.
2.: At about the same time Carl
Deckard lasered plastic powder -
invented SLS and founded DTM,
later bought by Chuck Hull´s 3D
Systems.
Arguably the most promising
technology? To be discussed in this
essay in the later section.
3.: Scott Crump melted a plastic
ﬁlament extruded by a heated nozzle
that laid one beam on top of the other
like a Canadian blockhouse
–invented FDM and founded
Stratasys in 1989; no big evolution
can be found here, today´s precision
allows for 20 micron layers on good
machines, and material diversity
grew, like bronze, wood, various
plastics, etc.
What followed was Polyjetting,
where resin is pressed out of a
printhead like the one in your ink jet
printer at home, and binder jetting,
where a liquid is jetted onto a powder
layer on the print bed so that the
neighboring spheres are “glued”
together. And barely adopted
outsiders like printing and cutting
copy-paper, gluing page onto page.
However, even taking into
consideration that annoying post
processing has been conveyed to
neighboring machines –now we are
talking systems, space for machine
parks, and cost- the 3D printing hype
came to an end, as reﬂected by the
stock market´s 3d printing index
PRNT, which is so recent (you guess
why?) that I have to show you its
heavy weight´s former chart
development in a second graphic in
order to let you esteem the gravity of
hurricane that burned previous 3DP-
ETFs to ashes:
Markus Ulrich is the
Founder and CEO of
geniusthingks, the
holding of
geniusprinters. His
think-tank offers
unconventional
solutions for tough nuts
to crack. Markus
studied mechanical
engineering, founded
and led an IT-database
company for 13 years
and built machines for
all his life.
About the Author
Expert’s Column
25|April 2019|

The technologies are quite easy to
differentiate by use: FDM= consumer
market, the rest is for the industry, as
the other processes are dangerous
(high laser power, carcinogenic
resins, nano-particles in powder,
needing mask- protection, evacuation
systems, inert gas chambers, etc).
However it is fair to say that even
FDM printers ship to the industry in
order to support show cases by
providing prototypes. Remember
how hard it was to understand the 2D
drawing showing three sides and a
lot of cross sections? Now the
architect can show the palace to the
sheik in 1: 1000 scale –well 1:100
would be sufficient for my house,
and it still fits my wife´s palm.
All three major patents expired long
ago, yet today we have to learn over
20 new technology-names –mainly
because of ego trips and the need to
avoid costly patent wars, so every
“inventor” slightly modifying a
melting (FDM/SLS) or polymerizing
(SLA/Jetting) process finds another
abbreviation for his “paradigm
shifting” methodology, enabling him
to found a company and trying to
enter the hall of fame.
Yet: 3D printing at home gets boring
after a while, you cannot make all
sizes in full color at a reasonable
price, the stuff cracks –if the print
succeeds at all…
Worse: The industry is unhappy,
having hoped that the transition from
prototype to mass production was
just a decade to go; 20 years later it is
still waiting. Which printer can
replace cheaply ABS-granulate
injection-molding machines
producing by the millions, especially
when the powder is at least ten times
the granulate´s price? Post
processing is another nightmare,
besides dim surface finish, part
accuracy, strength, porosity,
repeatability, etc. We can quickly
exclude FDM from the mass
producer´s wish list, as the quality,
especially in Z, will usually be too
bad to ever receive functional parts.
The FDM process is well understood
and might need color, so we built a 6
filament printhead prototype with
load control and 2µm filament
movement detection.
You may have heard of the many
breakthrough technology providers
like electron-beaming Arcam, Fusion
Jetting HP, powder-reusing Aerosint
SLS (yes, plastic powder 10-100
times more expensive than the
injection molded granulate regularly
cannot be reused and has to be
wasted!), and we see the advantages
of these tech-modifications, but mass
production? No way! Arcam´s
technology serves the military,
aeronautical and medical industry,
it´s for the Formula 1 race car, not
for your Toyota. It prints the rocket,
not the sprocket, to give you a
picture.
So instead of bothering you with
detailed tech-discussions of
“sideways” technologies –those that
remain but wont give new hope,
|April 2019|26

possibly leading to no-where- I chose
to analyze in a moment those
methods that have a chance to tempt
serving as alternatives, eventually
even as replacements, for the mass
production systems like injection
molding.
Still let me quickly give you an
overview of the technologies that I
don’t think will change the world:
All resin-based inventions can only
emulate functional materials. Those
products being “born” in a vat of
homogenous resin will hardly show
multiple functional properties at the
same time. SLA printers make
precise objects for good prototypes.
Binder Jetting may be used to bind
sand for big (later molten) objects.
Other than that I don’t see the point
to keep that old tech alive.
LOM/SDL done paper-works should
be replaced by colored FDM objects.
Polyjetters using resin are precise,
colorful and of better quality than
SLA. Here we still have a speed
problem, so at geniusprinters, we
invented a vertical drum with
printheads installed at the inside,
jetting to the outside. Unidirectional
rotations are much faster, and this
principle applies to many of our
inventions as we will see in further
discussions. An automatic 24/7
industrial MJP 4-table printer version
is shown here.
All that needs to be discussed is:
Fusing Powder.
SLS/SLM/DMLS/EBM: Metal or
plastic? Sintering or melting? What
“adhesion” quality?
You already learned that EBM makes
that NASA stuff, an electron beam
melts powder on a preheated layer,
the part´s surface is rougher
compared to SLM machined parts,
and the support-points are harder to
remove, but the part´s strength is
usually better. Hot isostatic pressing
helps to come even closer to wrought
parts quality. No cheap stuff, but the
best we have got so far for
“freestyle” designs.
The SLS/DMLS process in contrast
doesn’t melt the powder but just
sinters it by staying below the
material´s melting point. The part´s
strength is worse, internal porosity of
30% cannot match molten part´s
strength. Why is that? Well, look at
this picture, what is wrong here?
The circle can neither transform into
a rectangle of the same layer height,
nor could the sphere turn into that
cube! Powder printing works best
with stacked spheres. 1-Pi/(3x root2)
gives you the minimal empty
volume, ca. 26%, so 30% is no
modest estimate.
In order to revolutionize the 3D
printing world by replacing injection
molding machines, the task would be
to: produce a (drum) printer that is at
least 200 times faster than HP´s
current Jet Fusion system (another
powder sintering process) AND to
eliminate the empty-volume-weak-
part-problematic AND to overturn
the poor surface finish restrictions,
AND to work for ceramic, metal and
plastics.
That´s exactly what we did at
geniusprinters! We are looking for
an investor enabling us to exploit our
patents, building the world´s first
powder-based 3D printer that can
print a layer of 1/4m² within 100
milliseconds.
Other inventions within our patent
portfolio we are keen to bring to live
are gel-printing robots allowing for
objects of unmatched volumes of
10-100m³, and house printing robots.
27|April 2019|

Branding of Small Businesses
T
he psychology of color, being an essential
element for unique brand identity, impacts
the outlook of the target customers. Color
plays a vital role in your customer’s perception of
your brand. Color psychology is the research realm
of the impact of colors in human behavior and
decision-making. The use of different colors in the
marketing of a brand influences consumer emotions
and purchasing decisions.
Choosing a dominant and impressive color for the
brand is crucial for any business. The color should be
prevalent in every aspect of your business from your
logo, brochures, website to product packaging or
marketing. Selecting the most appropriate color for
your business might appear to be a fairly complex
task as different colors express different meaning in
different context.
However, studies suggest some universal meaning
for each color. Here’s an infographic to help you get
a clear picture:
|April 2019|28

Blue
Blue is perceived as trustworthy,
dependable, fiscally responsible, and
secure.
A universally popular color for its calming
effect.
Vastly used in Financial Sector.
Red
Triggers powerful emo ons both posi ve and
nega ve.
Creates a sense of urgency hence effec ve for
big sales.
Frequently used in fast-food, fast cars, and
lingerie sector.
Yellow
Yellow, the sunshine color represents
op mism, happiness, crea vity, light, and
warmth.
Has the benefit of being bright enough to grab
a customer’s a en on from a distance.
Domina ng when used as a seasoning along
with a darker shade.
Insight’s Special
29|April 2019|

Green
Green connotes health, freshness, and serenity.
Relaxing to the eye, Green is widely used in the
health sector.
Deeper greens are associated with wealth or
pres ge, while light greens are calming.
Pink
Hot pink shade conveys youthfulness, fun, and
excitement while pale pinks are more
roman c.
Any pink shade will give your brand a feminine
touch.
Pink or magenta is a posi ve color inspiring
comfort and represen ng hope.
Black
Black creates drama and connotes
sophis ca on.
The sparing addi on of a shining color with
black can add energy to sophis ca on.
This is the color of upscale luxury items.
|April 2019|30

Orange
Orange evokes exuberance, fun, and vitality.
The lighter shades appeal to an upscale
market.
Peach shades rhyme well with beauty salons
and restaurants.
Purple
Triggers powerful emo ons both posi ve
and nega ve.
Creates a sense of urgency hence eﬀec ve
for big sales.
Frequently used in fast-food, fast cars, and
lingerie sector.
White
White connotes simplicity, cleanliness, and
purity.
It requires restraint in design while using as a
dominant brand color.
Well-executed, it can oﬀer your brand a
modern, sleek, simplis c, and clean look.
-Upama Goswami
31|April 2019|

An early innovator in Artificial
Intelligence (AI), Franz Inc.
is a leading supplier of Graph
Database technology with expert
knowledge in developing and
deploying Knowledge Graph solutions.
The foundation for Knowledge Graphs
and AI lies in the facets of semantic
technology provided by AllegroGraph
and Allegro CL.
Franz Inc. provides a variety of
services as part of its Knowledge
Graph platform solution-- from
architectural consulting and technical
seminars to training.
Franz’s flagship product,
AllegroGraph, provides the necessary
power and flexibility to address high-
security data environments such as
HIPAA access controls, privacy rules
for banks, and security models for
policing, intelligence, and government.
The Prolific Leader
A Ph.D psychologist and expert in the
Cognitive Science Jans Aasman is the
CEO of Franz.com. As both a
scientist and CEO, Dr. Aasman
continues to break ground in the areas
of Artificial Intelligence and Semantic
Databases as he works hand-in-hand
with organizations such as Montefiore
Medical Center, Blue Cross/Blue
Shield, Wolters Kluwer, Merck,
AstraZeneca, N3 Solutions, BAE
Systems as well as US and Foreign
governments.
Dr. Aasman is a frequent speaker
within the Graph and AI technology
industry and has authored multiple
research papers and numerous patents.
Dr. Aasman spent a large part of his
professional life in telecommunications
research, specializing in applied
Artificial Intelligence projects and
intelligent user interfaces. He gathered
patents in the areas of speech
technology, multimodal user
interaction, recommendation engines
while developing precursor technology
for today’s smart devices.
The Unique Product
Franz stands apart from other Graph
database vendors by offering Semantic
Graph database technology based on
RDF, a W3C standard model for data
interchange on the Web. The
company’s flagship product,
AllegroGraph, is a high-performance
Semantic Graph Database that
processes data with contextual and
conceptual intelligence to perform
Jans Aasman
CEO
Franz Inc.
A Global Leader in Graph Database Technology
|April 2019|32

queries of unprecedented complexity
and support predictive analytics that
help companies make better, real-time
decisions. Unlike relational databases,
AllegroGraph provides the unique
ability to infer or understand the
meaning of information and link new
information automatically, without
manual user intervention, coding or the
database being explicitly pre-
structured.
AllegroGraph—Graph Database for
AI Knowledge Graphs
Artificial Intelligence (AI) is one of the
top investment areas for companies
looking to improve ROI on operations
and products, and to create customer
360 views. Using AI to create
“Enterprise Knowledge” and link it
across the Enterprise to create a
“Knowledge Graph” is a key
differentiator for companies in an ever-
increasing competitive landscape.
The foundation for Knowledge Graphs
and Artificial Intelligence lies in the
facets of semantic technology provided
by Franz’s AllegroGraph database.
Graph databases, such as
AllegroGraph, provide the core
technology environment to enrich and
contextualize the understanding of
data. The ability to easily integrate new
knowledge is the crux of the
Knowledge Graph and depends
entirely on semantic
technologies. AllegroGraph enables
organizations to gain sophisticated
insights and predictive analysis from
highly complex, distributed data –
exceeding the possibilities of
conventional databases and laying the
foundation for Knowledge Graphs and
Artificial Intelligence solutions.
Unlike traditional relational databases
or other NoSQL databases,
AllegroGraph employs graph
technologies that process data with
contextual and conceptual intelligence.
AllegroGraph is able to run queries of
unprecedented complexity to support
predictive analytics that help
organizations make more informed,
real-time decisions. AllegroGraph is
utilized by dozens of the top Fortune
500 companies worldwide.
Gartner recently identified Knowledge
Graphs as a key new technology in
both their Hype Cycle for Artificial
Intelligence and Hype Cycle for
Emerging Technologies. Gartner’s
Hype Cycle for Artificial Intelligence,
2018 states, “The rising role of content
and context for delivering insights with
AI technologies, as well as recent
knowledge graph offerings for AI
applications have pulled knowledge
graphs to the surface.”
“Rapidly connecting new knowledge is
a key competitive advantage delivered
by Knowledge Graphs and the core
technology depends on semantic graph
databases.” said Jans Aasman, CEO of
Franz.
A Knowledge Graph represents a
knowledge domain and connects things
of different types in a systematic way
by encoding knowledge arranged in a
network of nodes and links rather than
tables of rows and columns. People
and machines can benefit from
Knowledge Graphs by dynamically
growing semantic network of facts
about things and can use it for data
integration, knowledge discovery, and
in-depth analyses.
Gartner also featured AllegroGraph in
a recent report that explains the
importance of using semantic
technology to drive business value out
of data. In the report, Gartner’s Analyst
noted, “Unprecedented levels of data
scale and distribution are making it
almost impossible for organizations to
effectively exploit their data assets.
Data and analytics leaders must adopt a
semantic approach to their enterprise
data assets or face losing the battle for
competitive advantage.” (Source:
Gartner, How to Use Semantics to
Drive the Business Value of Your Data,
Guido De Simoni, November 27,
2018.)
In today’s data-driven environments,
the ability to analyze data from diverse
sources is becoming a top priority for
every CIO. Organizations in a myriad
of industries including healthcare,
intelligence/defense, life sciences and
financial services need to quickly
analyze streams of structured and
unstructured data from heterogeneous
sources to effectively compete and
make informed decisions. However,
traditional relational database
technology is inadequate for today’s
complex analytics requirements.
Forrester Research stated, “Graph
databases are a powerful optimized
technology that link billions of pieces
of connected data to help create new
sources of value for customers and
increase operational agility for
customer service. Because graph
databases track connections among
entities and offer links to get more
detailed information, they are well-
suited for scenarios in which
relationships are important, such as
cybersecurity, social network analysis,
eCommerce recommendations,
dependence analysis, and predictive
analytics.”
AllegroGraph
turns complex
data into
actionable
business insights.
33|April 2019|

GA Connector
Offering Unique Marketing Solutions Globally
leading companies in their industries
(from SaaS to the financial sector).
They were in awe and wanted to
implement this in their companies as
well.
Word spread quickly, and a business
was born. GA Connector now proudly
serves sales and marketing teams of all
sizes around the globe, from small
businesses to a Fortune 250 company,
and even the world’s largest Islamic
bank.
Products and its Unique Stats
GA Connector offers a product that
allows companies to discover their
most profitable marketing channels by
connecting their CRM with Google
Analytics.
The main advantage over competitors
is that they provide the main feature of
marketing automation tools (lead
tracking) for a fraction of the price that
marketing automation companies
charge.
The Dynamic CEO
Sergey Zuev, the CEO of GA
Connector started his entrepreneurial
journey as a provider of software
development and digital marketing
services. Sergey created a small agency
that helped startups and businesses
with building web applications, mobile
apps and lead generation through PPC
advertising.
In April 2015, Sergey founded GA
Connector. GA Connector helps
businesses understand which of their
The Story of Inception
In early 2015, GA Connector
was founded to solve a very
specific problem. The CEO, Sergey
Zuev, was running PPC ads for
another project. He realized that
although he was getting plenty of
cheap clicks, his overall ROI was low,
and he had no idea which ads were
actually generating revenue.
One of Sergey’s customers shared an
idea that helped him fix this. He
realized that he could bring Google
Analytics-style traffic source
information into the CRM, which
would allow calculating the ROI of
each marketing channel.
Next, Sergey showed this solution to
marketers working in some of the
Sergey Zuev
CEO & Founder
|April 2019|34

We give you
control over the
kind of customers
your business
is attracting.
We run a report once
a quarter. That’s it.
One report. It saves
us thousands of dollars.
Which keywords are
producing the most
protable customers?
That’s all. And then we
adjust our campaigns.
Steven Shaer
Consultant at Atlantic CRM
With GA Connector, we are
able to see the direct impact of
our advertising. Now that
GA Connector populates visitor
source elds, we are able to push
and segment these leads through
our marketing automation system
into specic Salesforce campaigns.
We can now trace protability
back to specic trafc sources,
not just users.
Steve Grifn
Sales and Marketing Operations
Manager at 3Q Digital,
a Harte Hanks Company
You’d be spending big money
on Google Ads and you didn’t know
where you are getting the money
back. Whereas now we can really
track it. We’re a small company so
our budgets are really tight. GA
Connector really helps us identify
that whatever we’re spending,
we're making money back.
Justina Paukstyte
Digital Marketing Executive at
Barry Packaging
With GA Connector, we can use
Salesforce to report on where
exactly our revenue and new
customer accounts are coming
from:paid, organic,social and
referral channels, right down to
each keyword. We’re now in a
much better position to acquire
new customers in the most
cost-effective manner, allowing
us to maximize marketing ROI.
Samuel Stadler
VP Customer Acquisition & Marketing
Technology at Unleashed Software
We were struggling to
understand our prospects’ path
on our websites.GA Connector
provided us with a simple and
quick solution to this problem.
Now we are able to see the
full path of our prospects in
Salesforce, and from what source
and website page they converted.
Oren Zigelman
Marketing Manager at BPM College
Creative Ambience at Work
GA Connector is a small but dedicated
team of developers, marketers, and
auxiliary staﬀ led by CEO Sergey
Zuev. The company is a fully remote
team, with members from the United
States, Europe, and Asia. This allows
them to hire the best of the best, no
matter where the employees live. For
the company, the advantages of
working with a diverse team trump
those of geographical proximity. The
team at GA Connector overcomes the
challenges of working remotely
through trust, Google Hangouts, and
lots of documentation. Being able to
work remotely is one of the reasons for
maintaining creativity and maintaining
healthy work environment.
The Future Ahead
Sergey asserts regarding his future
plans and ambitions,
“I believe that closed-loop marketing
(which is what GA Connector helps
achieve) will become and industry
standard way of tracking online
marketing performance. Our goal is to
help more and more businesses
implement closed-loop marketing and
skyrocket the ROI of their online
marketing campaigns.”
marketing campaigns produce the most
sales opportunities and revenue. The
team achieves that by integrating
Google Analytics with CRM systems
such as Salesforce.
Clients’ Appraisals
35|April 2019|

Projjol Banerjea
Founder & CPO
|April 2019|38

ProgrammaticThe Automation of the Advertising Industry
ow It All Started
HAutomation has been around us for quite
some time but its widespread adoption
across marketing and advertising started
around a decade ago. It wasn’t until
1992 that the first marketing automation
tool from IBM named Unica was
developed. That marked the beginning of
a revolution, and the automation of other
marketing processes such as advertising
followed soon after.
When websites’ popularity grew in the
early 2000s, brands found it challenging
to keep track of all the advertising
banners they were placing in different
sites. Several adtech platforms, such as
ad networks and ad servers, emerged
with the purpose of automating this
process and making it easier for
advertisers to reach their desired target
audiences. Then, in 2007, the landscape
experienced a seismic shift when the
iPhone was launched: in just 4 years,
mobile and Internet users doubled,
applications appeared, and the industry
encountered a host of new challenges.
That's when programmatic first made an
appearance as the veritable saviour.
Projjol Banerjea is the Founder &
CPO of global data company
zeotap. He is also a serial
entrepreneur, an active angel
investor from computer vision to
fashion, and an alumni and
entrepreneurship advisor to both
Oxford and DePauw universities.
Projjol spent the lion share of his
career in the technologically
advanced digital advertising
industry, holding leading positions
at enterprises like moboqo, Fyber,
Surn and Cummins. He holds an
MBA from Oxford's Saïd Business
School, an MS in Informatics
(HCI) from Indiana University and
a BA in Computer Science
(summa cum laude, Phi Beta
Kappa) from DePauw University.
About the Author
Leadership Insight
39|April 2019|

Benefits of Programmatic
Programmatic introduced the algorithmic sales/purchases
of advertising space in real time. By this model, different
advertising technologies were used to automate the
buying, placement, and optimisation of media inventory.
Programmatic ads started to be placed using real-time
bidding (RTB) for online display, social media
advertising, mobile and video campaigns, and of late, has
forayed into connected TV.
Programmatic advertising simply cut out the middlemen
in the ad transacting process. ‘No human
intervention’might have sound scary in the beginning,
but the benefits that came with it were simply too
significant to ignore:
1. From Media to Audience Buying – This industry
shift meant that instead of deciding where an ad was
going to be placed, brands could now choose which
audiences they wanted to target, even if they were
scattered around different sites on the Web.
2. Increased Audience Accuracy and Reach –
Programmatic advertising let brands specify their
exact target audiences, with high levels of
granularity, while increasing reach. Today, around
3.5 billion people around the globe browse the
Internet daily and, via programmatic, advertisers
have access to all of them.
3. Real-Time Insights and Transparency – In an
automated ecosystem, gathering and analyzing data
became more efficient and could be used to draw
insights to improve the efficacy of any campaign. It
became easy to track ad performance and adapt
strategies along the way, if required, often in-flight
i.e. while the campaign was underway.
4. Greater Efficiency – Programmatic became one of
the most efficient modes of advertising. The real-
time tracking, precise targeting and incisive
optimization, all clubbed together, resulted in much
higher return on investment (ROI) than previously
achieved.
Impact of Automation in the Advertising Industry
Shift in the role of CMOs
In today’s fast-changing world, a CMO must constantly
evolve his role and broaden his expertise to keep abreast
of the latest trends and technologies. CMOs will need to
gain a deep understanding of these new tools, and also
have to navigate the rapidly emerging topics of data
privacy and compliance. As a result, there will be a need
for a closer collaboration with CTOs, CDOs and CIOs.
Rise of the CDOs
The designation of a Chief Data Officer (CDO) is fairly
new but the number of people assuming this position has
grown threefold in the past five years. The job of a CDO
is all about cultivating methods of using data for value
creation and revenue generation. Since CMOs require
data for their marketing and advertising activities, the
two roles will continue to be ever more closely related.
CMOs might spearhead the adoption of digital practices,
but the CDOs will be the ones helping in establishing the
platforms to put the practices in place.
Conclusion
If there’s one thing for certain it’s that programmatic is
here to stay: According to Zenith’s Programmatic
Marketing Forecasts, in 2019 67% of the world's digital
display advertising will be traded programmatically and
the value of advertising sold programmatically will rise
to US$84.9bn. Automation, in the form of programmatic,
has unalterably changed the course of advertising,
growing from a trending word or concept to entirely
restructuring the discipline. But have we reached the
pinnacle? Not quite. New technologies and data
solutions continue to permeate the industry, offering
novel opportunities for marketers and brands. In many
ways, the best is still yet to come.
|April 2019|40

MaxMD
A Pioneering Architect of HIT and Interoperability Solutions
positions MaxMD to create
lightweight, scalable interoperability
solutions that are easier to implement
and less costly to maintain than typical
HIE approaches.
The Team-Oriented CEO
Scott A. Finlay, the President and
CEO of MaxMD brings more than 20
years of global business experience,
drawing on previous roles in business
management and strategy. With
expertise in assessing the feasibility of
new business ventures and emerging
technologies, Scott is also highly
skilled at assembling, motivating, and
guiding entrepreneurial product
development teams.
At MaxMD he’s built a strong
leadership team with engineering,
operations, sales, and marketing
expertise. He encourages his execs to
play leadership roles within the
standards development communities.
CTO Bruce Schreiber is Chairman of
the Board for DirectTrust and VP
Business Development Lisa Nelson is
Co-Chair of the HL7 CDA
Management Group.
Distinguished Services and Products
Leveraging standards such as FHIR,
CDA, and Direct, MaxMD offers a
modular suite of secure health
information exchange solutions that
enhance interoperability and scalability
across the broadest array of
applications, systems and devices.
MaxMD began with the idea
of creating a secure
healthcare domain on the
World Wide Web. When the ONC
announced the Direct Protocol the
company recognized the power of the
standard, adjusted their plan and joined
DirectTrust.
MaxMD was one of the first HISPs to
complete EHNAC Accreditation at the
inception of the Direct Protocol in
October of 2010. Now, MaxMD is an
EHNAC Accredited Health
Information Service Provider (HISP),
Registration Authority (RA), and
Certificate Authority (CA). The
company has grown significantly since
that time. The services have expanded
upon Direct to offer unprecedented
levels of data liquidity. This strategy
Scott A. Finlay
CEO & President
|April 2019|42

MaxMD’s enhanced interoperability
services suite includes a dynamic event
notification system. ADT information
and C-CDA document creation trigger
clinical data to be sent to predefined
endpoints in real-time without manual
intervention. The rules engine eases
interoperability across the care
ecosystem delivering critical
information to the right caregiver at the
right time. The MaxMD HISP also
utilizes a highly customized data
integration engine to programmatically
transform data payloads while in
transit. Operational use cases include
integrating with a legacy LIS to deliver
lab results, reformatting data to be
consumed by registries, and delivery of
admission and discharge notifications.
MaxMD helps organizations replace
expensive one-to-one interfaces with
scalable, secure, non-persistent
connections. Using Direct to access
FHIR APIs is a unique service that
leverages two different technical
protocols to increase interoperability
and scale the exchange of ePHI. This is
a federated solution which enables a
patient or provider to query and pull
medical records simply by sending a
Direct message. MaxMD leverages the
trust-in-identity assured by a
DirectTrust address to support
authentication and authorization of an
HL7 request to a FHIR API. It can be
used by any application, from a
desktop, or from the MaxMD App on
mobile devices.
MaxMD also has a natural language
processing capability designed to make
clinical information more actionable. It
minimizes the time-consuming process
of manually reviewing documents.
Lastly, MaxSignatures™ supplements
the benefits of Direct Secure
Messaging with digital signing of
documents and/or forms.
The team is involved with the
industry’s Standards Development
Organizations. It helps it to stay abreast
of government requirements and helps
ensure its products remain consistent
with the direction of key industry work
groups that are shaping the standards
for the industry.
Approaching Challenges with
Brilliance
The founders of MaxMD did not come
from the healthcare industry, and
apparently they approached its
challenges in a totally different manner.
Initially, the team faced skepticism
about its limited knowledge in
healthcare. Facing that skepticism
evolved into a positive attribute. We
learned to listen to our customers, let
their needs guide the solutions we
develop.
MaxMD is a skilled team of engineers
with deep technical expertise. The
team provides leadership in the
application of standards such as HL7
V2, C-CDA, and FHIR. The team
believes success in interoperability lies
in leveraging the power of available
standards. MaxMD solutions address a
wide range of needs across a diverse
client base including healthcare
providers, patients, and payers. The
more these constituents realize the
versatility of the Direct Protocol the
more its pipeline grows.
The Two Basic Principles
MaxMD fosters an environment of
intellectual honesty and open dialog
between all team members and clients.
MaxMD has two basic operating
principles. One is, “no one has a
corner on the good idea market”. As a
team we’re committed to a simple
notion, “the best idea wins”. Everyone
is encouraged to contribute their best.
When new folks join the team, they
encourage them to voice their thoughts
even if that thought seems to contradict
the current plans.
Those two principles, combined with
its commitment to listen to the
customers, help the team stay current
and evolving with the market. We are
not too proud to learn something new
from outside the organization. We
foster curiosity and encourage
creativity that helps clients solve their
unique challenges.
Many clients in healthcare have similar
challenges and the team offers tools
that can be configured to work with
legacy systems as well as new
applications or HIT systems broadly.
Any organization that collects data or
has a need to share data for care
coordination or to reduce costs and
improve patient outcomes can benefit
from a scalable and sustainable
approach to interoperability services.
At the root of all
our products and
services are strict
adherence to security
based practices and
the technical standards
and policy requirements
of the direct protocol.
43|April 2019|

MultiTech
Voyaging Beyond the Benchmarks of the IoT Industry
empowering its team to achieve and
grow.
Currently, MultiTech designs, develops
and manufactures data
communications equipment for the
industrial Internet of Things —
connecting physical assets to business
processes to deliver enhanced value.
The company’s commitment to quality
and service excellence means you can
count on MultiTech products and
people to address your needs, while its
history of innovation ensures you can
stay ahead of the latest technology with
a partner who will be there for the life
of your solution.
Contemplating upon the challenges
they’ve overcome, the team at
MultiTech is of the opinion that getting
something started is not easy, it’s a lot
of work. But in order to keep it viable
year after year, one has to be willing to
invest. That means leveraging the time
and talent of one’s own and others in
order to sustain the ‘genes’ they
already had. The team also believes
that companies need somebody
watching out for all that stuﬀ to make
sure the same energy is applied to
sustaining what went into starting a
business. While putting processes in
place, it is necessary to make sure that
energy is used on a daily basis. That
way, as technology changes, a
company is prepared to move with it.
After the passing of its Founder,
Raghu Sharma, MultiTech had a few
challenges keeping up the
extraordinary pace of innovation and
Innovation is the product of
knowledge and a vision, and
persistence acting as a catalyst. To
innovate something disruptive, it
becomes necessary to transcend its
purpose. Organizations which follow
this approach in delivering topnotch
innovation are the ones that ceaselessly
ascend the stairs of excellence.
MultiTech is a profound example of
such organizations. Founded in 1970,
the company has consistently
developed and delivered industrial-
grade equipment to enable data
communications between machines. It
is the company’s mission to make
connected technology easy to adopt
and use, by focusing on customer
needs, developing innovative solutions,
outpacing market change, leveraging
best-in-class processes, and
Stefan Lindvall
CEO
|April 2019|44

subsequent growth it experienced
under his leadership. The company
went through a few leadership changes
to tap back into its legacy of
innovation and achieve, again, an
industry-leading growth. The company
aims at getting more aggressive in
rolling out new technologies, product
enhancements and tailored support
services. Its focus is to help customers
navigate the technology landscape,
identify the most appropriate solution
for their specific applications and
ultimately, solve their biggest IoT pain
points. Most importantly, MultiTech
intends to continue contributing to a
better future.
Personifying Expertise
Currently MultiTech is growing under
the leadership and management of
Stefan Lindvall CEO, the . He brings
more than 20 years of high level
experience in the wireless industry to
the company. Prior to taking on his role
at MultiTech Stefan founded
Connected Development, one of the
leading wireless design services
companies in the U.S. He received his
MSc in Industrial Engineering and
Management from the University of
Linkoping, Sweden.
Since taking on his role, Stefan has
worked with the team to grow revenue
by getting closer to the company’s
customers – with the right people in
the right places; a few tweaks to
MultiTech’s go-to-market strategy, and
the right mix of exciting new products.
In addition, he has taken the time to
evaluate where the company invests
and where it doesn’t, looking for ways
to save, as well as the right strategic
investments to help the company grow.
As a result, the MultiTech team is
intensely focused on execution across
every part of its business from sales to
engineering to manufacturing and
operations.
Delivering Distinction
MultiTech offers a variety of embedded
devices as well as gateways, routers
and modems that address connectivity
across a variety of technologies
including analog, Ethernet, cellular and
Low Power Wide Area networking
(LPWA). Its diverse, award-winning
portfolio reflects the constantly
evolving world of the IoT with a
product and technology combination to
suit virtually any use case. The
company’s data communication
products are designed to ensure the
quickest route to market based on
customer needs, programming
capabilities, preferred use of resources
and business focus, in order to deliver
a faster return on investment and lower
total cost of ownership. MultiTech
exhibits a leading position over its
competition thanks to its Superior
Quality, its Service Excellence and its
History of Innovation.
MultiTech has spent ample time
making sure the right people are in the
right roles in order to simplify and
improve its agility. It has expanded its
internal communications in order to
improve transparency and engagement.
The team is completely committed to
making MultiTech a great place to
work, promoting from within when it
can and investing in its people,
whether through compensation,
benefits or the right tools to get the job
done.
When it comes to go-to-market
strategy, MultiTech has transitioned
from a channel-dependent model to
more of a hybrid approach. It has built
a strategic accounts team as well as a
regional sales organization in order to
establish and foster direct relationships
with key OEMs in select vertical
markets, as well as a business
development group focused on better
alignment with key partners,
particularly network operators and
systems integrators. On the marketing
side, MultiTech has renewed its
messaging and refocused on vertical
markets. In doing this, the company
feels proud to have engaged the entire
organization.
Evident Quality
“MultiTech has been great at providing
us the support we have needed in the
development process. This support is
critical to solving issues quickly so that
we can spend more time working on
the application of the product, instead
of the product itself.” – Chad Goyette,
Engineer, Tyco Fire & Building
Products.
“With MultiTech, we were able to
shorten our concept to market cycle of
a LoRa concept product from a
predicted six months to just a few
weeks with the help of their team.” –
Mark Lorkowski, CEO, BluBoard.
“We are sold on MultiTech, their
performance is consistently
outstanding.” – Laurence Myerson,
CEO of SMS Worldwide.
MultiTech designs,
develops and
manufactures data
communications
equipment for the
industrial Internet of
Things, connecting
physical assets to
business processes to
deliver enhanced value.
45|April 2019|

RM Applications
Offering Cutting-Edge Bespoke Solutions
management and analytics landscape.
The company successfully delivers
leading- edge technology solutions in
areas such as Digital Remittance &
Payments, ALM & Liquidity Reporting
Data Mart, Data Management (ETL)
Consulting & Development, Bespoke
Data Mart, Localization and
integration of Partners’ Solutions.
Remittance & Payment, Data
Management (Developing Bespoke
Data Marts), Analytics and Regulatory
Reporting is part of RMA’s larger
vertical focusing on provide bespoke
solutions in the areas of Domestic &
Cross Border Payments and bespoke
DataMart development.
The Key Services and Offerings
OmniData: Bespoke DataMart
Development: Developing of bespoke
data marts, which were fast, easier and
deliver more value by serving the
purpose of Clients i.e. make the semi-
processed data available, which can be
directly fed into the Risk and
Regulatory Reporting engine to
generate the reports and for analytics in
the area of ALM (Asset Liability
Management), AMLA (Anti Money
Laundering), Basel 3 (Liquidity), FTP
(Fund Transfer pricing), MFRS9 and
Other Regulatory Reporting Data Mart.
OmniReports: Analytics, BI &
Reports Development: Development
of customized Reporting, Dashboards
& Alerting solution for various
Business Verticals largely in the area of
Compliance such as ALM, Basel 3
Liquidity, AMLA, CRS (Common
Reporting Standards), Regulatory and
Management Reporting.
OmniRemit: (Remittance Solution
Suite) enables end to end automation
of Remittance and Payment Solution
and is our flagship products tailor made
for Financial Institutions. The solutions
support Mobile & Online Remittance,
Branch & Agent Remittance,
Remittance Back Office solutions and
are in compliance with Bank Negara
Malaysia requirements and AMLA
RM Applications Sdn. Bhd.
(RMA) is an MSC Status
boutique software company
based out of Kuala Lumpur (Malaysia).
RMA is an ISO Certified i.e ISO
9001:2015. RMA is founded by a
group of experienced professionals
with the motto “Why it can’t be done”.
This is where the journey of RMA
began to venture into the development
of bespoke solutions to address the
pain points, niche requirements, which
can’t be addressed through off the shelf
solutions. RMA specializes in offering
bespoke solutions in the area of
Digitalization and Data Management
Landscape.
RMA is driven by passion and vision
to strive for excellence by delivering
comprehensive and customer oriented
solutions. The team, RMATEs is
passionate about new technologies,
new ideas and new ways of thinking
and continuously upgrading its
solutions to serve its customer needs
effectively in digital payments, data
Lokesh Gupta
Co-founder and CTO
|April 2019|48

(Anti Money Laundering) guidelines.
Lately, Money Changing Module has
been added to the suite to make it a full
fledge solution. The solution facilitates
bypassing conventional method of
using SWIFT or other payment
network, instead there is a direct
integration with pre-designated
overseas counterpart for processing
payment using web services. The
solution is MoneyGram ready and
support straight through processing and
real time interface with cross border
remittance corridors for transaction
processing.
VIMS (Vehicle Inspection
Management System): VIMS is a web
based, mobile ready solution to meet
the needs of value-conscious used
vehicle buyers. The solution facilitates
streamlining of used vehicle evaluation
and inspection task, which is beneficial
for Used car dealers, Seller and Buyer.
Certified Used Car ensures the quality
based on standardized scoring,
transparency in inspection process and
this builds up car’s credibility, which
will ease the trading process.
The Virtuoso Co-founder
Lokesh Gupta, the Co-founder and
CTO, is having 17 years of
experiences in Financial Solution
Consulting, Regulatory Reporting and,
Project management. Currently, he is
involved in Asset Liability
Management, Basel III, Risk and,
Regulatory Reporting Data mart
Development as well as Remittance &
Payments Solution implementations in
the region.
A firm believer of being a ‘Doer’,
Lokesh always remains ready to jump
in, explore options, work hard and like
to get involved in finding solutions. He
has been a driver for the bespoke
solution. At RMA, Lokesh has
established a collaborative
environment together with his
employees, where he practices flat
organization structure, also known as
RMATEs, and develop his team,
creating customer-centric innovative
solutions.
He acknowledges that Business is all
about ‘relationships’ and ‘trust’ which
got to be earned. His core strategy is to
collaborate with the client and have
their continuous feedback to design
and deliver a solution that meets there
expectation and industry demand.
Beyond tailored solution delivery, he
takes customer support very seriously,
which is very important to address the
pain points, which may arise due to
operation and business as usual
activities.
Contribution to the industry
The future will be for Big Data as at
present largely the clients are focusing
on automation and processing of
structured data to ascertain the
quantitative aspects. More and more
clients are now exploring Data Lakes
and usage of Big Data for Data
Management and Analytics.
From financial industry per say ‘R’ and
‘Python’ is picking up especially in the
area of Data Modelling. RMA also is
now strengthening its skill set on ‘R’
Modelling as it will be helpful in
crunching the data and building up
Data Models especially in the area of
Credit Risk, Liquidity, Basel and
Regulatory reporting such as MFRS9.
This is the way to go and RMA has
already started walking on this path
and also developing skill set in the area
of Big data. In addition RMA has also
started developing skills on upcoming
open source databases like MongoDB
and the team is exploring of using
MongoDB for its existing Solutions.
RMA is also in the process of
integrating Blockchain and Digital
Assets with OmniRemit i.e.
Remittance and Payment Processing
solution.
Offering Customer Centric Solutions
RMA has achieved success with its
capabilities and delivering customer-
centric solutions. This is the core
strategy, which helps in meeting its
customers’ expectations. The company
listens to what customers want, get
insights into their expectations and
accordingly design and deliver their
solutions. The team believes in
building a simple and customer- driven
solution with an emphasis on
digitalization of data, workflow
process, reporting etc. Beyond solution
delivery, the company takes customer
support very seriously, which is an
important post- implementation.
The Roadmap of a Brilliant Future
RMA is continuing to be expansive,
both in terms of the broader product
offerings and broader regional
expansion. RMA strategy is to ‘Stay
Agile’ in adopting new technologies
and ‘Collaboration’ for expansion.
RMA is a company that is providing an
advanced innovative and value-added
solution in the remittance and data
management landscape leveraging on
Big Data technology. The company
wants to achieve a position where they
are providing digital technology-
driven solutions to move away from
Cash- based payments to digital
payments using advanced hybrid
technology with QR Based,
Blockchain and using Digital Assets as
a method of processing remittance and
payments. The company is building its
clientele in the regions such as
Indonesia, Singapore, Philippines
and, Thailand.
www.rma.com.my
We ensure our growth should
navigate through creativity,
research and innovation by
staying agile to provide
cutting-edge bespoke
solution to customers.
49|April 2019|

A New Paradigm
in Micro-assembly
Contactless Manipulation
Micro-assembly becomes more important in
industry every day, with many industries
growing double digit every year. Dealing
with micro components generates multiple issues. Some
of the most common ones are component stiction, low
positioning precision, surface damage or contamination
and component destruction.
To solve the above issues, many approaches have been
implemented. To detach components stuck to the tool an
air stream blows away the component and, to correct the
consequent positioning error, vision systems and robotic
correction systems are usually implemented.
To deal with fragile or easily scratched components, such
as components out of GaAs or HgCdTe, diﬀerent
materials are exploited for the tool, usually with lower
lifetime. In most of the cases, these processes have
anyway defect rate around 50%. Even for very mature
component, defect rate around 5% can be found if fragile
membranes or surfaces are present.
About the Author
Maurizio Migliore Currently serving as
COO at Touchless Automation, he
studied Nanotechnology Engineering
(PoliTo, INPG, EPFL) and perfectioned his
studies with an MBA (Collège des
Ingénieurs).
Work experience as Project Manager at
Comau (Industrial Automation, FCA
group) and Operations Manager at Uber
and UberEATS.
Maurizio Migliore
COO
Expert’s Talk
|April 2019|50

The root cause for most of these issues can be found in
the manipulation steps, where usually a mechanical
gripper or a suction unit grab the component to transport
it.
The ultimate solution is to contactless manipulate the
components, therefore removing the root cause.
Technological State of the art
To provide contatless manipulation, multiple approach
have been developed. Nevertheless, the majority of those
technologies presents important limitations and
challenges.
Optical levitation is known to be able to suspend a
-6 3
particle up to 0.05 10 m by using laser radiation
pressure. However, this type of manipulation must take
place in a transparent environment in order to obtain
stability. Furthermore, the particle must be transparent, a
highly limiting factor for the target components.
Another solution is electromagnetic levitation, which
uses an electric or magnetic field to manipulate a
charged, polarized or magnetic object. However, this
type of levitation is only applicable to objects sensitive
to electric or magnetic fields. Moreover, there is a risk of
degradation of the object placed in a magnetic or electric
field. Finally, these techniques require specific
installations depending on the object to be handled.
Aerodynamic levitation uses a gas flow to levitate an
object, with two main categories: air bearings and
Bernoulli devices. The air bearings expel a stream of air
from below the object to levitate it. Conversely, the
Bernoulli devices are positioned above the object, which
must be between some sidewalls. Compressed air is
projected onto the object, which is then evacuated by the
space between the walls and the object. This generates
an attractive force opposite the direction of the
compressed air, called Bernoulli effect, which levitates
the object. The main disadvantage of aerodynamic
methods is that the levitated object has very poor lateral
stability and is confined between the sidewalls.
Ultrasounds are also used to levitate components,
exploiting acoustic standing waves. Systems using these
waves require the presence of a reflector that faces the
ultrasound generator. The generator emits waves that
will reflect on the reflector and create equidistant nodes
at λ/2 intervals, where the repulsive force is sufficient for
an object to levitate. The main disadvantage of this
technique is that the manipulations are limited to the area
between the generator and the reflector, and those only at
the nodes. Moreover, the object is kept necessarily at a
minimum distance from the generator of λ/2 which is the
distance of the first node. On the good points, this
technology is suitable for any material and shape.
At last, methods of levitation using a combination of
ultrasonic pressure and air aspiration are also known.
Tools based on this technology are able to manipulate
components of any material, with some limitations on
component shape and lateral stability. Engineering
efforts and ad hoc design of toolings and equipments can
anyway almost completely solve all related issues.
Status of the market
In the latest years acoustic levitation have been able to
raise some interest. These application seems anyway to
be focused for laboratory or leisure and failed to find a
proper industrial application.
The most promising technology seems to be the
combination of ultrasonic pressure and air suction. This
approach don't show the same limitations of the others
and could be easily implemented into industrial
machinery.
Equipment based on this technology are beginning to be
commercialised for the Semiconductor, Optoelectronics
and Watchmaking industries, with very positive
preliminary results.
Future developments
The future rise of contactless manipulation could unlock
design possibilities for microcomponents that are
currently forbidden and could accelerate the
implementation of materials that too brittle or soft to be
held. Furthermore, with greatly improved production
yields, components could become cheaper and less
resources would be wasted during production.
The potential of this new technologies has been deemed
by industry experts as revolutionary and potentially
disruptive for many industries. The potential is there,
will this really become the manufacturing Paradigm of
the Future?
51|April 2019|

SeceonOffering Comprehensive Cybersecurity Solutions
adequate on its own since going digital
exposes many services and
applications to security issues.
Seceon’s platform was created to
proactively detect breaches and threats
via comprehensive visibility of all
assets (users, applications, services and
hosts and their interactions), and
automatically contain and eliminate
those threats in real-time.
Today, Seceon aiMSSP and aiSIEM
solutions are deployed across the
globe, protecting thousands of
customers and processing more than 50
billion transactions/events each day.
Seceon is on track to reach 1 trillion
transactions per day by the end of
2019. Its continued goal is to give
customers the best comprehensive
cybersecurity solutions, so that they
can focus on their core business instead
of worrying about cybersecurity.
Passionate Leader Spurs Success
Chandra Pandey, the Founder and
CEO of Seceon, is passionate about
cybersecurity and renowned for
developing innovative solutions. He
works closely with customers to define
and address the problems, implications,
and solutions for defending corporate
assets in today’s highly-connected
enterprise. Chandra holds multiple
patents in security, networking and
computing.
Chandra realized from the start that, in
order to really help the industry,
Seceon would need not only to develop
the best possible cybersecurity
platform for enterprises and SMBs. It
would also need solutions that worked
instantly out-of-the-box, were easy for
enterprises to manage, and were
affordable for even small
businesses—which are increasingly
targeted by cyber criminals because
they often don’t have the expertise or
resources to stop attacks. Thus,
Chandra and his team created
comprehensive, cost-effective and
With the rise of digital
economy, data breaches
will continue to prevail. As
cyber risk grows, and threats become
more sophisticated and pervasive in
landscape, we expect to see more
companies adopting comprehensive
platforms that enable them to eliminate
the need for silo solutions, which leave
gaps in businesses’ security posture.
Small and mid-sized businesses
(SMBs) will continue to be a soft target
but large enterprises will not be spared
either. Seceon is helping businesses of
all sizes stay one step ahead of
cybercriminals.
Seceon was founded with a clear
vision of delivering “Comprehensive
Cybersecurity for the Digital-Era” and
solving the biggest cybersecurity
challenges faced by digitalization.
Traditional cybersecurity products
have focused on monitoring tasks as
organizations transition to the digital
world. However, that’s no longer
Chandra Pandey
Founder and CEO
|April 2019|52

quick to implement cybersecurity
solutions that would solve the tough
cybersecurity issues companies have
been struggling with.
Innovative Services
Seceon provides the industry’s first
fully-automated solutions offering
real-time, proactive threat detection,
containment and elimination for all
threat categories, including malware,
ransomware, spyware, botnet,
compromised credentials, insider
threats, denial of services for
applications & protocols, vulnerability
exploits for web/emails/OS
applications, data breaches and
exfiltration, IT mistakes, IPS, IDS and
network behaviors.
Seceon offers two solutions: aiSIEM™
and aiMSSP™
Seceon aiSIEM goes way beyond the
traditional SIEM and eliminates the
need for adding multiple silo solutions.
It ingests raw streaming data from
applications, identity systems, flows
and raw traffic from networks to
provide comprehensive visibility, real-
time proactive threat detection,
automated threat containment and
elimination, and continuous
compliance, policy management and
reporting.
Seceon aiMSSP enables Managed
Security Service Providers (MSSPs) to
offer outsourced security services to
SMBs, including 24x7 security
monitoring, threat intelligence, and
real-time detection and remediation, at
nominal and predictable linear costs.
Awards and Accolades
Seceon has won more than 80
cybersecurity awards since it launched
its platform in April 2016, including
the recent 2019 Cyber Defense
Magazine for “Hot Company MSSP
Platform InfoSec Award,” “Next Gen
Security Information and Event
Management (SIEM) InfoSec Award”
and 2019 Info Security PG’s Global
Excellence award for Best SIEM
Solution.
The company gained recognition from
leading industry influencers including
451 Research, Ovum, Enterprise
Management Associates, IDC
Research, CSO, International Data
Group, Markets and Markets, and
Solutions Review. In 2019, Seceon
aiSIEM was named a leading solution
in the “EMA Top 3 Decision Guide for
Security Analytics.”
The team also built an award-winning
channel partner program, steadily
increasing and solidifying Seceon’s
network of 50+ U.S. and international
Managed Service Providers,
value-added distributors and reseller
partners.
Overcoming Challenges
As a 100% channel-driven company,
Seceon faced challenges in its initial
days when partners’ processes and
approvals required longer cycles to
reach customer engagement. Over
time, Seceon learned how to identify
partners that are equally vested in
Seceon’s goals and motivated to
quickly achieve them.
As a self-funded startup outside of the
Silicon Valley and VC universe,
another challenge is to generate
visibility for Seceon’s unique approach
while also establishing credibility
within the market. However, once
businesses try Seceon solutions, their
response is overwhelming and instantly
positive because the solutions are easy
to deploy and manage, and incredibly
effective at accurately detecting and
stopping threats in minutes. This
empowers the operations team with
detailed insights to uphold and
successfully protect the organization in
case of a breach.
Contributing Factors of Success
Seceon is laser-focused on eliminating
cyber threats and staying ahead of
cybercriminals by adding innovations
to its aiSIEM and aiMSSP
“Comprehensive Cybersecurity for the
Digital-Era” solutions. Seceon’s
culture helps spur the company’s
progress and innovation. Its culture is
based on a strong passion to deliver on
Seceon’s vision of “Cybersecurity
Done RIGHT,” mutual respect for
peers, and an insatiable appetite to
solve the digital era’s most urgent
cybersecurity challenges.
As CEO, Chandra fosters innovation
by empowering all team members with
decision-making capacities, advocating
open and respectful communications,
and building a culture of continuous
improvement. Seceon’s award-winning
solutions are the result of 50+
passionate professionals on mission to
do cybersecurity right, instead of doing
another “me too” product.
Looking Ahead
Businesses are experiencing rampant
computer network security breaches.
These breaches can go undetected for
days, months and years, despite
businesses deploying cybersecurity
point solutions and employing armies
of trained professionals to manage
those solutions. This complex set of
tools is not an effective strategy as,
more often than not, threats and data
breaches are only detected after the
damage is done. Worse yet, 90% of
businesses can’t afford these expensive
solutions.
Seceon is empowering enterprises to
defeat known and new cyber-attacks in
real-time. Seceon will continue to
provide the most effective and
affordable real-time cyber threat
detection, containment and elimination
solutions so that any organization,
regardless of size, can be properly
protected.
We are laser-focused
on detecting and
eradicating cybersecurity
threats in real-time.
53|April 2019|

Secucloud
Innovative Cloud Solutions for a Safer Cyber-World
service platform to ISPs, Enterprises
and SMBs.
Founded in 2013, Secucloud operates
worldwide with representations in
USA, India, Latin America, Southeast
Asia, Africa and the Middle East.
Secucloud’s innovative solution is
much more comprehensive than the
prevailing end point approach. Using
cloud technology with its high
scalability and TCO efficiency, it
transfers the protection of end user
devices into the network. This provides
real-time prevention, as the attacks are
detected and blocked before hitting the
device(s). This also enables universal
protection and attack prevention of IoT
devices for which end point solutions
are not viable or even exist.
Attributes that differentiate
Secucloud from others
Being in the cloud, the solution
provided by Secucloud sources
multiple AV sources, content and URL
filters and combines them to a global
cloud intelligence machine learning
platform.
This approach can only be effectively
managed in a cloud-based
environment, whereby the end user has
no need to install or manage any part
of the service. The user experience of
the end user is the primary factor
behind the company’s objective to
As we step forward into the
promising world of networked
“Internet of Things”, we
become more vulnerable towards cyber
attackers. Faced with the complex
attack scenarios that are part of the
networks age, traditional antivirus
solutions just cannot provide enough
protection anymore. Brian Dye, the
Senior Vice President of Information
Security predicts the end of classic
antivirus protection as such solutions
can ward off only 45% of all cyber-
attacks.
Hailing from Hamburg, Secucloud
GmbH is a global provider of high-
availability cyber-security solutions,
offering a cloud-based security-as-a-
Dennis Monner
CEO and Founder
|April 2019|56

provide both ease of use
and maximum possible protection and
attack prevention.
As mentioned above, the solution is
network-based protection (as opposed
to end point) in a pure cloud
technology approach allowing the
product to scale for large consumer
markets (100 m+ subscribers) whilst
operating at low TCO. Pay as you go
business model possibilities are also a
major advantage to the company’s
customers, who in turn are able to
attain low to zero CAPEX and
negligible OPEX.
Introducing the Secucloud Security
Suites
The company offers three suites of
varying protection to the consumer
market via Telcos/ ISPs. They are:’
2
i) ECS Advanced
2
ii) ECS Premium
2
iii)ECS Expert
The above technology is additionally
deployable as an end point solution
SDK that Telcos can integrate into
their customer care apps. This
approach also enables offnet protection
in open, insecure Wi-Fi in cafés or
hotels.
In the B2B space, the company targets
SMBs via IT-Resellers or directly, with
a Firewall-as-a-Service operating in a
public cloud called Secuscaler which
2
utilizes the ECS core technology.
The CEO with Exceptional
Dynamism
Dennis Monner, the CEO and
Founder of Secucloud began his
journey initiating Gate Protect in the
early 2000’s as a provider of enterprise
UTM appliances. He soon realized that
this appliance based approach was not
scalable and indeed a significant part of
the economy was missing out on high
grade
cyber-security, i.e. consumers.
Thus in 2012, Dennis founded
Secucloud and started developing from
scratch the product as a network based
security solution on cloud technology.
This approach enables Secucloud to
offer cyber-security to a much broader
enterprise segment and most
importantly to the wider society of
connected consumers.
Dennis is a decisive, innovative and
strategy-driven senior operational
leader with over 20 years of frontline
experience that includes implementing
effective operational structures for over
200 personnel, and outperforming over
500 direct competitors to achieve
global Top 10 status with ranking in
Gartner’s Magic Quadrant.
Additionally, he has demonstrated his
ability to identify operational
weaknesses and optimise performance
through best-in-class process and
system improvements. Dennis track
record excels in developing,
restructuring and successfully
expanding international sales networks
supported by insightful product,
marketing, and sales strategies. He is
exceptionally skilled at negotiating
lucrative global contracts. Well-versed
in fundraising and M&A negotiations,
Dennis also possesses ability to recruit,
develop and lead large, multi-
functional teams that consistently
exceed their objectives.
Products and Services
Elastic Cloud Security System
Secucloud has been widely acclaimed
for its award-winning Elastic Cloud
Security System
2
(ECS ). This innovative solution
protects data traffic against external
threats in mobile communication
networks and prevents botnet traffic
enabling the providers to play an
important role in the protection of their
customers against malware and
unwanted harmful content.
Secucloud Intelligent Algorithm
Based Steering (IABS)
The Secucloud Intelligent Algorithm
Based Steering (IABS) engine
performs a preliminary categorization
of incoming network traffic and then
passes it on to various security
analysers for further classification.
With the help of the IABS engine, the
individual components of each SAN
are combined intelligently with one
another, ensuring maximum security
and performance.
Featuring the future
According to the COO, Mark Rees,
“the only current hurdle that we still
see is a below the par understanding
and appreciation among the public at
large, for the need of combating cyber-
crime. This is changing but it is a slow
process.” He further adds, “Our
solution communicates to end users
as much as possible on the dangers of
ignoring these threats so as to raise
awareness. This holistic approach
across the entire supply chain is unique
and we are again a 2019 SC Award
finalist for best UTM Security
Solution.”
Thanks to
technological
adjustments,
we were able to
celebrate
sensational
sales successes.
57|April 2019|

Startup Canada
Fostering an Entrepreneurial Culture in Canada
leveraged this model to help to foster
50 Startup Communities to form a
Pan-Canadian network to unite
Canada’s entrepreneurship
community and give entrepreneurs a
voice to decision-makers in
government and industry.
Today Startup Canada supports more
than 250,000 entrepreneurs through
its leading digital platforms, startup
communities, ﬂagship events and
programs to help entrepreneurs to
start and scale thriving businesses.
Exclusive Services and Products
As the leading digital platform for
entrepreneurs, Startup Canada runs
innovative online events that connect
Canada's entrepreneurship
community; including, the Startup
Canada Podcast with Rivers Corbett,
the THRIVE Podcast for Women
Entrepreneurs with Komal Minhas,
and a Twitter chat called
#StartupChats hosted by Lyndon
Johnson which trend regularly,
bringing entrepreneurship into
Canada's digital narrative.
Startup Canada also runs the Startup
Canada Awards to recognize
excellence and outstanding
achievement in Canadian
entrepreneurship and innovation.
Through regional celebrations
touring across Canada, Startup
Canada celebrates Canada’s leading
innovators and recognizes a broad
range of entrepreneurs.
S
tartup Canada is,
nonetheless, an ambitious
project. This award-winning
non-proﬁt organization was
established to help make Canada one
of the leading ‘innovation nations’
through fostering an entrepreneurial
and innovative culture amongst
Canada’s 2.3 million entrepreneurs.
Startup Canada itself is an economic
and social experiment that harnesses
Canada's vibrant volunteer culture
and grassroots entrepreneurial spirit.
Startup Canada has put into practice
Brad Feld’s ‘Boulder Thesis’,
wherein entrepreneur leaders, with a
long-term and inclusive vision
mobilize regular events that connect
the ecosystem. Startup Canada has
Victoria Lennox
President & Co-Founder
|April 2019|58

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