The 10 best corporate wellness service providers 2018

1. Agriculture Biotechnology: Revolutionizing Agriculture Process Globally Care and Cure Social Media Marketing for Pharma Industry In Focus WellnessWellness 1Best Corporate Service Providers 2018 THE Austin O’Reilly Founder & Scientist December A Specialized and Innovative DNA Testing Platform

4. Healthy Surroundings make a Difference FThe global Wellness Industry is rising at a high rate. Now a days, people are becoming more and more conscious about/regarding their health. A huge number of individuals are visiting the health care centers, gyms, health classes, dietary & nutritional consultants, and many other wellness-focused practices on a daily basis. People are making sports, a part of their daily curriculum. According to various researches, the demand of routine health check-up is increasing rapidly, and as per the necessity, corporate world is stepping with the flow towards wellness. The organizations are accepting the demand of wellness programs for which they are conducting several types of activity sessions at their workplaces that refreshes their employee’s mind and inspires them to work again with a clear objective. Various organizations are taking actions regarding wellness of their employees by conducting different wellness programs and making it mandatory for each and every employee. This step of employers has shown a noticeable shift in the behavior of the employees. This behavioral change in the employees is eventually helping to improve the productivity and growth rate of the organizations. Meditation and Delayed Gratification also plays a key role in wellness industry. Both of these activities simplifies the life of an individual whether it's an employer or an employee. Every mind is different but meditation helps to increase the ability of each of them. Delayed Gratification theory works on the principle of the human tendency of maintaining patience amidst provoking situations. “ or a Rising Corporate Empire, Wellness is the Key”.

5. Delayed gratification implies that ‘Holding the urge for an instant gratification is not just the key to wealth but civilization itself.’ Or, we can say having the behavior of patience leads to success which helps the employees to focus and dedicate themselves to their work. It bars the mistakes they made due to the impatience to complete and reveal the stress of work in a short period of time. This behavior can be generated with the meditation too. It makes the individual psychologically strong and improves the ability to work in the condition of extreme pressure and increase the desire to learn more even in the worst situations on the work floor and in their life as well. In 2015, statistics of Global Wellness Economy Monitor reflected a worth of US$3.7 trillion transactions in global wellness industry and at recent, health expenditures are about $7.5 to $8 trillion globally. Several firms are also listing their presence towards the wellness program’s requirements. They are expending an estimated worth of US$50 billion for workplace wellness programs. It is expected to grow 7 percent annually till 2025. So with great enthusiasm, Insights Success has shortlisted “The 10 Best Corporate Wellness Service Providers of 2018”. Featuring our cover story is Dynamic DNA Labs which serves globally with its exclusive DNA testing solutions. It is equipped with a team of experts and researchers who maintains the firm’s position along with its quality and standards with their skills and wider knowledge of their job. The company aims to revolutionize the sector of genetics through its molecular tools, experts and research studies. Its professionals believe that everyone deserves to know & understand about themselves, their abilities, behavioral changes in themselves and their family members. It leads to the need of DNA testing and analysis on the change in their DNA structure as per their behavioral change. The magazine listing also includes Dynamic Health Strategies, which offers tools and expertise to managehealth data to improve employee health, lower costs and improve the patient experience; inKin Social Fitness, which is an online tool that helps run friendly fitness competitions and promote a healthy lifestyle, and can be used as an additional instrument for corporate wellness facilitation; Money Starts Here, which specialize in financial wellness and financial literacy programs that focus on everyday financial skills, health insurance, financial products and employer- sponsored benefits, U.S. Preventive Medicine, which is a global preventive health movement focused on saving lives and money by keeping people healthy and better managing chronic conditions before they become critical, US HealthCenter has taken health risk analytics to a new level using a proprietary best-evidenced scientific process that analyzes disease risk, claims, provider performance, future forecasts and value-based reimbursement, StepJockey is a digital health and property business dedicated to encouraging wellness and physical activity in the workplace, Optimity provides solutions that support mental, physical and emotional health for busy individuals. Let’s turn over and have an eye further! Ishan Mittal

6. 08 COVER STORY ARTICLES CONT ENTS Dynamic DNA Labs A Specialized and Innovative DNA Testing Platform Care and Cure Agriculture Biotechnology: Revolutionizing Agriculture Process Globally In Focus Social Media Marketing for Pharma Industry Insider’s Insight The Role Of Consultants For Every Business Stage 18 Expert’s Outlook 4 Trends That Will Make Language Solutions A Big Part Of Biotech And Globalization 36 24 40 Industry Insight A Stands for Insights 46 CXO

7. DHS Group Integrating Corporate Wellness with Population Health 20 inKin Social Fitness Platform Inculcating and Encouraging Healthy Habits 22 Money Starts Here An Integrated Approach to Financial Wellness 28 Optimity Ensuring Holistic Health and Well-being of People 30 StepJockey Transforming Workplace Health Since Inception 32 US HealthCenter, Inc. Helping Employers to Lower Healthcare Costs 38 U.S. Preventive Medicine Minimizing Health Risk and Healthcare Costs 44

9. sales@insightssuccess.com Corporate Ofces: December, 2018 Database Management Stella Andrew Technology Consultant David Stokes Circulation Managers Robert, Tanaji Research Analyst Patrick James Anish MillerManaging Editor Art & Design Director Amol Kamble Associate Designer Iranna Mathapati Visualiser David King Senior Sales Manager Passi D. Business Development Executives Marketing Manager John Matthew Jenny FernandesAssistant Editors Sharad Chitalkar Art & Picture Editors BelinPaul Co-designer KhannaJayant Peter CollinsBusiness Development Manager Sales Executives SME-SMO Executives Prashant Chevale, Uma Dhenge, Prasad Online Marketing Strategists Alina Sege, Shubham, Vishal Digital Marketing Manager Marry D’Souza Technical Specialists Amar, Aditya Technical Head Jacob Smile Copyright © 2018 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on : Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Insights Success Media and Technology Pvt. Ltd. Off. No. 513 & 510, 5th Flr., Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Executive Editor Contributing Editors Kedar Kulkarni Shubham Khampariya Editor-in-Chief Pooja M. Bansal Ishan Mittal Mayur Koli Steve, Joe, Alan, Sanket David, Kevin, Mark, Binay

10. Dynamic DNA LabsA Specialized and Innovative DNA Testing Platform Look deep into nature, and then you will understand everything better.” – Albert Einstein ‘‘ Wellness 1 Best CorporateBest CorporateBest Corporate Service Providers 2018 THE Cover Story

11. Austin O'Reilly Founder & Scientist

12. ynamic DNA Labs was established in 2015 as a DDNA research and testing facility, headquartered in Springfield, MO (Missouri). The primary goal of the company at the time of establishment was to advance the field of genetics through high-impact research studies, using sophisticated molecular tools and a staff of highly trained & brilliant scientists. This is what Dynamic DNA Labs did, and this is what it continues to do, and just like every growing organization, Dynamic DNA Labs has evolved and adapted to its environment. Dynamic DNA Labs maintains its passion and engagement in research and literature publication, however its focus has shifted to more of a direct-to-consumer, health and wellness centered brand. In addition to research, the company offers a variety of DNA testing products that aim to help individuals discover themselves by exploring their genetic code and using it to their advantage. The mission and goal of Dynamic DNA is to promote positive change in people’s lives, one sequence at a time, ultimately leading to a healthier, happier and more productive society. Unique Amenities Dynamic DNA Labs provides unique services. As it is a research lab and a DNA testing lab as well, Dynamic DNA Labs conducts all of its testing in-house, and does not outsource any of its work. It promises and assures that it will never sell or distribute its customers’ data in any situation. In addition to its research solutions and capabilities including DNA sequencing, gene expression, contamination studies, epigenetic analysis, fluorescent and electron microscopy, microbial identification etc., Dynamic DNA Labs offers a wide range of direct-to-consumer genetic testing products including: Personalized Medicine Reporting: Personalized Medicine (also known as Pharmacogenomics or “PGx”) utilizes genetic analysis to determine how a person will react to different medications. This medical DNA testing virtually eliminates the possibility of adverse drug reactions, eliminating the trial-and-error approach to selecting an effective medication and decreasing the risk of life- threatening side effects. DNA Nutrition Panel: The nutrition DNA test will help to discover optimal diet type for weight loss; reactions to gluten, caffeine, alcohol, and lactose; predispositions for metabolic rate, cholesterol & blood sugar; and determine nutritional needs for vitamins & folate. DNA Fitness Panel: The fitness DNA test will help to discover the best exercise program for weight loss; key traits for muscle energy, recovery, and fatigue; insulin and Truth - more precisely, an accurate understanding of reality - is the essential foundation for producing good outcomes.” – Ray Dalio, Principles: Life and Work ‘‘

13. body fat response to exercise; and traits for aerobic capacity, nitric oxide & vascular function. DNA Skin Panel: The skin DNA panel helps you optimize your skin care routine with targeted treatments, maintain healthier skin with lifestyle and dietary improvements, treat skin conditions to which one is genetically susceptible, and correct nutritional deficiencies that impact skin health. Ancestry Testing: Ancestry DNA testing offers an unprecedented window into the past, allowing an individual to uncover his/her heritage in a way that no traditional research method can compare. Whether the one is just starting to investigate his/her heritage, or are a seasoned genealogist, these DNA findings open a door to his/her family history. Paternity and Familial Testing: Paternity testing can be done by using the Human Identification (HID) process. HID technology provides the capability of determining a wide-range of human relationships. This includes paternity testing, sibling- ship testing, unknown sample identification, and infidelity testing. People no longer have to allow nagging questions to linger in their mind. With this technology and scientific experts, one can get the needed answers. DNA Portraits/Artwork: There are many ways to depict family and no better way to display interconnectedness and preserve individuality than by creating a family DNA portrait. Being able to compare the genes that are shared between parent and child on a canvas displays an insightful glimpse into the biology of someone’s family. A Highly Decorated Leader Austin O’Reilly, Founder & Scientist of Dynamic DNA Labs, received his master’s degree in Molecular Biology with an emphasis in genetics from Texas Christian University in 2010 and then moved on to work in a crime laboratory in south Florida as a DNAAnalyst. His job was to analyze DNA evidence from crime scenes, compare the profiles to suspect samples, and testify as an expert witness in criminal court as to his findings. He moved back to his hometown of Springfield, MO, to take a Research Scientist position for the Center for Biomedical and Life Sciences at Missouri State University, primarily focusing on neurological cell changes in response to various drugs and stimuli. His passion for research and discovery is rooted deeply in the foundation of Dynamic DNA Labs and is very evident today in the ongoing research projects and literature publications they continue to pursue.

14. its testing panels is $149. When it comes to providing tests for corporations and wellness programs, it’s important that it offers an affordable and discounted package, fully acknowledging the fact that not everyone has that level of expendable income. For this reason, Dynamic DNA Labs incentivizes corporate wellness use by extending a significant discount to employees of the corporations it has partnered with. The end goal is getting to the point where corporate executives fully understand the economic and productive value that DNA testing can have for their company and workforce, realizing that value, and subsequently offering to cover a portion or all of the testing cost for their employees. O’Reilly states, “I think we’re a number of years away from those latter scenarios, but the good news is that more and more research is being done every day into the utility and value of the testing, which will in time turn the tide towards a more wellness-centric corporate world. It’s all about creating awareness and continuing to share the countless success stories we get to hear so often. We are getting there!” Contribution in the Corporate Universe Dynamic DNA Labs is offering its health-centric DNA panels to large corporations as a part of a Corporate Wellness initiative. Specifically, the DNA Nutrition Test, DNA Fitness Test and Personalized Medicine Reporting are the three panels, as per the company, are most useful for promoting a healthy, happy and productive workplace environment. With a vast amount of research and literature supporting the information in their reports, the team of Dynamic DNA Labs is confident that these products truly unlock a knowledge base which is crucial for employees to operate at their maximum potential. The downstream effects for a company are widespread and extremely positive, ranging from reduced healthcare costs to increased productivity and happiness. There have been several studies that show the value of implementing DNA testing in the corporate wellness space, with one study showing a reduction in employer healthcare costs by $122 per employee, per month, as well as decreased levels of triglycerides. Dynamic DNA Labs offers complimentary consultations to review the reports with its clients, ongoing support after the test is complete, and follow up recommendations on the frequently asked question of, “What to do next?” Customer’s Evaluations “At first, I was unsure what to expect with my Fitness and Nutrition DNA testing. As someone who struggles to be motivated to exercise as well as eating well balanced, the more guidance I have to a healthy lifestyle is a great motivator to me. The process was quite simple, and I was O’Reilly said, “The future of preventative healthcare is in advanced molecular testing. Our goal is to promote positive change in lives around the world by utilizing cutting-edge DNA technology” As an active adventurer, athlete and scientist, combined with years of research and self-bio-hacking, O’Reilly’s vision for expanding into the DNA testing world came from the firsthand recognition that no two people are alike. There was a massive undertaking of genome-wide association studies, also known as whole genome association study (WGA study, or WGAS), which are observational studies of a genome-wide set of genetic variants in different individuals to see if any variant is associated with a trait, which to this day are still shedding light on the million- dollar question of “what makes each of us unique?” It’s been a slow process, but Dynamic DNA Labs is now armed with the necessary data to connect genotype to phenotype. This understanding allows O’Reilly to make significant contributions in a range of areas including medication response, nutrition, fitness, ancestry, personality, skin care, and many others. Hurdles in the Journey The biggest challenge Dynamic DNA Labs faces is conveying the utility and value of DNA testing. The company believes that skeptics are quick to say that the results are not accurate or that the research is not quite there yet, but in response to both of those criticisms: (1) The testing it provides is proven to be more than 99% accurate; and (2) The literature it uses to draw its conclusion is based on years of scientific research and peer-reviewed journal articles that have been accepted into the scientific community as knowledge. Another challenge that comes in front of Dynamic DNA Labs is the cost of the test. Dynamic DNA Labs is very competitively priced in the industry; the average price for If we knew what it was we were doing, it would not be research, would it? – Albert Einstein ‘‘

15. able to get my test results quicker then they stated. The real highlight of this company is in the results. It is not a simple 8 page report. For my two tests, I received over 50 pages of data to live a healthier lifestyle based on my DNA. All of a sudden, my current diet of low-carb was not what my DNA says I should be...I should focus on low-fat. I have been working on cardio, but my DNA is responsive to HIIT training. After one month, by changing my nutrition as well as my exercise schedule, I have been able to lose 8 pounds. I was very happy with my investment as I am not trying to see what works for me; I know better what should work for me.” – Jennifer Colwell, Springfield, MO “When I think of companies that are innovative and at the leading edge of their industry, Dynamic DNA Labs is at the top of my list which is a very forward thinking organization that has a bright future. Keep up the great work!” – Chase Banta, Springfield, MO “I’d like to thank everyone at Dynamic DNA Labs for helping add to the quality of life for my nephew and his family. My nephew was born with CP and Autism...and after years of being treated with various combinations of medications with little or no "good" effects we reached out to Dynamic DNA Labs for help. The research with regard to how the human body reacts positively or negatively to medications or combinations of medications helped relieve our nephew’s sometimes over animated mood swings. The researchers worked with his doctors to determine which medications his body could process and which ones he could not. The result is a night and day difference in his and his families’quality of life. We cannot thank them enough.” – Pete Maxwell, Denver, CO “Amazing information about your individual characteristic and traits... especially the Medicine Panel, which tells you which medicines work for you and which don’t, as well as dosages for your DNA type. It provides tons of interesting and useful info in the Fitness and Nutrition panel reports. It’s totally simple too!! Very service minded lab and not hard to do, plus its permanent information you can use forever.” – Tricia Headley, St. Louis, MO

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19. Management BriefCompany Name Dynamic DNA Laboratories, LLC. dynamicdnalabs.com Austin O’Reilly Founder & Scientist Dynamic DNA Labs is a state-of-the-art genetics lab that specializes in advanced DNA testing. DHS Group dhsgroup.com Jim Pritchett CEO DHS Group is a dynamic, trustworthy partner in the world of employee benefits and wellness solutions helping brokers stand taller and look better in front of employers seeking more from the broker community. inKin Social Fitness Platform inkin.com Zara Martirosyan Co-founder & CEO Money Starts Here moneystartshere.com Money Starts Here specialize in financial wellness and financial literacy programs that focus on everyday financial skills, health insurance, financial products and employer-sponsored benefits. Optimity provides solutions that support mental, physical and emotional health for busy individuals. StepJockey is a digital health and property business dedicated to encouraging wellness and physical activity in the workplace. U.S. Preventive Medicine is leading a global preventive health movement focused on saving lives and money by keeping people healthy and better managing chronic conditions before they become critical. US HealthCenter has taken health risk analytics to a new level using a proprietary best-evidenced scientific process that analyzes disease risk, claims, provider performance, future forecasts and value-based reimbursement. US Wellness’s approach focuses not only on physical activity and nutrition, but all facets of personal well-being, including physical, emotional, and financial/career and community/social well-being. Newtopia newtopia.com Jeff Ruby CEO Newtopia is a precision health company for disease prevention that was born out of the need to rethink sickcare and inspire individuals to live healthier every day. Optimity myoptimity.com Jane Wang CEO StepJockey stepjockey.com Zarir Vakil CEO U.S. Preventive Medicine, Inc. uspm.com Ron Loeppke Vice Chairman US HealthCenter, Inc. ushealthcenterinc.com Gavin Quinnies President & CEO US Wellnesszz uswellness.com Tori Tomlinson CEO Denise Winston Founder & CEO Wellness 1 Best Corporate Service Providers 2018 THE inKin Social Fitness, is an online tool that helps run friendly fitness competitions and promote a healthy lifestyle, and can be used as an additional instrument for corporate wellness facilitation

20. Every business owner and executive comes to the realization and fear that they don’t know what they don’t know at some point in the game. To leap beyond this fundamental hurdle, wise leaders lean on experts to help fill in the gap. Experts such as CPAs, attorneys, bankers, mentors, and consultants are routinely sought by successful business owners for guidance, advice, and support that can be promptly made effective. Gaps in business are essentially analyzed to determine the best, quickest, simplest, or most cost-effective solution, which is then developed and finally implemented by consultants in various niches every minute of the day. Consulting is a big industry for a reason. Businesses have a high risk of failure. Failure is easy, and failure is hard. With the assistance of a consultant, businesses have a much better chance of survival. Let’s take a look at how consulting can work at every stage of a company. Start-up / Pre-revenue This stage of a business is filled with passion and dreams. The owner is typically a technician within the industry breaking free from the constraints of their boss or is a dreamer of great things in general. Problems arise when the many components of running a business the right way interfere and bog down this solopreneur. Seemingly simple, but highly important, responsibilities such as accounting, operations, and marketing can quickly overwhelm and lead to failure. Bringing in a consultant at this stage or prior to start up can save the solopreneur from a tremendous amount of stress. The consultant can walk the owner through the hurdles of business with ease and experience. Establishing systems, creating procedures, and building plans for sales and marketing will prepare the busy start-up for successful growth through to the small business phase. Mom & Pop Shop Mom & Pop Shops are what we refer to small businesses with 1-25 employees. This may be a small generational business or a growing start-up that is hiring friends and family to help get the job done. One day, the goals become too large and the owners take on more than they can handle in an effort to grow. What these owners don’t realize is that they need to have defined systems in place, along with communication, leadership, and a growth plan to move beyond Mom & Pop Shop status to Small Business status without suffering collapse. Small Business The small business typically has 1-100 employees which may also include many family and friends. Some systems are in place, yet there lacks organization and communication leading the owner down a path of “too many chiefs” or not enough oversight. At this stage, business owners may discover they have a lot of people doing the same thing, no formal processes and a lot of fires to put out. Stress once again takes hold of the business owner in a way that may make them question closing shop and going back into the workforce. Consulting at these stages require in-depth analysis of where the company currently exists on the spectrum and identifying gaps in the foundation of the organizational structure. Analysis will require a look at financial performance, operations workflow and processes, systems integration and utilization, human resources suite of knowledge and procedures, centralized standard operating procedures, marketing plans and strategy, and more. Analyzing each component of the business will bring to light top layer and secondary issues that the consultant will prioritize to match urgency and effective organizational modeling for proper implementation. Business owners should expect this process to take some time, but in the end The ROLE of forCONSULTANTS Every StageBUSINESS 18 DECEMBER 2018

21. the business will operate like a well-oiled machine ready for growth. Mid-size Business & Enterprise The Mid-size Business has successfully identified the needs of a growing business. Most companies of this size (101- 999 employees) and of the Enterprise size (1,000+ employees) have established policies and procedures, human resources, systems integration with maximized utilization, and have a plan to move forward. These areas will experience ongoing expansion enhancement over time. Mid-size companies will start to departmentalize and create an executive team for improved oversight and strategy development. Problems Mid-size companies face are keeping everyone working toward the same goal, communication, effective leadership and management development, mergers and acquisitions, continuous improvement of systems and operational workflow and recruiting for longevity all while staying on top of their next strategic move and pacing change. Enterprises continue to refine and silo roles within the company; however they experience many of the same issues a mid-size company does. At Mid-size and Enterprise level, Consultants are brought into a company on a project basis and will be focused on a niche of service. This is when the: Branding Consultant is brought in to develop a brand or revitalize a brand for a segment of the business; Lean Specialists are brought in to examine one segment of the manufacturing process; System Analyst is brought in to create functional APIs to connect the 25 software programs used by the company to prevent errors and reduce time wasted on duplicating entries; and possibly, Coaches are brought in to develop a mid-level management team. There is a need and a place for Consultants at every stage of business, even before the first signs of failure. Bringing a Consultant into the company earlier in the process will make the transition to the next big step easier and the long-term outcome of the business much better. Although business owners may have a difficult time justifying the cost of consulting, especially if funds are limited, the desired end result has greater potential to be realized in a shorter timeframe. Companies that have successfully worked with consultants see the value of their work in the overall success of the business and often retain consultants for future projects. About the Author April Salsbury, MBA is the owner of Salsbury & Co., a business management consulting firm. After growing an organization from 15 employees to 100 employees and seven locations, including international distribution and working in legislation for industry oversight and accreditation, she believed her experience as a CEO and a “builder” could help small business owners avoid certain hurdles and gain valuable insight. 19DECEMBER 2018 Insider’s Insight

22. DHS Group Integrating Corporate Wellness with Population Health Nowadays the corporate wellness market is growing at a steady pace, with increase in inclusion of corporate wellness services, due to the factors such as increasing health care costs, corporate profit, and focus on employee retention. Therefore, numerous corporate wellness service providers in various industry verticals have started implementing wellness programs for their clients’ employees. Dynamic Health Strategies (DHS) Group is one of them. DHS Group is a trustworthy service provider in the world of employee benefits and wellness solutions. Founded in the year 1997 and headquartered at Houston, Texas, its mission and purpose are supported by one prevailing goal - elevating population health. It works with employers, health plans and solution providers to manage the health data in a better way in order to improve employee’s health and patient experience while minimizing the cost. The company also provides healthcare analytics consulting services to help employers to identify and implement solutions to achieve their benefit program objectives. DHS Group offers a variety of cutting-edge tools and expertise to the market that gives employers and providers the key insights and boosts employees’ engagement. On the other hand, it also offers the employers a fully integrated corporate benefit and wellness solution suite known as HealthSpective®. This suite allows them to access everything from plan design, benefit administration, population health analytics to a complete wellbeing system. An Expert’s Journey Jim Pritchett, the CEO of DHS Group holds more than 30 years of experience in strategic planning, marketing, and operational development of high tech companies and various industries including healthcare, oil and gas and aerospace. The breadth and depth of experience gained from various industries has helped DHS to understand what employers and their employees need and the possibilities for dramatically improving the current health care system using data and technology. Jim Pritchett CEO 20 DECEMBER 2018

23. ‘‘Your health and well-being is your most crucial asset. We help you take care of it in a fun and engaging way. A Reformative Platform ® DHS Group’s HealthSpective platform allows employers to take control of their employee population health data, which is often heavily guarded by carriers and other data vendors. This gives employers a fully integrated and vendor neutral platform to understand and manage all the essential working parts together, to successfully improve employee population health while reducing costs. Using this platform with its convenient single sign-on and integrated dashboards, employers can have a glimpse into their own employee population health data and gain crucial insights into their employee’s health, wellness decisions and how they are utilizing these benefits. Besides, part of the DHS Group’s wellbeing system is an affordable wearable device known as Movband, with programs including team challenges to engage employees ® and spur physical activity. Herein, the HealthSpective integrates data from an employee’s Movband, or from most of the fitness tracker/wearable. Recently, the company started offering a dual benefit to employers, employees and their providers with the support of its DHS SecurePass app which gives patients the ability to check into medical appointments via a kiosk, biometric reader or website, and to easily share their health data. This is used to dramatically improve the patient experience and also helps providers while speeding up their registration process. In the future, for tighter connectivity and expanded offerings, DHS Group has plans that can allow hospitals to utilize SecurePass app in conjunction with employers who ® are using DHS Group’s HealthSpective platform. Further, ® by linking with HealthSpective , health systems can find and attract employers and clients for direct contracting purposes. Future Perception The future of Corporate Wellness is greatly personalized. With the invention of apps and smartphones, employees are expecting both convenience and a more personalized experience. Hence, DHS Group is designing all its solutions with personalization at the top of its mind and focusing on engaging employees and improving the patient experience. A Satisfied Clientele “[Students] having a goal of activity to achieve every day required them to be creative in how they were active. This skill is something that they can take with them beyond the last days of the semester, which is essentially what we are trying to do with [Physical Education] courses at this level. Further, With the HealthSpective® platform and accompanying Movbands, Auburn students are able to sync device data for physical education instructors and administrators to view, when they participate in the Active Auburn physical education course” –Instructor, Auburn University. “[SecurePass] has worked great in a very busy outpatient setting. We’re looking to implement in other areas of the hospital where registration is done.”- Daphne Jacquet, Hardin Health Patient Access Manager 21DECEMBER 2018 Wellness 1 Best Corporate Service Providers 2018 THE

24. Inculcating and Encouraging Healthy Habits In an interview with Insights Success, Zara Martirosyan, the Co-founder & CEO of inKin Social Fitness Platform, shares her experience and provides resourceful insights about inKin and its products, and the motto of the organization along with its future goals in revolutionizing the wellness industry. Below are the highlights of the interview conducted between Zara and Insights Success: Give a brief overview of the company, its uniqueness and its vision & what are the cuttingedge services/solutions offered by inKin Social Fitness? Founded in October 2014, inKin is a digital platform that helps users to start taking care of their most crucial asset which is their health and well-being through tracking their fitness and health parameters and getting more active and healthier on a daily basis through various engaging activities and online challenges and competitions. inKin helps users to: Ÿ Learn more about their health and change their everyday behavior by monitoring their fitness & health data from various fitness devices and apps. Ÿ Become more active through socializing with their family, friends, and co-workers, and get motivated through friendly competitions, gamification, and rewards. Our Corporate Wellness solution is a simple to use and efficient tool for: Ÿ Running friendly fitness competitions and helping Ÿ employees to track their well-being and promote a healthy lifestyle in the company Ÿ Virtual team building and staff engagement; Ÿ Corporate wellness facilitation. We knew it was working when one of the cofounders lost almost 40 kilos since we started working on the project. Initially, we wanted to create a platform that would allow people to monitor their loved ones’ health data and receive alerts if their family members or close friends weren’t feeling well. However, we realized that the market of medical wearables was not mature enough and there were no accurate 24/7 affordable end-user devices. So, we’ve decided to start with fitness, as fitness and medicine are 2 sides of one coin, where, fitness is preventing health problems, whereas medicine deals with them. Zara Martirosyan Co-founder & CEO inKin Social Fitness Platform 22 DECEMBER 2018

25. ‘‘Our platform helps users to gather their health and fitness information from different data sources while getting extra motivation from the community and friendly competitions among friends, family and, of course, co-workers within a corporate wellness space. The best thing about inKin is that it’s free for individual users! Our corporate wellness platform is also available in both free and business plans, making our solution affordable for companies and institutions of different sizes and budgets. That is especially valuable for charity events and initiatives. Describe the experiences, achievements or lessons learnt that have shaped the journey of the company. inKin is our first startup, so we had to learn and adapt fast. For instance, when we just started, we wanted to build as many features as possible and make them as perfect as it got. Then we realized that this approach wouldn’t take us anywhere and that we need to release new features as quickly as possible to get the feedback from our customers instead of building sophisticated features that no one would use. Hence, we first built a community for our B2C users and then, based on that, created a wellness platform solution that allows launching a private wellness space for groups. inKin is often used for charitable causes as well, helping teams to literally step up their game and raising funds for amazing and important causes. What are the challenges faced while providing Corporate Wellness services and how is inKin Social Fitness serving to tackle them? One of the main challenges that we face is the lack of understanding of how important data tracking and collection is. Our clients come to us because they like the flexibility and the variety of our motivation tools such as different challenges and competitions modes, duels, ranking system. But what the vast majority of them do not yet understand is that the core value of platforms such as inKin is the data - the before and after results. Gamification and fun widgets help engage employees and inspire them to get healthier. But it’s the data and its analysis that will help HR managers to measure the success of the corporate wellness implementation and, for instance, renegotiate premiums with the insurance company. That is why it’s essential to create sustainable and longlasting corporate wellness programs with data tracking and not just episodic one-month challenges that may give a temporary boost but won’t significantly affect employees’ overall well-being. What according to you could be the potential future of Corporate Wellness services and how does inKin Social Fitness envision sustaining its competency? Corporate wellness programs should help not only create awareness and inspire employees to lead a healthier lifestyle but also be aimed at changing employees’ behavioral patterns and helping develop healthy habits through monitoring their vitals and understanding their body better. When you have all that data about yourself, you can share it with such potentially interested third parties as insurance companies, pension funds, doctors and carers, and concerned family members. We will strive to create more features for employees’ motivation, healthy lifestyle education and development that will help both corporate wellness facilitators to launch effective and engaging programs easily and their staff to change their behavioral patterns when it comes to taking care of the most important thing each and one of us has - our health and well-being.Fitness Platform Inculcating and Encouraging Healthy Habits Your health and well-being is your most crucial asset. We help you take care of it in a fun and engaging way. 23DECEMBER 2018 Wellness 1 Best Corporate Service Providers 2018 THE

26. SocialMedia Marketing he absence of pharma brands on social media creates a significant void of reputable healthcare information to aid Tpatients,” writes Dawn Lacallade, LiveWorld’s Chief Social Strategist. Social media infiltrate virtually every facet of an individual’s digital life. Today, patients are using social media as a major source of information and healthcare research. Thus, it is essential that pharma companies should be present on social media to provide full and accurate information to the consumers. To comprehend how social media can assist patients, it is crucial to understand what compels people to use social media as a source of information. Social media allows interaction among people which involves exchange and creation of information. It is the perfect conduit for pharmaceutical companies to connect with their customers, patients and physicians. According to the current FDA regulations, pharma companies are not able to easily join in a conversation to provide accurate and balanced information. Regulations dictate that, in a single social post, brands are required to provide precise facts on the benefits and hazards associated with conditions and products. Due to the character limitations on many social media platforms, most pharma companies prefer to stay out of the conversation. This results in circulation of falsified information. This information can be either marginally inaccurate or significantly harmful. “ for 24 DECEMBER 2018

27. Although the communication of pharmaceutical industries is highly regulated, they are gradually adopting social media platforms to reach and interact with consumers and healthcare professionals. Here are some of the top social media practices to look out for: Crafting Customer Experience Several marketers think that their job is finished once the sales team takes over, but in reality, it is just the beginning. The way people experience your brand will impact the way they think about you, which will have an enormous effect on the success of your company in the long run. Devoting a part of the marketing budget to nurture the existing clientele will make their experience splendid and thus promote brand loyalty. It is also crucial to respond whenever your brand in mentioned publicly, whether positively or negatively, which will help cultivate a strong and lasting relationship with your customers. Younger generations are increasingly withdrawing from traditional social media platforms and adopting more innovative channels that are more intimate in the way of communication. To keep up with this challenge, companies need to find a way to automate the process wherever possible. Regulating Content Pharma companies need to develop content marketing strategies that merge each piece of content on every channel with their organization’s objectives and customers’ needs. Creators need to have a clear business objective including the value that will be delivered to distinct audiences. All companies need to have a social media compliance officer who will work closely with a corporate legal counsel and develop a complete strategy and decide if there will be consolidated social media posting or if individual employees will have the consent to participate. And lastly, it is critical that all employees understand their role in corporate social media and be trained on the rules. Overall Integration Pharma companies should stop thinking about content marketing and social media as add-ons. To boost their outcome for clients, content and social marketing need to be a part of almost every program. To develop a fully integrated program, companies need to involve influencers and content marketers during the initial stages. Implementing an organized approach to content and moderation will not only optimize the processes, but also aid in assuring authorities that all the bases are covered to protect and provide value for the brand. Investing in Employees An independent survey discovered that 72% of social media users expect response within an hour from the brands they follow. This has caused brands to start heavily investing in cross- functional social media teams that can keep up with the increasing number of client pings 25DECEMBER 2018 In Focus

28. every day. Encouraging and incentivizing team members to share brand messages on their own social media accounts, is predicted to be a game-changer in the coming days. However this cannot be forced, it is essential for employees to want to share company posts, and along with this the content has to resonate with their own audiences. Influencer Marketing Influencer marketing will continue to develop and become an even more established part of the strategy. Currently many brands try influencer marketing and fail as it is not easy to find effective influencers. Additional data will help in selection of the right influencers and analyze the results from influencer campaigns. Today, in healthcare, influencers are often regular people. Some are directly affected by a disease or are being treated with a specific product, while others have gained a lot of knowledge about a condition and are considered as Subject Matter Experts. The common trend is to select someone who has an ever-increasing community of followers who value their opinion. Numerous companies still think of social media as merely a marketing tool which is not true anymore. Consumers learn about products on different social networks and seek customer service on messaging channels. Moreover, good storytelling has always been an essential part of effective marketing. But social media is changing the way audiences consume stories and pharma companies will be required to keep up with the evolution of social storytelling if they want to remain relevant. Yet there is still a note of caution with compliance being the foremost priority of pharmaceutical companies. But as industries are starting to adopt social media without clear regulatory guidance, remaining compliant will be the main challenge to face. BUSINESS MARK ETING 26 DECEMBER 2018

30. An Integrated Approach to Financial Wellness Everyone loves a win-win situation; the problem is that they are so hard to find. The employer-employee tug-of-war over pay and benefits is a prime example of how an advantage for one side requires a concession from the other. However, that is not always the case. One woman’s revolutionary approach to delivering incisive, high-impact financial wellness programs is electrifying workplace relations, boosting productivity, and changing lives for the better. Her name is Denise Winston and she is the Founder and CEO of Money Starts Here. Learning, Doing, Teaching Denise was thrown in at the deep end, living on her own at the age of 16. The early series of real-world money challenges she faced laid the foundation upon which she built a three-decade career in banking and financial services. As a banker, Denise had extensive interactions with people from diverse backgrounds and from every socioeconomic status. The encounters revealed that too many people share an uncannily similar, misinformed approach to finances. Denise simultaneously discovered in herself a natural ability to unravel these intricacies for her clients and empower them to make better money decisions. It led her to realize that she could foment true financial freedom and bring about tangible change by teaching the basics of personal finance. Money Starts Here was a natural progression from that epiphany. A Platform Like No Other Money Starts Here is unlike any product or service that has come before - its cloud platform is a structured amalgamation of them all. Its focus is on education and connecting employees to the benefits their employer offers through a Workplace Financial Wellness Program. To foster meaningful financial health, Money Starts Here programs perform as a financial resource, engagement tool, and more. It comprises a platform, a range of resources, and diverse financial topics. One of its most popular components is the online video courses that range from 10 minutes to one hour. However, Denise has been careful to ensure the platform is completely agnostic and independent of any external product or service providers that would present a conflict of interest. Her unwavering motivation is the welfare of her clients and their employees. Denise Winston Founder & CEO Money Starts Here 28 DECEMBER 2018

31. ‘‘We take an integrated approach to nancial wellbeing. The tremendous success it has achieved with clients stems from its value proposition, which straddles the interests of both employees and employers. Organizations make massive investments in benefits for their employees but their full potential is rarely – if ever – unlocked by staff. Money Starts Here gives every employee a comprehensive overview of the full range of employer-sponsored benefits, including health insurance and voluntary benefits. It affords every individual the power to make smart, confident money decisions based on facts and data. “Financial literacy is more important than ever, largely because the sheer variety of options can be so confusing,” explains Denise, “Without the right knowledge and skill set, employees lose purchasing power and the ability to secure basic needs. This can have a devastating effect on families, schools, businesses, and communities.” Through Money Starts Here, every employee in the organization gains instant access to all the resources the employer has established. It grants them the freedom to fully utilize the programs for their unique financial circumstances. The system presents opportunities to learn to budget, save money for emergencies, manage debt, and avoid predatory lending practices. Naturally, the resulting easing of the financial burden makes for happier employees who understand and appreciate the company’s commitment to their wellbeing. This, in turn, translates into a more productive workplace, which is conducive to the company’s progress. Such objectives are invaluable in an increasingly competitive battle for the best talent. When an investment of time, effort, and energy from the company is readily apparent, it strengthens employees’ sense of loyalty. All-Round Efficiency The Money Starts Here formula for success is a multi- pronged approach. The central thrust consists of an aggregated outline of all current employee benefits. It is complemented with additional wellness products and services a company offers. The platform is anchored in cutting edge technology, leveraging the power and reach of big data to reveal trends in employee uptake and use. Using a unified data stream, the company overcomes the problem of information and communication overload. All participation data is transformed into actionable content which the company can use to focus its investments in benefits. The key takeaways are clarity and simplicity, two factors which are imperative to implementing any plan, regardless of organization or size. Meanwhile, employees benefit from a responsive system that is geared to their individual priorities. Assisting employees with their most pressing financial challenges is by no means a concept in isolation. It dramatically improves communication and even accelerates overall staff participation in programs. When staff members are healthier and better understand and use their benefits, the company’s healthcare costs and tax liability can be reduced. A similar trend often follows with disability and workers’ compensation claims. The Money Starts Here platform contains all the basic budgeting, debt management, and retirement topics but that is just the surface of its real value. It has been designed with an integral engagement approach to keep learners motivated, too. It gives them the ability to choose their own financial path or join others in monthly online group sessions. No Reason Not to Once implemented, a good financial wellness program will trigger an almost immediate spike in productivity and a corresponding drop in healthcare claims. Collectively, these two factors can account for savings of tens of thousands of dollars, tangible results for everyone involved. Conversely, delaying the implementation of a program will exact a toll on the company and the individual. Any corporation or organization committed to building a strong, stable team of employees cannot afford to look past such cogent factors. 29DECEMBER 2018 Wellness 1 Best Corporate Service Providers 2018 THE

32. Ensuring Holistic Health and Well-being of People Today’s professionals are seeking help to build powerful habits that optimizes their personal and professional success every day. The biggest obstacle when it comes to implementing a health and wellness program within any organization is trying to meet the changes to the modern lifestyle & work patterns. Today’s modern workforce are the most susceptible to various population health problems, especially with today’s financial wellness and mental health issues. Which is why it’s important for organizations to have an engaging health and wellness tool that will promote more usage and that is accessible for all of their people. Optimity, a digital wellness platform provider that work with insurance companies and also independently supplies corporate wellness services to help ensure optimal health and well-being of people by modernizing the way connect at work, live, and play. It delivers micro-exercises and healthy challenges through digital solutions and IRL execution. It helps busy people get holistic support: physical exercise, smart nutrition, proper rest, practice stress management and financial wellness that fits with their lifestyle. Personalized Wellness Platform Optimity is a digital wellness platform that is creating a future where proactive health is data-driven, science-backed, and user-centric. The company makes technologies that guard and protect the health of its users. The corporate wellness Optimity system helps to ensure the holistic health and wellness of employees by providing a digital wellness solution that allows people to access content 24/7 and allowing them to personalize it to their specific wellness needs. The organization is therefore providing a holistic solution that offers mental, physical emotional, and financial well-being support for its users. Pocket Health Coach Optimity App is a pocket health coach that people can personalize and prioritize their health and wellbeing needs in order to access the tools and resources to make the best healthy choices for Jane Wang CEO Optimity 30 DECEMBER 2018

33. ‘‘The Optimity platform is well aligned with our mission to support employees in their daily work routines. This is our most highly-adopted program at over 80% employee participation! themselves. This will help its users to gradually change their lifestyle by changing their habit loop by adopting new and healthy habits instead of their current unhealthy ones. Optimity provides personalized coaching to its users so they build healthy habits with micro-actions seamlessly integrated into their existing daily routines, mostly by using native mobile apps and wearables. These micro- actions help prevent common chronic disease conditions and injuries such as depression, diabetes, obesity, heart disease, dementia, cancer, COPD, kidney disease & workplace accidents. Providing Best State of Being Optimity believes in supporting billions of people in reaching their best state of being: physically, mentally, and professionally. Its users achieve longevity with less stress. Optimity is saying “NO” to the status quo, and it helps busy people find time to do little things that create powerful habits for their ideal, optimal lifestyle. Optimization of Aggregated Data The organization offers a dynamic wellness app and an admin portal to be able to pull aggregated data that’s been inputted by the user from the user side. Optimity is able to leverage this aggregate data to make recommendations based on their specific needs of the organization and their employees. The other two features of Optimity are the Health Risk Assessment & Financial Wellness Assessment. The aggregate data collected from these surveys can help create a targeted program that addresses the issues raised from the employees responses. Optimity’s proprietary algorithm targets different user personas with their most relevant content, using a novel combination of attributes (work context, wearables, life stage etc.) Proactive Health Approach Optimity’s CEO, Jane Wang , is an outgoing active thinker, who strives to deliver impact by doing the right thing. She is an innovative and ambitious person who uses her knowledge and previous experiences in health management with patients from clinical research. Her expertise is in adherence, and helping patients prevent adverse events with daily micro-interactions. Her goal is to bring her vision to life by helping to provide a proactive approach for health that can help prevent chronic illness by detecting unhealthy habits that lead to these negative outcomes. Appreciations of Wellness Platform “The Optimity platform is well aligned with our mission to support employees in their daily work routines. This is our most highly-adopted program at over 80% employee participation!” – Sherry MacDonald, CEO, CST Consultants “With its ease of use and unique configurability, Optimity provides great support to our holistic workplace wellness program. Our program adoption is 3x higher than the industry average!" – Sharon Jobity, VP of HR, Ontario Centres of Excellence www.myoptimity.com – Sherry MacDonald CEO, CST Consultants 31DECEMBER 2018 Wellness 1 Best Corporate Service Providers 2018 THE

34. Transforming Workplace Health Since Inception Committed to provide objective and trustworthy information on all aspects of health and wellness, StepJockey was founded in 2013. The company is an evidence- based business and is firmly focused on a ‘small steps’ approach to improved health. The company was seed-funded by the UK Department of Health to help combat sedentary behavior, one of the biggest single health risks for office workers. It is now backed by private investors and has a fantastic portfolio of health-conscious blue-chip employer clients, ranging from international banks, government departments and institutions to prestige building owners and asset managers all around the world. In an interview with Insights Success, CEO of StepJockey, Zarir (Zed) Vakil, has shed some of the interesting story related to the organization. So, below are the highlights of the interview between Zed and Insights Success. Give a brief overview of the company, its uniqueness and its vision. StepJockey is a leading workplace health and wellness company that has been revolutionizing employee wellness through a range of powerful, engaging evidence-based programs. Our work inspires healthier futures in a climate where sedentary behavior is becoming an increasingly prominent health epidemic. With the advances in technology over the last few decades, more jobs have become desk-based with limited amounts of physical activity expended throughout the working day. This leads to health problems such as cardiovascular disease and type 2 diabetes, even when regular exercise takes place outside of work. Our mission at StepJockey is to reduce the health implications of sedentary behavior in the workplace and beyond, through a blend of solutions including education, engagement and incentivisation. We intend to become globally admired across our industry for our innovative workplace health solutions. What are the cutting-edge services/solutions offered by StepJockey? We use innovative technology including fun, motivational apps and gamification to engage with employees on a level that other workplace health companies struggle to reach. Our technology works around the basis of the nudge theory, which has driven tangible success in increasing physical activity. There is detailed medical research into the health consequences of sedentary lifestyles, inspiring us to develop workplace health solutions that Zarir (Zed) Vakil CEO StepJockey 32 DECEMBER 2018

35. ‘‘StepJockey transforms workplace wellbeing through innovative and evidence based activity programs. We aim to get the world healthier step by step. get proven results. From our NFC-equipped Smart Signs to our exciting stair climbing challenges, we bring a new dimension to corporate wellness. Our clients and their employees love our challenges like climbing Mount Everest or the Great Wall of China, which have been really successful in getting people to change their sedentary habits. Clients are often surprised when they see the multiple benefits of our programs that go even further than increasing physical activity. Our challenges and games also unearth the competitive nature of employees and can help to build cross-site, cross-border engagement through friendly rivalry including league tables. Give a detailed description of the CEO’s influence over the company and the Corporate Wellness Services industry. CEO Zarir Vakil brings a wealth of skills and experience to the company. With over ten years of delivering transformational change projects across a range of industries, running several businesses and advising many, he knows the challenges that businesses face in implementing new processes and developing cultures. Zed is also a non-executive Director at a cutting-edge technology company. His knowledge and experience at the forefront of technological developments has been a key enabler in StepJockey’s emergence as an innovator in the corporate wellness services industry. The industry has been slower than many other industries in utilizing the latest technology but with Zed’s experience he has helped to build a team that leads the way in workplace wellbeing. StepJockey has worked with clients from across the world to make a real difference in reducing sedentary behavior. Describe the experiences, achievements or lessons learnt that have shaped the journey of the company. In the five years since StepJockey was founded, we have learnt some very valuable lessons. Whilst society is generally becoming more aware of the severe health implications of sedentary lifestyles, there is still a very long way to go in changing people’s habits. One of our key achievements has been increasing the awareness of the problems that derive from sedentary behavior but we have a lot more work to do to. We have delivered some huge results for our clients to transform their workplace and hit their wellbeing objectives. What are the challenges faced while providing Corporate Wellness services and how is StepJockey serving to tackle them? There are a number of big challenges with Corporate Wellness. Firstly, with some companies there is a lack of budget for this area. At StepJockey, we are able to demonstrate to our clients how the benefits of our programs justify any costs. For example, improving workplace health leads to reduced absences which can save the company a lot of money. Another challenge we have come across is that people are very busy in work, trying to hit deadlines and rushing between meetings etc. So, employees can initially be sceptical about having enough time to build more physical activity into their working day. We fully understand that people are busy in work, so our programs are developed to make easy, incidental, non-disruptional behavioral changes that are not time consuming. What according to you could be the potential future of Corporate Wellness services and how does StepJockey envision sustaining its competency? With the added pressure on the NHS right now, in the future there is going to be a much bigger focus on Corporate Wellness services to reduce health epidemics like too much sitting. Having been seed funded by the UK Department of Health, we are working hard to set the foundations for improving Corporate Wellness and we will lead by example through wellness programs that harness innovative technology and our understanding of the challenges companies face. Leadership Insight Zed the CEO of StepJockey started his career with multi- national organizations where he cut his teeth. After a decade with multinationals, Zed joined a private equity company, where he held an Investment Director portfolio, as well as a pivotal strategic Group HR Director role. After designing shared services functions for the Group, Zed acquired venture funding internally, setting up his own new company, Worksource, and providing companies affordable commoditized HR outsourcing solutions and business performance consultancy. 33DECEMBER 2018 Wellness 1 Best Corporate Service Providers 2018 THE

38. Pharma companies are also evaluating untapped markets. Among the top emerging markets, BRIC economies stand out the most with the probable addition of Mexico and Turkey. While China is already competitive, the others in the list are viewed as geographies with tremendous opportunity. However, growing economies have their own challenges. Underdeveloped infrastructure and unique regulations mean that entry and success in these markets are more complex than they may seem. Seeking drug approvals in different geographies also means that Pharma companies will have to process multiple sets of clinical trials in each country. With the probable exception of India, other regions won’t have English as their language of choice which makes language intervention an absolute necessity. The Increasing Involvement of China The recent regulatory change in China has paved the way for more globally accepted drugs to be launched in China. However, they will still need to undergo the regulatory process as usual. We expect an increased effort from Pharma companies to launch more drugs in China which is the second largest Pharmaceutical market in the world. Biotech is also booming in China with the help of conscious Government support. There seems to be no shortage of investment either in this regard. Hence, you can expect BioTech companies to have a keen interest in expanding their focus to China in the coming years. Based on this, we foresee the demand for translation between English and Simplified Chinese to rise in the near future. Also, it will be wiser for companies to outsource their documentation requirements since adhering to the stringent protocols in Chinese will not be easy. The Rising Influence of the Patients As patients become more aware and educated about the drugs they take, Pharma companies are forced to The growth of China and Japan as leading markets for the Pharma and Biotech industry has made language an important factor for companies looking to be successful in global markets. Moreover, emerging markets in non-English speaking countries such as Brazil, Russia and Turkey has only increased the need for “Strategic Language Partnerships”. Navigating through regulatory requirements and Clinical Trial documentation in foreign languages seem like a daunting task just from the sound of it. An increasing number of companies prefer to outsource the language requirements in order to speed up approvals and decrease rejections. With the current trends in the Pharma and Biotech Markets, we suspect the need to only increase. There are four definite areas that point towards the prominent role of language in the coming years. Emerging Markets have More Promise Since established markets in US and Europe have very little room for smaller players, SMEs are growing more confident that growing markets are a better investment. Pricing pressures and slower growth means that Big 4 TRENDS THAT WILL MAKE LANGUAGE SOLUTIONS A BIG PART OF BIOTECH AND GLOBALIZATION 36 DECEMBER 2018

39. consider a patient-first business model to cope with their dynamic expectations and demands. Companies are considering smartphone apps and online portals to stay connected with patients. With more sophisticated technological options being made available with every passing day, a range of health services can be offered to patients at their convenience. These tools also serve as a great way to acquire patient data, maintain them and gain useful insight. However, replicating this approach in other geographies will need language support. App and Software localization requires deep understanding of cultural nuances in order to be executed successfully. Apart from this, promotional and informational collateral also need to be tailored and edited in order to appeal to consumers in various geographies. This not only includes physical collateral but also digital materials. Hence, as the focus shifts to the patient, there is certainly a rise in demand for language solutions expected from Pharma and Biotech companies. Managing the Digital Baggage While e-pharmacies are still in their infancy, there is enough reason to believe in their success in the near future. Globalization plans for e-pharmacies, is a long way away from being a topic of discussion. In the meanwhile, Pharma and Biotech companies still need to maintain their digital presence whose importance continues to grow in the grand scheme of things. This includes websites, social media positioning and online reputation management (ORM) among others. In recent times, we’ve received an increased demand for translation of marketing materials from companies like Abbott Healthcare and other Fortune 500 companies. As pharma and biotech companies look to build their presence across different geographies, they will need to think about how they can take their digital assets along. Maintaining brand positioning and brand image across multiple regions is always going to be a challenge. Moreover, failure to understand cultural nuances and demand can be a cause for stunted growth. Companies that have the foresight to see the importance of a language solutions partner at this stage will have greater chances to succeed in new geographies. Shilpa Mittal, CEO of Ulatus, Ulatus is one of the world’s foremost language solutions providers. Shilpa is honoured with the prestigious “Best Woman Entrepreneur 2017” award by Golden Bridge in San Francisco. About the Author Shilpa Mittal CEO Ulatus 37DECEMBER 2018 Expert’s Outlook

40. Helping Employers to Lower Healthcare Costs With a mission to “improve people’s health and reduce healthcare cost by providing industry-leading health management science, technology, and advocacy to prevent and manage disease” US HealthCenter, Inc was born. USHC’s TM PredictiMed platform uses a personalized, TM Wholeistic predictive health approach to identify disease progression, from asymptomatic risk to catastrophic. By engaging with health plan sponsors, insurers, payers and providers, to manage population health and assist participants on a highly personalized level, USHC helps to prevent surprise medical catastrophes, thereby lowering cost and improving quality of life. Services that Make the Organization Stand Out USHC’s PredictiMed™ PHM platform harvests biometric, medical and pharmaceutical history, blood and saliva chemistry, genetics, demographic and lifestyle data to predict a personalized prediction for its members. Population data is then aggregated to determine a Financial Risk Burden™, or the amount of potential cost by condition that is brewing in the population. This process has been third party validated by the Intel/GE Care Innovations Validation Institute, whereby the Institute had the opportunity to validate PredictiMed’s™ ability to identify and lower the pre-disease high risk level, which may precipitate a higher use of ER and hospital services, in thirteen major disease categories. Using PredictiMed’s engagement strategies and preemptive intervention USHC can reduce the incidence of ER visits and hospitalizations between 80 and 93%, depending on the disease category. Lower back pain outcome was the only disease category which resulted in 17% reduction from the critical risk level to a lower, less emergent level. This health status is then wrapped into a member facing app and portal called their Personal Health Dashboard™, or PHD. The PHD has all the necessary tools to help the member manage their lifestyle or disease and prevent future health surprises. Leveraging USHC’s ability to predict future health per individual is the basis for its ability to engage with members speciﬁcally around their past present and future using a unique Wholeistic™ approach, USHC’s personal health advocates, Wholeistic™ Health Coaches, works with the member and their provider to prevent and manage all types of potential diseases including metabolics, cancers, mental nervous, and musculoskeletal, to reduce cost and improve quality of life. Mr. Gavin Quinnies Co-founder, President & CEO US HealthCenter, Inc. 38 DECEMBER 2018

41. ‘‘Veteran Leaders Trained in engineering and management systems Mr. Gavin Quinnies is the Co-founder, CEO and President of US HealthCenter. He started his career developing AI, automated process planning, and intelligent networks in the aerospace industry. Dr. G Raymond Gavery, MD, Chairman and Co- founder is responsible for providing direction for adjustments to the proprietary algorithms utilized in the PredictiMed™ systems. Specialized in internal medicine and board certified in family practice, Dr. Raymond developed one of the largest private medical practices in Illinois. Both Gavin and Raymond have a combined experience of more than 50 years at the forefront of predictive health modeling and disease prevention. Their previous experience in the commercial risk management and medical risk management brought them together in 2003. The mission was to develop a technology that targeted personal predictive commercial application, to truly have an impact on individuals and the risk bearing entities that insure them. Since then they have worked with thousands of employers throughout North America, parts of Western Europe, Africa and Asia to identify future health risks and the Financial Risk Burden™ associated with emerging predisease. Leveraging their vast technology suite that includes personalized protocols, online learning, care plans, reward mechanisms in conjunction with their Wholeistic™ Coaching, they can save lives, prevent diseases, improve quality of life and reduce healthcare cost. Gavin Quinnies has been primarily responsible for developing emerging markets to demonstrate how these programs work in various commercial settings such as employers, consumers, providers, insurers, retail and risk bearing entities. A Roller Coaster Ride For US HealthCenter, the journey has been about finding like-minded organizations that realize life is most impacted by sudden medical occurrences and issues related to the occurrence. Unforeseen catastrophic illness impacts all phases of a person’s life, including family, financial and employment. Unforeseen catastrophic illness also impacts the risk bearer in a similar manner, such as the employer, the government, insurer or the payer. However, since the entire healthcare industry has been built around fee for service, it has been incentivized to treat sickness, as sick people cost more, and therefore result in higher fees. This has progressed to an unsustainable level. So, USHC believes that it has been fortunate to work with like-minded insurance agents, employers and other organizations, to blaze trails with USHC to form a new industry. David VS Goliath According to USHC, the most important part is listening to the market and finding those that want to work together in a partnership. As a small company competing against multi- billion dollar healthcare systems and insures, USHC can’t out market, out promote or outspend them. However, the company believes that it can certainly outperform them in virtually every other category. So the organization needs to pick its partners and clients wisely. USHC also believes, that the field is continuing to expand, splinter and converge all at the same time. New ideas around lifestyle and outcomes are emerging as people grapple with what’s next. According to the organization, a predictive, prospective and personalized approach to population health and wellness management is always going to be the key to success at the personal and organizational level. It has been the way all industries mature, from one size fits all to mass customization. Health is personal; health management needs to be the same. Consequently the person to person connection needs to be more personal. Call centers where anyone can help the member are not effective. Especially when the person trying to help the member can only do part of the assistance. Advocates need to be able to answer all the questions, from billing to second opinions to working with providers, and what is going on at the organization’s worksite as far as wellness programming is concerned. This is USHC’s TM Wholeistic™ approach powered by their PredictiMed predictive analytics that personalize the engagement. We are one of the few vendors that provide services in predisease, disease, and post disease periods, and focuses on participation and adhesion to the health management programs resulting in great savings for our customers. 39DECEMBER 2018 Wellness 1 Best Corporate Service Providers 2018 THE

42. Biotechnology is a the exploration and development of various biological processes to achieve mainly industrial and various other purposes cultivation of the plants, and improvements through breeding programs. The processes also employs artificial selection and hybridization which emphases its functionality. At present, the modern usage also includes genetic engineering as well as cell and tissue culture technologies. In earlier days biotechnology process was initiated by farmers who developed improved species of plants and animals by cross-fertilizing or cross-breeding. In recent years, biotechnology has expanded its core functionality widely which now focuses on sophistication, scope, and applicability. A well-known and author and writer is vague and can be unsubstantial, for example, Clayton Christensen share his views as, “There are other dimensions of biotechnology. If you think of biotechnology like the Internet, it’s not a category - it’s an infrastructure that can be deployed to sustain or disrupt. In healthcare, the most complex problems at the high end have to be dealt with in a problem-solving mode by the best, most experienced physicians you can find.” Biotechnology is immensely contributing towards agriculture which enhances its functionality to the next level. Agriculture aspects have extremely changed with biotechnology functions and increase readability of the process. What is Agriculture Biotechnology? Agricultural Biotechnology is also known as Agritech. It is an area of agricultural science involving the use of scientific tools and techniques. There are several techniques used in agriculture biotechnology such as Genetic Engineering, Agriculture Biotechnology: Agriculture Biotechnology: 40 DECEMBER 2018

43. Protoplast Fusion: Protoplast fusion is also known as Somatic fusion. It is a type of genetic modification in plants by which two distinct species of plants. In this method, it includes joining of cells or cell components to transfer traits between species. Transgenics: Transgenics is the method which involves the insertion of one piece of DNA into another organism’s DNA. It works in order to introduce a new gene into the original organism. This addition of genes into an organism’s genetic material creates a new variety with desired qualities. Impact of Agriculture Biotechnology on Economy and Social Life The technology used in agricultural productivity improved its usability and functionality with some major factors such as combine harvesters, chemical fertilizers, and the green revolution. Like every technology, agricultural biotechnology will also have its major impact on economic and social. In agriculture, crops using biotechnologies have improved its quality and also been used safely with benefits. The technology influences the whole process by the reduction of pesticide use. At present agricultural biotechnology, one of the factors that influence the health and welfare of the farmers and other citizens in the developing world. Influence of Agriculture Biotechnology in the Future The aim of agricultural biotechnology is to present the functionality of the applications used in agriculture biotechnology. The applications are eagerly awaited to increase Molecular Markers, Molecular Diagnostics, Vaccines, and tissue culture. And it also modifies the living organisms like Plants, Animals, and Microorganisms. In recent times, Crop biotechnology has been developed its functionality in agriculture and is also one of the main aspects of agriculture biotechnology. Its desired qualities are exported from a particular species of Crop to an entirely different species. How is Agriculture Biotechnology Used? Genetic Engineering: The term is derived from scientific research provides information about how to move genes from one organism to another. This is known as genetic engineering (GE) or genetic modification (GM). Genetic engineering includes the transfer of useful characteristics by inserting DNA of Plants, animal or microorganism from another organism to another. Molecular Diagnostics: Molecular diagnostics significantly detect genes or gene products that are very precise and specific. Molecular diagnostics is the method used in agriculture to more accurately diagnose crop/livestock diseases. Tissue Culture: Tissue culture is the process of regeneration of plants from the disease-free plant. This technique allows reproduction of disease-free planting material for crops. Unified Methods Used for Corp Modification Traditional Breeding: Traditional breeding method has been used for centuries to improve crop quality and quantity. The crossbreeding describes the combination of two compatible species to create a new variety with the desired traits. The crossbreeding can be only utilized within the same or closely related species. Polyploidy: Polyploidy is the method describes which can be induced to modify the number of chromosomes in a crop in order to influence its fertility or size. Through naturally or with the use of chemicals, the number of chromosomes can change. The process results in the fertility changes in modification within the crop. 41DECEMBER 2018 Care and Cure

44. the productivity of crops, primarily by reducing the costs of production by decreasing the needs for inputs of pesticides. The process is mostly used in crops grown in temperate zones. The application of agricultural biotechnology can improve the quality of life by developing new strains of plants that give higher crops. The crops can be grown in a wider range of environments which give better rotations to conserve natural resources. It also provides more nutritious harvested products that keep much longer in storage and transport, and continue low-cost food supplies to consumers. According to Crop Science, the company with credible authority on the progress and future implications of Agricultural biotechnology states that, “Farming is evolving in the 21st century with the development and use of biotechnology crops. Scientists and agronomists work in the lab and greenhouse to come up with genes that improve crop yield and make corn, soybean, cotton and canola plants more resistant to insects and more tolerant to herbicides, drought, and stress.” The biotechnology and its process is the evidence of the contributions towards rural development around the world. It serves as the source of inspiration for emerging nations to complement existing practices with agricultural biotechnology. 42 DECEMBER 2018

46. Minimizing Health Risk and Healthcare Costs In recent years, Corporate Wellness has become an increasingly integral component of business strategy. The wellness space can thrive beyond the walls of HR and into the fabric of organizations to impact both personal and organizational health. Disease prevention and wellbeing has a direct impact on presenteeism, absenteeism, performance, satisfaction, injuries, accidents, and more. More and more companies are finding that healthier employees are also happier and more productive. Therefore, corporate wellness companies are offering an array of different services and approaches to ensure the good health of their people. U.S. Preventive Medicine is one such leading corporate wellness organization which focuses on reducing health risks and unnecessary healthcare utilization by keeping people healthy and helping them better manage chronic conditions before they become critical. Beyond Industry Norms U.S. Preventive Medicine (USPM) is a Population Health Management company focused on improving health and wellbeing through preventive medicine. Its philosophy is to take an evidence- based, data-first approach applied at both population and individual levels. It takes a whole-person approach to prevention that encompasses mental and emotional health, physical health, social health, financial health, and more, with two primary goals: (1) to reduce the burden of health risk and (2) reduce healthcare costs. USPM’s unique, live-saving Health and Wellbeing Assessment, and its whole person-whole population approach is in stark contrast to the industry norm of random-acts-of-wellness. Its versatility of a comprehensive offering with point solutions lead to its innate ability to integrate with its clients and partners. USPM’s core values are an others-first approach, compassion, and focused communication, and it loves to deliver competent results while having fun doing it. Improving Mental and Emotional Health USPM has found increasing risk regarding mental and emotional health, and has responded with technology, programs, and additional resources to address this ‘gateway’ domain that affects all other conditions and behaviors. Additionally, it is committed to improving the combination of employee education/awareness with employee activation/doing, while emphasizing the psychology of behavior change in the center of these two strategies to initiate and sustain results. USPM offers a proprietary and certified Health and Wellbeing Assessment (HWA) that is saving lives. Its HWA identifies individuals with multiple risks including mental and emotional health, and utilizes an Ron Loeppke Vice Chairman U.S. Preventive Medicine 44 DECEMBER 2018

47. ‘‘We add life to years and years to life… one person at a time. nternal feedback loop with its Registered Nurses for iimmediate intervention. USPM excels in medical and pharmacy claims analytics that risk score populations, evaluate prevalence rates, consider comorbid conditions, and much more, all designed to define and measure the burden of health risk and cost. USPM uniquely leverages health information in a care team approach that combines both lifestyle management and disease management interventions for individuals with complex conditions and behaviors. Iconic Leadership USPM’s leader is its Vice Chairman, Ron Loeppke, MD, MPH, FACOEM, and FACPM. Dr. Loeppke is a Population Health Management/Corporate Workplace Wellness industry icon. He is board certified in Preventive Medicine and has over 30 years of clinical and physician executive experience, along with fellowship trained in Occupational Medicine. He is a fellow of both the American College of Occupational and Environmental Medicine (ACOEM) and the American College of Preventive Medicine (ACPM). Dr. Loeppke is the past president of ACOEM, has published over 40 peer-reviewed articles and case studies on Population Health Management, and chaired the Centers for Disease Control and Prevention (CDC) Diabetes at Work Program. Dr. Loeppke has delivered over 300 presentations nationally and internationally on the topic of prevention and Population Health Management. He has had and continues to have an indelible influence on USPM’s relentless commitment to evidence-based preventive medicine approaches and metrics. Dr. Loeppke has collaborated with countless physicians and Population Health experts to further the incredibly important initiative of prevention and Population Health in both the U.S. and across the world. Proven Results and Methodologies USPM is independently validated by the Health Validation Institute and its results are guaranteed. USPM adds life to years and years to life, and proves it with quantifiable, measurable results. USPM’s Disease Management results and methodologies are validated by the Intel-GE Validation Institute and were proven to reduce hospitalizations and ER visits by 41% over 4 years. In a different study, it saved an employer over $5.6M in healthcare spend for 299 diabetics over 3 years. Additionally, it measures health risk transitions - in another study across 15 employers for 7,804 participants, after 2 years it decreased the high-risk population by 45%, decreased the moderate-risk population by 21% and increased the low-risk population by 18%. High-Tech, High-Touch Approach USPM provides clients with a roadmap and strategy to build a culture of wellbeing that incorporates leadership, environment, alignment, and recommendations. Its high-tech, high-touch approach ensures engagement from individuals and personal accountability. Its analytics are also leveraged for proactive outreach to members with health risks and/or chronic conditions. USPM is firmly committed to leveraging both technology and human touch in its approach to impacting populations. It is investing in technology, applications, clinical program development, and key partnerships to further its reach and impact within the populations it serves and beyond. Precious Reviews “Before The Preventive Plan, I weighed 327 lbs. Over the next 3 years, I ate better and exercised. I saw my doctor, and everything is in normal range for my lab work. I have lost over 100 lbs and plan on running a 10k. Thank You!” – Michael, Sioux Falls, SD “The Preventive Plan routine labs and biometrics screening found I had dangerous levels of glucose and I was not aware I was a diabetic. I changed my entire lifestyle and now have normal glucose levels and am hoping to come off the diabetic medication.” – Shannon, Jacksonville, FL 45DECEMBER 2018 Wellness 1 Best Corporate Service Providers 2018 THE

48. The market research landscape is in disruption – how we capture consumer insights is changing drastically from how it was done years ago. Agile is the new mantra for most marketers these days – it’s about being faster, cheaper AND smarter. Is it possible to have all 3? Further, Agile isn’t the only A-word – there’s Artiﬁcial Intelligence and Automation as well. These A’s comprise some of the major factors disrupting our landscape. So, what does it all mean and how does it impact you? I spend a good deal of time visiting clients – in fact; I count the companies I visit year after year, that’s companies, not individuals. Last year 129, the year before 105 – all global and across many sectors. Here’s what I am hearing (and seeing of course): • Consumer companies continue to focus on Millennials, and now Gen Z; these are mobile-centric consumers, they balk at traditional research, more importantly, use visuals video (SnapChat, Instagram, YouTube) to communicate curate behavior. How you talk to them needs to change - meaning how you collect and capture what they’re doing. • Today’s consumers are informed ‘digital spenders,’ according to Harvard Business Review –they integrate mobile devices for information seeking and purchase, both in-store and online. They are informed and connected, making in-context learning more critical for consumer closeness and activation. Further, because of their relationship with mobile devices, there is inherent intimacy, enabling marketers to gain from richer understanding, both via active and passive ‘data capture.’ • How consumers use information and communicate is shifting to what Google refers to as micro moments. We live in a world driven by instant sharing, YouTube videos, TED Talks, etc. Marketers need to shift their approaches and focus to how they capture consumer information – both actively and passively. This adds to the disruption. • Healthcare companies are somewhat still focused on older generations (Boomers, Xers), but how this information is delivered is shifting to online sources of health information, and compliance mechanisms go beyond the life-saving pill to apps and other ways to reinforce usage of new treatments and medications. And it’s the same with doctors – tablets and mobile devices Carol Fitzgerald President CEO BuzzBack 46 DECEMBER 2018

49. Aare used for their daily work, therefore research needs to conform with video interviews, etc. • Navigating this learning also has its set of buzzwords and new requirements. AI and automation are the 2018 buzzwords on top of being Agile. Clients are re-architecting processes and disciplines. The emergence of Zappistore, Wizer, Audience, and other self-serve platforms also, has gained acceptance offering an automated way for marketers to get fast results using standard approaches. In fact, it’s resulted in a shift to marketers becoming more empowered for research ‘buying’ as insights teams continue to shrink. How do you live in this world? At BuzzBack, we’ve been pioneering innovation in insights for more than 17 years. In fact, this month, we turn 18 emerging as a leader in innovation. Sometimes we don’t explicitly use the word agile, because we’ve always been agile. That means providing insights at different stages in your innovation journey – sometimes with stages even conducted in parallel – faster and more affordably, making it easy for your team to move forward. You’ll benefit from a unique experience that combines: • Research guidance – research steering, whether you’re an insights expert or at the early stages of developing a brand. Our seasoned researchers guide at multiple steps along the way Insights Stands • Interactive techniques – our proprietary projectives yield greater depth and understanding, using interactive technology to engage – especially younger generations accustomed to living in a digitally-centric environment • Depth of reporting – combining visual, verbal, emotional and contextual understanding, illustrating consumer closeness in both consumer generated and passive data capture. Your learning needs to conceptually, concisely and quickly deliver a ‘story’ that’s easily digestable and shareable • Faster delivery – automation to give you results in just a few days – even hours – to bring you consumer closeness • Holistic view because your journey has multiple steps, and key themes need to fit together when you’ve completed the steps. Over the years, hundreds of brands have relied on our techniques to better connect to consumers, break through marketing challenges, and fast-track their innovation – with proven results bringing new products to market. When it comes to determining your next steps in marketing, how do you plan to get all A’s? for 47DECEMBER 2018 Industry Insight

The 10 best corporate wellness service providers 2018

The 10 best corporate wellness service providers 2018

The 10 best corporate wellness service providers 2018

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