Insights Success The10 Most Creative Animation Companies

Cover Page
The way of business solutions
www.insightssuccess.in August 2016
Why is Animation a
Necessity for
Businesses?
Chalk Talk
Growth of 3D
Animation in India
Live In the “Seven
Dimensional-7D”
Fantasy World
Editor’s Pick Market Dashboard
Virangini Kamat
Co-founder
The Best Visualization Solutions Provider for
Your Real Estate Business
The Best Visualization Solutions Provider for
Your Real Estate Business
Animation Studio:Animation Studio:
Paras Trivedi
Creative Director
& Managing Partner
Balkrishna Kamat
CEO & Founder
Balkrishna Kamat
CEO & Founder
CEOOFTHEMONTHCEOOFTHEMONTH
Nikhil Doddamane
Clickcode Media
CXOStandpointCXOStandpoint
Creating a Unique
Entrepreneurship
Ecosystem Around Alumni
to Grow Innovation and
Entrepreneurship
in our Institutes and
Corporates
Creating a Unique
Entrepreneurship
Ecosystem Around Alumni
to Grow Innovation and
Entrepreneurship
in our Institutes and
Corporates
RFID - The
Next Big Thing
RFID - The
Next Big Thing
HighlightsHighlights

1984
F O S S I L
www.fossil.com

he very first animation, Agkadyanchi Mouj made by the
Tfather of Indian Cinema Dhundiraj Govind Phalke,
popularly known as Dadasaheb Phalke, in the year of 1917
had wowed many movie lovers of that time. As years passed,
technology has grown by leaps and bounds. Captain India, the 2016
animated movie reveals, to what extent the Indian Animation
Industry has expanded.
India is now the best destination for outsourcing projects from
entertainment giants like Sony, Walt Disney and IMAX. Apart from
these renowned companies, India is reaping a huge profit in
collaboration with various companies in the North American and
European Countries. High-quality, fresh contents with excellent
creation make Indians the “Best Animators” in the world.
The major reason why the developed countries show immense
interest towards Indian companies is the low-cost they have to pay.
Animators in India are well polished with immense training with
Diploma, Bachelor and Master degrees in this area. Students can find
a career in the animation field because the right person with right
skill-set gets decently paid. Another important factor is the vast base
of English speaking personnel in the country.
The animation industry is in the fastest growing phase. Along with
the global animation market, Indian market will also make a huge
profit in the upcoming years. Numerous companies have already
affixed their signature in the entertainment world. Several start-ups
continue popping up all around the country with the hope of
expanding beyond the horizons. This industry has also brought
countless job opportunities for a swift developing country like India.
Taking everything into account, we can say that, Animation Industry
fire up the pace of India’s transformation into an Animation Giant.
If this trend continues, the sky is the limit for Indian Animation
Industry. From 2D to 4D, over the years spanning from 1917 to
2016, people have witnessed the Indian artistic ability and sharp
productivity. In 100 years, this one industry has contributed much to
the advancement in technology with state-of-the-art technology and
new sophisticated software. India is foreseeing the years ahead with
bliss and great expectations. Hope this continues forever.
Editorial
Musna Mony
World’s Animation
Hub,India!

,6
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content
Clickcode Media:
An Entrenched Team
with Creative Minds
Animation Studio :
The Best Visualization
Solutions Provider for
Your Real
Estate Business
RFID -
The Next
Big Thing
Creating a Unique
Entrepreneurship
Ecosystem Around
Alumni to Grow
Innovation and
Entrepreneurship
in our Institutes
and Corporates
CEO of the month
CXO Standpoint
CXO Standpoint
Cover Story
10
14
26
44Chalk Talk
Growth of 3D
Animation in India
24
Market Dashboard
Why is Animation a Necessity
for Businesses?
38Editor’s Pick
Live In the “Seven Dimensional-7D”
Fantasy World
34

Assemblage:
You imagine it.
We create it.
MilliToons:
The Pioneer in
Indian Animation
RGBA Studios:
The One-Stop
for Visual Effects
Animation
Virtualinfocom:
Trendsetter in
Indian Mythological
Animation
Sarvam fx:
The Planet of
Creativity
22
28
30
32
36
42
Digitoonz:
The Pioneers in
Animation Industry

“Inour animation we must show only the
actions and reactions of a character, but we must picture
also with the action. . . the feeling of those characters.”
These are the words of the pioneer in Animation Industry,
Walt Disney. CLICKCODE MEDIA is an Indian
Animation company which harmonizes stunning creativity
and state-of-the-art technology for etching lifelike
characters.
At Clickcode Media, they value and understand the purpose
of the Animated Videos they create for any client. Most of
the businesses confer with the team to make Explainer
Videos for them mainly to explain their products or services
to their audience, a majority of them being their website
visitors and social media followers. Clickcode tends to
create videos that will keep the audience interested till the
last second of the video. This means videos that they make
have more chances of selling the products or services of
their customers.
Clickcode Media is a one stop solution for animation
development in packages which include concept, script and
storyboard development, and voice-over along with the
animation part. So the clients need not have to go searching
for script development or voice over services separately.
Any creative work usually gets better with the excess of
time you spend with it. However, the eminent team at
Clickcode Media usually delivers the project within the
deadline set by the client without compromising on the
desired quality of the output.
Clickcode Media recently got recognized as the Most
Promising Upcoming Digital Marketing Agency of the
year 2016.
Stick to Responsibilities
A goal with a deadline turns out to be perfect, and quality is
the paramount aspect of any project Clickcode Media
undertakes. To meet the deadlines and never to compromise
on quality, Clickcode team takes this seriously and
communicate estimates of practical timelines required in
prior when a new project comes up. But they have also
worked day-night on projects with very tight deadlines and
have managed to get the desired output and appreciation
from the clients.
At their studio, the creative team has the freedom to keep
experimenting with new styles-the factor which many are
lacking. They are also encouraged to follow industry news
as well as expert contents to always be updated.
The Ritzy Services Propounded
Clickcode Media creates engaging videos that can explain
the concept, products or services. With technology, the
ethics and lifestyle of humankind have also changed.
Clickcode Media:
An Entrenched Team with
Creative Minds
CEO of the month
8 | August 2016

Products and services need to be marketed online or via
television, in order to reach out to them. The busy life
schedules and novel gadgets in hands have revolutionized
the idea of promotions.Clickcode Media has helped
hundreds of businesses take advantage of Promotional
Videos.
The team offers many different styles of videos including
but are not limited to Motion graphics Animation,
Whiteboard Animation, 2D/ 3D Animation, Stop-motion,
etc.
The Creator of Clickcode
Nikhil Doddamane, Founder and CEO of Clickcode
Media incorporated the company 3 years ago. Nikhil
dropped out of college while pursuing his Engineering
degree, as his business started picking up when he had
started the business during his college days. With immense
interest in Web Marketing and Entrepreneurship, Nikhil
chose his career in Digital Marketing and Animation
Industry and is being successful in it.
Nikhil asserts, ’“I m an observer of how things move around
and how people behave to a change. And henceforth during
my academics itself, I started to realize, if I have to be
successful, I need to build up something out of my own
talent and channelize it to those who need it. I began to
understand market potentials of various products and
services and tried a of ventures too.”couple
As a CEO, Nikhil has multiple responsibilities to take care
of and one of them is ensuring the efﬁciency at work.
Nikhil manages this by assigning roles and responsibilities
to qualiﬁed individuals in the organization, gives them a
team and makes sure they get their part of work done on a
daily basis.
Nikhil Doddamane
Founder and CEO
“Most of the projects come
to us through
referrals on a regular basis,
that itself is making us confident
in what we do and help us grow as an
organization”
CEO of the month
August 2016 | 9

He has enforced agile method of working which
has made the work life systematic and efficient.
Nikhil gets involved in most of the project
conversations, talks to almost everyone on a
daily basis, discusses the challenges they are
facing and try to ease it with expert advice.
Nikhil ensures the staff’s comfort to work. They
have an open workspace where the staff can
spend time on their desk or on the couch with a
cup of tea. He has idealized the importance of
quality of the work the team does and how that
helps them to grow as a team. He encourages
them to conduct weekly discussions and fun
activities to ensure everyone is happy with what
they are doing and are at their productive best.
Keeping the customers happy is Nikhil’s motto
and everyone in the organization understands its
importance.
A Moment to Remember
Every project that Clickcode Media takes will
have new challenges to face and new things to
learn in the process. However, they think that
the ones with the shortest deadlines are the most
difficult to handle.
Nikhil explains an instant, “A requirement
suddenly came up from HP on a typical Friday
evening and we did not want to say NO. They wanted us to
develop 3 minutes of Motion Graphics-Explainer Video and
deliver it before Monday evening. We just had 3 days’ time
to work. One of the animators had already left to his
hometown for the weekend. There was less time to think,
multiple people to give feedback every few hours, and no
time to sleep. This was an absolute challenge. However, the
video went live in front of thousands of people on Tuesday
morning as scheduled. We had our phase of frustration. We
understood their urgency. But we remained calm and
managed to do all the revisions as suggested. They were
happy in the end. All that we could do was to smile, go
home, and take a long sleep after three days of striving.”
This is one of the incidents where Clickcode has managed
to deliver on a very tight deadline with the desired output
quality. Efficient teamwork always pays off.
Clickcode’s Fortitude
Nikhil believes that his greatest strength is the skilled team
who understands the importance of a happy customer and a
quality video helping another business to improve. Most of
the projects come to them through referrals on a regular
basis. That itself is making them confident in what they do
and help them grow as an organization. Moreover, their
determination of creating Quality Results, Timely Delivery,
and Dedicated Customer Support boost up their self-
confidence and strengthen them to face the challenges
boldly.
Helping Businesses to Grow
Clickcode Media has served over 150 clients from various
sectors and the list includes Hewlett-Packard, 3M, Shell,
Ayurcentral, and a few startups funded by Accel Partners.
They call themselves a Digital Marketing Agency with
Animation Services as a prime offering. Helping businesses
to get more business is what they do at Clickcode Media
where the team designs and execute online marketing
campaigns which let their customers reach, engage, sell,
and build a lasting relationship with their target market.
CEO of the month
10 | August 2016

he perfect blend of technology and imagination….this is the essence of success behind Animation Studio.
TAnimation Studio has been serving architects, real estate companies in architectural visualization, rendering,
and walkthrough. It is an award-winning and professionally managed 3DAnimation Company in India.
Today, visualization solutions are a key aspect of Real Estate Marketing. At Animation Studio, they provide a wide
range of excellent architectural visualization services in a quick time frame at affordable prices.
Their work spans clients based in India and Europe, giving them an insight into both domestic and international
markets. With deft communication skills and processes developed over time, they coordinate smoothly over the
internet with clients around the world. Their location in a Tier III city in India and an enviable pool of reusable library
models allow them to keep costs lower and output quicker than most other top 3D companies in the country.
The company is based in the vibrant beautiful state of Goa, on the west coast of India. They have marketing and
coordination offices in Mumbai and Zurich (Switzerland). They are not just an outsourcing destination but they also
take up works from India and neighbouringAsia.
Magnate in the Foreground
Balkrishna Kamat, CEO Founder of Animation Studio, and his wife Virangini had a vision and took the plunge
and set upAnimation Studio to bring about a change in the Real Estate Marketing. Balkrishna holds a BE degree in
Mechanical Engineering from the Goa University. Prior to the inception of Animation Studio, he worked with
Fomento Group andAnant Infomedia Pvt. Ltd.
Balkrishna, coming from a Mechanical Engineering background, and his wife from anArchitectural field, decided to
club their knowledge and setup the studio. Despite not having trained staff, the husband and wife duo were
persistent and patient and slowly began gaining momentum.
Looking ahead, in 2011 Balkrishna saw the opportunities aplenty. The company started its operations in Mumbai
Pan India with Paras Trivedi as Managing Partner heading the Creatives and Business Development. Looking
ahead, the dynamic trio plans to set up offices in Dubai and Singapore as well.
S T U D I O :
The Best Visualization
Solutions Providerfor
REAL ESTATE BUSINESS
Your
Cover Story

Balkrishna Kamat
CEO Founder
Animation Studio
Paras Trivedi
Creative Director,
Managing Partner
Animation Studio
Virangini Kamat
Co-founder
Animation Studio
Cover Story

Triumph Cruise
As a company, Animation Studio focuses on
architectural visualization. “When we started the
company, we have begun with a vision to raise the bar
on 3D animation services and 3D architectural facilities
in Goa and in India,” says Balkrishna. Looking back on
their journey, the company grew from just the husband -
wife duo to a team of 30 highly trained professionals who
maintain creativity, even when taking on large-scale
projects.
Recalling their first project, Balkrishna states that they
started with Mechanical Engineering animations for the
Fomento Group, who were one of their first clients.
Balkrishna also recalls how at the time, animation
walkthroughs were practically unheard of, and Architect
Dennis Coelho gave them their big break to develop a
video for him.
Prominent Clientele
At Animation Studio, their work spans a plethora of
architectural visualizations for Residential Towers,
Residential Complexes, Industrial Parks, large and
small Villa Projects, Theme Parks, Commercial
Establishments, Hotels, etc.
Balkrishna says that the firm completes close to 100
projects in a year. Among their illustrious list of clients,
include the likes of Acron Group, Alcon Group, Alcon
Victor, Risara Developers, Trident Developers., Kamat
Constructions, Commonwealth Developers, Akar
Developers, Fomento Group, Mathias Constructions,
Jai Bhuvan Developers, Models Constructions, Milroc,
Ashray Developers, and BFHomes.
They also have to their credit Pan Indian clients which
include ADLABs Entertainment Ltd., IIT Mumbai, IDC,
UPSIDC (UP Government), Skyline Group, Dheeraj
Group, Sheth Realty, Marigold, Aryan One, Nisarg
Nirman, RNA, Puranik Constructions, Kabra Group,
Manisha Developers, Classic Homes, Vastav Group
and Hiranandani Group and many leading architects
from Mumbai and pan India.
Besides their in-house team of designers and
specialists, they also work with some of the best and
biggest names in the industry including Film Makers,
Graphic Designers, Photographers, Music Producers,
Voice over Artists and lots more. These helped them to
create stunning visuals using the best of technology.
More recently, the company has used aerial
photography and videography to showcase real estate
project. They used a technology called camera tracking,
where they superimposed a 3D virtual building to a live
Aerial shoot. Balkrishna also says that the company
Cover Story

presenter. This is done by shooting a model against a
green screen and then Chroma keying the virtual
walkthrough.
The Strongest Dream Team Ever
“If you can dream it you can do it”- Walt Disney.
Paras believes that creativity has no limits. The Creative
Team led by Paras Trivedi the Creative Director has two
production departments, Photo-realistic rendering, and
Motion graphics; in both the departments they have
preproduction teams, production teams, and post
production teams. The preproduction team for motion
graphics conceptualizes the presentation, makes
storyboards, write scripts, develops models, the
production teams execute the work seamlessly as per
the concept, and the post production teams execute the
special effects, 2D animations, and other post
productions for the motion graphics. They also work in
Print Media Digital Media.
Aiming to be the best in their field, Animation Studio
follows a process, which ensures that their works are
perfect. The inputs which are received in the form of
CAD drawings are converted into 3D models. From
there, they are textured, animated if necessary, apt
lighting effects are added, the visual is rendered and
then taken into post production. He also states that their
vision is to achieve client satisfaction and ensure
delivery of work up to the high standards that they
promise.
Over the last 10 years, their growth has been
phenomenal. Not only has their team grown, their
expertise in Infrastructure, Still and Animated
visualization, Audio Visual Real Estate Presentations,
Product Visualization, Website Development and other
interactive 3D for the web has grown, too.
The Next Venture- Korolla Multimedia
Veering away from the architectural side of animation,
the duo recently launched Korolla Multimedia Pvt. Ltd.
which specializes in Product Visualization, e-Learning
Safety Films, Medical Animations, and Story Boarding
Services. Korolla Multimedia is funded by an investment
from Switzerland and has funds flowing in at regular
intervals as well as work from Europe.
Korolla, says Balkrishna, focuses a lot on Product
Visualizations, with IFB Industries Ltd. as one of their
major clients. Their focus also lies in story boarding
which is essential for a smooth flow of events, actions,
and expressions. Recently, they have ventured into
Medical Animation as well. The highly creative team
even conceptualizes animated invitations.
The team with domain knowledge in product and
medical animation, safety films, and 2D whiteboard
animations are based in India and serve the Indian
market; however, they execute a lot of outsourced 2D
and 3D animation works from Europe.
Stunning Works
In a short span of time, the company has managed to
work with the leading companies in India and Asia. To
their credit, they have created a Film on road safety for
the Oman Government, which runs on their local
channel. They have also developed Animated Safety
Films for Cipla and Bharat Petroleum Corporation Ltd.
“From detailed surgical procedures to extensive drug or
device mode-of-action presentations to broadcast
features, the range of films we can create is wide and
entirely devoted to medical and scientific imaging. Our
medical and scientific animations are used by the
pharma companies to explain the working of their drugs
to doctors; hospitals use them to explain procedures,
In architectural visualizations, we create stunning
illustrations and walkthroughs for our clients. Due to
the size and expertise of our team, we are able to
cater to the requirements of established business
houses as well as start-ups and customized
visual solutions based on project size
Cover Story

disease, and defects to patients and they can also be
used by science teachers to explain concepts to
students,” says Balkrishna.
More recently, Korolla has tied up with Tally Safety
Solutions from Mumbai, a well renowned safety training
consultancy to venture into e-Learning and customized
animated safety films to be used for safety training for all
industries.
Korolla has worked with
large corporate clients as
well as small start-ups.
T h e i r a t t i t u d e i s
professional, be the project
is large or small. Projects
come in all sizes. Whether it
is petal-sized with tight
budgets and tight deadlines
or an epic production with
many colours, everything
they do is naturally crafted
with flashes of creative
energy and imagination.
Work Hard Dream Big
Colin Powell quoted once,
“A Dream doesn't become reality through magic; It
takes sweat, determination hard work.”
As the largest animation company in Goa, Balkrishna
admits that the initial days were tough. “There was no
awareness and people did not understand the
advantage of service like ours. We had to work hard to
convince them. We shot to fame when an architect won
an award for the visual representation of his project and
people began to see the benefits of the architectural
visualization. We built a market for ourselves and today
the demand for our service is steadily growing,” he
says.
The work at Animation Studio has been recognized in
India and abroad. They have been awarded an ISO
9001:2008 certification by accreditation authority
Sisbel in Turkey. Through
this, their processes are
certified to be the best, in
which they maintain client
data secrecy and data
backups.
Among their biggest
achievement till date is
their award for the Best
A r c h i t e c t u r a l
Visualization Services
for Goa and Maharashtra
Region from the BIG
Brands Research and their
ISO 9001:2008 QMS
certifications.
The trio believes that there is no alternative to hard work
and creativity has no limits. There are profuse
opportunities. A lot of new technologies are coming out
like 3DVR, Interactive Touch Screens, Holobox, and 3D
printing.Animation Studio has started venturing into the
above areas.
‘
We at
AnimationStudio
are committed to giving
best
Qualityvisualization services bearing in mind
stated and implied needs of the
CUSTOMER
‘
Cover Story

nimation is a wonderful technology, medium for entertainment, solution for businesses as well as healthcare,
Aand a perfect tool for marketing. Hitherto, Animation has trekked through different phases of transformation
and finally in 2016, it is seen as a deep-seated technology in the dome. Whether in the amphitheater or in
visualization solutions, Animation is an inevitable quintessence.
Animation is used to represent the objects which do not exist in the real life and adds some magic and fiction into the
movies. Entertainment was thought to be the primary use of Animation, and in that particular arena also, Animation has
grown by leaps and bounds and has emerged with Special Effects, Visual Effects, 3D, 4D, 7D technologies, etc. In a
nutshell, this technology is exhibiting cent per cent growth rate in India, making the country, “The Best Destination for
Outsourcing Animation Projects”. Not only in outsourcing have Indian companies excelled, but also in producing
projects of Indian origin.
Insights Success Magazine has crowned “Animation Studio” as the Cover Story taking into consideration, their
ground-breaking contributions in the field of Real Estate Marketing by integrating Visualization Solutions. They
continue in the success path with novel ideas and sophisticated techniques.
While flipping the pages of Insights Success Magazine, do not miss out the profile of Nikhil Doddamane, “CEO of the
Month”. Nikhil is a young entrepreneur shining in the Indian Animation Industry and has produced multifarious
Animation projects which helped other businesses to grow.
Insights Success Magazine, after in-depth research and studies, has listed “ The 10 Most Creative Animation
Companies 2016”, considering every potential application of the state-of-the-art technology and how they influence the
well-being of humans.
It is interesting to know the story behind this technology and the story tellers. That enthusiasm motivated Insights
Success Magazine to list “The 10 Most Creative Animation Companies 2016”.
Animation- Giving Life to
Imagination

Management BriefCompany Name
Assemblage
Entertainment
madassemblage.com
AK Madhavan
Founder CEO
Assemblage Entertainment is a full service CGI animation and
visual effects studio for interactive content development, visual
imagery and production of high-quality CGI animation content
for full-length features, direct-to-home DVDs and
television series.
Vikas Kumar
CEO Founder
Digitoonz
digitoonz.com
Digitoonz is a full-service Animation Production Company
dedicated in the areas of producing TV Series in Flash, 2D and
CGI Animation for TV - Broadcast and feature film.
Dr. Ramabhotla
Srinivasa Sudhish
Chairman
Managing Director
MilliToons
Entertainment Ltd.
millitoons.com
Millitoons Entertainment Limited is an Integrated Design
Solutions Company engaged in Film Production, TV
Commercials, Animation, and Web design to fulfil all the
communication needs across various media.
Aakash Shivdasani,
Ashish Pradhan,
Faramarz Wankadia
Creative Directors
Sandesh Pai
Producer
RGBA Studios Pvt. Ltd.
rgbastudios.com
RGBA Studios is a Production and Post-production house
offering Production, Visual Effects and Animation services to the
Television, Film, Advertising and allied Media and
Entertainment industries.
Virtualinfocom
virtualinfocom.com
Arijit Bhattacharyya
Founder CEO
Virtualinfocom offers many innovative solutions in IT, Game
Development Animation.
Sarvam fx is a VFX and Animation studio which specializes in
all types of Visual Effects, 3D Animation, Motion Graphics,
Architectural Visualizations work, and much more.
Sarvam fx Animation
Visual Effects Studio
sarvamfx.com
Mayank Nimavat
Founder CEO
Animantz Creative
Animators Pvt Ltd
animantz.com
Animantz is a flash based company having its wings in the
service areas of 2D animation, flash games, and e-Learning.
Animation Studio
animationstudio.co.in
Balkrishna Kamat
CEO Founder
Virangini Kamat
Arch. Consultant Co-founder
Paras Trivedi
Creative Director
Managing Partner
Animation Studio provides a wide range of excellent
architectural visualization services in a quick time frame at
competitive prices.
Clickcode Media
clickcodemedia.com
Nikhil Doddamane
Founder and CEO
ClickCode Media is a one stop solution for animation
development in packages which include concept, script and
storyboard development, and voice-over along with the
animation part.
Prance Animation Studio
prance.in
Pranav Agarwal
Founder CEO
Prance brings detailed, accurate attractive architectural
walkthroughs, Graphics Designing, 3D creations, Corporate
Branding Web Designing.
Prabakar T
Founder CEO

In India, people are gradually accepting animation as a
viable, alternative form of entertainment. This has
triggered growth in the quantum and nature of
domestic consumption. As a hub for animation and
production services, India is playing a dominant role in the
global markets. Moreover, with the political fraternity
extending a supportive hand to encourage the use of CGI
and technology in various sectors, the huge size of the
business opportunity in India is waiting to be explored.
Today it is believed that animation is a universal language
that resonates across geographies and demographics.
Assemblage Entertainment uses this language to tell their
stories, to open up new worlds and to bring dreams to life!
The dictionary defines Assemblage as ‘a collection or
gathering of things or people.’As you probe further, it also
represents an artistic composition made by grouping
together a multitude of objects using two or three
dimensional elements. That is who Assemblage
Entertainment is - a motley crew of animation specialists
that are crossing borders and boundaries.
Trailblazer of Assemblage
At the helm of Assemblage, AK Madhavan aka Madmax,
Founder CEO is the one who opened the doors of the
animation services business to the Indian markets and holds
a strong credibility in the industry. A visionary, a
charismatic leader and a marketing guru, Madhavan boasts
of a prolific career traversing over 30 years. The most
recent feather to his hat is that of an entrepreneur. As a
business leader, Madhavan has decades of experience in
sales and marketing across the IT, financial services,
banking, and media entertainment industry in addition to
brand building and advertising. Voted as the most influential
in the animation and VFX industry, a stalwart, Madmax and
his crew are opening new avenues and revisiting the
animation business with a renewed zest of creativity!
Assemblage’s Inception Story
On an otherwise uneventful day in December 2013,
Madmax who opened up Indian shores for many animation
industries firsts, decided to endeavor another so he set up an
entrepreneurial animation studio co-producing two global
full length CGI feature films- Assemblage was born in the
heart of Mumbai.
With a team of over 280 artists, technocrats, production
managers, and a strong proven delivery model, Assemblage
has very quickly put itself on the global map of CGI
facilities ready to produce high quality feature films of a
global nature. Today, the types of clientele Assemblage
have are Sony Pictures, Studio Canal, Flying Bark, Splash
Entertainment, Lionsgate, Arc Productions, and some large
major animation studios in Hollywood.
Assemblage:Assemblage:
You imagine it.You imagine it.
We create it.We create it.
20 | August 2016

Technical Expertise Assemblage
Proffers
Accomplishing the production work
and delivering the movie to the clients
on time, without compromising on the
quality is one of the most important
responsibilities of an animation
company. The industry is also
responsible for meeting quality
thresholds and delivery timelines of an
international clientele, financing,
honing the right creative sensibilities,
and developing the required talent and
skill sets. The team of Assemblage
comprises of several award winning
artists, technologists, and production
pipeline managers etc. who have
helped to deliver two full length
movies in some incredible
circumstances. As a young studio,
Assemblage has used various remote
data centres and cloud rendering
platforms to render its movies and has
received much recognition from global
technology majors including the likes
of Google Cloud Platform and Amazon
Web Services.
Milestones Achieved
Backed by the unstinting confidence of
clients and employees, they did the
unthinkable. Within 2 years since its
inception, the entire 90 minutes of both
these films, Norm of the North and
Blinky Bill was produced in
Assemblage's studio. With little more
than tremendous goodwill, reputation
and a passionate team at their disposal,
Max and the rest of them set out to
achieve the impossible. The largest
animation project completed by the
company is a full length movie Norm
of the North for Lionsgate, which
received a wide theatrical release in
North America in Jan, 2016 in 2400+
screens.
Strength of Assemblage
The greatest strengths of the company
are its skilled workforce, its ability to
generate internal cash flows to fund its
business, its high reputation and
credibility, and a fresh approach to the
animation business. They are a team
brought together by their passion for
telling interesting stories using state-
of-the-art technology.
Assemblage’s team of over 280 artists
have a vast body of experience across
regional and international studios, and
have won several global awards and
accolades including BAFTAs, Emmys,
and Oscar nominations. Their creative
and technical acumen combined with
their strong experience in producing
content for various platforms across
the animation spectrum hold them in
good stead.
Foreseeing Future
Assemblage’s endeavor is to constantly
strive to identify new trends and
patterns in the ever evolving animation
ecosystem. This is evident in the new
ethos we are trying to introduce into
the Indian animation industry - the best
of multiple worlds that their people
have inhabited until now, the culture
Assemblage fosters, the talent they
acquire, the technology they deploy,
the co-production agreements they
enjoy, the work that they bring to India
and so on. As a creative studio,
Assemblage invests in the creativity of
its people and nurtures them to push
their abilities to the next level.
Most importantly, Assemblage’s
relationship across large studios,
producers, distributors, technology
partners, etc. puts it in a very unique
and lucrative position. With the
relationships it hones today, the
projects being delivered currently, a
strong confirmed future order book,
Assemblage is poised to scale to new
heights.
AK Madhavan,
Founder CEO
We are
global
feature film
focused CGI
animation
studio
‘
‘
August 2016 | 21

Warner Brothers, since they are outsourcing
animation characters and special effects to Indian
firms. With the increasing demands in outsourcing,
various animation companies have emerged across
India. Animation companies are forming animation
hubs in major cities like Mumbai, Bangalore,
Chennai, Trivandrum, and Hyderabad.
Indian companies integrate their passion for art with
In 2016, 3D Animation is one among the greatest buzz
words in the entertainment world. Since its emergence
to the now seen stage, 3D animation has grown swiftly
and steeply. Animation is 70 percentage art and 30
percentage technology. Skills and knacks are the
prerequisites to shine in this field.
Indian animation companies have especially benefited from
the global giants of animation like Walt Disney, Sony, and
Animation
in India
3D
Growth of
2D2Dto to
to to
Chalk Talk
22 | August 2016

new sophisticated technologies that
produce world class designs that go
shoulder to shoulder with the designs
from most famous animation
companies from all around the world.
The most modern animation companies
own high-tech studio with the right
ambience to produce artworks,
strengthened by eminent engineers and
backed by the state-of-the-art
equipments. Dedicated companies
offer a full range of services from
designing, story board, 2D animation,
3D animation, medical animation and
animatic to logos, demos, viral videos,
portraits, banner ads, etc.
What Helped in the Swift Growth?
The development of new 3D animation
software and technologies have driven
the rapid growth of new tactics for 3D
content creation. Autodesk 3dsmax,
Autodesk Maya, Motion Builder, Adobe
Premiere, etc. are some examples of
3D animation software. The 3D
animation market growth is influenced
mainly by favourable regulations by
the Government, by multi-industrial
applications, 3D character merchandise
and by blooming entertainment
industry. Apart from all these, the low
cost compatible hardware and
availability of comparatively cheaper
internet connectivity have led to the
proliferation of the free software
downloads.
The animation industry in India
typically has three business models,
namely Content Production,
Outsourced Animation, and
Collaborative Animation Services.
‘Chhota Bheem’ is one example for
content production in India that reaps
grand revenue and circulates over
popular kids channels. The market has
also been categorized into Plug-in-
software, packaged software, and
Software Development Kits (SDK).
With less time, the animation software
market has exhibited a very high
growth rate with the help of animation
animation industry has entered into an
important growth phase. India is now
one among the most sought-after
destinations for providing animation
and content services.
3D techniques acted as a backbone to
develop the innovative 4D technology.
This new technology is widely used in
feature films as well as in other
animation projects. The most popularly
used animation and artistic application
is the 4D Cinema. Disney, Sony, Pixar,
and IMAX are the examples of studios
that have created and promoted
cartoons using this technology. The
key players in the animation industry
include Newtek Inc., Autodesk Inc.,
Smith Micro Software, Inc., Credo
Interactive Inc., Electric Rain Inc.,
Strata, Electric Image Inc., Toon Boom
Animation Inc., Side Effects Software
Inc., and Maxon Computer GmbH.
Without any doubt, we can see Indian
3D animation industry attaining higher
position in the global market.
computers and stereoscopic imaging
software. The motion capturing
(Mocap) systems, video cards, and
GPU strengthens the hardware
segment.
How Outsourcing Helped?
Indian animation industry is being
tapped by the North American film and
TV program producers largely. There
are many reasons behind this
increasing demand for Indian studios
worldwide. The North American and
European countries from the beginning
show immense readiness to outsource
their animation contents to companies
in the Asian and Pacific Rim countries.
The bulk animation in the earlier years
included 2D animation contents along
with some 3D contents only. But now,
the scenario has changed a lot.
When compared with the past, Indian
Animation Industry has gained its
foothold in the International space by
investing more in technology,
moulding eminent artists, and
developing better infrastructure in film
making. As we can see now, there are
numerous Animation Studios, VFX,
Game development, and Film making
institutes providing several high-end
educational programs all over India.
Students are also interested in overseas
education because of the increasing
opportunities and decent pay scale.
Still Growing….
The VFX industry is estimated to be
nearer to 50 billion. It is expected to
have a significant growth by the year
2020, up to Rs.87.1 billion. The film
and television space play a vital role in
boosting the industry. With the
emergence of newer gadgets, the
gaming industry has also boomed
beyond boundaries. Still, more
improved growth rate is expected in
the next couple of years. Sophisticated
techniques along with creative
expression have paved strong basement
for the foreseen growth. Now, the
Chalk Talk
August 2016 | 23

Creating a Unique Entrepreneurship
Ecosystem Around Alumni to Grow
Innovation and Entrepreneurship
in our Institutes and Corporates
or a young entrepreneur in the
Finitial stages of their venture,
there are many elements to
success -validation, guidance,
investment, resources, connections, to
name a few. Coupled with these are
challenges around compliance,
regulations, and ﬁnancing. For our
young promoters, trying to transform
their ideas into a business is a struggle
only compounded by lack of
information about and access to all
these different elements. Our institutes
produce the top talent around the world
but we as a nation still are not able to
create a cohesive ecosystem around
our institutes that can support the
entrepreneurs across all these elements.
Adding to this, a growing need among
the corporate world, where companies
are now looking outside to these
entrepreneurs for innovations to
support and bring in-house. They face
a challenge on how to not only source
innovation but foster it to create a
pipeline for themselves.
Interestingly, there is one common
thread that ties all these together and
that is completely underleveraged in
Anju Gupta
Co-Founder President
IvyCamp
CXO Standpoint
24 | August 2016

our startup ecosystem. This is network,
that in some countries has proven to be
a very powerful foundation for startups
- it is global, it spans all sectors, brings
with it expertise in every field
imaginable, and most importantly a
bond that is irreplaceable. This is our
Alumni Networks.
Lets look at a few facts taking only one
of these institutions, the IIT’s.
• IITans in senior management
positions in almost all fortune 500
companies
• IITs in all senior positions of
government, finance, and business
• 20% of all IITans have been an
entrepreneur at least once
• 25000 companies globally founded
by IITans
• Over 500 Companies started by
IITans have gone to IPO
• 500,000 Alumni globally
Add to these the IIMs, ISB, BITS,
NIIT, and other top engineering and
management institutions in the country
and we have a network and resource
pool that no country can match.
At IvyCamp, Alumni and
Entrepreneurs are at the core of what
we are doing. Leveraging the Global
Alumni networks to help our young
entrepreneurs be successful by
providing them with the resources and
connections they need, when they need
them. And providing these in via one
centralized platform.
An Alumni driven corporate institute
partnership has natural synergies that
can be systematized. There needs to be
an ongoing information flow about real
world challenges that corporates are
facing not only today but what they
anticipate over the next few years,
where they are looking to innovate.
This knowledge is required to feed into
the institutes to direct innovation
towards some specific challenges - this
has obvious benefits both for the
corporate and the entrepreneur. On the
flip side, innovations need a home -
from a development, POC and funding
perspective and corporates can provide
a natural home for this. The Alumni
network again provides the common
connect between corporates and
institutes.
Given that in India, we have the
network, and the talent, it seems
surprising why we have not been able
to leverage this connect. The key
challenge here has been the lack of a
formal platform that allows Alumni to
connect expressly for the purpose of
innovation and entrepreneurship and a
trust factor. At IvyCamp, that is what
we aim to provide.
A platform where stakeholders can
leverage the Alumni network for
mentoring, funding, access to
incubation centers, corporate connects,
services and much more. Alumni at
corporates can provide the connect
from the other side in terms of ideas
and resources. This creates an amazing
opportunity for a unique type of talent
collaboration from the existing
corporate experts and the talent pool in
our institutes.
This Alumni based entrepreneurship
ecosystem is a unique and completely
underleveraged powerhouse that
IvyCamp has created as an end to end
solution enabling alumni to come
together and generate value in India's
startup ecosystem by mentoring,
funding, and supporting entrepreneurs
and the Educational Institutes
Entrepreneurship and Innovation
Ecosystems.
CXO Standpoint
August 2016 | 25

Digitoonz is an interactive entertainment and
animation production studio established in the year
2009 in Noida, a city in the National Capital
Region of New Delhi, India. They also have a business
office in Delaware, USA. Digitoonz is one among the
rapidly flourishing Animation Studios from India.
Digitoonz stands for “Digital Cartoons”.They are a full-
service Animation Production Company dedicated in the
areas of producing TV Series in Flash, 2D and CGI
Animation for TV - Broadcast and feature film. They have
worked on various TV series and feature films including
children, entertainment, and edutainment. Digitoonz has
global presence in Animation, Media Entertainment
industry. The team Digitoonz’s works have been
broadcasted on famous Kids channel of Europe, Middle
East, USA, UK, and Latin America.
Exclusive Services Propounded
Digitoonz aims at providing nonpareil services to their
esteemed clients which make them the most sought after
Animation Company. Experts say that animation is 70% art
and 30% technique. Digitoonz combines art and techniques
in such a way that, their work steals everyone’s heart,
irrespective of age, culture or race.
Digitoonz mainly offers services in 2D Animation, Flash
Animation, Toon Boom Harmony Animation, and CGI
animation. Highly skilled professionals form the backbone
of team Digitoonz.
They are dedicated in providing world class services to bear
out the current organizational requirements by
understanding the importance and secrecy of each business
related information and giving it utmost prominence. The
team adopts a fact based and structured approach in all the
assignments they undertake and ensure quality work
adhering to the deadline. Digitoonz manages a skilled talent
resource pool completely devoted to meet the client’s
expectation level and their diversified demands.
Challenges that Ignited the Will Power
Digitoonz since its establishment has faced a lot of
challenges but they overcame everything with their will
power and strong passion in the field. Every project they
undertook are notable and eye catchy in terms of
uniqueness, elegance and popularity. Whatever services
they offer, they add a unique touch of natural essence to
them.
Digitoonz:
The Pioneers
in Animation
Industry
nDigitoo z:
The Pioneers
A a oin nim ti n
s rIndu t y
26 | August 2016

Digitoonz considers The Little Raven,
an animated feature film as the greatest
Animation project till date. What made
it most difficult was, the technology
which team Digitoonz adopted
specially to achieve this project. They
are always ready to accept new
challenges and achieve it with dignity,
by developing new team and training
them as per the required quality.
Master Brain behind Digitoonz
Vikas Kumar, CEO and Founder of
Digitoonz, founded the company seven
years back, along with his friend Syed
Nadim Akhtar as a small scale
company. Vikas has started his career
as a Graphic Designer and has worked
with renowned companies in Delhi
NCR before founding Digitoonz.
Vikas looks for perfection in
everything his company does since he
is much passionate about animation.
He considers clients' business as his
own and works hard to accomplish the
task most efficiently. Vikas says, “It is
a great journey to grow more and
more and it feels like I am living my
Dream.”
Digitoonz’s Forte and Future
The greatest strength of Digitoonz is
transparency, which helps them
maintain long-term relationship with
all their clients as they believe in
Digitoonz. They believe that they will
never back out and will deliver the
project successfully.
Digitoonz has attended the Annecy
International Animation Film Festival
and its Market (Mifa), major
international event for over 8,000
industry professionals, which was
during 13-18 June, 2016, Kid screen
Summit during February 8-11, 2016 in
Miami and several other congregations
across the world. As of now, Digitoonz
is a well-established as well as
prominent Animation Studio which
juxtaposes with any animation giants
around the world. The future is full of
opportunities, and with the right team
giving life to images, Digitoonz will
achieve more and more statures.
Success Saga
Digitoonz has a list full of success
stories and achievements with never-
ending series of satisfied clients. Works
like Misha the Purple Cat Season I and
Season II, Pasta Freaks, etc. makes the
company dearest to viewers. The
animated characters are a real treat to
viewer’s eyes since they all seem to be
alive.
Digitoonz is also working as a Co-
Production Partner with Italian,
Catalan, French, Polish, Canadian,
German, and other producers. Since
2009, Digitoonz has co-produced many
TV Series as a Work for hire/Co-
Producer/Co Financer. There are
several other series which is under
production and in the development
process. The co-produced series has
been broadcasted on the major kids
channel like Disney XD, RAI, Rai
YoYo, TV3 etc.
We are always
ready to accept
new challenges
and achieve it with
dignity, by
developing new
team and training
them as per the
required quality
‘Vikas Kumar
CEO Founder
‘
August 2016 | 27

Millitoons Entertainment Ltd. was incorporated in
the year 1985 and is in the business of
cinematography, films, ad-films, television
films, cartoon films, 3-D films and providing all kinds of
services related to animation films for about two decades
now.
Millitoons is poised to produce independent shows with its
highly professional and creative manpower. They offer
exemplary imaging services, cutting-edge animation
technologies, cultural compatibility, and sophisticated
management. Millitoons is an ideal solution for the design
and production requirements of computer animation and
visual effects for Films, Commercials, Television, Medical
Applications, the Internet, Education, Gaming, etc. With the
advent of latest imaging techniques and new technologies
that have changed the arena of animation, Millitoons strives
to be amongst the front-runners in the industry.
About the Trailblazer
Dr. Ramabhotla Srinivasa Sudhish, Chairman and
Managing Director of Millitoons, is a well-known name
and a reputed person in the field of animation and movie
making. Dr. Ramabhotla is a serial entrepreneur having
multiple qualifications which include Chartered Accountant,
Graduate in Law, Hon. Doctorate conferred by Burkes
University, United Kingdom and also an Alumni of Harvard
Business School, Boston, USA.
Dr. Ramabhotla has received a number of awards from
various organizations in recognition of his contributions and
accomplishments in various fields such as Udyog Pratibha
Ratan Award by All India Business Development
Association, Gem of India Award by All India Achievers
Association, Rashtriya Ratan Award Indira Gandhi
Sadbhavana Award by Global Economic Council, Samaikya
Bharat Gaurav Satkar by Delhi, Telugu Academy Award for
the contribution to Indian Animation Industry from M/s.
Toon Boom Technologies (Canada) and was also a Jury
member of International Emmy Awards Committee.
Dr. Ramabhotla has been featured and covered by various
leading Channels, News Papers, and Magazines (Domestic
International) on a number of occasions both at corporate
and personal level. He has been featured on the cover page
of “India Today” magazine as one of the prime movers of
new Technology Industry in Andhra Pradesh, and by
“Times of India” as one of the Top 20 Visionaries of Andhra
Pradesh.
Milestones Achieved
The film production segment is growing by leaps and
bounds and the technology boom is creating waves in the
entertainment industry. In this golden era of technology,
Millitoons has achieved incredible milestones. Millitoons
has a dividend paying track record in the past. They have
produced a Bollywood movie, “Mukhbir”. The cast of the
MilliToons:MilliToons:
The Pioneer in
Indian Animation
The Pioneer in
Indian Animation
28 | August 2016

‘
‘movie includes huge film stars such as
Om Puri, Sunil Shetty, Sushant Singh,
Rahul Dev, Jackie Shroff, and Raima
Sen.
The company has acquired the entire
business of M/s. Millitoons Animations
Private Limited, which was the first
animation company in India and was a
subsidiary of French Major Company
called Millimages, and also has
acquired and holds IPRs other
content on a large scale.
Strong In-built Factors
Millitoons possesses an experience of
over three decades in establishing a
global platform for Animation and
Cinema. The company is already an
empanelled member of the Department
of Audio-Visual Publicity.
Another major in-built feature is that
they retain a competitive advantage
through their extensive and growing
movie library, and internet rights
comprising of about 1100 films in
Hindi, Telugu, and Kannada.
The Board of Directors of the company
consists of well-known and reputed
individuals with several years of
experience in the field. Further, the
company is in the process of making
considerable inroads into the
development of business and is
confident in taking it to the subsequent
levels in the upcoming years.
Focus and Future Outlook
The main focus of Millitoons shall be
the Production of Films, domestic
productions in the space of theatrical,
web, TV, and launching channels on
new technologies. The company
already owns IPRs in animation and
rights of about 1100 films in various
languages.
They currently own the YouTube
channels named “TV NXT, TV NXT
Telugu, TV NXT Kannada, TV NXT
Kids, etc.” The Channel already has
about than 1.7 Crore views, which was
attained at its Soft launch stage itself.
The Channel plans to launch itself on
various other platforms including live
streaming on its own website and
through apps for Android, iOS, and
other devices on a grand scale.
Millitoons owns three acres of prime
land in IT SEZ, Vizag, and is
constructing a Production Centre of
about 50,000 sqft. The Production
Centre is being geared up to
accommodate 800 seater ITES,
Animation, and Production Centre
shortly.
The Production Centre will boost the
business of the company and will
provide a competitive edge against its
competitors and will also help in cost
cutting, optimum utilization of
resources, and ultimately resulting in
better growth and improving profit
margins.
The company has a huge bank of
Comics and Cartoon features which
can be exploited on various platforms
including but not limited to animation,
feature films, publishing houses, digital
publishing, apps on various devices,
etc.
Dr. Ramabhotla Srinivasa Sudhish
Chairman and Managing Director
We firmly believe that it’s
our dedicated people
and our ability to work
on a wide range of
software that
enables our clients to
entrust us with their
valuable projects
August 2016 | 29

RGBA Studios is a boutique production and post-
production house. The post production arm offers
Visual Effects and Animation that services the
Television, Film, Advertising and allied Media, and
Entertainment industries. The production house delivers
360 degree TVC production services
having 3 Creative Directors on board.
RGBA Studios is renowned for their end-
to-end solutions from concept and
treatment notes to final renders. Unlike
other companies, RGBA takes clients
along with them throughout the project
journey. The eminent team adds their
own flavour to every project they
undertake rather than simply executing a
provided written script. Highly
professional team members sit together
for pre-production entailing extensive
references and research before jumping
into a project swiftly. RGBA aims at
paramount creative as well as innovative
art works reinforced with concept art,
storyboards, 3D pre-visualisation, and
style frames that beat any other trends in
the industry.
Peerless Services Propounded
RGBA started as a post-production animation and VFX
house, but as of the last 2 years, they are now a live action
production house as well based on the huge success of the
Seat Belt Crew. They work with a lot of different media.
The secret behind success is their approach towards
customers. Team RGBA first and foremost understands the
client brief and product/service, and then devises a unique
and interesting, mould-breaking visual treatment.
Project delivery is the stage where many
businesses fail. But RGBA Studios stands out
from the crowd by providing on-time
delivery of the projects they undertake,
upholding commitments. The team accepts
and executes a reasonable amount of changes
within the previously agreed terms, as
hospitality and flexibility are hallmarks of
service in this business. They offer the entire
spectrum of services from concept art and
treatment notes/ideas through to finished film
using the latest 3D and 2D software.
Tactics that Cracked Challenges
Like any other studio, RGBA has also faced
challenges in the industry. What made them
overcome those tasks were strong team work
and high ethics in work. As two Gems in
their crown, they proclaim Cadbury Wowie,
the animated film and Seatbelt, the live
action production as two examples of such
challenging tasks.
RGBA’s Turnkey CGI Production and Directorial debut
was a 45 second CGI film for Cadbury’s new chocolate bar
The One-Stop forThe One-Stop for
Visual Effects and AnimationVisual Effects and Animation
RGBA Studios:RGBA Studios:
Some of the
things we do
are more
interesting,
more
challenging or
just turn out
looking
better than
others
‘
‘30 | August 2016

for kids, “Wowie”. The script called for
a global appeal embodied in the style,
characterization and look. In 8 weeks
and across 3 countries, they worked
with animators in Europe with support
from their own studio in Mumbai.
Tightly managed production pipelines
across continents led to the timely
delivery of this TVC and put a feather
in RGBA’s cap where CG film
production is concerned.
Coming off the back of a 4-year
collaboration with Ogilvy Mumbai in a
multitude of roles from in-house
animatic to post production VFX and
CG for several TVCs originating at the
Ogilvy think-tank, RGBA studios was
approached by the Ogilvy team to
direct a social service initiative for
Channel [V]. RGBA made it to
Cannes 2014 as a finalist, 4,677,722
views on YouTube, and still counting.
This kick started their live action film
production business.
Eminent Partners of RGBA
RGBA comprises 4 outstanding
partners, Aakash Shivdasani, Ashish
Pradhan, Faramarz Wankadia, the
Creative Directors and Sandesh Pai,
the Producer. They bring to bear a
combined total of 36 years in the field
of visual effects and animation. Their
unique approach to design and effects
is twin pronged relying on technical
and creative know how.
The solid team members who add
values to the organization are, Amol
Katkar - Generalist with a compositing
specialisation, Arun Chauhan -
Generalist with a modelling
specialisation, Vikas Acharya -
Compositor and motion graphics,
Ninad Pethe - Lighting / render
wrangler, Farhan Abbas - Lighting /
render wrangler, Shivaji Jadhav -
Modelling and Animation, Pramod -
Generalist, Vivek Vashishth - Line
producer, Shiva Kumar Dewan -
Intern, Prateek Mankame - Intern,
Fayaz Choudhary - IT and Tech.
RGBA’s Forte
With a team of 11 artists, RGBA has
thus put out over 420 projects - from
TV commercials, to VFX shots for
feature films, channel IDs and promos,
complete CG and live production of
TVCs, 3D animatics for advertising
agency research purposes, pre-
visualization for feature VFX shoots,
and CGI for print. The team at RGBA
is a combination of artists with an
average of 5 years of experience.
Drawing on the relationships with
other professionals in Mumbai and
abroad, RGBA also has access to a
corps of skilled freelancers and
alliances with ancillary service
providers that they can call upon to
facilitate projects that are of larger
magnitudes. They say, “The RGBA
stamp is guaranteed as we are
responsible for supervision and
quality control of these partners.”
Unending Client List
RGBA focuses mainly on
Advertisements; hence agencies like
OM, LeoBurnett, Contract
Advertising, etc. are on top of Ad
agency clients list. RGBA has
associations with numerous giant
Turnkey Clients like Cadbury India
Ltd., HPCL, Nissan, Aditya Birla
Group, Unilever, World Bank, Sony Pix
and Castrol to name a few. The famous
Production Houses such as Red Ice
Films, Storytellers, Lemon Yellow Sun
Corcoise Films, etc. often collaborate
with RGBA Studios.
Aakash Shivdasani
ashish pradhansandesh paI
faramarz wankadia
Creative DirectorProducer
Creative DirectorCreative Director
August 2016 | 31

Slightly modifying Dickens’ words to ﬁt into the
scenario of the modern era, “It is the best of times, it
is the worst of times, it is the age of wisdom, it is the
age of foolishness, it is the epoch of belief, it is the
epoch of incredulity, it is the season of Light, it is the
season of Darkness, it is the spring of hope, it is the
winter of despair, we have everything before us, we
have nothing before us, we are all going direct to
Heaven, we are all going direct the other….”. (Taken
from “A Tale of Two Cities”, Charles Dickens)
These lines are extremely relevant to present day
scenario. Technology has given us the best
experiences making our lives easier, but to some
extent it enslaves the human race. However, movies
e are living in an unbalanced chaotic
Wenvironment, where it is harder to identify what
truly exists and what does not. Likewise, movies
have undergone dramatic twists that led to the integration of
Visual Effects to create the Virtual Reality which make
people live the movie, not just watch it!
The application of dimensional technologies in the movies
started with 2D technology and continued with 3D, 4D, 5D,
6D, 7D, and now even 9D. This list has not yet stopped.
The research and development for this cutting-edge
technology is growing day by day with the aid of new
advanced software and high-end technology. This is the era
of tech, the best of the times, and every new morning with
some novel Wows!!
Live In the
“Seven Dimensional-7D”
Fantasy World
Editor’s Pick
32 | August 2016

are the all-time preferable
entertainment media by all age groups.
Virtual Reality is another unbelievable
achievement of tech savvy engineers,
which make laymen confused with
what they see, what they hear, what
they smell and what they sense.
Computer Graphics and VFX
technologies give life to non-existent
objects making the master brains
behind the work, The Creators.
3D to 6D Voyage….
With the emergence of 3D and 4D
theatres, the trends in watching movies
have changed drastically. The realistic
movie experience helps viewers
remember the story along with the
scenario. It provides a kind of movie
experience where viewers could get a
realistic touch while watching the
movie. 4D theatres are now common in
almost all the major cities worldwide.
The main principle behind the
technology is seat effect simulation.
The 5D entertainment equipment can
be said as an advanced version for 3D
and 4D devices. Although 5D is one-
step above 4D, 5D incorporates
advanced physical features like aroma,
smoke effect, water droplets, fog
him/her if does not wish to get wet in
the rain!
The spray simulation creates a real life
sensuous feeling including the virtual
feel of seeing characters very close,
sense the breath and slight wind
movement while the character passes
closer to the viewer. In a nutshell, the
audience could feel what they see, as
the entire simulator platform acts with
respect to what is happening in the
ﬁlm. In India, 7D theatres span over
the major cities like Delhi, Mumbai,
Bangalore, Chennai, Bhopal, etc.
Expect More….
The next generation technology, 9D
excites moviegoers with intensiﬁed
effects. This technology is literally not
a 9-dimensional video, but it gives the
feeling of the nine sensory effects the
viewers can experience. 11D is yet
another buzz word in the entertainment
world, although it is similar to 7D, the
marketing strategy is attracting
moviegoers towards it. The list never
ends. As humankind exists, innovations
continue. Let us foresee our future, not
in dreams; but in reality, the Virtual
Reality.
effect, etc. to give a more realistic
experience. Some high-tech theatres
around the world have equipped the
seats with leg ticker, butt poker, neck
and air blast, sub-woofer etc. to
produce the immense effects. For
suspense thriller lovers, 5D equipment
will give spine-chilling experience. In
6D, some added effects like light, blow
fans, etc. are used.
The 7D Era….
7D is the most exciting technology that
enables movie lovers to be a part of the
movie by presenting visually appealing
characters as well as objects in front of
them, integrating Virtual Reality to the
technology. Apart from usual effects
used in 3D, 4D and 5D, 7D theatres
incorporate a technically advanced
feature called hot crop drop simulation.
The breath-taking 7D effects make the
movies memorable forever. One
example for such an incident is the
blood spatter effect. One will certainly
get trembled at the instant of getting
splashed with blood after a ghost’s bite
or during a war. While in a 7D theatre,
the audience must be ready to
‘experience the story’. In fact, the
viewer needs to keep an umbrella with
Editor’s Pick
August 2016 | 33

S
arvam fx is a Creative Studio which has expertise in
the Visual Effects Animation field. They offer an
international level of quality work and are fully
capable of supporting world-wide clients by their
specifications and requirements. Sarvam fx helps businesses
to bring their vision to life, their products to customers and
the business to success.
At Sarvam fx, they create stunning characters and
environments for the clients’ narrative. They always work
with the clients’ ground up from the story boarding stages
to the finished piece. Also, their Visual Effects services
make CGI to create realistic environments, characters or
events that would be too dangerous, costly or impossible to
capture on film or video.
Unique Services by Sarvam fx
Sarvam fx makes the clients see the unseen and mould their
ideas into reality. They proffer stunning solutions for
animation and graphics. Creating a user-friendly online
application, or looking to Corporate Presentation, they have
the capability to use Digital technology to create the most
effective solution. They specialize in all types of Visual
Effects, 3D Animation, Motion Graphics, Architectural
Visualizations work, and much more.
In this rapidly changing and fast moving world of
advertisement, newer ideas, techniques, and newer products
are vital. Understanding the client and working according to
their needs, they offer best of the best services. They also
explain the clients about various options available to them.
The fast moving world wants everything rapidly and in
time. They are always ready for in time services. Flexibility
in the desired work, as per the need and wish of the clients
is another unique feature Sarvam fx holds.
Master brain of Sarvam fx
Mayank Nimavat, Founder CEO of Sarvam fx, is the
key person to the centre of Sarvam fx. Since its inception in
the year 2014, Mayank is also serving as the Creative
Director of the creative team at Sarvam fx. With his hard
work and iron will, he founded Sarvam fx which is
Gujarat’s First Visual Effects Animation Studio.
Mayank listens very attentively and wholeheartedly to the
clients. He is not only a master in animation works and
visual effects, but his talent in 3D architecture and Graphics
Designing is unparalleled in every aspect also. To meet the
perfection, he takes 100% efforts to know what actually the
clients want to be done, thereby to encourage them for
various options available for that particular work. Mayank
says, “There are no employers, only artists working with
Sarvam fx.”
Sarvam fx:
The Planet of
Creativity
Sarvam fx:
The Planet of
Creativity
34 | August 2016

‘
‘“Champ Diaper”-the Supreme
Project
At Sarvam fx, every Project is greatest
and unique in many ways. Each project
has very different and interesting story.
One such example is the “Champ
Diaper”. Management came up with
four 3D simple characters of animals.
They had to explain them about the
difference between 2D characters
3D characters, what will be the effect
of moving 3D characters, the best way
to demonstrate in a very attractive
manner about the Product Highlights,
and grab the attention of the viewers in
the best manner.
The results were the fame achieved by
the Champ Animal characters. Small
telefilms of these beautiful characters
were created, websites were opened,
and many other things happened in a
short span of time. In recent
Janmashtami Fairs, festivals in many
cities all over the India, huge posters,
and cut outs of all Champ Animal
characters were the places of great
attraction, and thousands and
thousands of children with their
parents were busy taking photographs,
videos, and selfies with the Chap
characters.
The Most Creative Team
An efficient team is the backbone of
every successful organization. At
Sarvam fx, a strong team of
enthusiastic and talented people works
every day to be a part of creating some
of the best and most appreciable
inspirational work in the industry. They
do not know any limitations for any
work, any challenge, whether it is
about the time limit or size of work.
Any big work is always welcome at
Sarvam fx.
Both the animation VFX works need
to be performed as a team work for
great success. The team Sarvam fx in
number and talents is the real
greatest strength of Sarvam fx. Once
they are on work, they work day and
night to finish the work to be realistic.
This atmosphere of teamwork
friendly environment at Sarvam fx
encourage to respond sensitively to the
different centers of India.
Mayank opines, “New Situation, New
Themes, New Ideas, and New Projects
are our mastery in Animation Field.”
Prominent Clientele
Sarvam fx has a long list of clientele,
who are the pioneers in the Industry.
Aditya Birla Group (NUVO), Elle18,
Roger, Vadalia, Nissan, Champ
Diapers, Amul industry (automobile
with 16 divisions), Ganesh Auto
(TATA motors), Balaji Wafers, etc. are
some of their valuable customers.
100% client satisfaction is the team’s
motto, and so far they are successful in
achieving that.
The prominent clients of Sarvam fx are
coming from different fields, mainly
under Automobile Industry, Consumer
Products, School Nurseries,
Machining Industry, Consumer
Industry, etc. With comprehensive
devotion, Sarvam fx accomplishes
their target within the deadline and
enthralls more clients towards them.
We turn a pile of
creative ideas into
sustainable
innovations
Mayank Nimavat
Founder CEO
August 2016 | 35

H
ave you watched the Interstellar and Gravity? If yes,
then you might have realized what animation is
capable of. But animation is generally used in the
media industry. Then how does it help enterprises? The
answer is simple, to increase the online presence of
businesses by having content that engages, compels the
targeted audience, and marketing great content. In 2012
alone, the increase in the usage of animation for businesses
was 40 percent. This is not surprising because forward
thinking enterprises have been marketing digital content for
many years.
Animation helps businesses to grab attention on the web, to
keep the audience engaged, to make a long lasting
impression, and to communicate quickly and concisely. The
word ‘animation’ is generally associated with cartoons or
films, but it has in-depth meaning for businesses. The term
can use a range of technical approaches, but it is usually
delivered in 2D or 3D. So how can businesses use
animation to target the audience?
Animated Infographics
It is the era to rip up the book and to replace the slideshow.
Animated infographics are hugely used for sharing
statistical, complex or process driven content. Content can
be delivered purely as graphics, or supported by a narrative.
Marketers and training departments are requesting to
replace the traditional paper-based information with chapter
based content by recognizing animation’s ability. Funny or
serious, long or short, it transforms internal or external
communications.
2D Technology
2D technology is mostly used in animation or motion
graphics, that can either be developed in isolation or
integrated into a traditional video; created as an
independent message. The 2D knows no boundaries and its
uses are vast. Whether a short ad for social media or an
animated backdrop for green screen training, 2D animation
creates involving content.
3D Technology
The techniques used by 3D animation are usually similar to
the techniques used in movies. Regardless of how deep
your pockets are, 3D animation is accessible to all kinds of
businesses. 3D animation has been traditionally associated
with architectural projects, it now allows for many varied
and wider use. With evolving techniques every day, 3D
animation is perfect for product demos, process or
explaining services.
Character Animation
Sometimes a business, organization or brand isn’t always
perfectly suited to ‘traditional video,’ this may be because
their products or clients are commercially sensitive, or else
because of unsuitable premises or may the service cannot
be captured on camera. Doesn’t matter how large the
company’s business might be, ‘character animation’ can
take the organization or brand to new levels.
Animated Ads
‘Animated Ads’ are more popular than ever before. Twitter,
Instagram, Facebook, and many other social networks have
added functionality to enable sharing fifteen to thirty
seconds of Ads. Many big brands have already jumped to
this trend, some time ago, but the cost effectiveness of the
animation now allows any business to make visually
captivating content, easily, and repeatedly.
So, whether companies are looking to tell, sell, or explain,
putting an animation in the Video Marketing Strategy can
produce dramatic results. By ensuring clear message and
well-defined objective, the companies can hit the spot,
rather than becoming a flop.
Why is Animation
a Necessity for
Businesses?
Why is Animation
a Necessity for
Businesses?
Market Dashboard
36 | August 2016

-By Diwakar Menon
Q - What were the risks involved in Last Mile’s consulting
business and how you have addressed them?
The biggest challenge we face in the consultancy business
is the commoditisation trap. Our uniqueness stems from the
fact that we have carefully designed our offerings and
tailored them to organisational demands. We have ensured
that we have leveraged our past experience to build
effective and easily deployable frameworks across all our
service lines. We have then taken these frameworks and
been able to very quickly adapt it our customer
engagements. This has helped our customers to jump start
their initiatives. That, in addition, to the fact that the people
we have brought on board has been our differentiating
factor, and to that end, we have been lucky to get the right
team in place.
Lastly, in a consulting mode, we offer point solutions - i.e.
we come into an organisation, solve a particular problem,
enable the organisation to work independent of us and exit.
We have seen a fair amount of success in this way of
working, and helps bringing in a fresh point of view into
organisations, without the need to commit to long term
business.
Q - Have you encountered situations within Last Mile
where you have had to take critical decisions? If so, how
have you overcome the situation?
Saying no to a particular line of business. We have been
very clear that our operating model is to offer point
solutions, enable the customer, and get the customer’s
organisation to be able to move forward post our catalysis.
Our goal is to help them solve a particular testing problem.
If we are not the right set of persons to solve the problem,
we indicate so. It is tough - for the customer, as they look to
us for all solutions, and to us, as turning down a possible
business is not easy. But I think that has held us in good
stead. We are not there to compete with our customer
organisations - we are there to help them get better at what
they do in their core services.
Q - What are the things you have learnt from your
mentors?
Being close to your customer and being available for them
24x7. We have come across situations where we know we
are not the right persons to deliver, but have stepped out of
our zone to help them find the right partners. Solve their
problem, even if you have to stretch yourself. It’s a trait I
learnt from observing my leaders at Perot Systems and Tech
Mahindra.
Secondly, keep an eye on the cash flows. We have been
cash flow positive from our early times, and we have been
prudent with how we have scaled. We hired part-time
consultants initially to start with, invested in bright kids, co-
shared office spaces before we rented our own, and
managed our expenditures. When you have employees’
dependent on you, you look at financial risk very
differently!
Lastly, the value of a good network. The value that a good
network provides cannot be quantified.
Q - What roadblocks Last Mile has encountered while
achieving success?
Sales and Marketing: We built a lot of our offerings
leveraging our network, but good sales and marketing has
to be built so that your business can sustain outside of the
network too.
Last Mile’s journey towards
success in the Consultancy world
Interview with Insights Success
38 | August 2016

Product focus: We started our product
focus a little too late, IMO. We should
have created different ways of funding
this and spun this out separately early
in the lifecycle. However, this is
always a chicken-and-egg issue - so
not really a big regret.
Each of the founders will have
different drivers: We learnt that each of
the initial stakeholders brings a
different focus and intensity into the
organisation. It will mean that all of us
need to recognise it, and work with it,
rather than getting worked up about it.
Support functions: Pay attention to the
fact that there is more to an
organisation than just the idea or the
service. There are supporting
functions, where you have the practical
challenges of managing an office,
managing your finances, managing
your sales, managing your workforce.
Not many tend to speak of these, but
they are time consuming too, and these
are basic building blocks of a lasting
organisation, and shouldn’t be taken
lightly.
Lastly, the need for a cohesive team
that you can depend on. Our fall back
mechanisms kick in, when one is
temporarily out of action, and works
amazingly well.
Q - Your views on entrepreneurship/
leadership and management
Ego - the biggest stumbling block to
getting work done. Be ready to don
different hats - from running around to
paying bills to taking strategic
decisions.
Set short term targets in the general
direction of where you want to head.
Long term is 6 months in the initial
stages.
Have a focus, stick
with it, be ready to
adapt - since market
perceptions can be
very different. Go out
of your network, and
get a true feel of what
your services (or
products) are worth to
people who have no
obligations towards
you.
About Diwakar
Menon
Diwakar has over 25
years of work
experience ranging
from test consulting to
delivery to pre-sales.
He has been the head
of service delivery for
key customer contracts
that encompass a
variety of services
from AD, AM,
Testing, Infrastructure
Management and Business Support
Services across a multiplicity of pillars
like Govt, Health, Financial Markets.
He has pioneered and set up end-to-end
test services across multiple lines of
business, consolidating the services
across the organisation.
In previous roles, he set up and
oversaw the Test and Application
Management competencies for a
leading service integrator. The group
focused on specific transformation
programs to help reduce the TCO of
organisations, and being able to present
the same to the clients at CxO levels.
Part of the initiatives were helping a
major customers reduce their overall
cost of operations through selective
outsourcing of application
development and management
services, transformation programs to
re-engineer applications using legacy
systems onto a more strategic stack,
and optimization of the process
through Business Process
Reengineering. He was also
responsible for growing the Testing
practice from 1% to 12% of the
company’s revenues in a span of 3
years.
He has also been an early proponent of
quality, having worked with and then
led organizations to ISO 9001: IT
Certifications.
Diwakar possesses a Bachelor’s degree
in Computer Engineering from
Mumbai University. Prior to founding
Last Mile, Diwakar has worked in
global organizations like Tech
Mahindra, Perot Systems (now Dell),
Deutsche Software, Tata Unisys (now
TCS) and CMC Ltd.
Interview with Insights Success
August 2016 | 39

Established in 1998, Virtualinfocom is known for
many innovations in IT solution, Game
Development Animation. It all started with a
dream to “Bring Art and Technology Together
Successfully”, in a way that would allow the world to reap
the benefits of creativity armed with Information
Technology.
That dream shaped Virtualinfocom, an organization, after
17 years of its inception, offering knowledge solutions to
67000+ clients across 134 countries, with a network of over
14 centres and subsidiaries.
The eminent team at Virtual Information and
Communications (Virtualinfocom) believes in the perfect
mix of imaginative and innovative efficiency, coupled with
ground breaking technology provides their customers with
the state-of-the-art products and services. They are the
makers of First Indian Real Actor Based Content in 2008.
The ability to think outside the proverbial box is one of
their greatest fortes and it is not as easy as it is cut out to be.
Research and development are the keys to success that they
have achieved over the last few years and their RD team
works tirelessly to make the requirements of next
generation animation and gaming possible.
Superior Services Proffered
At Virtualinfocom, they offer high quality professional
classical animation services, Sand Animation for all kinds
of Online, TV, Digital, and Advertising media. Their in-
house animation and cartoonists have great design skills
and experience of creating some of the best animations for
internet, TV, advertising, and publishing industries. Unlike
many other designing companies, they have their own state-
of-the-art classical and digital studio that allows them to
serve all kinds of media. Each of the animations is created
with greatest care and quality assurance, which means
clients get the most unique and original Animations.
Shakuntala, Little Tuli, and Maa Durga are some of the
Animation Projects they have created.
A Story to Tell
There are many, but when asked, the first two major
projects that flash in Arijit’s mind is Ashwathama and Fight
of The legends. Both the contents are made with real
models/actors as motion capture technique in 3D. It’s about
the making of Indian Superhero blended with the latest
technology and a different storyline.
Story Outline: During the events of Fight of the Legends,
both the forces of light and darkness have been annihilated,
with only the thunder god Indra and the lord of the hell
Narakasur remaining to represent them.
An epic fighting game set in an age of myth and legend. The
souls of the most powerful gods have been summoned to
brutal battle. Fight of the legends to restore peace in the
most graphically amazing game. A pantheon of champions
is yours to train to new heights and take to war as you enter
an epic story, mystical prizes and hand to hand combat.
All of the characters do have their own story and they stay
in various realms. They have released only Ashwathama
Katya as RPG game and are going to release the other
Virtualinfocom:Virtualinfocom:
Trendsetter in Indian
Mythological Animation
Trendsetter in Indian
Mythological Animation
40 | August 2016

‘
‘games too as RPG where users will
find all connected characters together.
Trailblazer of Virtualinfocom
Arijit Bhattacharyya, Founder
CEO of Virtualinfocom, is an
entrepreneur for over 18 years and has
made contributions in various fields of
technology. Arijit earned an MCA
along with Financial Management
degrees some of the global
certificates like Brainbench, MCSD,
MCSE SCJP, etc. Over the last few
years, Arijit has held key positions in
several trade bodies and industry
associations and has served as a Board
Member / Advisor for several
companies.
Prior to Vitualinfocom, he was the
Secretary, Charter member, and EC
member of TiE Kolkata. He is the
Founder and Board of Trustee of The
Bong Entrepreneurs, a non-profit
Entrepreneurship Development
Organisation, a sub-committee member
of CII East, Executive Committee
Member VP of ELMA, Mentor and
Guide of National Entrepreneurs
Network since 2007. Arijit was also the
Judge of International Game
Development Competition- “Dare to
Be Digital”, Advisor and Director of
India’s largest animation event
AnimGaming.
Arijit likes to introduce himself as a
technologist, founder of a wonderful
technology company, non-executive
director of others, and a restless
entrepreneur with a passion for
creating feedback loops between
innovation and teams and revenue
streams, applying new and old business
models to changing industries, and
pushing people to do the very best they
can do.
Able to work on his own initiative and
as part of a team, Arijit has proven
leadership skills involving managing,
developing, and motivating teams to
achieve company objectives. Arijit has
first-class analytical, design, and
problem-solving skills. He is globally
networked and is dedicated in
maintaining high quality, ethical and
corporate governance standards.
The Bona fide Team
Arijit says, “Our team is our greatest
strength.” The major aspect of
Virtualinfocom is the work
environment they have managed to
establish and provide to the team. The
team believes that the highest quality
work is created in an environment
where people enjoy working and where
people are treated fairly, honestly, and
with respect. They work as one unit
towards a common goal, a common
idea, and this is what sets them apart
from the rest of the companies.
Some of the Awards won by
Virtualinfocom team are, Innovators
and Leaders Award 2012 by BCC,
EIILM in 2012, Star Enterprise Award
2011, Second Prize Young Interactive
Enterprise 2010, India’s First Game
Development Training Institute Since
1998-in 2009, Leader and Innovator by
CMO Council, Second Prize TATA
Udyogparbo and NEN 2008, etc. to
name a few.
Esteemed Clientele
Virtualinfocom has an unending client
list. It is since 1998 and hence difficult
to put pen to paper on the portfolio of
companies associated with
Virtualinfocom. Although few among
the vast database of Virtualinfocom’s
clients are Gujarat NRE,
Schlumberger, Waste International,
ION Consultants Pvt. Ltd., CII
Kolkata, Metalogic Systems Pvt Ltd.,
Team India Pvt. Ltd, Sulekha
Communications, etc.
We at Virtualinfocom
have dedicated our
professional lives for
providing solution
to all our customers’ needs,
wants, and desires
Arijit Bhattacharyya
Founder CEO
August 2016 | 41

RFID-
The Need and Benefits of RFID
RFID is among the niche technology innovation by
mankind that comes with a bouquet of advantages which
helps in reducing the generic challenges faced by
organization resulting from long time consuming process,
Identified /Unidentified Human Error, Tracking and
Tracing, Pilferage, Counterfeiting, and absence of
transparency. As an Industry, we all work for deadlines and
any discrepancies arising out it is a cost to the organization,
this cost indirectly affects the profits /margins of the
business.
The benefits of this technology can be seen in the form of
better transparency in the system, real time information
updates which helps in quick decision making, better
accountability, elimination of human errors, resulting in
better profit margins and high compliance levels.
These days applications of RF technology can be referred to
in our day to day life like Metro transport smart Card,
automatic pass system at toll gates, wristbands worn by
staff at petrol pumps, windshield tags on new 4 wheelers,
keyless entry in vehicles, cashless cards at food court in
malls etc.
Revolutionizing IoT with RFID
The power of RFID is even more evident when we look at
emerging opportunities for RFID in the Internet of Things
THE
NEXTBIG
THING
CXO Standpoint
42 | August 2016

(IoT) landscape. The number and range of IoT applications that can be
envisioned with RFID devices are tremendous. The inherent value of RFID
lies in enabling “things” to report data in real time for faster, quicker, more
interactive decisions both at the industrial level and increasingly at the
consumer level.
One of such examples in everyday life is automated home, where people
can interact with everyday devices in their homes. This vision of the
future sees appliances such as refrigerators being aware of their
‘state’, and knowing when to order and replenish groceries;
electronics such as lighting, music and TV automatically
tuning to individual preferences, which can be
managed by presence (proximity to
RF-enabled device), by time or by sensory input;
access solutions, whether logical ones for Wi-Fi
user authorization, or hands-free operation of
doors and windows.... the possibilities are truly
endless.
In the Race to Win
The global RFID market is highly competitive
with the presence of well-established global
market participants. Companies like Alien
Technology, CAEN RFID, Impinj, Invengo,
Motorola, Convergence Systems etc which acts
on a macro level followed by Asian players like
BCIL, Honeywell, Eco Tracksys, 3M etc dealing
in multiple RFID related domains at micro level.
There is a tremendous demand for customized solutions
like Library Management, Campus Automation, Vehicle
Tracking, Asset Management, Industrial Automation and
Laundry Tracking etc and each vendor aims to provide a
unique package of innovative and cost effective RFID
solutions to its clients where ‘identification’, ‘authentication’
and ‘automation’ are of prime concern. The deployed
solutions helps the companies realize their hidden and
invisible operational inefficiencies and thus makes the
system more efficient with reduced wastage and costs. Data
Analytics is further used to analyze the data collected
through deployment of RFID solutions which in turn help
the companies to take strategic decisions at the right time.
Mr. Somya
Jayaswal
Co-Founder
CEO
CXO Standpoint
August 2016 | 43

Trends and Challenges
One of the biggest challenges in this Industry is the lack of awareness
amongst its users. RFID components which are generally exported
from European and Asian markets are a bit more costly than their
traditional counterparts like Barcode, EM and EAS which makes it
difficult for medium and small scale organizations to adopt and
migrate to RFID technology. However RFID will continue to grow in
its established niche where barcode and other optical technologies are
not effective. It is expected that within a time span of next 3-5 years
the cost of RFID Readers and tags will fall enough to allow the
market to adapt it at a massive level and thus give a boost to the
existing and new vendors in the market.
Government of various countries such as US, UK and China
have mandate use of RFID for projects related to citizen
identification and counterfeiting. Such policies have fuelled
the growth of RFID market globally
There has been a 30-35% increase in government initiatives
towards adaption of RFID Technology in e - governance,
security enhancements and industrial automation during the
last 2 years. Domains like education, power and energy, oil
and gas, Defense, mining and natural resources,
transportation and logistics have received major adaptions
and funding for automation throughout its value chain.
The RFID market size in 2015 was $ 10 billion and is
expected to cross $ 25 billion by 2020. Of this total market
size, the RFID Tags are expected to contribute to a little
more than half of the value of the total RFID market. The
tag market will grow at a CAGR of 23% followed by the
reader segment growing at 20.9%.
While US still leads and contributes to more than half of the
RFID Market size, Asia Pacific and Middle East will be the
next hot spot for the industry on account of rapid growth and
development initiatives by the private and the government.
With 100 smart cities project announced by government of
India, the scope for expansion and growth becomes huge in
this domain for Indian players. RFID shall continue to be a
niche market for its vendors and each will thrive to make
smarter industries with focus on manufacturing, education,
retail, transport and healthcare.
Mr. Nishant
Kumar Dean
Founder
CTO
CXO Standpoint
44 | August 2016

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