Promising
C ntent
roducti n
Service Provider
The Most
P
WERBE
Experience marketing evolution on web 3.0
www.insightssuccess.in The way of business solutions
VOL 02
ISSUE 04
2022

n the digital kingdom, content is the
Iking. Although the digital kingdom was
established post-twenty-first century,
content marketing is an old concept. And it
was not called such; John Deere became
that concept’s earliest innovator by
producing and publishing a farmer’s
magazine.
Then in 1902, recipe booklets were
published by Jell-O to advertise its
products wrapped in tasteful recipes
targeted at the right audience to capture
the market. And the strategy became
successful.
Although today’s social and digital brand
marketers call it content or digital or socio-
digital marketing, the strategy is similar.
Over time the strategy has evolved, and
now it has been called content and
production service solution, but the
primary components, aspects, and formats
are the same.
A promising content production service
requires basic knowledge of your target
business market, a clear and amplified
brand communication message, and a well-
devised advertising and promotional
strategy. It is time, money, and efforts
consuming. Also, it distracts companies
from their primary objectives. But it is the
most essential business demand in the
digital world.
This is where a specialist comes into the
picture. The industry knows it as WERBEX,
the digital marketing Expert. It expressly
understands your core business, values,
mission, vision, and ultimate objectives.
Then it devises precise, end-user-centric,
personalized, exciting and most promising
content marketing strategies.
Then using its best advertising,
promotional and PR resources, WERBEX
showcase and promote your business as a
brand in front of the customer by
strategically positioning it in the digital
space of web 3.0, where you will witness
its marketing evolution first-hand.
Insights Success’ special edition of The
Most Promising Content and Production
Service Provider depicts their enticing
story towards the digital revolution in the
following pages.
Read on to get enamoured, enthralled,
and enchanted!
Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com
Towards the Digital Revolution

werbex
is recognized as
with its innovative ideas and
exceptional services in the
industry.
2022
Promising
C ntent
roducti n
Service Provider
The Most
P
Pooja M. Bansal
Editor-in-Chief

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WERBE
Experience marke ng evolu on on web 3.0
What you create is
based on what your
company offers and
what consumers
need. The right
content makes the
perfect connec on
C
O
V
E
R
S
T
O
R
Y

SHARON SINGH
Promising
C ntent
roducti n
Service Provider
The Most
P

O
ne of the most graceful ways to create impact is –
to develop stories instead of just writing, create
appeal than just designing, provoke the audience
instead of just marketing, manage the show instead of just
presenting the package. Media marketing stands tall in this
process as it delivers all of it. Playing with words, using
different colours, adding a unique element for branding is
transforming the world of media marketing. With the
evolution of technology, it became convenient to reach out
to people and showcase the amazing art of content creation.
And now with the decentralised approach, everyone
partakes in the revolution – that's the power of global
connectivity from your room.
Staying up to date with the popular trends, with an
innovative approach towards ideas, critical thinking while
writing and designing, precise knowledge of technicalities,
hands-on experience in content creation are some of the
major factors in the vast arena of digital marketing.
WERBEX accounts to be one of the leading web solution
providers with core exceptional content services and
strategic marketing approach.
WERBEX: Experience Custom Interactions on WEB
3.0
Since its inception, werbex has quickly forayed into
merging tech with creative communication, making it a
leader in content production and web development assets.
With more than 12 years of experience, the team has
worked with brand leaders within the industry categories to
strategize business marketing and achieve long term goals.
We're Redefining Web into an Experiential Marketing
Space
A one-stop Digital Media Marketing Agency (DMMA) for
authentic content, web development, native application, and
video production. We help niche businesses build engaging
content, with organic outreach and sustainable growth
through online media assets. We support the transformation
of your business marketing through actionable content and
post production.
Our firm's mission is to become a highly valued niche-
based production-integrated web development company.
Having a talented team across various domains helps it
drive results from creative and technical expertise. With its
senior-most team of strategic consultants, as experts in
accelerating change for business and individuals, WERBEX
does the research, builds the campaign, executes, and run
their businesses as partners.
With a firm belief and informative approach, the company
has come to understand that not only educative content
makes conversation but impacts on the audience too. This is
why they play by the book but plough by the heart.
WERBEX builds brands on proof than promises.
What makes WERBEX a go-to marketing
communication developer?
"It's tempting to daydream about what it would be like if
you had no competition at all. Keeping that in mind, we
understand that a crowded marketing has far less room for
expansion. Storytelling is a great way to build your niche,
by creatively crafting stories around your products.
Through the use of stories, you can become a part of your
prospect's regime and not remain a stand-alone product or
service. This is what we aim to achieve by adapting to
distinct customer needs," says Shashank.
The company excels at designing graphics along with
writing journalistic articles, branded insight content, and
social media copy. It enjoys editorial work the most. It has
also had experience pitching ideas for articles or videos to
clients as well as internally to editors.
Our main mo ve is
to organize our
client's resources to
make them
universally
accessible and
useful

Its purposeful approach and a common set of values bind
the company together. The team brilliantly captivates,
retains, and provides goal-oriented solutions for its clients
by shaping their businesses digitally.
The company is quite vocal about its core values, which are
- Authenticity, People-centricity, and Customer Experience.
We have extensive experience in developing multi-faceted
technicalities to customise each and every project.
Core Idealistic Genesis
WERBEX started with passionate office peers, who wanted
to evolve consumer experience with tech and design. We
have been fortunate enough to have developed into a full-
grown organization with 7+ members based globally
working day and night; catering to over 35+ clients
worldwide.
As an established digital media production agency,
WERBEX has specialized in producing rich, visually
appealing, and engaging online content for brands and
individual entrepreneurs. It started as a freelance web and
video production company developing intellectual assets
and creating short, animated videos for pharma companies
and non-profit organizations. It forayed into highly
advanced technical and creative expertise to its clients.
Being a performance driven, ad-tech and creative design
agency. We help hire remote teams, carry out projects with
web dev and digital marketing experts, on a long-term
project and service outsourcing model.
Moved from New Delhi to Noida (-a film city for North
Indians), the team established WERBEX as the expert
content production and marketing company. Specialization
in niche market development and leading scalable
businesses towards growth. The new clients extended from
not only ed-tech or fin-tech but sustainable energy
compliant companies.
The objective to generate curiosity from content
engagement, if not direct leads, helped brands build
credibility and trust. This gave the clients an amazing edge
over their competitors. Each association is unique. Along
these lines, the team at WERBEX proposes solutions
custom-made to their particular necessities. The company
communicates directly with the clients, in real-time. It
builds trust, delivers with speed, precision, and integrity,
and, ultimately, it strives to establish long-term
relationships.
Developing a speciality through storytelling and
specialisation can take time, just as finding and solving pain
points of a problems. It takes people several weeks to
devise its story and then regularly turn it into a consumable
content such as blog posts and email marketing campaigns.
Specialization can be a long-term process that involves
gradually phasing out products and services that don't fit
into your speciality. Thus, the team was gradually was able
to increase its clientele.
"We use a variety of partnership models to accommodate
for each client's content needs. With content production
teams at Noida's NSEZ IT hub spots, we're handling
international businesses located around the world," says
Shashank.
The company expanded its horizons in producing the most
engaging content to bring value. It helps the clients
constantly see the bigger picture, making dreams happen
since 2020.
Balancing the Studio & the people
WERBEX started with easing the web-related content
production for B2B clients, began from content
development as the need of the hour for many of the
Agile services
based on
business
objec ves,
reflects in the
results

SHASHANK SRIVASTAVA

publishing clients who are authors, professionals, and work
in corporate business to business. It quickly forayed into
developing native assets for the same clients as the
requirements arose and market established for the go getters
in the digital space.
A compelling website may require content that stands out.
The company aims to provide quality content with a
creative flair, enabling businesses to boom and create a
superior digital presence, bringing in more quality
customers and generating revenues. The company's services
include - digital branding, research blogs, social media
posts (Instagram, Facebook, Twitter), email pitches, podcast
scripts, articles, and blogs.
Video production may appear to be a challenging task,
particularly in this digital age. Whether it is pre-production,
production, or post-production, the company can assist at
every level of the video production process. It caters to a
variety of services, such as - high-end digital production,
dynamic video ads, YouTube ads, campaign development
videos, animation, live-action videos, promotional and
marketing videos.
From building an online platform for any organization to
generating leads and managing a platform, the company has
it all figured out. "Take your organisation to the next level
with our diverse work methodologies and technical insights
that are personalised to match the need of the hour ergo
keeps you ahead of the competition. We provide the
following services: Web development (Creating, building
and maintenance), App development, Frontend-UI designs,
App Demos, Site management, Programmatic ads, Search,
and multi-platform paid ads," states Shashank. Most of the
brand concerned marketeers went up a notch to manage
their online presence and increase awareness through
different platforms. Which created an ever-changing
audience communication system. We call it, advertising.
The company operates in the digital space and help people
in niche domains to run specific marketing campaign as
programmatic ads. It helps them produce those ads
including carousels animation, videos, and GIFs.
Over the last few years, we have worked towards growth
using the latest in Web Development and video production
such as 3D Max, PremierPro, AfterEffects, NUKE,
DaVinci, FCP etc., along with online editing tools including
Blender, RenderForest and InVideo. with our expertise in
2D, 3D animation, GIFs, kinetic typography, sound and

visual effects design, we help clients produce web media
including youtube skips ads, explainers, demo-reels, app
demos, post-production with our professional creative and
motion graphic artists from the industry. With our
contractual outsourcing and dedicated resources on an
hourly, monthly and annual retainer it gets easier for
ventures to allocate and devise systematic plans. We also
provide 24x7 live chat support for any immediate
assistance, short-term or long-term projects.
It has also been working on the development of web pages,
native web applications, programmatic ads and other
aspects in the web development field. The company does
not have enough time, but enough talent makes up for it.
A Man with a Vision
"Stepping into the unknown territory has always come with
its own set of challenges. Dropping from B-Tech CS
engineering college, I dreamt of starting something on my
own. However, that dream came crashing down when I took
a year off and nothing seemed to work out. Taking a leap of
faith was the last resort. I wanted to innovate, grow, and
succeed, all at the same time, but time has another script
written with difference of voice.”
"In this highly competitive industry, where not only
creativeness was admired but also celebrated, I was able to
pave my way through determination and hard work," says
Shashank.
The great thing about art and science is that it keeps you
company when the time hard for you. Specially when you
are coming up from nothing, which is what people do in
this field is selling something from zilch, without knowing
what and where it will lead you too!
Building everything from scratch required an immense
amount of time, skillset and patience. But most importantly,
it required consistency and persistent support from the team
and clients. "With their love and support, I was able to
overcome the obstacles and challenges and to this day their
support has been uplifting," adds Shashank.
Reaching peaks of achievement!
The simplest and most basic advice the team wants to give
is there is not solution without a problem. Find the
problem!
According to reports, the content and production industry is
said to be worth over $400 billion in 2021. And further
research states, it'd grow by another $269 billion by 2024,

SMRAN GILL

bringing the total worth to over $600 billion in 2024.
Now, the content and production industry may sound like
an attractive option to many. "But believe me, thriving in
this industry requires consistency and versatility. And only
a few, possessing these qualities and willing to make
sacrifices, can reach the top," states Shashank.
Being creative and delivering content tailored to the
customer goes hand in hand with generating leads based on
the content. The content and production industry thrives on
authentic and original content.
The company has started small from providing those
promotional SMS content people receive over their phone
to now developing high-quality websites and multi-format
videos for the kind of web action people want. Things have
changed since then, and WERBEX have started considering
the development of cloud services, native web development
and decentralised content creation as well. Innovation and
the urge to grow is what makes the company stand apart.
Grass is always greener on the other side: Not as
Flowery as it Looks
Bringing value to the client is one thing that every agency
looks forward to. Merely providing services is not the run-
of-the-mill decision for any brand or marketing manager
but to yield outcomes from the services is the dire need.
The company has faced challenges towards getting the
client to understand the results of the services it provides.
But this challenge is only for the first instance. "Once the
client starts to achieve the impending results, they start to
believe in our approach," mentions Shashank.
The content and production business are a vast industry.
And with competitors on the rise, maintaining an ace
position becomes crucial. Every business claims to be able
to meet the needs of its customers. WERBEX keeps the
same commitments, but also takes into account the
uniqueness of each project. Its work, like each of its
customers, is one-of-a-kind. WERBEX helps companies
build brands that last. It pushes companies with the right
plan, the right people, and the right culture. It is here to help
people realize their potential and discover what's next.
While many content writers are given information
regarding their target audience, some are expected to figure
it out on their own. Analysing customer demographics is
one way to learn which market to focus on. Another way is
to analyse the products or services. For example, in most
cases, people will not market adult diapers to people in their
20s. It is important that the applicant be willing to dig deep
to understand the audience.
Content marketing efforts are usually side-lined, owing to
their incoherent nature. To explain the importance of the
same to the client's demand becomes essential. However,
once they're on board, they do achieve the desired results.
Technological Advancements with Web 3.0
After the World Wide Web, the web has been versionised
many times however, keeping a track with the timelines of
its impact on the audience. It is classified through its three
decades spread, concluding the varied versions from 1.0 to
3.0.
While it has orginally been designed to do basic
information sharing between scientists in institutes and
universities in UK and Euorpe, it evolved to become the
backbone of today's economy in such a way that it can
manage to cause catastrophic impact if shut. On the good
side, millions of people can benefit from using the Internet
every day. It has truly shaken and perhaps taken the
mankind to a whole new level.
So how does it impact today's world and when people rather
become early adopters than being late to the party. The
more tech-friendly, or I must say, user friendly the DB
For WERBEX,
work is valued
than just being
done

management system becomes, a high customer browsing
experience. The UI/UX development of any web assets the
trasition is becoming evident. There has been a monumental
shift in companies adopting and adapting themselves
accordingly. The below statistics* are just as real as
appears.
• PWC found that 32% of the customers would leave a
brand they loved after just one bad experience.
• “3⁄4 of mobile users say they're more likely to revisit
mobile-friendly sites.” – Google
• “32 percent learn about application performance
issues from end users.” – ManageEngine
• Only 55% of companies are currently conducting any
user experience testing.
*Source: https://uxcam.com/blog/ux-satistics/
Technologies of the fourth industrial revolution are blurring
the lines between the physical, digital, and biological
spheres of global production systems. Every bit of
technological advancement is important let alone using the
internet. From using google maps to reach the destination to
ordering food through Zomato, technology has embedded
itself in the tiniest of chores.
Technology has enabled humankind to perform more
efficiently. The time and labour comprised to do a certain
task have been replaced by technology. Employing the
latest technology in our work has enabled the team at
WERBEX to serve their clients more proficiently.
Companies use advertising to sell, however, their approach
towards marketing is changing. In the post-millennial
society, synergistic advertising practices ensure people
receive the same message from a variety of sources and on
a variety of platforms. Advertising has transformed since
then. As technology and media have allowed consumers to
bypass traditional advertising venues, every aspect of the
advertising world has had an amazing transformation.
"From the invention of the remote control, which allows the
company to skip television advertising without leaving our
seats, to recording devices that let us watch programs but
skip the ads, conventional television advertising is on the
wane," states Shashank. And print media is no different.
Advertising revenue in newspapers and on television fell
significantly in 2009, which shows that companies need
new ways of getting their messages to consumers. Thus
came the advent of websites and social media. "That being
said, we make sure to provide Search Engine Optimized
content that would draw the reader's attention as soon as
possible. Our modelled companies have been able to create
an impact on their customers almost instantly and thus have
resulted in tremendous growth," says Shashank.
Pandemic – A boon to Digital Media Space
"COVID came as a body blow to us. We shifted to a
surviving the pandemic mindset. We had to manage cash,
take care of people, ensure our people kept their jobs and
salaries," said Shashank.
With pandemic, various industries faced recession all
around the world. Luckily in WERBEX's case, the
pandemic has only generated more need for authentic
digital content. With global digitalization, the pandemic
served as a blessing in disguise for the team. The need for
robust advertising through digital media in one way or
another increased the value for services provided by
WERBEX.
"Considering the pandemic situation, we worked our way
by following guidelines mandated by the government. Our
employees are our greatest assets and so safeguarding their
interests and health is our top priority," states Shashank.
More than just
advice, we build
results

NADIA CAHN

WERBEX created a schedule and adhered to timelines so
that its clients don't suffer in any way through the pandemic
situation. If a silver lining can be found, it might be in the
falling barriers to improvisation and experimentation that
have emerged among customers, markets, regulators, and
organizations.
In this world, some things will snap back to their previous
forms, while others will be forever changed. That being
said, the need for digital services has increased and the
company has been able to help various niche businesses to
grow even in these difficult times.
Moving Forward with Safety as the core messaging
Every company knows how to pilot new digital initiatives
in 'normal' times, but very few do so at the scale and speed
suddenly required by the COVID-19 crisis. That's because
in normal times, the customer and market penalties for
widespread "test and learn" can seem too high, and the
organizational obstacles too steep.
WERBEX follows WHO protocols and assists its
employees at every point they need them. We have evolved
ourselves to permanent remote hiring so that our employees
feel sense of understanding. Since the nature of work
requires a lot of communication and human interaction to
understand the project well and proceed with the same. We
have very well adopted latest communication technology
including but not limited to CRM management, slack, asana
and Monday.com.
As a team, the firm tries to resolve any difficulties faced by
its members. "Remember the uprise of zoom? Yeah, maybe
we had something to do with it! All our communications
and operations have taken place smoothly – all thanks to
zoom," exclaims Shashank.
Recalling Ups and Downs
"Our journey has not been a smooth one but rather a rugged
one filled with challenges and obstacles. However, moving
forward we took every obstacle as a checkpoint towards
reaching our goal. We embraced the struggle and burnt it as
fuel for our journey," says Shashank.
WERBEX started modest, sending out promotional SMS
messages to phones. Now, they are working on creating
high-quality websites and multi-format films customized to
their current market needs.
"From our humble beginnings back in 2018, we have

expanded internationally, serving global clients, at present.
We have provided our valuable services in various
industries such as healthcare, education, fin-tech, logistics,
consulting, publishing, and many others," states Shashank.
Impactful Advice
When asked for Shashank's valuable advice to the young
entrepreneurs, he said, "Be the real person and work so
efficiently that every client wants to work with you, and
only you. Putting together a team based on their strengths
and weaknesses is very important. The last time I disagreed
with my creatives, it was because all of them had the same
editorial background, and I felt our direction was becoming
one-dimensional and not actionable much."
"To remedy this, I put together a set of case studies that
illustrated what I had in mind for our project. I also
requested help from another team member from the
traditional marketing department, to sit down with my team
and myself to analyse how to improve our content and meet
business goals," adds Shashank.
Shashank further adds, "an understanding of the
fundamentals of digital marketing is crucial for content
managers. Because every piece of content that we write, or
commission is meant to further our firm's marketing
interests. So, I need to understand its exact purpose and
desired outcome. Work with a creative team that's truly
invested in what you're trying to do.”
Consistency is the Key!
WERBEX is planning to set up such an infrastructure that
boosts the morale of all its employees once they are back.
That way, the firm shall start its future with its very own
backbone of the company – the workforce. In this
competitive industry, one has to have a hold of current
affairs and the know-how of the company-client you have
pitched for.
We do not have a massive fan following or industry giants
talking about or sponsoring us yet. However, if we create
something, and it doesn't work, then we know we've not
been able to bring on the results. We try harder and we try
till we get it right.
An extraordinary innovation with B2B demand generation
and marketing is only developed by smaller, leaner, and
scrappier entrepreneurs and startups, before being adopted
by more conservative, slower-moving larger brands with
bureaucratic approaches.

In context, as of last year, over 35% of our new business
had been sourced from linkedin. And that ratio has
remained remarkably consistent till date, as we scale up and
up.
We are ever-growing, hard-working, indigenous people
craving for amusement in everything we do. At werbex we
focus on micro-niche, startups, tech-management systems
providing enterprise solutions for people who are using
linkedin as a solution provider and not an entertainment
zone. Our focus remains on strategies that lead to revenue,
sales funnel and lead generation for the target segments.
This year we have come to rebrand ourselves as werbex
involving experiences from the web 3.0 metaverse. The
internet is waiting for you to create the magic.
As a performance driven, ad-tech and creative design
agency. We help people hire remote teams, carry out
projects with web dev and digital marketing experts, on a
long-term project and service outsourcing model.
We offer contractual outsourcing and dedicated resources
on an hourly, monthly and annual retainer. We also provide
24x7 live chat support for any immediate assistance, short-
term or long-term projects.
When you hire dedicated off-shore content marketers,
developers, and video editors based in india, you save 40%
of your marketing budget.
If this interests you or you have any queries about the services, please feel free to reach out to
our sales team at sales@werbex.co.uk or get in touch with our overseas business head at sharon.singh@werbex.co.uk