This popular presentation outlines 6 key and proven ways in which professional firms can grow. Accountants, Financial Advisors and Law Firms alike all have implemented these strategies to great effect - and so can you...

1. Profitable Ways to Grow Your Firm

2. Welcome
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3. We’ve paid the price – so you don’t have to
Discovered as a result of many mistakes
Significant errors
Failed campaigns
Discouraging results
Expensive tests

4. Traditional Marketing is Failing

5. Thanks to many great minds

6. Proven, Tried, Tested & Working

7. Your 1:1 Marketing Audit

8. Your free marketing audit
• Where are you now?
• Where do you want to be 12/24
months time?
• What you need to do to get there?
• Marketing tactics to avoid!
Register free
Email- danielr@insight-marketing.com
Phone- 0800 803 0826

9. A look at what we will cover
1. How to develop an Inbound Model with no selling
2. Why mobile phone/tablet App’s work so well
3. 1 rule to make your website really work
4. Email Marketing
5. Landing Pages without IT support
6. Automated Referral Generation

10. Don’t Start Cold !

11. Attracting Buyers NO Selling

12. Get ‘them’ to come to ‘you’

13. Launching your own App will help
you simplify much of your
marketing
A free give away
Key differentiator
Remarkable Communication Tool
An Indirect promotion

14. Proven Blueprint working for any size
of accountancy firm

15. Available on phones & tablets

16. End Users Loved Them

17. ‘They’ Led Us

19. They told their advisors
what ‘they’ wanted from an App
• Social Media & Skype integration
• Additional calculators
• Mileage Tracker
• Receipt Manager
• Income Tracker
• Integration with key systems

20. And ‘they’ got it

21. The critical interface . . between

22. Bringing everything together

23. The most exciting
thing I have seen in
over 45 years of
accountancy

24. No ‘Selling’ - Just Give it Away
Giving away your ‘Free App’ implies:
You are different Than their existing accountant
You are technologically advanced Their current firm are old fashioned
You care enough to launch a free App Their current accountants don’t
You are proactive, prepared to reach out Not heard from their firm
You are smart, forward thinking & creative Than the stereotypical accountant

25. Simple App Flyers make it easy

26. An App will WIN you clients
Increased Referrals
Direct Enquiries
App Promotion
Increased Customer Loyalty
Hours of Time saved
Future Proof

27. New Clients Won

29. An open door to a new tool
Push Messages
 Singular & Instantaneous
 Direct & Irresistible
 0% bounce rate
 80% + higher open rate
 Seconds to send
 No data stored by you

30. 1 Rule to MAKE your website really work
We’ve just met
Will you marry me?

31. Most Visitors are not ready to enquire
80% or more of your website visitors wont be
ready to make an enquiry
So if you’re not catering for them
Your loosing the bulk of your website visitors

32. It’s a MAJOR oversight
96% of attendees to this webinar have no compelling soft
offer on their website!

33. Let me clarify
A soft offer or Call To Action (CTA)
Something compelling, engaging and free
Available instantly or in a few seconds
That’s valuable to the visitor
In exchange for basic visitors data
Starting the relationship

34. These are not strong CTA’s!

35. The initial CTA was nicely
worded –
However it leads to a form
with 16 fields. Realistically
very few visitors will fill this
in.
As a general rule of thumb
you loose 5-10% of visitors
per question you ask
depending on the strength
of the offer

36. This is closer

37. Nicely worded with clear benefit, bright colours and
urgency - sadly it did nothing when you clicked the box
This could be improved by offering a free guide or
eBook on the topic, building your inbound model.

38. Here is a clearer example

41. The Mechanics of Lead Generation

42. Sending Successful Emails
✕

43. Plain Text
Reasons For
 Easy to create – type and send
 Consistent display across devices
 Can ‘feel’ more personal than HTML emails
 May be less ‘salesy’
Reasons Against
 No colours or graphics
 No links or ‘click here’
 Hard to design and format
 Tracking becomes more complex

44. HTML
With HTML Emails you can do more
• Track which emails are opened and by whom
• Use images, colours, design and branding
• Responsive design
• Interactive response

45. 50% open rate on mobiles

46. Subject Lines
• Always write 4 subject lines
• Keep it short, ideally below 50 characters
• Avoid spam words like – Free, Offer, Save, Help, Percent Off,
Reminder
• Inform your reader what they can expect from your email.
• Add their name into the subject line
• Personalise by industry or geographic area, for example
Accountants in Derby or Tax Review for Derby Vets
• Create urgency using words like Alert, Breaking, Update etc.

49. Landing Pages without IT support

50. Use Landing Pages

51. This Webinar as an Example
This webinar as an example is inbound marketing
Sent a plain text email
Then a HTML email to non opens using MC
Directed you to a landing page built on unbounce
Used a rule system to add you to GotoWebinar
And send you a LinkedIn message/invite
Data grouped on our CRM
Later we will take it offline and call you

54. Your 1:1 Marketing Audit

55. Your free marketing audit
• Where are you now?
• Where do you want to be 12/24
months time?
• What you need to do to get there?
• Marketing tactics to avoid!
Register free
Email- danielr@insight-marketing.com
Phone- 0800 803 0826