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KEYNOTE - PEOPLE BEFORE PRODUCTS (Marco Calzolari)

Lo speech di Marco Calzolari (Conversation Designer, Entrepreneur) a Creativity Day 2016, tappa di Reggio Emilia

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KEYNOTE - PEOPLE BEFORE PRODUCTS (Marco Calzolari)

  1. 1. Commenta in diretta su Twitter @creativityday o taggaci su Instagram @creativity_day #cday16 People Before Products Marco Calzolari twitter.com/marcocalzolari linkedin.com/in/marcocalzolari Commenta in diretta su Twitter @creativityday o taggaci su Instagram @creativity_day #cday16
  2. 2. 2
  3. 3. 3
  4. 4. CHE LAVORO FARAI? 4
  5. 5. Web Designer 6
  6. 6. 7
  7. 7. #domande #creatività #cambiamento 8
  8. 8. 9 #domande #creatività #cambiamento
  9. 9. 10 #domande #creatività #cambiamento
  10. 10. 11
  11. 11. http://i.giphy.com/yKXfUI789tA08.gif .
  12. 12. loading 13
  13. 13. 14
  14. 14. CHE LAVORO FAI? 15
  15. 15. professione ≠ persona 16
  16. 16. 17
  17. 17. 18
  18. 18. 19 http://i.giphy.com/FUEWU1wm7se64.gif .
  19. 19. 20
  20. 20. Perché? 21
  21. 21. Perché? 22
  22. 22. Sono sulla strada giusta? 23
  23. 23. curiosità ≈ insicurezza 24
  24. 24. Sono sulla strada giusta?
  25. 25. 26 Hillman Curtis (1961-2012) .https://www.youtube.com/watch?v=OdQjo9eamtY .
  26. 26. 27 Hillman Curtis (1961-2012) .
  27. 27. 28
  28. 28. flash web design 29 Hillman Curtis - Flash Web Design (2000) .
  29. 29. MTIV 30
  30. 30. target the theme 31
  31. 31. Never sell your design 32
  32. 32. 33
  33. 33. 34Re: New Media Design Hi Marco Indeed, you don't want to build websites. You're looking for a way to tell someone’s story. You opted in with tools you like and you trust, i. e. Design for the New Media. Don't take it for granted. Sooner or later, a website won't be the best tool to tell that story, but you'll still want to tell it. Be prepared. HC
  34. 34. 35Re: New Media Design Hi Marco Indeed, you don't want to build websites. You're looking for a way to tell someone’s story. You opted in with tools you like and you trust, i. e. Design for the New Media. Don't take it for granted. Sooner or later, a website won't be the best tool to tell that story, but you'll still want to tell it. Be prepared. HC
  35. 35. #senso 36
  36. 36. Be prepared.
  37. 37. 38 Che cos’è il talento?
  38. 38. Che cos’è il talento? 39
  39. 39. Che cos’è il talento? 40
  40. 40. Talento / Esclusivo 41
  41. 41. Talento / Esclusivo 42
  42. 42. Talento / Esclusivo 43
  43. 43. Talento / Esclusivo 44
  44. 44. Talento / Esclusivo 45
  45. 45. Talento / Esclusivo 46
  46. 46. Talento / Esclusivo 47
  47. 47. Talento / Omogeneo 48
  48. 48. Talento / Omogeneo 49
  49. 49. Talento / Omogeneo 50
  50. 50. Talento / Omogeneo 51
  51. 51. Talento / Inclusivo 52
  52. 52. Talento / Inclusivo 53
  53. 53. Talento / Inclusivo 54
  54. 54. Talento / Inclusivo 55
  55. 55. Talento / Inclusivo 56
  56. 56. Esclusivo Inclusivo 57
  57. 57. 58
  58. 58. Il talento è sistemico 59
  59. 59. 60Talento Dave Ulrich
 Human Asset Summit. Budapest, 25–26 October 2011. COMPETENZA Persona giusta, 
 posto e momento giusti, giuste competenze IMPEGNO Proposta di valore:
 cosa posso dare?
 cosa posso ricevere? CONTRIBUTO Come creiamo 
 il senso di questa organizzazione?
  60. 60. Luck is what happens when preparation meets opportunity. 61 — Has been attributed to Seneca… since the 1990s.
  61. 61. 1. Competenza 62
  62. 62. 63
  63. 63. 64
  64. 64. 65
  65. 65. T-Shaped professional 66 Disposition for collaboration Across different disciplines. 
 Curiosity, enthusiasm, empathy. TDepth of skill Contribute to creative process. Competitive & compete Tim Brown, CEO of IDEO (2010) .
  66. 66. π-Shaped professional 67 πDisposition for collaboration Across different disciplines. 
 Curiosity, enthusiasm, empathy. Depth of two adiacent skill Contribute to creative process. Competitive & compete
  67. 67. 68 m
  68. 68. Be prepared to reinvent yourself. Be prepared to go out on a limb occasionally, and be prepared to do the things that you feel strongly about. 69 — Hillman Curtis
  69. 69. 70
  70. 70. Protopia 71
  71. 71. Newbies 72
  72. 72. Linee verticali 73 π
  73. 73. 74 2.2. Impegno
  74. 74. 75 Rimanere nella scelta
  75. 75. 76 What’s my story?
  76. 76. 77 The User’s Journey – Donna Lichaw (2016) .
  77. 77. 78 Human Experience Design
  78. 78. 79 3. Contributo
  79. 79. 80 Hillman Curtis – Times Square Ads for Obama (2008) .
  80. 80. 81 Contributo
  81. 81. Competenza 82 Impegno Contributo
  82. 82. 83 Riconoscere il contributo
  83. 83. 84 Riconoscere il contributo
  84. 84. 85 #senso Riconoscere il contributo #talento
  85. 85. 86
  86. 86. 88
  87. 87. #futureofwork 89
  88. 88. 90 Kōnosuke Matsushita (1894-1989) .
  89. 89. 91 Kōnosuke Matsushita (1894-1989) .
  90. 90. 92 Kōnosuke Matsushita (1894-1989) .
  91. 91. 93
  92. 92. 94 1. Enriching 
 the Society “Our business is something entrusted to us by society. 
 Therefore, we are duty bound to manage and develop the company in an upstanding manner, contributing to the development of society and the improvement of people’s lives.”
  93. 93. 95 2. An Employee 
 Is A "Client" “For you, the essence of management is getting ideas out of the heads of bosses into the hands of labour. For us, the core of management is the art of mobilising and putting together the intellectual resources of all employees in the service of the firm.”
  94. 94. 96 3. People 
 Before Products “We produce people, and we also produce electrical goods. Business, first and foremost, is about cultivating human potential"
  95. 95. #leadership 97
  96. 96. Infinito (loop) 98 Hillman Curtis – MTIV (2002) .
  97. 97. #senso #talento #scambio 99
  98. 98. insieme 100 Stand By Me (Rob Reiner, 1986) .
  99. 99. The reason to designing new media is simple: to subtly and gently change the world. 101 — Hillman Curtis
  100. 100. Clip HC 102 The reason to designing new media is simple: to subtly and gently change the world. — Hillman Curtis People Before Products
 Marco Calzolari
 twitter.com/marcocalzolari linkedin.com/in/marcocalzolari #cday16

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