In our latest edition of Masters of Marketing, Website Coordinator Steven Gibbons discussed what landing pages are and how to use them effectively to generate more conversions and leads for your insurance agency.
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Ready for Takeoff: How Landing Pages Can Boost your Insurance Website Leads
1. Ready for Takeoff:
How Landing Pages can Boost your Insurance Website Leads
Steven Gibbons
Website Coordinator
2. Before we start:
Find a recording of the webinar at resources.getitc.com/masters-of-
marketing
Ask questions in the webinar chat box
Join the conversation on Twitter with the hashtag #MastersMktg (and
follow us at @InsTechCorp!)
Join us next time on Thursday, August 15th at 12 p.m. CT for “7 Email
Habits You Should to Break Today” hosted by Heather Cherry,
AgencyBuzz Product Manager
4. Landing Page Basics
• Singular page
• Specific use
• “Landing” point from campaign
• Domain
• Part of your website, but separated
5. Landing Page Basics – Types
• Click Through
• Informational
• Used to take action
• Directs to follow up section
• Lead Generation
• Collecting information
• Forms
• Only needed information
6. 5 Elements for Landing Pages
• Essential Design
• Clear Intent
• Results
• Tailored Content
• Limited Nature
7. Design Focus
Matching your existing design or creating something stark to focus
intent and create interest.
8. Design Focus – Match
Home Page Salon Insurance Landing Page
9. Design Focus – Match – Explain
• Same general layout
• Familiar
• Creates opening for further involvement
• Mostly reducing clutter to focus CTA
• Good for general offerings that need highlighting
11. Design Focus – Differentiate – Explain
• Unique identity
• Custom to fit content
• Still shows branding
• Perfect for specific offerings outside of what is expected
12. Clear Intent
It’s important to reduce general site “clutter” to draw attention on what
you’d like the page to accomplish: Generate Leads
13. Clear Intent
• Reduce all website elements
• Minimize distractions
• CTA front and center
• Leave no question
20. Tailored Content – Explain
• Different graphics
• Different content
• Create the feel to match
• Demographic focus
• Assistive or Directional
21. Limited Nature
Seasonal offerings, limited time events, or just special occasions,
landing pages can help create a place for those specific moments.
22. Limited Nature
• Flood
• Hurricane
• Healthcare
• New Year
• Holiday offerings
• Business campaigns (refer a friend)
• Email campaigns
23. Reminder:
Find a recording of the webinar at
resources.getitc.com/masters-of-marketing
Join us next time on Thursday, August 15th at 12 p.m. CT for “7
Email Habits You Should to Break Today” hosted by Heather
Cherry, AgencyBuzz Product Manager
Editor's Notes
Find a recording of the webinar at resources.getitc.com/masters-of-marketing
You can ask questions in the webinar chat box
Join the conversation on Twitter with the hashtag #MastersMktg (and follow us at @InsTechCorp!)
Join us next time on Thursday, May 16th at 12 p.m. CT for “Email Quirks and How to Get Around Them” hosted by Henna Javed, AgencyBuzz Coordinator
So lets get started!
Arighty. So that wraps it up for today.
Again you can find a recording of the webinar at resources.getitc.com/masters-of-marketing
Join us next time on Thursday, May 16th at 12 p.m. CT for “Email Quirks and How to Get Around Them” hosted by Henna Javed, AgencyBuzz Coordinator