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Let's Review: How to Get Online Reviews for Your Insurance Agency Website

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In the March 2019 edition of Masters of Marketing, ITC's free insurance marketing webinar, SEO Consultant Stephanie Ewen discusses how to earn and leverage online reviews for your insurance agency.

Veröffentlicht in: Internet
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Let's Review: How to Get Online Reviews for Your Insurance Agency Website

  1. 1. Let’s Review How to Get Online Reviews for Your Insurance Agency Website Stephanie Ewen SEO Consultant
  2. 2. Welcome to Masters of Marketing! • Follow along with our live conversation on Twitter using #MastersMktg (Follow us on Twitter @InsTechCorp while you’re at it!) • If you have questions during the webinar, please use the chat window and I will answer all questions at the end. • Today’s presentation will be posted on our blog later today: https://resources.getitc.com/masters-of-marketing • Join us next time on April 18th at 12:00 p.m. for Answering Your Top Website FAQs hosted by Website Coordinator Karly Baker.
  3. 3. Overview Why are reviews important? How to get reviews You have reviews, now what?
  4. 4. Why You Need Reviews • 86% of consumers read reviews for local businesses • 95% of millennials • Insurance services is the 12th highest ranked industry that consumers read reviews for • 91% of millennials trust online reviews as much as personal recommendations • 57% of consumers won’t use a business that has fewer than 4 stars
  5. 5. Why You Need Reviews Buyer Decisions • 91% of millennials trust online reviews as much as a personal recommendation • 57% of consumers won’t use a business that has fewer than 4 stars
  6. 6. Why You Need Reviews SEO Value • Reviews make up 10% of Local SEO ranking factors • Can provide frequent, fresh content on your website • Reviews with keywords in them can help overall keyword rankings • Do not ask for this, hope it happens naturally
  7. 7. Why You Need Reviews Offline Marketing • Use reviews in print materials • Handouts, flyers, postcards, etc. • Use reviews on in office materials • Window clings, posters, business cards, etc. • Use as hold music on your phones
  8. 8. How to Get Reviews Create Your Pages • Create a Google My Business page and verify it • business.google.com • Create a Yelp page and verify it • business.yelp.com • Make sure your website has a testimonials section
  9. 9. How to Get Reviews Ask • Don’t be afraid • Let them know where they can review you • Call it “feedback” • Say you have an internal contest if you are mentioned Timing • After great service • After saving someone money • After someone thanks you for something Kinda Obvious Pro Tip: Track what works best for your agency and focus on that.
  10. 10. How to Get Reviews Incentives • Establish a reward system for employees or teams • Customers of each employee • How many times an employees name is mentioned • How many times a location is mentioned • How many times a product is mentioned • Do not incentivize someone leaving a review for you Ex: “We are running a little internal contest and if you mention my name in that review I could get a bonus!”
  11. 11. How to Get Reviews Email Marketing • Build it into a campaign • After a new sale • After a renewal • After X years • One-off email blast
  12. 12. You Have Reviews, Now What? Reply to All Reviews • 89% of people read responses to reviews • Good feedback for agency • More likely to get other reviews Response Formula for Positive Review Thank + Pull Response Formula for Negative Review Apologize + Pull + Ensure
  13. 13. You Have Reviews, Now What? Positive Review Very helpful, upfront and efficient. The process was smooth and painless. Response Thanks so much for the 5 stars! We like making buying insurance as efficient as possible to save you time. Negative Review I had to come into the office numerous times to sign papers. They could not send them through email. I canceled my policy 2 months later, after I joined them. Very poor service. Response We’re sorry you had a bad experience with us. Our service normally sets us apart from the competition. We will review what happened and learn from it to make sure it doesn’t happen again.
  14. 14. You Have Reviews, Now What? Use on Your Website • Home page • Line of business pages • Location based pages • Employee directory Tip: Mark them up with schema so they show in Google results. https://schema.org/Review
  15. 15. You Have Reviews, Now What? Home Page
  16. 16. You Have Reviews, Now What? Line of Business Pages
  17. 17. You Have Reviews, Now What? Location Based Page
  18. 18. You Have Reviews, Now What? Utilize Offline • Print materials • Handouts, flyers, postcards, etc. • Office materials • Window clings, posters, business cards, etc. • Hold music • Have someone record them reading their review and use that as part of your hold music
  19. 19. You Have Reviews, Now What? Print Materials
  20. 20. You Have Reviews, Now What? Office Materials smallthanks.withgoogle.com
  21. 21. You Have Reviews, Now What? Office Materials
  22. 22. You Have Reviews, Now What? We Want More Consistency Quantity
  23. 23. Thank You for Joining Us! • Find slides & a recording of this presentation at https://resources.getitc.com/masters-of-marketing • Join us next time on April 18th at 12:00 p.m. for Answering Your Top Website FAQs hosted by Website Coordinator Karly Baker.

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