SlideShare ist ein Scribd-Unternehmen logo
1 von 51
PROTOTYPING &
EXPERIMENTS
Alar Kolk
FROM PROBLEM TO PROTOTYPE VALIDATION
USER CENTRIC DESIGN
CUSTOMER IS ALWAYS RIGHT
ABOUT WHAT HE NEEDS.
CUSTOMER IS ALWAYS WRONG
ABOUT HOW HE NEEDS IT.
Innovation Approach
DESIGN THINKING
ETHNOGRAPHY
ORALB
ASSUMPTION: KIDS ARE JUST
SMALLER HUMANS
CUSTOMER OBSERVATION
RESULT: MARKET LEADERSHIP
FOR 18 MONTHS
GOOD PROTOTYPES ARE
QUESTIONS, NOT
ANSWERS
- Tim Brown, IDEO
USER RESEARCH WITH
PROTOTYPES: ASKING
THE RIGHT QUESTIONS
Showing users a prototype is partially usability testing & partially user
research. You get feedback on actual designs & you learn about
users.
3D low-fidelity
prototype for
HealthyMade: fresh
ingredients and
recipes packaged
into a healthy
preplanned meal.
This product
answers the
question, “How
might we provide
healthier food
options to people in
USER RESEARCH WITH
PROTOTYPES: ASKING
THE RIGHT QUESTIONS
Showing users a prototype is partially usability testing & partially user
research. You get feedback on actual designs & you learn about
users.
MINIMUM
SET OF FEATURES
TO SOLVE THE PROBLEM
MINIMUM VIABLE
PRODUCT
CUSTOMER IS ALWAYS RIGHT
ABOUT WHAT HE NEEDS.
CUSTOMER IS ALWAYS WRONG
ABOUT HOW HE NEEDS IT.
THE ONLY WAY
TO FIGURE IT OUT
IS TO EXPERIMENT
Innovation Approach
MINIMUM VIABLE PRODUCT
MINIMUM VIABLE PRODUCT
WEAK
PRODUCT
PRODUCT
YOU WANT
TO BUILD
MVP
EXPERIMENTAL
MINDSET
MAKE IT REAL!
IDEAS ARE NOT REAL
- Jake Knapp, Google Venture
PROTOTYPE MINDSET
YOU CAN PROTOTYPE ANYTHING
PROTOTYPES ARE DISPOSABLE
BUILD JUST ENOUGH TO LEARN, BUT NOT MORE
THE PROTOTYPE MUST APPEAR REAL
Stay optimistic and adopt the prototype mindset.
Don’t prototype anything you aren’t willing to throw away.
The prototype is meant to answer questions, so keep it focused.
Show customers something realistic, their reactions will be genuine.
INNOVATION PROCESS
FAKE-IT PROTOTYPE
TIME
FAKE IT
LEAR
N
MONEY
After customer problem/pain discovery
Instead of taking weeks, months, or even
years to build the solution, you can fake it.
If customers are ready to buy your product or
solution
Ask upfront payment, partial or full
INNOVATION PROCESS
FAKE-IT PROTOTYPE
FAKE THE REAL THING
VIDEO
MARVELAPP.COM
& SIMILAR
LANDING PAGE
IMAGES
Experiments
ALEXA: WIZARD OF OZ TESTING
Feature testing
DISCOVERY OF CUSTOMER PREFERENCES
TESTING DEVICE READINESS
TIME CONSUMING
STRONG INPUT FOR DEVELOPERS
HOW TO PROTOTYPE?
TEST & VALIDATE
START WITH INEXPENSIVE
METHODS
CONTINUE WITH MORE EXPENSIVE
OTHERWISE YOU WASTE MONEY
Including customer interviews and user groups
Paper, digital visualization, MS PowerPoint, Keynote
Only if validated by customers
And you never learn what customers want
Sketches
Low Fidelity
Wireframes
Mockups
Animations
Beta Test
High Fidelity
Alpha Test
Interactive
Functional
SCALE
PROTOTYPE: LOW & HIGH FIDELITY
SCALE
PROTOTYPE: LOW & HIGH FIDELITY
LOW FIDELITY
PROTOTYPING
PAPER
PROTOTYPING
IF A PICTURE IS WORTH 1 000
WORDS, THEN A PROTOTYPE
IS WORTH 1 000 MEETINGS.
A saying at IDEO
1. A4 SHEET OF PAPER WITH 8 BOXES
2. TIMER FOR 8 MINUTES
3. 8 QUICK IDEAS / CUSTOMER WALK THROUGH
SCREENS
4. SHARE THE STORIES
5. AGREE ON WHAT STORY TO STICK TO
THE CRAZY 8
THE CRAZY 8
THE CRAZY 8
1. A4 SHEET OF PAPER WITH 8 BOXES
2. TIMER FOR 8 MINUTES
3. 8 QUICK IDEAS EACH IN 8 MINUTES
4. SHARE THE STORIES
5. AGREE ON WHAT STORY TO STICK TO
THE CRAZY 8
PAPER
PROTOTYPING
PAPER PROTOTYPING
HOW TO?
LOW FIDELITY: PAPER PROTOTYPE
LOW FIDELITY: PAPER PROTOTYPE
USER RESEARCH WITH
PROTOTYPES: ASKING
THE RIGHT QUESTIONS
Showing users a prototype is partially usability testing & partially user
research. You get feedback on actual designs & you learn about
users.
LOW FIDELITY: PAPER PROTOTYPE
Nintendo use low-fidelity prototyping: the only way to actually
know what a Miiverse would feel like was to hold it. That’s when
he built this prototype out of cardboard.
LOW FIDELITY: PAPER PROTOTYPE
HIGH FIDELITY
PROTOTYPING
A high-fidelity (high-fi or hi-fi) prototype is a computer-based
interactive representation of the product in its closest
resemblance to the final design in terms of details and
functionality..
HIGH FIDELITY
HiFi PROTOTYPE
SELL
VISUAL
DESIGN FEEDBANK
EASY
You can start selling now
Hi-fi prototypes are more visually appealing
They allow clients to test your design and to give you
feedback
High fidelity is easier than ever in today’s world of top
software.
HiFi PROTOTYPE TOOLS
https://www.cooper.com/prototyping-tools?
PROTOTYPING TOOLS
THANK
YOU

Weitere ähnliche Inhalte

Was ist angesagt?

EIA2018Italy - Frederik Vandenweghe - Landing Pages to Validate a Product Idea
EIA2018Italy - Frederik Vandenweghe - Landing Pages to Validate a Product IdeaEIA2018Italy - Frederik Vandenweghe - Landing Pages to Validate a Product Idea
EIA2018Italy - Frederik Vandenweghe - Landing Pages to Validate a Product IdeaEuropean Innovation Academy
 
CRO PROS conversion forms and funnel best practice
CRO PROS conversion forms and funnel best practiceCRO PROS conversion forms and funnel best practice
CRO PROS conversion forms and funnel best practiceCatchi
 
What comes after product market fit?
What comes after product market fit?What comes after product market fit?
What comes after product market fit?Intercom
 
Customer Experience Architecture
Customer Experience ArchitectureCustomer Experience Architecture
Customer Experience ArchitectureLauren Fritsch
 
10 core principles for starting up
10 core principles for starting up10 core principles for starting up
10 core principles for starting upIntercom
 
EIA2019Portugal - Landing Pages & Collecting Leads - P. J. Leimgruber
EIA2019Portugal - Landing Pages & Collecting Leads - P. J. LeimgruberEIA2019Portugal - Landing Pages & Collecting Leads - P. J. Leimgruber
EIA2019Portugal - Landing Pages & Collecting Leads - P. J. LeimgruberEuropean Innovation Academy
 
Killer Content Marketing
Killer Content MarketingKiller Content Marketing
Killer Content MarketingHiten Shah
 
EIA2016Nice - Brian Kress. Getting your users hooked
EIA2016Nice - Brian Kress. Getting your users hookedEIA2016Nice - Brian Kress. Getting your users hooked
EIA2016Nice - Brian Kress. Getting your users hookedEuropean Innovation Academy
 
EIA2019Portugal - Problem-Solution Fit - Patrick Lor
EIA2019Portugal - Problem-Solution Fit - Patrick LorEIA2019Portugal - Problem-Solution Fit - Patrick Lor
EIA2019Portugal - Problem-Solution Fit - Patrick LorEuropean Innovation Academy
 
10 steps to product/market fit
10 steps to product/market fit10 steps to product/market fit
10 steps to product/market fitAsh Maurya
 
Learn build measure building products customers love
Learn build measure building products customers loveLearn build measure building products customers love
Learn build measure building products customers loveRahul PruthI
 
Build the right thing
Build the right thingBuild the right thing
Build the right thingIntercom
 
Exodus Problem Solution
Exodus Problem SolutionExodus Problem Solution
Exodus Problem SolutionOmar Mohout
 
Landing pages & User Acquisition - Gilles de Clerck
Landing pages & User Acquisition - Gilles de ClerckLanding pages & User Acquisition - Gilles de Clerck
Landing pages & User Acquisition - Gilles de ClerckEuropean Innovation Academy
 
AIA2019 - Ali El Amrani - Problem - Solution Fit & Idea Validation
AIA2019 - Ali El Amrani - Problem - Solution Fit & Idea ValidationAIA2019 - Ali El Amrani - Problem - Solution Fit & Idea Validation
AIA2019 - Ali El Amrani - Problem - Solution Fit & Idea ValidationEuropean Innovation Academy
 
Rapid prototyping and how to avoid building a product nobody wants
Rapid prototyping and how to avoid building a product nobody wantsRapid prototyping and how to avoid building a product nobody wants
Rapid prototyping and how to avoid building a product nobody wantsMike Parsons
 

Was ist angesagt? (20)

EIA2018Italy - Frederik Vandenweghe - Landing Pages to Validate a Product Idea
EIA2018Italy - Frederik Vandenweghe - Landing Pages to Validate a Product IdeaEIA2018Italy - Frederik Vandenweghe - Landing Pages to Validate a Product Idea
EIA2018Italy - Frederik Vandenweghe - Landing Pages to Validate a Product Idea
 
EIA2019Italy - Product-Market Fit - Jeff Abbott
EIA2019Italy - Product-Market Fit - Jeff AbbottEIA2019Italy - Product-Market Fit - Jeff Abbott
EIA2019Italy - Product-Market Fit - Jeff Abbott
 
CRO PROS conversion forms and funnel best practice
CRO PROS conversion forms and funnel best practiceCRO PROS conversion forms and funnel best practice
CRO PROS conversion forms and funnel best practice
 
What comes after product market fit?
What comes after product market fit?What comes after product market fit?
What comes after product market fit?
 
Customer Experience Architecture
Customer Experience ArchitectureCustomer Experience Architecture
Customer Experience Architecture
 
10 core principles for starting up
10 core principles for starting up10 core principles for starting up
10 core principles for starting up
 
Great Value Proposition Design
Great Value Proposition DesignGreat Value Proposition Design
Great Value Proposition Design
 
EIA2019Portugal - Landing Pages & Collecting Leads - P. J. Leimgruber
EIA2019Portugal - Landing Pages & Collecting Leads - P. J. LeimgruberEIA2019Portugal - Landing Pages & Collecting Leads - P. J. Leimgruber
EIA2019Portugal - Landing Pages & Collecting Leads - P. J. Leimgruber
 
Killer Content Marketing
Killer Content MarketingKiller Content Marketing
Killer Content Marketing
 
EIA2016Nice - Brian Kress. Getting your users hooked
EIA2016Nice - Brian Kress. Getting your users hookedEIA2016Nice - Brian Kress. Getting your users hooked
EIA2016Nice - Brian Kress. Getting your users hooked
 
EIA2019Portugal - Problem-Solution Fit - Patrick Lor
EIA2019Portugal - Problem-Solution Fit - Patrick LorEIA2019Portugal - Problem-Solution Fit - Patrick Lor
EIA2019Portugal - Problem-Solution Fit - Patrick Lor
 
10 steps to product/market fit
10 steps to product/market fit10 steps to product/market fit
10 steps to product/market fit
 
Learn build measure building products customers love
Learn build measure building products customers loveLearn build measure building products customers love
Learn build measure building products customers love
 
Build the right thing
Build the right thingBuild the right thing
Build the right thing
 
Exodus Problem Solution
Exodus Problem SolutionExodus Problem Solution
Exodus Problem Solution
 
EIA 2015 Validating Revenue Model Assumptions
EIA 2015 Validating Revenue Model AssumptionsEIA 2015 Validating Revenue Model Assumptions
EIA 2015 Validating Revenue Model Assumptions
 
Landing pages & User Acquisition - Gilles de Clerck
Landing pages & User Acquisition - Gilles de ClerckLanding pages & User Acquisition - Gilles de Clerck
Landing pages & User Acquisition - Gilles de Clerck
 
AIA2019 - Ali El Amrani - Problem - Solution Fit & Idea Validation
AIA2019 - Ali El Amrani - Problem - Solution Fit & Idea ValidationAIA2019 - Ali El Amrani - Problem - Solution Fit & Idea Validation
AIA2019 - Ali El Amrani - Problem - Solution Fit & Idea Validation
 
Rapid prototyping and how to avoid building a product nobody wants
Rapid prototyping and how to avoid building a product nobody wantsRapid prototyping and how to avoid building a product nobody wants
Rapid prototyping and how to avoid building a product nobody wants
 
Business & Revenue Models - Emad Saif
Business & Revenue Models - Emad SaifBusiness & Revenue Models - Emad Saif
Business & Revenue Models - Emad Saif
 

Ähnlich wie AIA2018 - Alar Kolk - Prototyping & Experiments

Innovation Inc - Survival Kit For Business Innovation
Innovation Inc - Survival Kit For Business InnovationInnovation Inc - Survival Kit For Business Innovation
Innovation Inc - Survival Kit For Business InnovationInnovate with Q
 
Innovation Incorporated 2018
Innovation Incorporated 2018Innovation Incorporated 2018
Innovation Incorporated 2018Mike Parsons
 
Lean Business Validation experiments
Lean Business Validation experimentsLean Business Validation experiments
Lean Business Validation experimentsBundl
 
Design thinking for social business .1
Design thinking for social business .1Design thinking for social business .1
Design thinking for social business .1Fionn Dobbin
 
Lean Software Development: Validated Learning
Lean Software Development: Validated LearningLean Software Development: Validated Learning
Lean Software Development: Validated LearningÒscar Vilaplana
 
Business Analysts are on the GO: Design with users, not for them!
Business Analysts are on the GO: Design with users, not for them!Business Analysts are on the GO: Design with users, not for them!
Business Analysts are on the GO: Design with users, not for them!SQALab
 
EIA2017Portugal - Jana Kukk - Prototyping Mindset & Experiments
EIA2017Portugal - Jana Kukk - Prototyping Mindset & ExperimentsEIA2017Portugal - Jana Kukk - Prototyping Mindset & Experiments
EIA2017Portugal - Jana Kukk - Prototyping Mindset & ExperimentsEuropean Innovation Academy
 
Design research for a quality product
Design research for a quality productDesign research for a quality product
Design research for a quality productCarmen Brion
 
Know Your Users - Mini Workshop
Know Your Users - Mini WorkshopKnow Your Users - Mini Workshop
Know Your Users - Mini WorkshopElise West
 
Design Thinking : Prototyping & Testing
Design Thinking : Prototyping & TestingDesign Thinking : Prototyping & Testing
Design Thinking : Prototyping & TestingSankarshan D
 
Workshop 4 belize minimum viable product
Workshop 4 belize   minimum viable productWorkshop 4 belize   minimum viable product
Workshop 4 belize minimum viable productMario Reyes
 
Lean Experiments with Lean Expectations—Product Camp Cascadia 2021
Lean Experiments with Lean Expectations—Product Camp Cascadia 2021Lean Experiments with Lean Expectations—Product Camp Cascadia 2021
Lean Experiments with Lean Expectations—Product Camp Cascadia 2021Lena Sesardic
 
Product market fit
Product market fitProduct market fit
Product market fitsomu-vadali
 
How to run a pop-up lab : Innovation through rapid R&D (Emerce Retail, Holland)
How to run a pop-up lab: Innovation through rapid R&D (Emerce Retail, Holland)How to run a pop-up lab: Innovation through rapid R&D (Emerce Retail, Holland)
How to run a pop-up lab : Innovation through rapid R&D (Emerce Retail, Holland)Fergus Roche
 
How to do User Research on a shoestring budget
How to do User Research on a shoestring budgetHow to do User Research on a shoestring budget
How to do User Research on a shoestring budgetAngus Carbarns
 
Prototyping and Piloting
Prototyping and PilotingPrototyping and Piloting
Prototyping and PilotingFung Hoi Si
 
Innovation and marketing
Innovation and marketingInnovation and marketing
Innovation and marketingMike Parsons
 
Translating Customer Needs Into MVPs
Translating Customer Needs Into MVPsTranslating Customer Needs Into MVPs
Translating Customer Needs Into MVPsNew York University
 
How to Know If You Should Fix or Kill Your Product by CNN Sr PM
How to Know If You Should Fix or Kill Your Product by CNN Sr PMHow to Know If You Should Fix or Kill Your Product by CNN Sr PM
How to Know If You Should Fix or Kill Your Product by CNN Sr PMProduct School
 
A Primer on Primary Market Research
A Primer on Primary Market ResearchA Primer on Primary Market Research
A Primer on Primary Market ResearchElaine Chen
 

Ähnlich wie AIA2018 - Alar Kolk - Prototyping & Experiments (20)

Innovation Inc - Survival Kit For Business Innovation
Innovation Inc - Survival Kit For Business InnovationInnovation Inc - Survival Kit For Business Innovation
Innovation Inc - Survival Kit For Business Innovation
 
Innovation Incorporated 2018
Innovation Incorporated 2018Innovation Incorporated 2018
Innovation Incorporated 2018
 
Lean Business Validation experiments
Lean Business Validation experimentsLean Business Validation experiments
Lean Business Validation experiments
 
Design thinking for social business .1
Design thinking for social business .1Design thinking for social business .1
Design thinking for social business .1
 
Lean Software Development: Validated Learning
Lean Software Development: Validated LearningLean Software Development: Validated Learning
Lean Software Development: Validated Learning
 
Business Analysts are on the GO: Design with users, not for them!
Business Analysts are on the GO: Design with users, not for them!Business Analysts are on the GO: Design with users, not for them!
Business Analysts are on the GO: Design with users, not for them!
 
EIA2017Portugal - Jana Kukk - Prototyping Mindset & Experiments
EIA2017Portugal - Jana Kukk - Prototyping Mindset & ExperimentsEIA2017Portugal - Jana Kukk - Prototyping Mindset & Experiments
EIA2017Portugal - Jana Kukk - Prototyping Mindset & Experiments
 
Design research for a quality product
Design research for a quality productDesign research for a quality product
Design research for a quality product
 
Know Your Users - Mini Workshop
Know Your Users - Mini WorkshopKnow Your Users - Mini Workshop
Know Your Users - Mini Workshop
 
Design Thinking : Prototyping & Testing
Design Thinking : Prototyping & TestingDesign Thinking : Prototyping & Testing
Design Thinking : Prototyping & Testing
 
Workshop 4 belize minimum viable product
Workshop 4 belize   minimum viable productWorkshop 4 belize   minimum viable product
Workshop 4 belize minimum viable product
 
Lean Experiments with Lean Expectations—Product Camp Cascadia 2021
Lean Experiments with Lean Expectations—Product Camp Cascadia 2021Lean Experiments with Lean Expectations—Product Camp Cascadia 2021
Lean Experiments with Lean Expectations—Product Camp Cascadia 2021
 
Product market fit
Product market fitProduct market fit
Product market fit
 
How to run a pop-up lab : Innovation through rapid R&D (Emerce Retail, Holland)
How to run a pop-up lab: Innovation through rapid R&D (Emerce Retail, Holland)How to run a pop-up lab: Innovation through rapid R&D (Emerce Retail, Holland)
How to run a pop-up lab : Innovation through rapid R&D (Emerce Retail, Holland)
 
How to do User Research on a shoestring budget
How to do User Research on a shoestring budgetHow to do User Research on a shoestring budget
How to do User Research on a shoestring budget
 
Prototyping and Piloting
Prototyping and PilotingPrototyping and Piloting
Prototyping and Piloting
 
Innovation and marketing
Innovation and marketingInnovation and marketing
Innovation and marketing
 
Translating Customer Needs Into MVPs
Translating Customer Needs Into MVPsTranslating Customer Needs Into MVPs
Translating Customer Needs Into MVPs
 
How to Know If You Should Fix or Kill Your Product by CNN Sr PM
How to Know If You Should Fix or Kill Your Product by CNN Sr PMHow to Know If You Should Fix or Kill Your Product by CNN Sr PM
How to Know If You Should Fix or Kill Your Product by CNN Sr PM
 
A Primer on Primary Market Research
A Primer on Primary Market ResearchA Primer on Primary Market Research
A Primer on Primary Market Research
 

Mehr von European Innovation Academy

Workshop - Crafting a Pitch Deck - Tomas Caeiro.pptx
Workshop - Crafting a Pitch Deck - Tomas Caeiro.pptxWorkshop - Crafting a Pitch Deck - Tomas Caeiro.pptx
Workshop - Crafting a Pitch Deck - Tomas Caeiro.pptxEuropean Innovation Academy
 
EIA - Startup Financials - Daniel Vila Boa - 2023-07-31.pptx
EIA - Startup Financials - Daniel Vila Boa - 2023-07-31.pptxEIA - Startup Financials - Daniel Vila Boa - 2023-07-31.pptx
EIA - Startup Financials - Daniel Vila Boa - 2023-07-31.pptxEuropean Innovation Academy
 
Keynote SEO for StartUps from Kristof Tomasz.pptx
Keynote SEO for StartUps from Kristof Tomasz.pptxKeynote SEO for StartUps from Kristof Tomasz.pptx
Keynote SEO for StartUps from Kristof Tomasz.pptxEuropean Innovation Academy
 
Growth-mindset-growth-hacking_EIA-Portugal_pptx.pptx
Growth-mindset-growth-hacking_EIA-Portugal_pptx.pptxGrowth-mindset-growth-hacking_EIA-Portugal_pptx.pptx
Growth-mindset-growth-hacking_EIA-Portugal_pptx.pptxEuropean Innovation Academy
 
Show Me the Money_ Unveiling the Secrets of Revenue Models - ZT (1).pptx
Show Me the Money_  Unveiling the Secrets of Revenue Models - ZT (1).pptxShow Me the Money_  Unveiling the Secrets of Revenue Models - ZT (1).pptx
Show Me the Money_ Unveiling the Secrets of Revenue Models - ZT (1).pptxEuropean Innovation Academy
 
"FALL in LOVE with the Problem, not the solution" by Anna de Stefano
"FALL in LOVE with the Problem, not the solution" by Anna de Stefano "FALL in LOVE with the Problem, not the solution" by Anna de Stefano
"FALL in LOVE with the Problem, not the solution" by Anna de Stefano European Innovation Academy
 

Mehr von European Innovation Academy (20)

Fundraising - Angela Lee
Fundraising - Angela LeeFundraising - Angela Lee
Fundraising - Angela Lee
 
EIA Pitch Keynote_Dirk Lehmann.pptx
EIA Pitch Keynote_Dirk Lehmann.pptxEIA Pitch Keynote_Dirk Lehmann.pptx
EIA Pitch Keynote_Dirk Lehmann.pptx
 
Workshop - Crafting a Pitch Deck - Tomas Caeiro.pptx
Workshop - Crafting a Pitch Deck - Tomas Caeiro.pptxWorkshop - Crafting a Pitch Deck - Tomas Caeiro.pptx
Workshop - Crafting a Pitch Deck - Tomas Caeiro.pptx
 
EIA - Startup Financials - Daniel Vila Boa - 2023-07-31.pptx
EIA - Startup Financials - Daniel Vila Boa - 2023-07-31.pptxEIA - Startup Financials - Daniel Vila Boa - 2023-07-31.pptx
EIA - Startup Financials - Daniel Vila Boa - 2023-07-31.pptx
 
Business Models - Angela Lee.pptx
Business Models - Angela Lee.pptxBusiness Models - Angela Lee.pptx
Business Models - Angela Lee.pptx
 
Kristi - Sales Keynote 28.07.23
Kristi - Sales Keynote 28.07.23Kristi - Sales Keynote 28.07.23
Kristi - Sales Keynote 28.07.23
 
Zero-budget-marketing_EIA_230723.pptx.pptx
Zero-budget-marketing_EIA_230723.pptx.pptxZero-budget-marketing_EIA_230723.pptx.pptx
Zero-budget-marketing_EIA_230723.pptx.pptx
 
Do's and Don't of Corporate.pdf
Do's and Don't of Corporate.pdfDo's and Don't of Corporate.pdf
Do's and Don't of Corporate.pdf
 
Keynote SEO for StartUps from Kristof Tomasz.pptx
Keynote SEO for StartUps from Kristof Tomasz.pptxKeynote SEO for StartUps from Kristof Tomasz.pptx
Keynote SEO for StartUps from Kristof Tomasz.pptx
 
Landing pages Gilles.pptx
Landing pages Gilles.pptxLanding pages Gilles.pptx
Landing pages Gilles.pptx
 
Neuroscience in marketing.pptx
Neuroscience in marketing.pptxNeuroscience in marketing.pptx
Neuroscience in marketing.pptx
 
26.07_Marketing Tools ( IN AI ERA).pptx.pdf
26.07_Marketing Tools ( IN AI ERA).pptx.pdf26.07_Marketing Tools ( IN AI ERA).pptx.pdf
26.07_Marketing Tools ( IN AI ERA).pptx.pdf
 
What is marketing_EIA.pptx
What is marketing_EIA.pptxWhat is marketing_EIA.pptx
What is marketing_EIA.pptx
 
Growth-mindset-growth-hacking_EIA-Portugal_pptx.pptx
Growth-mindset-growth-hacking_EIA-Portugal_pptx.pptxGrowth-mindset-growth-hacking_EIA-Portugal_pptx.pptx
Growth-mindset-growth-hacking_EIA-Portugal_pptx.pptx
 
PMF_EIA23 by Giles DC
PMF_EIA23 by Giles DCPMF_EIA23 by Giles DC
PMF_EIA23 by Giles DC
 
Show Me the Money_ Unveiling the Secrets of Revenue Models - ZT (1).pptx
Show Me the Money_  Unveiling the Secrets of Revenue Models - ZT (1).pptxShow Me the Money_  Unveiling the Secrets of Revenue Models - ZT (1).pptx
Show Me the Money_ Unveiling the Secrets of Revenue Models - ZT (1).pptx
 
Product-market- fit__Gilles DC_EIA23.pptx
Product-market- fit__Gilles DC_EIA23.pptxProduct-market- fit__Gilles DC_EIA23.pptx
Product-market- fit__Gilles DC_EIA23.pptx
 
"Building a Successful Team" - Jorim
"Building a Successful Team" - Jorim"Building a Successful Team" - Jorim
"Building a Successful Team" - Jorim
 
"FALL in LOVE with the Problem, not the solution" by Anna de Stefano
"FALL in LOVE with the Problem, not the solution" by Anna de Stefano "FALL in LOVE with the Problem, not the solution" by Anna de Stefano
"FALL in LOVE with the Problem, not the solution" by Anna de Stefano
 
Design Thinking Stages - Kaarel Mikkin
Design Thinking Stages - Kaarel Mikkin Design Thinking Stages - Kaarel Mikkin
Design Thinking Stages - Kaarel Mikkin
 

Kürzlich hochgeladen

Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024BookNet Canada
 
A Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxA Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxAna-Maria Mihalceanu
 
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security ObservabilityGlenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security Observabilityitnewsafrica
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Mark Goldstein
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...itnewsafrica
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Hiroshi SHIBATA
 
HCI Lesson 1 - Introduction to Human-Computer Interaction.pdf
HCI Lesson 1 - Introduction to Human-Computer Interaction.pdfHCI Lesson 1 - Introduction to Human-Computer Interaction.pdf
HCI Lesson 1 - Introduction to Human-Computer Interaction.pdfROWELL MARQUINA
 
Dublin_mulesoft_meetup_API_specifications.pptx
Dublin_mulesoft_meetup_API_specifications.pptxDublin_mulesoft_meetup_API_specifications.pptx
Dublin_mulesoft_meetup_API_specifications.pptxKunal Gupta
 
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Jeffrey Haguewood
 
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...BookNet Canada
 
Introduction-to-Wazuh-and-its-integration.pptx
Introduction-to-Wazuh-and-its-integration.pptxIntroduction-to-Wazuh-and-its-integration.pptx
Introduction-to-Wazuh-and-its-integration.pptxmprakaash5
 
Bitdefender-CSG-Report-creat7534-interactive
Bitdefender-CSG-Report-creat7534-interactiveBitdefender-CSG-Report-creat7534-interactive
Bitdefender-CSG-Report-creat7534-interactivestartupro
 
A PowerPoint Presentation on Vikram Lander pptx
A PowerPoint Presentation on Vikram Lander pptxA PowerPoint Presentation on Vikram Lander pptx
A PowerPoint Presentation on Vikram Lander pptxatharvdev2010
 
Infrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platformsInfrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platformsYoss Cohen
 
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotesMuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotesManik S Magar
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesKari Kakkonen
 
WomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneWomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneUiPathCommunity
 
Laying the Data Foundations for Artificial Intelligence!
Laying the Data Foundations for Artificial Intelligence!Laying the Data Foundations for Artificial Intelligence!
Laying the Data Foundations for Artificial Intelligence!Memoori
 
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...BookNet Canada
 
Arti Languages Pre Seed Pitchdeck 2024.pdf
Arti Languages Pre Seed Pitchdeck 2024.pdfArti Languages Pre Seed Pitchdeck 2024.pdf
Arti Languages Pre Seed Pitchdeck 2024.pdfwill854175
 

Kürzlich hochgeladen (20)

Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
 
A Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxA Glance At The Java Performance Toolbox
A Glance At The Java Performance Toolbox
 
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security ObservabilityGlenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024
 
HCI Lesson 1 - Introduction to Human-Computer Interaction.pdf
HCI Lesson 1 - Introduction to Human-Computer Interaction.pdfHCI Lesson 1 - Introduction to Human-Computer Interaction.pdf
HCI Lesson 1 - Introduction to Human-Computer Interaction.pdf
 
Dublin_mulesoft_meetup_API_specifications.pptx
Dublin_mulesoft_meetup_API_specifications.pptxDublin_mulesoft_meetup_API_specifications.pptx
Dublin_mulesoft_meetup_API_specifications.pptx
 
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
 
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
 
Introduction-to-Wazuh-and-its-integration.pptx
Introduction-to-Wazuh-and-its-integration.pptxIntroduction-to-Wazuh-and-its-integration.pptx
Introduction-to-Wazuh-and-its-integration.pptx
 
Bitdefender-CSG-Report-creat7534-interactive
Bitdefender-CSG-Report-creat7534-interactiveBitdefender-CSG-Report-creat7534-interactive
Bitdefender-CSG-Report-creat7534-interactive
 
A PowerPoint Presentation on Vikram Lander pptx
A PowerPoint Presentation on Vikram Lander pptxA PowerPoint Presentation on Vikram Lander pptx
A PowerPoint Presentation on Vikram Lander pptx
 
Infrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platformsInfrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platforms
 
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotesMuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examples
 
WomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneWomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyone
 
Laying the Data Foundations for Artificial Intelligence!
Laying the Data Foundations for Artificial Intelligence!Laying the Data Foundations for Artificial Intelligence!
Laying the Data Foundations for Artificial Intelligence!
 
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
 
Arti Languages Pre Seed Pitchdeck 2024.pdf
Arti Languages Pre Seed Pitchdeck 2024.pdfArti Languages Pre Seed Pitchdeck 2024.pdf
Arti Languages Pre Seed Pitchdeck 2024.pdf
 

AIA2018 - Alar Kolk - Prototyping & Experiments

Hinweis der Redaktion

  1. https://dschool.stanford.edu/groups/k12/wiki/41a18/POV_.html
  2. https://www.youtube.com/watch?v=tvkivmyKgEA
  3. What questions: Customer likes Customer profitable acquisition Unit economics Business model scalability All together – Product-market FIT
  4. What questions: Customer likes Customer profitable acquisition Unit economics Business model scalability All together – Product-market FIT
  5. What questions: Customer likes Customer profitable acquisition Unit economics Business model scalability All together – Product-market FIT
  6. What questions: Customer likes Customer profitable acquisition Unit economics Business model scalability All together – Product-market FIT
  7. EIA Smart watch example
  8. Test involved a human “wizard” sitting in aseparate room and responding in real-time to anyvoice query a human testing subject would maketo the Echo. Objective was to collect informationon the nature of responses- What types ofresponses worked and what didn't work? The objective was to figure out what does it take to really make people excited?
  9. 1. Primary task: The first thing to do before you even think about putting pen to paper is to ask yourself this question: what is your app’s primary task? Specifically write down: (Your differentiator) (Your solution) for (Your audience). Let’s look at an example for the app Evernote: “Evernote for iPhone lets you create notes, snap photos, and record voice memos that you can then access any time from your iPhone, computer, or the web.” The copy on their website clearly explains the primary task for the app: (Omni-accessible) (multiple file type creation and storage) for (casual iPhone users). 2. 2. Create Use Case Scenarios Once you’ve defined your primary task, you’ve probably also put some thought into who wants an app that performs this task! Use cases are the BEST way to get the paper prototyping process started. In this article, I talk about how I defined use case scenarios for our Doodle Bright app. I gave “my people” a name, an address, an occupation and a specific scenario when they might use an app like Doodle Bright. Here’s an example: Jane is waiting in the doctors office for a 3 o’clock appointment with her 4-year old son, Chad. She brought her iPad just in case the wait is longer than expected and of course they’re stuck in the waiting room for a half hour before they are called. Jane passes the time by drawing trucks and trains with Chad while they wait for her appointment. In this scenario, Jane and Chad are playing with the app together, which means mom can prompt him on how to interact with different elements on the screen if he is unsure of the next step. Now let’s look at this example: Jane is in the carpool line to pick up her eldest from school. Chad is in the backseat, bored after a day of running errands. Jane hands her iPad to him with the Doodle Bright app launched. Chad knows which buttons to push because they are intuitive to a 4-year old. In this scenario, the controls have to be easily understandable for an unsupervised child. Does this alter the types of paper prototypes you create for this app? Heck yea it does! Now, instead of designing for mom and son, to have a wider appeal we see that the prototypes should primary be geared towards only the child. It may be obvious that an app like this would require “thinking like a child” but without this use case scenario to back up that claim, you may fall into the default “adult mode” of thinking about the design.   3.  
  10. What questions: Customer likes Customer profitable acquisition Unit economics Business model scalability All together – Product-market FIT