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AIA2019 - Mariam Rafehi - Create Your Landing Page & Collecting Leads

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AIA2019 - Mariam Rafehi - Create Your Landing Page & Collecting Leads

  1. 1. Create Your LANDING PAGE & COLLECT LEADS
  2. 2. Solution Validation: Are enough potential customers interested in your solution?
  3. 3. Homepage VS Landing page
  4. 4. Catchy Headline Sub-Headline Clear Call To Action Value Proposition Great Copy Visuals Killer LANDING PAGE CHECKLIST Less is More
  5. 5. Step-By-Step GUIDE PLAN DESIGN USE
  6. 6. Plan • SET ONE GOAL • DEFINE SOLUTION IN CUSTOMER TERMS • BE CONCISE!
  7. 7. Design • SIMPLE BRANDING/LOGO • USE IMAGES & ICONS • PUT IT TOGETHER!
  8. 8. Dafont.com
  9. 9. Coolors.co
  10. 10. Librestock.com
  11. 11. Flaticon.com
  12. 12. Wix.com
  13. 13. Instapage.com
  14. 14. Use • CONNECT TO GOOGLE ANALYTICS • TEST 5 SECONDS • LAUNCH!
  15. 15. 1. Show your peers your landing page for 5 seconds 2. Remove the page and ask what they understood 3. Validate: Did you get your message across?
  16. 16. Let’s Try! 5 SECOND TEST
  17. 17. Example FROM LAST YEAR
  18. 18. Validate sukkari solution sukkari lead generation Jan 8, 2019 1 Day Diabetics will want to meet their doctor online to save time Launch a landing page to generate leads We collect 1000 emails EXPERIMENT CARD
  19. 19. Now it’s your turn!

Hinweis der Redaktion

  • You have spent time understanding a customer problem and how to solve it. Now it’s time to validate!
  • Your landing page should have one goal only! (e.g. email sign ups so you design your landing page around that) – download the app,
    Give them one option because many options they won’t do anything
  • What is good design?
    Minimal, something that your used to see (logo is usually left login right etc.)
    Avoid cheesy stock photos –
    Keep branding simple
  • Coming soon and app logo higher – hidden
    Application should show (keep everything above the fold)

    Repeat call to action (after you told them more if they are not motivated)

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