How to master the art of storytelling by Lior Shoham

1. Lior Shoham
European Innovation Academy
August 2nd, 2022
“BRIEF. BRIILIANT.
GONE.”
Brilliant Ideas. Less Time. Better Results.

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CONTENT

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TIME

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TWO STEPS

6. CURIOUSIT
Y

7. STAND OUT

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BE
YOURSELF

9. HOW
1. HOOK (20 SECONDS)
2. PITCH (3 MINUTES)

10. BEFORE LIFTOFF
o Safe, respectful, and fun
o Discussion, not a lecture
o We’re in this together :)
o Oh, there’s point…

11. 1
HOOK

12. Problem
“You know how...”
Solution
“So that...”
Impact
“So what...”

14. Problem
Solution
Impact

15. WORK

16. SHARE

17. 3
PITCH
STRUCTURE

18. PIXAR

19. 1. Once upon a time
2. Every day
3. Until one day
4. Because of that
5. Because of that
6. Until finally

20. 1. Hook+ Problem+ Scale (Stakes)
2. Alternatives (Respectful Setup)
3. Solution (Big Picture +USP)

22. 1. Hook+ Problem+ Scale (Stakes)
2. Alternatives (Respectful Setup)
3. Solution (Big Picture +USP)
4. Traction So Far (Quotes, Benchmark)
5. Team (Trust& Professionalism)

24. TEAM
o Passion (Why?)
o Aggregated Relevant Experience
o Name- Dropping**
o Power Verbs** (Managed, Led, Developed)

25. 1. Hook+ Problem+ Scale (Stakes)
2. Alternatives (Respectful Setup)
3. Solution (Big Picture +USP)
4. Traction So Far (Quotes, Benchmark)
5. Team (Trust& Professionalism)
6. Future+ Ask+ “Cliff Hanger”

27. QUESTIONS

28. RECAP
1. HOOK (PSI, 3#)
2. PITCH (PIXAR)

30. CHOOSE ONE

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Lior Shoham Ltd.
WhatsApp
+972-52-7744088

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“THE MORE I PRACTICE
THE LUCKIER I GET”

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THANK YOU
WhatsApp +972-52-7744088