Dealer Mobility (www.dealermobility.ru) - a mobile platform for building a new communication channel between a car dealer and car owners using smartphones and social networks. Dealer Mobility makes it possible to quickly create unique mobile app for car dealer without additional investments into software development

1. DEALER
The most powerful platform for
dealing with a car dealership’s
mobile audience
Product of Bright Box company
Special offer
1

2. • web portals (intranet and
extranet solutions)
• analytical systems
• mobile applications
• additional remote
management equipment for
cars
• Russia (Moscow, Saint-Petersburg, Yekaterinburg)
• Belarus (Minsk)
• Cyprus
• China, Hong Kong (R&D-center)
• Kazakhstan (Almaty)
Offices in five countries:
2
ITSOLUTIONS
FORAUTOMOTIVEBUSINESS
AZURESERVICEFORBUSINESS
PARTNEROFTHEYEAR
INTERNATIONALCOMPANYCORE COMPETENCIES:

3. Innovation distinguishes
between a leader and a follower
3
Steve Jobs

4. of car dealerships’ clients
own a smartphone
of incoming traffic on
dealerships’ websites comes
from mobile devices
76%
25%
60%use mobile apps 40
minutes per day
• tiny
• uninformative
• COMPLICATED
4
MARKET
REVIEW
*according to a 2014 Bright Box survey
And this is what a car
dealership’s website
looks like in a client’s
smartphone

5. 5
THESOLUTIONEXISTS–DEALERMOBILITYTM
MOBILE WEBSITE
MOBILE APP
CONTROLPANEL

6. The industry standard on the market
of mobile solutions for car dealerships
5out of top20
dealership
groups in Russia350+
+30%
every
quarter
51iOS and
Android users
6
dealerships
000

7. DEVELOPMENTOFA
CARDEALERSHIP’S
APPLICATION
Developing the
application
4-6 months
Project duration
$50,000+
Initial price
$7,000+
Support and Upgrade
(monthly)
Deciding to
develop the
app
Collecting the
functional
requirements
Searching for
a contractor
Developing the
Terms of Reference
and specifications
financial and
reputational risks
High involvement in
the process
Constant
headache
Amending and
validating the Terms of
Reference
Fixing errors
and bugs
Publishing the
application in App
Store and Google
Play
Elaborating
the product
Technical
support
+$5,000
Mobile website
7
Typical
Testing

8. LAUNCHING
DEALER
MOBILITY™
Deciding to
create the
application
5-7 days
launching in
from $500
monthly cost
free
technical support
Publishing the
app in App Store
and Google Play
You already accept requests
from the website and the app
We elaborate the product, add
new features and optimize
conversion rates
free
mobile website
free
new features
8

9. DEALERMOBILITY™
FORCLIENTS
First of all, it is an official car dealership
application developed to meet all clients’
needs that:
•includes all the necessary employees’
contact details;
•is designed in compliance with the
dealership’s corporate identity;
•contains all the necessary
information about the work of the
service centers;
•enables the user to request an
appointment for a service
9
30%of the clients use
Dealer Mobility on a
monthly basis
4+average App
Store rating

10. PURCHASING
A CAR
SERVICE AND
MAINTENANCE
CLIENT
BENEFITS • monitor special offers;
• see the list of the vehicles
available now;
• sign up for a test drive;
• get credit, arrange
compulsory Motor Third-
Party Liability Insurance
(OSAGO) and Casco (hull)
insurance;
• track car delivery;
• consult managers and
specialists
Reach any of the
listed functions in
only 3 touches!
3touches
only
10
• request an appointment for
scheduled maintenance and
repair service;
• track the repair status;
• track spare parts delivery;
• get information about
additional services (tyre
storage);
• have direct contact with the
mechanic;

11. WHATDEALERMOBILITY™
GIVESTOABUSINESS
•convert mobile audience into requests and loyal
customers;
•develop cordial relationships with the audience,
which are tactically based on detailed data on
the client;
•target messages and attract audiences to
special offers and events;
•communicate with clients, send them targeted
special offers;
•reduce the load on call-centers
* according to the calculations of a car dealership in Moscow and Saint
Petersburg with a turnover of 2 bln roubles/year, active client base of 7,000
people and selling about 980 cars per year
ALSO:
Tripling client activity
(6 service and maintenance visits per year))
Doubling the average bill by using special
offers, cross-selling and loyalty programmes
11
REPAIRSERVICEORTESTDRIVEREQUEST*
THEPRICEOFONE
SCHEDULEDMAINTENANCE,

12. 7000
people Active base*
× 60%
Mobile audience
× 30-80%
Mobile app users
(depends on the brand)
20%×
Active app audience
(min. once a month)
CALLS
35%× =235Calls a
month
10%× =67Service requests
a month
AFTERSALES
3-5%× =34
SALES
101requests a
month
= $5
for one request
from$500
for Basic DM subscription
/
CALCULATIONS
*according to the calculations of a car dealershipin Moscow
and Saint Petersburg with a turnover of 2 bln roubles/year
selling about 980 cars per year 12
Convert into calls Convert into
service requests
Convert into test
drive requests
Test drive
requests a month

13. ECOSYSTEM
DEALERMOBILITY™
The complete toolkit for working
with mobile audience
MOBILEAPP
+
MOBILEWEBSITE
DEALERSHIP
CONTROLPANEL PERSONALACCOUNT
MANAGER
This is Marina, our
manager in Minsk
MARKETING
MATERIALS 13

14. A steady source of incoming calls, new
requests and service visits
MOBILEWEBSITEANDAPP
• Adapted car catalogue with a filter for
more than 20 search parameters
• All the necessary dealership services in
one mobile interface
• The incoming mobile traffic is instantly
involved into communication
Press to see app
examples
14

15. DEALERSHIPCONTROLPANEL
• update useful and reference information;
• publish news and special offers;
• manage car stock and car modifications;
• work with client requests for maintenance, service and
test drive and messages from your clients;
• manage loyalty programmes and maintenance schedules
and details;
• create full-blown reports in one click
15
Your personal website for managing app
content and processing requests
WHAT YOU CAN DO WITH IT:

16. Everything for offline activities
on the dealership premises
MARKETING
MATERIALS
ALSO:
• smart-banner on your
website to encourage your
clients to use the mobile app
• mobile placeholder banner
for WiFi networks
You logo here
16
ROLL-UPPOSTER
LEAFLET
BOOKLET

17. To swiftly and professionally tackle
any issue
PERSONALACCOUNT
MANAGER
• assistance in implementing and configuring
the platform in the company;
• daily consultancy service on any Dealer
Mobility issues;
• organizing training sessions and instructing
employees how to use the system;
• recommendations on the most efficient use
of the system to achieve maximum results in
marketing
Marina
Natas
ha
Alekse
y
Denis
17

18. SUPPORTAND
ELABORATION
• regular surveys help increase the quality of
the service;
• none of the updates in operating systems
goes unnoticed – the development team
reacts instantly;
• continuous SLA maintenance guarantees
that the system always remains highly
available
18
Dealer Mobility™ continuously supports the
platform and elaborates its features:

19. Make the decision
and sign the contract
HOWTOLAUNCH
DEALERMOBILITY™
We assemble a trial
app in 5 days:
You have
a choice:
Test it for one week for free
Test the app for 30 days
or
if you are not satisfied, you
receive a full refund
in 5 days
19
• design the app icon;
• aggregate the entire
content of your website;
• upload it to the app

20. Basic features:
• News, special offers, instant
messages for clients;
• requests for scheduled
maintenance (including
prices), service and test drive;
• dealership catalogue;
• information about the clients
and their cars;
• app usage reports
STANDARDfrom 500 USD/month (VAT
not included)
Social services:
• clients questions and answers;
• rating of service advisors;
• social network integration;
• development of new modules and
modification of existing modules
PROFESSIONAL
Basic features:
DMS integration:
interactive appointment
request for maintenance, service and
test drive;
• online repair status tracking for
clients
From 1 000 USD/month (VAT
not included)
New and second-hand car
stock
• modification and implementation
of modules for dealing with
special tasks
CORPORATE
Basic features:
DMS integration
Social services
Price on application
New and second-hand
car stock
20
TARIFFS
Development upon request:

21. It is important for us to use any available means to communicate
to our clients with maximum efficiency, so the development of a
mobile app was a question of paramount importance for us. We
were facing the necessity to quickly convey the information about
our new services and special offers to the client, and thanks to the
use of Dealer Mobility™ platform we have managed to solve this
problem promptly and with minimal investment.
Khoren Akopyan
Chief Commercial Officer
Volkswagen Center Sever
21
It is important for us to always be available to our
clients. A mobile application is the most efficient way to
communicate with them. The use of the Dealer
Mobility™ platform has allowed us to launch our mobile
app in a just a few days. Our clients’ interest in this
service indicates that we have chosen the right
approach to solve this problem.
Getting information and purchasing services
from their mobile phones have become the
norm for many our clients. Launching the
Dealer Mobility™ mobile app has allowed us in
to quickly offer a product that addresses the
most important and current requirements of
our clients.
Our company has always aspired to be a leader in the use of
modern technologies for our clients’ convenience. The mobile app is
a bridge that allows us to be accessible to them and offer help
when it is really needed. Within the first few days after the launch
of the application more than a thousand clients downloaded it.
Users keep registering in the app and use the available service at a
high rate. It shows that we have managed to make the right
decision about our clients’ demands and have offered a service that
is truly convenient and in demand.
Igor Tchernyshev
IT Director
AVILON automotive group
Alexander Terebukhin
Executive Director
ZAO Terra-Avto
Alexander Oksin
Marketing Department Director
Modus Group of companies
Mobile internet technologies reveal motorists an entire
new world of opportunities, and as a Hyundai distributor,
we have done everything to offer car owners and brand
enthusiasts a mobile service of unparalleled convenience
to communicate with their dealership. Relying on the
bright box company experience, we have managed to
develop a full-featured product based on Dealer
Mobility™ platform in a short time.
Askar Djunisaliev
Director
Hyundai Auto Kazakhstan
The features of Dealer Mobility have let us
meet tight deadlines while creating a uniquely
designed mobile application. The partnership
with bright box company has allowed us to
ensure the development and service of the
ideal functional system by a team of
professionals.
Oleg Boiko
IT Department Director
Genser Group of companies

22. ORDERATRIAL
VERSIONOF
DEALERMOBILITY
Продукт компании
+7 (495) 929-70-75
+7 (905) 565-63-63
Ivan Mishanin
Managing Director
im@brightbox.ru
22
And begin to attract test
drive and service requests
starting next week