The Best Guide To Create
Tinder Like Dating App

Introduction
According to stats, approximately 27% of relationships
worldwide have transformed from online dating.
It has been predicted that by the end of 2031, approx 50%
of married couples across the world would have their first
meets online.
On an average, an online dating service user experiences
a humongous $243 expenditure in such apps and sites,
per annum. And for the dating services, average revenue
per user (ARPU) currently amounts to US$4.30.

No doubt, smartphones are the future now. And 48% of all
online dating service users access it through their
smartphones.
But before you ask me about, how to create tinder like app,
let me tell you about how apps have transformed the
dating world.
And why startups want to develop Tinder, Swoon or
Grinder like dating apps

The Dating World Is Transforming!
With such a platform that covers all that man can imagine
like,
● Posting pictures of the meal you had,
● Creeping up on the life of your friends and even
unknowns,
● Expressing your frustrations in 140 characters
● And even putting on dog ears just for the sake of fun.
It ain’t a surprise that man today requires an app even for
finding a date.
And it is of no surprise that the online dating app industry
has grossed $2.2 billion with an amazing ROI of $381 million
in 2016.

No doubt the market to create tinder like app is hot! But
what is more popular among users? Websites or apps?

Website vs Apps! The debate is no longer of a surprise. But
when it is about the dating, I would have opted for the
apps
Why?
There are a number of reasons. Primarily, a website is not
quite accessible compared to an app. Other than that, you
are never away from the app as it is in your darling, your
smartphone. And that’s why you can respond to the push
notifications quickly. This is also a reason why dating apps
are getting popular compared to the dating sites.

Dating apps come in different formats — swiping
left-right, shorter profile vs longer profile etc. And when
it is about choosing the right one for personal usage,
things get confusing.
No doubt, users can sign up for all of ‘em, but that’s
quite frustrating as their phones would get gunned
down by push notifications that would make their life
miserable.

Tinder
Ain’t you familiar with this name? Yes, you should be as
Tinder came out as the most popular dating app with 42
percent of mentions in the survey.
The number is even higher amongst millennials with a
humongous 70%. And it absolutely makes sense. The app
seems to be continuously updating with new fun features
like being able to “Super Like” a person.

Do you ever wonder why not all dating apps are popular
considering they all provide the same service.
When it is about Tinder, it is the incomparable user
experience. Choosing the people you like or dislike just by
swiping them away in particular directions is, no doubt, the
ultimate USP for Tinder.
For OkCupid, it is the unique conversation starters like, ”Is it
OK to answer your cell phone while out with a friend or on
a date?” which have made it so famous amongst the
millennials.
So, here I have discussed the prerequisites to create tinder
like app.

1

Letting people access your service just by signing up
through their Facebook or Instagram or Google accounts
is the feature that can build an early impression to your
potential users.
This is beneficial for your app as well. It lets the application
collect data regarding the likes and dislikes and access to
the friend list of the user. Making your users log in through
Facebook will also reduce the number of fake profiles.

2

If you live in California and the dating app you use is showing
you matches from New York, will that be of any use for you? I
don’t think so.
So, it is important that dating apps have location-based
matches. Or you can even let your users select their location
preferences such as allowing them to set the distance limit for
their preferred matches.
Tinder has a paid service which allows the users to shift the
location to the place they would be visiting in or would be
shifting to.

3

Matching is all about the internal algorithms that go
through the likes and dislikes of the users. Though the
dating app algorithm is not that simple. To make a
matchmaking app work it important to show users which
have already liked the profile before others. In most of the
dating apps, users that have a higher number of swipes
will be displayed before others.
This technique is important for increasing the number of
matches.

4

At the end of the day, all you want is to keep your app users
engaged with your app, ain’t it? And for that, you need to have
your users continue to your app even after they have found
their matches. And what’s the best way for that? Yes, you got it
right! It is the messaging facility.
Let your users who are a match, strike up conversations
through your app. And for that, you’d require a chat box.

5

Push notifications are an inbuilt communication bridge
found in smartphones nowadays. They allow apps to let
users know about real-time activities. These are usually sent
in form of short responsive messages.
Your app users need to get notified when there’s a match.
And this is why push notifications are important when you.
So, when you create Tinder like app.

Monetization has been an issue with dating apps from the
very beginning. And this has been increasing with the
occurrence of the huge war over providing users with the
best service.
On an average, a user spends 90 minutes on a dating app
each day building the huge revenue for such apps.
Though there are risks as well.
Here I have discussed some ways of making money when
you create Tinder like app:

● Subscription Model: This model lets users access
premium features on a monthly, quarterly or yearly
basis. Indian dating app FLOH is an example of such a
model. It guarantees at least 10 one on one
introductions.
● Freemium: Dating app giant Tinder uses a freemium
revenue model. In this model, all basic features are
unlocked for a user and the premium services are
available only for them who have paid for those. Tinder
has two of such facilities which they call, Tinder Gold
and Tinder Plus which gives let the user access
bundles of features.

● Advertising: Advertising on a dating app can be risky
from the app owner’s end. Users usually dislike ads
popping up multiple times. This advent might lead to
uninstallation of the app. Though ads that don’t
occupy the whole screen can be a way to earn
moolahs and keep your customers at the same time.
● Third Party Services: Providing services like booking
cabs or getting a table in a preferred restaurant with
special offers or even booking movie tickets can be a
way for dating apps to stay in the long run!

Despite being a promising field, online dating app domain
has not seen any unicorns yet! It is pretty understandable
that there is no winner
Whatever you are trying to create, must be done enough
to stand apart from the ordinaries.
Dating apps have made the cumbersome process of
finding a perfect companion as easy as swiping left or
right. They have paved a way for the startups who wanna
build on demand apps and are looking for the perfect
sector to step into.

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