1.
How to Launch an App
Successfully? – 5 Pitfalls
to Avoid

2.
Introduction
Competing with more than 500 apps in the App Store or
Play Store is like every app owner’s dream!
But is just creating an app, uploading it to the stores, and a
few downloads will make your app hip-n-happening? –
Naah! If you’re sitting around hoping that app users will
magically migrate to your app, it’s time to RETHINK.
What you need is an app launch strategy.

3.
Competition is cut-throat. Before you pat yourself and
move on to the next project, it is important to realize that
you are not done yet. You need to know how to launch an
app successfully.
Focus on the three E’s of app launch (its EVOLVE, EXCEED
and EXECUTE).

4.
How to Launch an App
Successfully?

5.
Mobile Marketing Association’s study, tells that we should
be spending as much as 7-9% depending on all the app
involvement. Restructure your marketing budget or you
will be running out of steam by the end of the year.
What you need to maintain is app’s visibility in key
marketplaces over the years and not just during the app
launch.

6.
You Ignored Research And
Competitive Study Before App
Launch
1

7.
Research is one of the key players that help you excel in
the app pre-launch marketing.
● You can see how others have named their apps.
● What things made them memorable or have more
app downloads?
● What are the categories they are targeting?
● Against, which keywords they are ranking high?
A correct analysis can make your app launch successful,
and will get your app in front of the right audience.

8.
Research, Research and More
Research…
An effective research method that let you know how to
launch an app successfully, is to have a look at the
customer review posted on the App Store or Play Store.
The list of good and bad comments will help you
understand the customer’s pain points. So make a
recurring feature list and communicate the same to the
product development team to stay one step ahead in
mobile application marketing.

9.
You Avoided Marketing In The
Initial Stage
2

10.
Why Ignore Marketing?
Companies often make the mistake and get their
marketing team involved late in the product development
phase.
Nothing works out without a proper plan. So you need to
work on your app launch strategy in a systematic manner.
So what a basic checklist of your app pre-launch
marketing plan must have? We have prepared an app
launch strategy, hope this helps you to guide throughout
the product development journey.

11.
Stop Ignoring Marketing…
With a mobile app for beauty salon- You let your
customers book appointments on the go. That’s a major
benefit to be ahead of your competition. If you hit this spot
with a professionally designed on-demand beauty app,
you are filling out the scope.
Technology driven management will tailor your inventories
and easy inventory management.

12.
7 Point App Launch Strategy

13.
Step 1. USP of your mobile, a thing that can make your app
unique amidst the huge app crowd. Something that tells
why your app is better than the others. Once you have a
list of apps, you will like to dig further and will like to know
how others are earning.
Step 2. It is essential to optimize your app store with a
proper app name. It can be a combination or branded as
well as the common search terms to enhance
discoverability.

14.
Step 3. Keywords help your app to get discovered faster,
so it is important to choose the keywords. This is what we
tag as ASO or App Store Optimization.
Betcha, here are the four ways to keep your ASO high:
1. Stick to a short title.
2. Write the best description ever in first two sentences.
3. Select the perfect categories.
4. Make it visually appealing.

15.
Step 4. App Description, as I was saying, allows conveying
a clear message to the users through the App Store. Here’s
how to impress your app downloader at the first go, says
Localize Direct.
Step 5. Plan a beta test for your app, as this will let you
gain some valuable feedback from the early users and fix
bugs, if any. Your mobile app developers can even rework
on certain workflows, marketing your app successfully.

16.
Step 6. To promote your app find the best channel. Have a
list of the channels in an excel sheet. You can also use
forums for marketing your app.
Step 7. Have an outreach plan and to do so have app
icons of various sizes, screenshots and other information
about your app.

17.
You Just Forgot To Personalize Email
Pitch For Your App Review
3

18.
Marketers usually email to potential users just after the
app launch. But they often fail to personalize each email.
As a part of your app launch strategy make sure your app
review email pitch have –
● The name of the reviewers
● USP of your app
● Price of your app, whether it is free, freemium or
premium
● A link to your app (both Play Store and App Store links)
● Link to video trailers for your app
● A link to the press release about your app

19.
You Avoid the Use of Push
Notifications in a Wise Way
4

20.
You Are Not Wise With Notifications
Push notifications are one of the greatest channels to
remind users that they should be using your app. But at
the same time, it is important that you do not bug your
users too much. You must know where to draw a line.
So plan your push notifications carefully and allow users to
turn them on/off whenever they want. Make sure you keep
time zones in mind while you send a push notification to
the user.

21.
You Avoided Social Media While
Marketing Your App
5

22.
Social media integration can easily spread the word of
your app in minutes and can take a toll on the app
downloads as well.
Let your users invite people to join your app. Say, if your
app has received an award for the design and it is
featured in some tech magazine, mention that in the app
description page.
Quoting the source of the news adds reliability to your
social proof. Target influencers, journalists, and celebrities
through your app, especially the users who have the most
connections as social proofing will lead to the growth of
app revenue.

23.
So Are You Ready To Make Your App
Viral?

24.
A great idea, connects all the missing dots while building
an app, this is just the beginning. To make your app launch
strategy work for a long time you must stay aware of the
ways to improve it consistently.
And you can do that if you have a full-proof, app
pre-launch marketing plan in your hand.
With an app ecosystem evolving every day, the marketers
need to stay on top and avoid these common pitfalls to
increase the chance of app success.

25.
Innofied Solution Pvt. Ltd.
Visit our website
www.innofied.com
Global Offices
India, US, Sydney,
Netherlands
Phone
+1-866-941-5117
Email
business@innofied.com
Award Winning App Development Company