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Similar to Brilliant digital global brand development (20)
Brilliant digital global brand development
- 3. Is About...
Big creative ideas that last years, not weeks,
based on penetrating human insights
Thursday, 11 October 12
- 4. Involves
Digital
Because
Digital is becoming the most effective way
to reach ALL consumers
Thursday, 11 October 12
- 5. It Requires
Deep understanding of consumers needs, and their
digital usage in EACH desired market
Thursday, 11 October 12
- 6. You Must
Develop
Develop a purpose-inspired growth
strategy. A mission
Thursday, 11 October 12
- 7. But Think
Do you have market capabilities to
execute BRILLIANTLY?
Thursday, 11 October 12
- 8. And Check
Is the mission meaningful GLOBALLY?
Thursday, 11 October 12
- 9. Be
Motivated to serve
Thursday, 11 October 12
- 10. Better,
Not Different
Serve your purpose or mission better than
anyone else
Thursday, 11 October 12
- 11. Grow By
Emerging markets
Product price points
New products dev - based on local needs
Focus in key markets, work longterm
Thursday, 11 October 12
- 12. Use Agencies
For
Audience insight
Innovation
Local intelligence & presence
Voice of the people
Thursday, 11 October 12