Hit the email marketing "easy" button with Informz Professional Services
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This presentation walks you through how the agency services of Informz can help you to email smarter, get your day back and report like a rockstar.
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Hit the email marketing "easy" button with Informz Professional Services
- 1. How InformzProfessional ServicesCan Help You Andrea Zappone
- 3. Agenda â˘Good news and bad news â˘Email is more than just opens and clicks â˘5 of our agency offerings â˘Whatâs in it for you?
- 4. Good News Email is numerouno *2014 Association Communications Benchmarking Report Conducted by Naylor and Association Adviser in Partnership with the Association Societies Alliance
- 5. Bad News Most organizations believe that members ignore their emails *2014 Association Communications Benchmarking Report Conducted by Naylor and Association Adviser in Partnership with the Association Societies Alliance
- 6. Why do I care?
- 7. What do you use email for? â˘Communicate member benefits â˘Drive attendance to webinars, conferences, events â˘Recruit new members â˘Renew current members â˘Win back lapsed members
- 8. What does this mean to you?
- 10. How InformzProfessional Services can help
- 11. I donât have time to create and send my mailings
- 12. Campaign Management + Strategy â˘Send your copy, images, and target audience to Informz â˘Approve our suggested recommendations â˘Approve final mailing â˘Review what worked and what didnât work
- 13. Campaign Management + Strategy Warren County CVB saw a 216% lift in open rates
- 14. How do I attract younger members?
- 15. How do I attract younger members? â˘Two month engagement â˘Analyze your social media practices â˘Create mailing campaign to recruit younger demographic
- 16. How do I win-back lapsed members?
- 17. How do I win-back lapsed members? â˘Three month engagement â˘Identify and segment lapsed members â˘Create 3 part email campaign â˘Track the ROI
- 18. How do I win-back lapsed members? Results: First email â0 renewals Second email â79 renewals Third email â47 renewals
- 19. How do I automate our welcome campaign?
- 20. How do I automate our welcome campaign? â˘Two month engagement â˘Analysis, recommendations, assessments â˘Measure success
- 21. How do I automate our welcome campaign? Results: ASM International saved $30,000 by automating their welcome campaign
- 22. How do I become more mobile friendly? â˘Do you know what percentage of your readers are mobile? â˘Can you easily read and click on your mailings?
- 23. How do I become more mobile friendly? â˘Convert to responsive design â˘Design with the mobile reader in mind
- 24. How do I become more mobile friendly? Results: Institute of Chartered Accountants Scotland â61% lift in clicks Ohio Farm Bureau â40% lift in clicks Cedar Crest College â764% lift in clicks
- 25. Questions Andrea Zappone zappone@informz.com 518.691.0071 x246