Laundries give everyone the ability to use clean and fresh clothes without investing in the purchase of their own washer and dryer. Laundries are the brick and mortar stores that run almost in every street of the world. The laundry business itself is very competitive and to survive in this yet another competitive market is not a child’s play. You definitely have to stand out among the competitors in order to earn a lot and gain success with this business.

1. W W W . I N F O C R E S T . C O . U K
7
MARKETING
TACTICS
FOR A
LAUNDRY
BUSINESS

2. INTRODUCTION
INFOCREST
Laundries give everyone the ability to use
clean and fresh clothes without investing
in the purchase of their own washer and
dryer.
Laundries are the brick and mortar stores
that run almost in every street of the
world. The laundry business itself is very
competitive and to survive in this yet
another competitive market is not a child’s
play.
You definitely have to stand out among
the competitors in order to earn a lot and
gain success with this business.

3. 1.ADOPTCHIASMUS
INFOCREST
People have the tendency to get
attracted towards the tougher statements
or say to the inverted parallelism.
Many of the profound businesses use this
tactic to gain the attention of a large
number of customers. You can use the
statements like- “We do what we like and
we like what we do”, “We would rather be
looked over than overlooked” etc.
These statements often draw the
attention of many towards the business
using them in the tag lines or promotional
lines.

4. 2.PRINTPUNCHCARDS
INFOCREST
You can use punch cards for your
business. They come for less money and
could serve as an aid to the marketing.
You can provide the customer receives
the punches every time they do the
business with you.
When the card is completely punched,
they are gifted with a chance to win
prizes. Trust me, this marketing tactic not
only excites the customer but also make
them their loyalties.

5. 3.COMPANYPARTNERS
INFOCREST
You can ask any local partner to
collaborate with you. This can make your
service reach a wider area.
Suppose you can ask the Dominos
franchise near your area to stick your
pamphlet on their delivery boxes and in
return you can provide your service for
their employees’ clothes and other stuff
for free.

6. 4.T-SHIRTADVERTISING
INFOCREST
This may sound weird but it is a proved
marketing technique that would certainly
increase your traffic.
You can give 4-5 attractive shade t-shirts
having company’s logo to each of your
employees and ask them to wear after
the service hours in the streets, markets
and other public places.
This draws the attention of the public
towards them and ultimately towards
your company.

7. 5.EXPANDEDHOURSOF
OPERATION-
INFOCREST
Service hours count to a great extent to
seek the traffic towards your laundry
business.
People generally opt for those who
remain open during the peak hours and
those who can go out of the way to
deliver in urgency.

8. 6.VOICEMAIL
MESSAGING
INFOCREST
You can advertise your laundry business
through your voice mail.
Your voice mail should speak out
something related to your service. You
can request your employees for the same.
This would get more people know about
your company.

9. 7.ONLINEPROMOTION
INFOCREST
Internet being a powerful arm of the time
provides you maximum traffic.
Social media, e-mail marketing, mobile
marketing are the commanding factors
that would promote your company in a
far better way and manages to generate
more leads.
It is a proved and a very useful marketing
idea that would really give you an
advantage over any other marketing tool.

10. BOTTOMLINE
INFOCREST
Infocrest’s marketing department holds
an ocean full of new and exciting
marketing strategies of which the above
was just a small example.
We here at Infocrest Finweb LLP provides
you with innovative and highly
competitive market plans which help you
to grow your business and makes you
stand one among the toppers of the
industry.

11. W W W . I N F O C R E S T . C O . U K
THANKYOU