How to Present Results to
Lea Synefakis-Pica,Prudential
Analytics That Excite 2014
October15th, 2014
GET RESULTS

TheGOALof this handout is to…

Help Your Data
STAND OUT

And Prevent THIS
from Happening:

The 3 Pillars of PRESENTATION ENLIGHTENMENT
Be Your
AUDIENCE
Use Your ToolWISELY
Maximize DataABSORPTION
I
II
III

Pillar #1
Be Your AUDIENCE
@LeaPica

Pillar #1: Be Your AUDIENCE
Get context for the request.
During the request, imagine your executive asking:
What do I really want?
Why should they care about this data?
Ask who else is attending?
High-level C-Suite or tactical?
Tailor your tone & content to the
savviness of the audience.

Know Thy STAGE
Think of your presentation as a performance.
Visualizedelivering your presentation.
If you’re not familiar with the room, take a field trip and scope out your stage in advance.
Figure out technical logistics beforehand!!

Pillar #2
Use Your Tools WISELY
@LeaPica

Pillar #2: Use Your Presentation Tool
Take full advantage of the live presentation format. Doing it right can help your career. But first, you need to learn how to…
WISELY

Put the
Back in
POWER
Powerpoint

CreateIdeas…

PowerPoint is not the problem. Weare.
We need to learn how to use this tool right to create an attention- getting & memorable presentation. It is supposedto be a tool. How can we do that?
Unload the bullet points.
Bullet points kill presentations by shoving too many ideas at your audience at once, so they completely tune you out.
Don’t use them as a crutch. Prepare. A lot.
Yes, I am using bullet points here. I am allowed to because this is a handout.
Put The POWERBack InPowerPoint.

Tip #5: Create ideas, not slides.
Each slide should communicate no more than one idea.
Use two slides to convey a single idea to pace your audience and build anticipation.
Don’t be confined by a certain number of slides; explore your ideas.
REMEMBER: Your slides are for your audience, notyou.
Your slides are not a script so you don’t have to prepare.
They are the vehicle to deliver your message into their brains.
This means a lot of work preparing, but it will pay off when people follow up with you after such a great presentation!
Put The POWERBack InPowerPoint.

Put The POWERBack InPowerPoint.
Resist the fluff.
This includes logos, watermarks, clipart, or any repetitive element that adds zero value to your presentation) Save them for the cover slide.
Fluff distracts the audience from you and your message.
Simplicity is the key.
Allow your message to stand out by decluttering your slides.
Learn to designyour slides like a designer would.
Get rid of clipart right now!!
Harness the power of real imagery.
Vision is the human being’s strongest sense in the best interest of our survival.*
A compelling, relevantimage increases recall.*
A compelling, relevant, & emotionalimage increases recall even more!*
*Source: Brain Rules by John Medina..

The Fluff Is…
LOGOS.
BC Company © Copyright 2013.
And watermarks.
And Other DOODADS.
p. 38

Survey Feedback
•60% of mobile visitors didn’t find what they were looking for.
•“I find searching your site really frustrating. All I wanted to do was download a form and I couldn’t. Please make the site better for customers!” (Score = 32)
Note: Not actual feedback.

60%
of Mobile Visitors
Did Not Find What They Needed
!
Note: Not actual data.

Note: Not actual feedback.
I find searching your site really frustrating. All I wanted to do was download a form and I couldn’t. Please make the site better for customers!!
“
“
Score = 32

Where Can I Find Some
Secret tip: Office 2013 Image search! It has lots of freestock photography.
Creative Commons search: search.creativecommons.org
Search “Labeled for Non-Commercial Reuse”
Also try Dreamstime.com& Unsplash.com.
For top quality stock photos that docome with a price:
iStockPhoto.com
GettyImages.com
Shutterstock.com
PHAT PHOTOS?

Type “beautiful fonts”, “cool new fonts” or “modern presentation fonts” into a search engine
Visit Fontspace.comfor some ideas
Other good resources:
http://www.1stwebdesigner.com/freebies/52-really-high-quality-free-fonts- for-modern-and-cool-design/
http://www.smashingmagazine.com/2012/07/20/free-font-round-up/
The fonts in this presentation are Oswaldand Open Sans Light.
Where Can I Find Some
PHAT PHOTOS?

This is a critical judgment call, and it’s not built into any web analytics platform.
Use tools like the Extreme Presentation Chart Selector to guide you.
Resist the urge to always use a pie for composition charts.
If you can’t resist the siren call of the pie, learn to do pie right.
Brains can’t easily calculate area inside segments of a circle.
BUT for simple composition charts, a well-done pie can suffice.
If you MUSTuse a pie, usechart best practices to make it digestible.
Are you going to let Excel’s puky default color formatting decide what matters to your executives?? NOH!
The same recipe for a better pie can be applied to all charts.
RIGHT VISUALIZATION
Tip #8: Choose the

of Mobile Visits come
25%
37%
Other
BlackBerry 8520 Curve
Amazon Kindle Fire
HTC Droid Incredible 2
Samsung Galaxy
iPhone
iPad
0%
20%
40%
Source: Analytics Inc, 2014.
62%
fromAPPLE DEVICES

of Mobile Visits Come
Source: Analytics Inc, 2014.
62%
fromAPPLE DEVICES
iPad37%
Other10%
BlackBerry 8520 Curve5%
Amazon Kindle Fire5%
HTC Droid Incredible 28%
Samsung Galaxy10%
iPhone25%
Mobile Visits by Device

Analyst Reading List
Slide:ologyby Nancy Duarte
Presentation Zen& Presentation Zen:Designby Garr Reynolds
Brain Rulesby John Medina
WSJ Guide to Information Graphicsby Dona M. Wong
Chart Selector Toolby Extreme Presentation Method

1.Make changes…SLOWLY
2.TEST & REFINE your presentation approach
3.Watch a TED TALK
4.Stop & ask: would I like this crap?
5.Remember that YOU ARE YOUR PRESENTATION
Awesome Preso Bonus Tips!

When sending results over email, this tips can help:
Bring the bottom line (key insight, recommendation) to the top of the email and put in bold. Your execs will see the key info right away, and can peruse the data if they have time, which they usually don’t.
Bullets work nicely in analysis emails, they keep it organized.
Use appropriately-sized graphs to support observations.
Follow up with recommendations, always!
After sending, follow updirectly with recipient several days later to cement it in their minds.
Bonus Tips:
EMAIL!

@LeaPica

Photo Creditshttp://ipkitten.blogspot. com/2010/05/letter- from-amerikat-i-trade- secrets.htmlhttp://www.flickr.com/photos/maricelius/ 6979944472/ http://gourmettraveller88.com/2010/03/26/heavenly-banoffee-pie/ http://thepatronsaintofpie.com/2010/12/ 14/flaky-pie-crust- thatll-never-let-you- down/ http://www.guidinginstincts.com/2012/06/meditation-reduces-heart- disease-in.html
iStockPhoto.com
ID 18477139
iStockPhoto.com
ID 6769769
iStockPhoto.com
ID 6769769
iStockPhoto.com
ID 6769769http://girlsfirstcar.files.wordpress.com/2009/09/texting-and-driving1.jpghttp://heidicohen.com/ wp- content/uploads/how- to-lose-audience.jpghttp://www.clivir.com/lessons/show/heartburn-vs- heart-attack- symptoms.htmlhttp://4.bp.blogspot.com/-3SWjR- MDc3o/USDprlKKSgI/AAAAAAAADLo/2GeHrz_bRCI/s1600/black- hole.jpg
Source: AlfredEisenstaedthttp://0.tqn.com/d/presentationsoft/1/0/4/U/-/-/powerpoint-splash- screens.pnghttp://class7technology.wikispaces.com/Notes+From+Class+7http://farm7.staticflickr.com/6003/6000468077_e8c6a24b4a_z.jpghttp://2.bp.blogspot.com/- zeh8fVN_BY8/TpRhADOrMBI/AAAAAAAAAb4/DgSN_4kXu1I/ s1600/smile_alone.jpg
https://www.flickr.com/photos/imaginecup/7534287902/in/photolist-9ERw2M-cwP8T-9Fndzs-4xKW11- 5TB5QS-778Cp-cwPga-ctMciy-6hvK8R-gBRNiN- 86HFc6-gjPhx-9nu8md-8Uy8E1-4ps6xv-mdKHUB- 5TB893-ctMcoo-7ymPfX-cwPcX-fMmz6-7BAmRY- cwPfi-cwPbi-86HFaa-ctMcCj-7RQGgB-aU8wmi- 5TB8gQ-7ymQdt-7RQG8D-5DgdHK-mdKJvg- 4Tw5iF-83vC49-mdJVnv-7RTWDu-hviCUZ-cR4fg5- 5AUcGP-ctMcxd-29WZe-7aL8qt-9NjRgf-9NjTyj- 9Nh6Qp-fxRY3o-fxS9H1-fxBRuB-97KsqX
https://www.flickr.com/photos/i5design/4886682532/in/photolist-6mjLRT-ijukes-4SDvP-5p71c-hzSGna- 524C9m-maHAAc-JTerB-8rPwt7-5wEQpL-3BYUuN- kX97d-4rD7Am-4qcx58-aqmPq-4ptCoT-6f9K9W- 2PM9c-9PnUBE-i1Qmpw-kd5Ai-aE3jX-4pcA58- 3BUxAD-4cvonQ-3bq9rX-3JSDuN-Pew-ojVq7i- 8Tn4en-6f9FEW-F8siA-5wdMB5-aPZsVp-cv6JPW- 3BYU4L-ZnFR4-xGgET-nKGr7o-8CzTbm-76tw4- 7hE76P-grzaj1-feUnYz-3BUyjn-o2VgUz-5j5qeT- 6tERHa-6dgbjz-238Z7
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja& uact=8&docid=hF1FU5i_2j2CjM&tbnid=2ys81O6KYjlqTM:&ved=0CAcQjRw&url=http%3A%2F%2Fcommons.wikimedia.org%2Fwiki%2FFile%3ABonnie_Bassler_TED_talk_in_2009.jpg&ei=6GAsVIXZHbHesATfrIKQBQ&bvm= bv.76477589,d.aWw&psig=AFQjCNG5jo2llYpg_EMUMgCl_sdK- _ZM1A&ust=1412280915542270
http://3.bp.blogspot.com/- RF00ltaGAPY/UfWzzf0WMDI/AAAAAAAAFHs/rTWpg8GYRZI/s1600/Cincinnati+Memorial+Hall+005_1.jpg
http://cincinnatimemorialhall.com/plan-an- event/performance- theatre/