Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Distributing a Mobile Team: A Brave New Etsy Chapter

816 Aufrufe

Veröffentlicht am

Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1MOeMix.

Hannah Mittelstaedt talks about how Etsy dissolved the traditional Android and iOS teams and trained tons of web developers in app development. Filmed at qconnewyork.com.

Hannah Mittelstaedt is an Android and web developer on the Etsy Local team. etsy.com/local. In the last 2 Etsy years she has been crafting a new Android Buyer app, Seller app, and having the best time.

Veröffentlicht in: Mobil, Technologie
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Unlock Her Legs is your passage way to a life full of loving and sex... read more >>  https://tinyurl.com/y52uv4vq
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Distributing a Mobile Team: A Brave New Etsy Chapter

  1. 1. Distributing a Mobile Team A Brave New Etsy Chapter Etsy
  2. 2. InfoQ.com: News & Community Site • 750,000 unique visitors/month • Published in 4 languages (English, Chinese, Japanese and Brazilian Portuguese) • Post content from our QCon conferences • News 15-20 / week • Articles 3-4 / week • Presentations (videos) 12-15 / week • Interviews 2-3 / week • Books 1 / month Watch the video with slide synchronization on InfoQ.com! http://www.infoq.com/presentations /etsy-mobile-team
  3. 3. Presented at QCon New York www.qconnewyork.com Purpose of QCon - to empower software development by facilitating the spread of knowledge and innovation Strategy - practitioner-driven conference designed for YOU: influencers of change and innovation in your teams - speakers and topics driving the evolution and innovation - connecting and catalyzing the influencers and innovators Highlights - attended by more than 12,000 delegates since 2007 - held in 9 cities worldwide
  4. 4. etsy.com/mobile Etsy
  5. 5. Hannah Mittelstaedt +
  6. 6. “Mobile-First” Etsy
  7. 7. Partially there: ● Built for mobile web with responsive layouts ● API-first work Etsy
  8. 8. The Problem: Separation of the web product teams, and native app work. Etsy
  9. 9. Product Teams! Buyer Experience Shop Management Search Shipping Buyer Activation Etsy Community Local Payments Checkout Marcom … etc
  10. 10. Web Product Teams: ● Innovate ● Keep Deep Domain Knowledge ● Know the Backend and APIs ● Don’t work on the apps
  11. 11. JeremyMiranda ‘Throw it over the wall’
  12. 12. We don’t want to be a web company that has apps. We want to bake mobile into everything we do. Etsy
  13. 13. The Solution! Etsy
  14. 14. The Solution!* *Work in Progress Etsy
  15. 15. You are all the mobile team! Etsy
  16. 16. LOSTBOYIllustrations Etsy
  17. 17. App Core App Growth
  18. 18. How do we app? Etsy
  19. 19. How do we app? Hire? Learn? Etsy btw, etsy.com/careers
  20. 20. How do we app? Hire? Learn! Etsy still... etsy.com/careers
  21. 21. Learn Etsy Chris Jamie teamtreehouse.com/library/google-play-services
  22. 22. Ok but, how do we release? Etsy
  23. 23. Talk by Ross Snyder slideshare.net/beamrider9/ continuous-deployment-at-etsy-a-tale-of-two-approaches
  24. 24. Etsy Not on apps.
  25. 25. 2 week release cycle Etsy
  26. 26. So that was the plan. Etsy
  27. 27. The New Problems Etsy
  28. 28. Not Continuous: Leaving validation to pre-release is error- prone and far from continuous. How do we shorten the feedback loop? Etsy
  29. 29. More Continuous: Treat master like we might cut the release at any moment. Etsy
  30. 30. ...push to master like everyone is Etsy JoyfulRoots
  31. 31. What release are we on? Code is shipped from under us every 2 weeks. What got in? Etsy
  32. 32. Releasinator
  33. 33. What about our data? We don’t have the data sophistication and tools that we had on the web. Etsy
  34. 34. What about our data? Dan McKinley on Etsy Data: mcfunley.com/data- driven-products-now “the way etsy employees imagine that etsy is used is pretty distantly removed from the way etsy is really used” Etsy
  35. 35. What about our data? We don’t have the data sophistication and tools that we had on the web. Etsy
  36. 36. Data Quality Working Group Etsy
  37. 37. What about our data: Start anyway. And let’s get the company involved in fixing it. Etsy
  38. 38. Surprises in What is Hard Etsy
  39. 39. What Actually Wasn’t Hard Etsy
  40. 40. What wasn’t hard: 1. The web engineers write totally solid app code Etsy
  41. 41. What wasn’t hard: 2. Other teams want your product feedback Etsy
  42. 42. What’s Really Hard Etsy
  43. 43. Quality Maintaining product quality and consistency within an app. Etsy
  44. 44. Frustration Getting good at a new thing sucks. Etsy
  45. 45. Trifecta of Dev Frustration Etsy Learning a New Thing Shipping Slower Staying Away from Comfortable Work
  46. 46. Trifecta of Dev Frustration Etsy Learning a New Thing Shipping Slower Staying Away from Comfortable Work
  47. 47. Trifecta of Dev Frustration Etsy Learning a New Thing Shipping Slower Staying Away from Comfortable Work
  48. 48. Trifecta of Dev Frustration Etsy Learning a New Thing Shipping Slower Staying Away from Comfortable Work
  49. 49. Trifecta of Dev Frustration We’ve built up a system of dopamine where we ship and know what we’re doing. Etsy
  50. 50. Kellan You’re not going to get as much done next year as you want to. Apps take longer. The tools aren’t as good as we’re used to. You’ll be shipping less frequently, and with lower confidence. Etsy
  51. 51. Kellan But someone had to write Deployinator, the first dashboard, Statsd, and PushBot. And everything else we take for granted. We’re back in that place. We are tool builders, and we need better tools. This is a huge exciting opportunity to be part of something new. Etsy
  52. 52. Etsy Successes! Releasinator StatsD on native New analytics infrastructure Apple Pay & Google Wallet Social Sign-On New Homepage Similar Listings Appreciation Photos New Search Taxonomy Shipping Calculator And more...
  53. 53. Questions? Hannah Mittelstaedt @hannahmitt etsy.com/careers Etsy
  54. 54. Watch the video with slide synchronization on InfoQ.com! http://www.infoq.com/presentations/etsy- mobile-team

×