Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1FbZwcD.
Big Design Upfront was considered so evil in the early days of Agile that it acquired its own acronym. But absent the careful thinking of good designers, our systems turn out to be mediocre collections of stuff that customers asked for or the data showed was desirable. It’s time we relearned that great products start with asking the right questions. Filmed at qconnewyork.com.
Mary Poppendieck has been in the Information Technology industry for over thirty years. She has managed software development, supply chain management, manufacturing operations, and new product development. Mary is a popular writer and speaker, and coauthor of the book Lean Software Development, which was awarded the Software Development Productivity Award in 2004.