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Building a Culture Where
Software Projects Get
Done
Greg Brockman
CTO at Stripe
@thegdb
Watch the video with slide
synchronization on InfoQ.com!
http://www.infoq.com/presentations
/stripe-culture

InfoQ.com: News & Community Site
• 750,000 unique visitors/month
• Published in 4 languages (English, Chinese, Japanese and Brazilian
Portuguese)
• Post content from our QCon conferences
• News 15-20 / week
• Articles 3-4 / week
• Presentations (videos) 12-15 / week
• Interviews 2-3 / week
• Books 1 / month
Presented at QCon San Francisco
www.qconsf.com
Purpose of QCon
- to empower software development by facilitating the spread of
knowledge and innovation
Strategy
- practitioner-driven conference designed for YOU: influencers of
change and innovation in your teams
- speakers and topics driving the evolution and innovation
- connecting and catalyzing the influencers and innovators
Highlights
- attended by more than 12,000 delegates since 2007
- held in 9 cities worldwide
We don’t know how
to build software
EXPECTED

Today

LIKELY

Disappointing

Insane

Engineering timelines
will slip
System complexity
never decreases
Rewrites will always fail
(that doesn’t stop people
from trying, though)
You are not special
Choose wisely how
you’re spending your
Roll your own solution to
your hardest problems,
not your easiest ones
Balance creation
versus maintenance
5.times {print “Automate”}
Once a bug is
triggered, it will keep
Invest in technology to
support your rate of
change
Tests aren’t for your
benefit
Create a technology
monoculture
You will have
technical debt —

Image Credit: Philippe Kruchten
Pick a few standards
Have checks and
balances against
Minimize distance to
the first production use
Time to shard
everything: 3 months
Have assumption
questioners
Bus factor: not just for bus
accidents
Use forcing functions
(cautiously)
Have a good launch
process in place
Have good post-hoc
processes in place
Make collaboration
great
Find communication
sidechannels
Documentation should
not be a primary source
Meetings: useful but
costly
Have design dictators
Have lots of remotes
or no remotes
Greg Brockman
gdb@stripe.com
@thegdb
Watch the video with slide synchronization on
InfoQ.com!
http://www.infoq.com/presentations/stripeculture

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Building a Culture Where Software Projects Get Done