Why You Need A Content Strategy with Val Swisher
Content. It’s everywhere. Trying to wrangle it without a solid plan of attack is nearly impossible. It’s enough to drive a manager nuts. Luckily, there’s a way to control the madness. Admitting you have a problem is the first step. The second one involves adopting a formal, repeatable, systematic way of doing things: A content strategy. The meaning of those two little words seems relatively straightforward, but they are often misused and abused. Gain a clear understanding of content strategy and why it’s no longer a nice-to-have, but instead, a requirement. I’ll help you understand the role a properly-focused content strategy plays and the many business benefits it affords. This presentation was given at Information Development World on May 16, 2017 Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017. http://www.informationdevelopmentworld.com
