Advocamp: Russell Rothstein & Anand Akela

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The ROI From Product Reviews with Russell Rothstein Founder & CEO of IT Central Station and Anand Akela, Director of Product Marketing at AppDynamics Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.

Copyright ©2016 IT Central Station.All rights reserved.
The ROI of Reviews
Russell Rothstein, CEO of IT Central Station
Anand Akela, AppDynamics
Advocamp 2016

Copyright ©2016 IT Central Station.All rights reserved. 4
Companies Seeing ROI From Product Reviews:

Key Takeaways
• Use more than 1 product review site
• Product review sites have different audiences (e.g.
SMB vs enterprise) – choose wisely
• Measure the ROI from product reviews – leads,
opportunities and sales

Advocamp: Russell Rothstein & Anand Akela

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Advocamp: Russell Rothstein & Anand Akela

1.

2. Copyright ©2016 IT Central Station.All rights reserved. The ROI of Reviews Russell Rothstein, CEO of IT Central Station Anand Akela, AppDynamics Advocamp 2016

3.

4. Copyright ©2016 IT Central Station.All rights reserved. 4 Companies Seeing ROI From Product Reviews:

5. Key Takeaways • Use more than 1 product review site • Product review sites have different audiences (e.g. SMB vs enterprise) – choose wisely • Measure the ROI from product reviews – leads, opportunities and sales