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1
Who wants to see a
Magic Trick?
2
Fitting Square Pegs into
Round Holes
@mikegstowe
Who wants to see a
Magic Trick?
3
There’s an easy way to fit
Square Pegs into Round
Holes…
Who wants to see a
Magic Trick?
4
MAGIC
Who wants to see a
Magic Trick?
5
But first
I need
4 Volunteers
Who wants to see a
Magic Trick?
6
Who wants to see a
Magic Trick?
7
Who wants to see a
Magic Trick?
8
Who wants to see a
Magic Trick?
9
Well…
That didn’t work.
Who wants to see a
Magic Trick?
10
What do you do?
What’s your company do?
Where do you want to be in 10
years?
Who wants to see a
Magic Trick?
11
Lessons Learned:
1. They don’t think like me
2. They all do different things
3. They al...
Who wants to see a
Magic Trick?
12
YOUR ADVOCATES
Are Unique.
Who wants to see a
Magic Trick?
13
THE SECRET:
Everyone is a Square Peg
Who wants to see a
Magic Trick?
14
Another Question:
Why are you here?
Who wants to see a
Magic Trick?
15
Lessons Learned:
1. For their own goals/ desires
2. Because they have an interest in
ad...
Who wants to see a
Magic Trick?
16
START WITH
THE SINGULARITY
Who wants to see a
Magic Trick?
17
THEN
ASK QUESTIONS
Who wants to see a
Magic Trick?
18
AND
CREATE A CUSTOM
ENVIRONMENT
Who wants to see a
Magic Trick?
19
WHY?
Who wants to see a
Magic Trick?
20
You can’t help them help you
Until you know what they’re capable of
Who wants to see a
Magic Trick?
21
And you can’t keep them
engaged
Until you know what they want in return
Who wants to see a
Magic Trick?
22
Let’s try the
Magic Trick (again)
Who wants to see a
Magic Trick?
23
Your advocates are there
because they WANT to be.
Who wants to see a
Magic Trick?
24
They are waiting to show the
world what they can do.
Who wants to see a
Magic Trick?
25
They are waiting for you to ask.
Who wants to see a
Magic Trick?
26
Because square pegs don’t fit in
round holes.
Who wants to see a
Magic Trick?
27
And marketing isn’t
MAGIC
Who wants to see a
Magic Trick?
28
THANK YOU
@mikegstowe
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Advocamp: Mike Stowe

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Veröffentlicht am

Fitting Square Pegs in Round Holes
with Mike Stowe, Developer Relations Manager at MuleSoft

Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.

Veröffentlicht in: Marketing
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Advocamp: Mike Stowe

  1. 1. 1
  2. 2. Who wants to see a Magic Trick? 2 Fitting Square Pegs into Round Holes @mikegstowe
  3. 3. Who wants to see a Magic Trick? 3 There’s an easy way to fit Square Pegs into Round Holes…
  4. 4. Who wants to see a Magic Trick? 4 MAGIC
  5. 5. Who wants to see a Magic Trick? 5 But first I need 4 Volunteers
  6. 6. Who wants to see a Magic Trick? 6
  7. 7. Who wants to see a Magic Trick? 7
  8. 8. Who wants to see a Magic Trick? 8
  9. 9. Who wants to see a Magic Trick? 9 Well… That didn’t work.
  10. 10. Who wants to see a Magic Trick? 10 What do you do? What’s your company do? Where do you want to be in 10 years?
  11. 11. Who wants to see a Magic Trick? 11 Lessons Learned: 1. They don’t think like me 2. They all do different things 3. They all want different things
  12. 12. Who wants to see a Magic Trick? 12 YOUR ADVOCATES Are Unique.
  13. 13. Who wants to see a Magic Trick? 13 THE SECRET: Everyone is a Square Peg
  14. 14. Who wants to see a Magic Trick? 14 Another Question: Why are you here?
  15. 15. Who wants to see a Magic Trick? 15 Lessons Learned: 1. For their own goals/ desires 2. Because they have an interest in advocacy 3. Because I asked them to come on stage
  16. 16. Who wants to see a Magic Trick? 16 START WITH THE SINGULARITY
  17. 17. Who wants to see a Magic Trick? 17 THEN ASK QUESTIONS
  18. 18. Who wants to see a Magic Trick? 18 AND CREATE A CUSTOM ENVIRONMENT
  19. 19. Who wants to see a Magic Trick? 19 WHY?
  20. 20. Who wants to see a Magic Trick? 20 You can’t help them help you Until you know what they’re capable of
  21. 21. Who wants to see a Magic Trick? 21 And you can’t keep them engaged Until you know what they want in return
  22. 22. Who wants to see a Magic Trick? 22 Let’s try the Magic Trick (again)
  23. 23. Who wants to see a Magic Trick? 23 Your advocates are there because they WANT to be.
  24. 24. Who wants to see a Magic Trick? 24 They are waiting to show the world what they can do.
  25. 25. Who wants to see a Magic Trick? 25 They are waiting for you to ask.
  26. 26. Who wants to see a Magic Trick? 26 Because square pegs don’t fit in round holes.
  27. 27. Who wants to see a Magic Trick? 27 And marketing isn’t MAGIC
  28. 28. Who wants to see a Magic Trick? 28 THANK YOU @mikegstowe

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