1. Amy Rosenberg
Manager, Marketing at Namely
4 Ways Your Advocates Can Start a
Movement

2. Who Am I?
2
- Namely’s 10th employee
- Actress turned marketer
- MBA candidate at NYU

3. What company, founded in Santa Cruz,
has the best advocate marketing
program?

5. Tell Their Friends…
and the World!

6. The “Yelpification” of the Buying Process
6
The number of reviews on Yelp has grown over 6X in the last 5 years

7. The Personal Touch Works!
• 25+ online reviews by
partnering with client success
to find opportune moments
• 60 organized and searchable
quotes for sales to use in
emails
• Using personal relationships to
strategically ask for reviews

8. Activate Your Online Army
8

9. 66% YOY Growth in ARR Influenced by References
9
Q3 2016 Q3 2017
$2.2M$1.5M

10. Help Each Other
Become Super Users

11. 11
There is a Financial ROI on Self-Serve Support
3,000 interactions/month x $8/interaction = $24,000
$24,000 reduced by 20% → 24,000 x .2 = $4,800/month
$4,800 x 12 = $57,600/yr
And this comes for free with your hub!

12. 12

13. Results: Super Users Don’t Churn!
13
Most of us operate with very small teams.
Backstage Pass lets us lean on the advice
and expertise of a whole community of HR
pros. I've learned best practices with Namely,
and taken several other HR tips and ideas to
create my own programs with my employees. –
Asha Mungara, B8ta Inc.

14. Take Product
Ownership

15. Ask for Feedback, and do Something With It
15
• Collect feedback and make
sure Product sees it
• Bring clients into the planning
process through focus groups
and beta testers
• Allow engineers to work WITH
clients to build the product

16. “Hackathon! Made me feel like Namely and their clients are a true
team working toward the same goal.”
Results: Customer Loyalty and Retention

17. Steal The Show

18. One Conference, 6 Clients, $300K+ in Revenue
18

19. Let Them Help Plan
19
• Empower clients to share
their successes
• Give clients a venue to meet
and discuss their work
• Involve clients in building the
future of your company

22. 3 Key TakeAways
• Empower clients to share
their successes
• Give clients a venue to meet
and discuss their work
• Involve clients in building the
future of your company

23. Thank You!
amy@namely.com
@amylena17