1. Ten years ago, no one had heard of the smart phone. Five years ago no one had
heard of the tablet, then there came the phablets. What’s next?
With touch enabled devices now out selling normal computers by 2 to 1, their
owners are complaining about their web experience of brands on their touch devices.
Brands that provide touch-optimised websites that work equally well on laptop as
they do on a small touch screens for their ‘touch first’ audience, will find that they
provide less headaches and give their customers better experiences.

2. WHY NOT AN APP?
There is nothing wrong with great apps. We encourage leveraging all the tools
available to provide the best user experience possible. Just don’t neglect your web
site on smart phones, tablets, phablets and touch PC’s.

3. WHY NOT A SITE OPTIMISED FOR MOBILE OR JUST THE FULL VERSION SITE
ON MOBILE BROWSERS?
There’s nothing wrong with that either. Some users prefer the full site to a watered
down mobile version, while other users prefer a ‘lite’ version for faster navigation.
The main problems that arise with either situation result from a lack of choice or a
fiddly experience for the screen size.

4. THE TRUTH ABOUT ‘TOUCH FIRST’ OPTIMISATION.
It’s not just about fat fingers on little screens. While it’s true that having enough
finger space between links does make life a little easier, it doesn’t stop there.
Users prefer bite-sized content instead of endless browsing, they generally prefer
efficiency on smaller screens.

5. 7.5 INCHES, WHERE IT ALL GETS A BIT FUNNY.
At 7.6 inches, the iPad mini defaults to full size, while smaller tablets may default
to mobile optimised or full screen. Many phablets don’t know whether to provide a
mobile or tablet experience. Ensuring a good experience across sizes doesn’t have to
be awkward if you plan in advance.

6. LEAN FORWARD BROWSING VS. LEAN BACK BROWSING.
Many larger tablets make great sofa companions. They are perfect for lean back
browsing, which is indicative of more leisurely browsing and more time. Lean forward
browsing on the other hand is what happens on the go, on smaller devices. Lean
forward users usually have less time to spend and less screen space to spend it on.

7. LOCATION, LOCATION, LOCATION.
User needs vary across screen sizes, but they also change depending on their
location. Proximity and context are two of the biggest opportunities embraced by
mobile apps. Mobile web sites have more potential to tap into proximity. After all,
Customer Experience (CX) is the new User Experience (UX), especially in the physical
retail environment.

8. 2013
2015
2014
2017
2016
FUTURE PROOF.
You already know what a great app experience feels like, but a great web experience
isn’t what it once was. Optimising for touch across screen sizes and locations will
now ensure that you don’t have a shiny new outdated web site.

9. COFFEE?
Optimising web experiences to work great on touch devices of varied screen
sizes, for speedy or relaxed browsing, and making the most of the physical retail
environment is something that’s on our mind. If it’s now something on your mind
too, we would love to talk to you about it…
INTERESTED?
Call Tim on +44 (0)20 7092 0300
or tim.d@inferno-group.co.uk
www.inferno-group.com