50-70% of all 'Affiliate Sales' attributed to the Affiliate Channel are generated by discounters. Instead of focusing on non-incremental growth drivers - affiliate campaigns that have several touch points with the customer before the affiliate click - you should hop in the driver's seat and pick your BD style Affiliate Partnerships yourself. In other words: how do you drive incremental, scalable and sustainable growth through your Affiliate and Partnerships Channel?

1. @InezMiedema
PARTNERSHIPS = SCALABLE GROWTH
Inez Miedema - TransferWise

2. @InezMiedema
HOW TO WORK WITH AFFILIATES

3. @InezMiedema
- WITHOUT OFFERING DISCOUNT -

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TO REACH INCREMENTAL GROWTH

5. FIRST INTRODUCTIONS

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HOW OUR STORY BEGAN…

9. ESTONIAN FOUNDERS
@InezMiedema

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TODAY: EXPLOSIVE GROWTH
£500 MILLION IN TRANSFERS PER MONTH
DOUBLING EVERY 3-4 MONTHS
OFFERING AROUND 400 CURRENCY ROUTES
BACKED BY RICHARD BRANSON, PETER THIEL AND ANDREESSEN HOROWITZ

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OLD WORLD - AFFILIATE MARKETING

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Merchant CustomerAffiliate Network Publisher

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50-80% OF AFFILIATE SALES ARE
ATTRIBUTED TO DISCOUNTER SITES

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WHY SHOULD THIS CHANGE?

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SALE
Press
Google
Search
Google Ads
bloggers / content
discount
Paid Social
WoM / friends

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VOUCHER CODES ARE A SHORT
TERM FIX, NOT A LONG TERM
SOLUTION.

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NEW WORLD - PARTNERSHIPS

27. DAY 1 AT TRANSFERWISE:
A CHALLENGE

28. @InezMiedema
We don’t believe in traditional
affiliate marketing to grow a
non-traditional business.

29. THE FIRST 6 WEEKS:
‘MARKET RESEARCH’

30. @InezMiedema

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EARLY LEARNINGS

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We’re making the world a bit better by helping to make the financial system fair

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UNIQUE VISITORS X AFFINITY = OPPORTUNITY

34. Rome wasn’t built in a day

35. 18 MONTHS DOWN THE LINE…

36. @InezMiedema
INCREMENTAL GROWTH
Affiliate A New Customer

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VISUALISE REALITY - AMEND STRATEGY
Affiliate A New CustomerAffiliate B Paid Social
Paid Social
Google Ad Google Ad Retargeting Ad

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HOP IN THE DRIVER’S SEAT

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FIND SCALABLE VERTICALS

40. @InezMiedema
BUILD A PRODUCT FOR YOUR
AFFILIATE PARTNERS

41. @InezMiedema
CVR OPTIMISATION THROUGH PRODUCT

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DECISION MAKING BASED ON DATA

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SHARE DATA - TRANSPARENCY

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REGULAR CONTACT

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HOW TO TREAT YOUR LONG-TAIL
+ =

46. KEY TAKE AWAYS

47. @InezMiedema
YOUR AFFILIATE CHANNEL CAN
DRIVE INCREMENTAL GROWTH

48. ONWARDS
jobs.transferwise.com
@InezMiedema

49. @InezMiedema
DO YOU HAVE TO WORK WITH A NETWORK?
HOW DO YOU REWARD AFFILIATES FOR THEIR WORK?
HOW DO YOU NEGOTIATE THE BEST DEAL FOR BOTH?
HOW DO YOU BUILD AN AFFILIATE TEAM?
HOW TO EXPAND INTERNATIONALLY?
DO YOU DELIVER THE AFFILIATE CONTENT / CAMPAIGN MATERIALS?
OTHER QUESTIONS ANSWERED: