Indiegogo Advanced Lab 8/21

1. Indiegogo
Advanced Lab
Alisa Cordesius, Pam Mangan, Rachel Allen
#gogolab | @indiegogo
1 © Copyright Indiegogo. All rights reserved. Confidential & proprietary.

2. Agenda
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Launching with
Momentum
Amplification
Cross-Promotion
Utilize the Press
Stretch Goals
Live Events
Soft Launch
Seed your Campaign
Matching Grants Leverage Tools
Dashboard
Referral Contest

3. 3
SAVE THE DATE: December 2, 2014
go.indiegogo.com/playbook/givingtuesday

4. What are the benefits of
an Indiegogo campaign?
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5. What are the benefits of
an Indiegogo campaign?
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Raise money
Gain visibility
Gauge demand & mitigate risk
Connect with your audience

6. Launching With
Momentum
6 Indiegogo Powerpoint Template
6 | Indiegogo |

7. Live Events
Live Campaign
Display Real-Time
Contributions
Instant Perk
Fulfillment
Provide Contribution
Assistance
Accept Off-line
Contributions
Add Attendees to
Your Mailing List
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8. Soft Launch
• Launch Early in
the Week
• Rally Your Friends
and Family
• Set A Reasonable Goal
(30% Rule)
• Prep for Your
Hard Launch
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9. Seed Your Campaign
Tisch MSRCNY has FDA approval for the use of adult stem
cells in MS patients to reverse disability.
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10. Matching Grants
Parkinson's. We're
In This Together.
• Match Grant: $200,000
• Raised: $554,061
• Funders: 472
• Impact: Supported the
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Parkinson’s Institute’s
disease care and research

11. AMPLIFICATION
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12. Cross-Promotion
Expand you audience
and build meaningful
relationships with other
campaign owners.
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13. Utilize the Press
• Like-minded blogs
• GOOD Magazine
• Reddit
• Accelerator or
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nonprofit listservs

14. Stretch Goals
• Concrete with
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specific purpose
• Reasonable
• Added value to
previous contributors
• Message with urgency
• Be a “winning” campaign

15. 15
LEVERAGE
TOOLS

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1. Dashboard
2. Referral Contests

17. How To Find the Dashboard:
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18. 18

19. 19

20. Referral Contest: How It Works
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21. What the Contributor Sees:
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22. What You See
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23. Gamified Referral Contest (Geek Pulse)
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24. 24
Q+A

25. Indiegogo is here for YOU!
Field Guide: Campaigner tips in 6 languages
http://landing.indiegogo.com/field-guide-central/
Blog: insights, tips and ideas:
https:/go.indiegogo.com/blog/
Indiegogo.com: view successful campaigns:
http://www.indiegogo.com
Help Center: answers to specific questions:
http://support.indiegogo.com
Additional Questions?
Customer Happiness Team is here!
support@indiegogo.com
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26. 26
Start your campaign draft today at
indiegogo.com/campaigns/new

27. 27
Together
Do Anything
@indiegogo

28. List of Campaign Examples:
https://www.indiegogo.com/projects/lesbians-who-tech/
https://www.indiegogo.com/projects/awesome-orchestra-collective-boldly-going-where-no-orchestra-has-gone-
before/
https://www.indiegogo.com/projects/tisch-ms-center-s-fda-approved-phase-i-stem-cell-trial-for-multiple-sclerosis/
https://www.indiegogo.com/projects/parkinson-s-we-re-in-this-together/
https://www.indiegogo.com/projects/bombas-better-socks-better-world-bee-better/
https://www.indiegogo.com/projects/hybrid-movement-company-presents-why-not-ft-fields-free-at-summerstage-
nyc/
https://www.indiegogo.com/projects/utilize-health-matching-patients-to-the-care-they-need/
https://www.indiegogo.com/projects/help-the-honest-politician-crash-the-most-expensive-senate-race-of-all-time/
https://www.indiegogo.com/projects/skully-ar-1-the-world-s-smartest-motorcycle-helmet/
https://www.indiegogo.com/projects/jibo-the-world-s-first-family-robot/
https://www.indiegogo.com/projects/geek-pulse-a-digital-audio-awesomifier-for-your-desktop/
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