5. 5
How is Indiegogo
different?
• First and largest global platform
• Flexible vs. fixed
• No application process
• Great customer support
• Merit-based
6. 6
What are the benefits
of an Indiegogo
campaign?
• Raise money
• Gain visibility
• Gauge demand & mitigate risk
• Connect with your audience
13. 13
Video: Kristen Shaw’s Cabin
207
• Answer the who, what, when, where,
why, and how
• Tell your story
• Keep it under 3 minutes
• Include a strong call to action
• Express gratitude
14. 14
Pitch Text
• Plan your pitch real estate
• Show your project or product
• Provide infographics
• The more you tell, the more you sell
16. 16
Purpose of Perks
• Passion
• Pride
• Participation
On Average, campaigns with perks raise
143% more than campaigns without perks
Perks can motivate
contributors to give out of:
23. 23
Think Fulfillment
• Do the math on perk pricing
(your time counts)
• Know how you’ll fulfill at 10 and
10,000 units
• Research international shipping
25. 25
Pre-Launch
Build out your team
• Campaigns with a team raise 339% more
than campaigns that run solo
Create an inner circle
• Friends, family, colleagues, past
supporters
• Raise 30% of funds from this group
Build your social media presence,
post teasers
Engage your Networks
26. 26
Launch
• Launch on a Monday or
Tuesday in the morning
• Run your campaign for 21-45
days
When to launch your
campaign
27. 27
Launch
Indiegogo Page
• Campaigns with updates raise 286%
more funds
Person-to-Person Outreach
• Networking events, Meetup.com
Activate your networks
Email
• Email brings in 20% more funding than
any other source
Social Media
• 22% of a campaign’s funds raised comes
from social media
Press/Bloggers
• Local newspapers, websites, blogs
29. 29
Over-active Engagement
• Starting from zero
• Over-promoting too soon
• “Panhandling”
• Spamming
• One-way communication
Promotional Mistakes
30. 30
Campaign Completion
Finishing Strong
• Update frequently until deadline
After deadline
• Follow up about fulfillment
• Use your campaign for marketing
• Thank your contributors
• Become part of the Indiegogo community!
31. 31
Move Loot, Bill Bobbitt
and Shruti Shah
• Rented their first warehouse with the
Indiegogo campaign funds
• Raising seed round
• Joined Ycombinator
• Hired their first employees
Where are they now?
32.
33. 33
Our team is here for YOU!
Campaigner
Field Guide
landing.indiegogo.com/
iggfieldguide/
Additional
Questions
support@indiegogo.com