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E mail marketing
Electronic marketing is directly marketing a commercial 
message to a group of people using email. In its broadest 
sense, every email sent to a potential or current customer 
could be considered email marketing. It usually involves using 
email to send ads, request business and is meant to build 
loyalty, trust, or brand awareness.
Purpose of E-mails: 
Email marketing can be done to sell 
current customer database. Broadly, the 
term is usually used to refer to: 
Sending email messages with the 
purpose of enhancing the relationship of 
a merchant with its current or previous 
customers, to encourage customer 
loyalty and repeat business. 
Sending email messages with the 
purpose of acquiring new customers or 
convincing current customers to 
purchase something immediately. 
Adding advertisements to email 
messages sent by other companies to 
their customers.
Types of E-mail Marketing 
Email marketing can be carried out 
through different types of emails: 
◦ Transactional emails 
◦ Direct emails
Transactional E-mails 
A transactional email is one a company 
sends to contacts, leads, or customers to 
help facilitate or follow-up on some kind of 
action the user has taken on their website. 
primary purpose of a transactional email is to 
convey information regarding the action that 
triggered it. 
These emails are an opportunity to engage 
customers. 
To introduce or extend the email relationship 
with customers or subscribers. 
To anticipate and answer questions or to 
cross-sell or up-sell products or services
Example of Transaction E-mails
Direct E-mails 
Direct email or interruption based 
marketing, involves sending an email 
solely to communicate a promotional 
message (for example, an 
announcement of a special offer or a 
catalog of products). 
Companies usually collect a list of 
customer or prospect email addresses to 
send direct promotional messages to, or 
they can also rent a list of email 
addresses from service companies, but 
safe mail marketing is also used.
Example of Direct E-mails
Advantages of E-mail 
Marketing 
It reduces delays in 
communication, allowing 
businesses to run more 
smoothly. 
It is significantly cheaper 
and faster than traditional 
mail. 
Advertisers can reach great 
numbers of email 
subscribers who have opted 
in to receive email 
communications on subjects 
of interest to them. 
Email is popular with digital 
marketers. 
Compared to standard 
email, direct email marketing 
produces higher response
E mail marketing

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E mail marketing

  • 2. Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business and is meant to build loyalty, trust, or brand awareness.
  • 3. Purpose of E-mails: Email marketing can be done to sell current customer database. Broadly, the term is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business. Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately. Adding advertisements to email messages sent by other companies to their customers.
  • 4. Types of E-mail Marketing Email marketing can be carried out through different types of emails: ◦ Transactional emails ◦ Direct emails
  • 5. Transactional E-mails A transactional email is one a company sends to contacts, leads, or customers to help facilitate or follow-up on some kind of action the user has taken on their website. primary purpose of a transactional email is to convey information regarding the action that triggered it. These emails are an opportunity to engage customers. To introduce or extend the email relationship with customers or subscribers. To anticipate and answer questions or to cross-sell or up-sell products or services
  • 7. Direct E-mails Direct email or interruption based marketing, involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies, but safe mail marketing is also used.
  • 9. Advantages of E-mail Marketing It reduces delays in communication, allowing businesses to run more smoothly. It is significantly cheaper and faster than traditional mail. Advertisers can reach great numbers of email subscribers who have opted in to receive email communications on subjects of interest to them. Email is popular with digital marketers. Compared to standard email, direct email marketing produces higher response