Nudge Challenge - A solution to obesity problem using the principles of behavioral economics that I have designed.

1. Nudge Challenge
A solution to obesity using principles of Behavioral
Economics
Dec 2013
Nilakantasrinivasan (Neil Srinivasan)
All rights reserved. Copyright @ 2013 Nilakantasrinivasan.

2. Decision Map with Bottlenecks Identified
No
motivation
Resource
and Time
Constraints
De-motivated and
target seems too
far off
Bottlenecks
All rights reserved. Copyright @ 2013 Nilakantasrinivasan.
Reluctance
and
Laziness

3. Obese Employee’s Journey of BMI reduction
2
Obese Employee
& expert create a
personalized plan
4
3
1
“I’m this” nudge is
introduced to the
employee & he
uses the nudge in
several places
After a month,
Employee is demotivated wants to
quit the program
Obese Employee
meets the company
expert
All rights reserved. Copyright @ 2013 Nilakantasrinivasan.
5
After 8 months,
employee
achieves this
goal

4. “I’m this” Nudge in use
Wallet insert
Table Top Photo
Placed in dressing
table
Screen saver in
mobile phone
Screen saver in
computer
All rights reserved. Copyright @ 2013 Nilakantasrinivasan.

5. Thank you!
neil@collaborat.com
@neilsrinivasan

6. Thank you!
neil@collaborat.com
@neilsrinivasan