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Arun Tyagi

Sr. Manager - Marketing, IndiaMART.com
SMB Connect Conference, December 05, 2012. Ahmedabad.
Traditional Ways
- Trade Fairs
- Print Ads
- Yellow Pages
- Telemarketing
- Referrals etc.
SMB Connect Conference, Decembe...
Getting Ready
PESTLE Theory
- Political
- Economical
- Social
- Technological
- Legal
- Environmental
Focus on One Market ...
Internet: Enabler

SMB Connect Conference, December 05, 2012. Ahmedabad.
Internet is the best way!
- Website
- Feedback, Survey, Analytics
- B2B Marketplaces, Classifieds Sites
- SEO, SEM, Adword...
WEBSITE
- Product Catalog, Shopping Cart
- Company Profile, Certifications
- Testimonials
- PPT, PDF, Video
- Analytics
- ...
Internet Marketing
- SEO, SEM, Adwords
- Social Media, Online PR
- Email, Signatures

SMB Connect Conference, December 05,...
B2B Marketplaces
- Leverage Established Marketplace
- Showcase Product Range and Credentials
- Buy – Sell Offers
- Buy Bus...
THANK YOU
Q&A

Arun Tyagi
LinkedIn: linkedin.com/in/aruntyagi77
SMB Connect Conference, December 05, 2012. Ahmedabad.
THANK YOU
Q&A

Arun Tyagi
LinkedIn: linkedin.com/in/aruntyagi77
SMB Connect Conference, December 05, 2012. Ahmedabad.
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Digital marketing strategy for small business market your emerging business globally no money marketing for sme

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Digital marketing strategy for small business market your emerging business globally no money marketing for sme

  1. 1. Arun Tyagi Sr. Manager - Marketing, IndiaMART.com SMB Connect Conference, December 05, 2012. Ahmedabad.
  2. 2. Traditional Ways - Trade Fairs - Print Ads - Yellow Pages - Telemarketing - Referrals etc. SMB Connect Conference, December 05, 2012. Ahmedabad.
  3. 3. Getting Ready PESTLE Theory - Political - Economical - Social - Technological - Legal - Environmental Focus on One Market at a Time Budget SMB Connect Conference, December 05, 2012. Ahmedabad.
  4. 4. Internet: Enabler SMB Connect Conference, December 05, 2012. Ahmedabad.
  5. 5. Internet is the best way! - Website - Feedback, Survey, Analytics - B2B Marketplaces, Classifieds Sites - SEO, SEM, Adwords, Online PR, Social Media - Email, Signatures, Newsletters, SMS And - Visiting Cards, Bills/Invoices, Brochures SMB Connect Conference, December 05, 2012. Ahmedabad.
  6. 6. WEBSITE - Product Catalog, Shopping Cart - Company Profile, Certifications - Testimonials - PPT, PDF, Video - Analytics - Feedback, Survey - Newsletter SMB Connect Conference, December 05, 2012. Ahmedabad.
  7. 7. Internet Marketing - SEO, SEM, Adwords - Social Media, Online PR - Email, Signatures SMB Connect Conference, December 05, 2012. Ahmedabad.
  8. 8. B2B Marketplaces - Leverage Established Marketplace - Showcase Product Range and Credentials - Buy – Sell Offers - Buy Business Leads - Access Tenders SMB Connect Conference, December 05, 2012. Ahmedabad.
  9. 9. THANK YOU Q&A Arun Tyagi LinkedIn: linkedin.com/in/aruntyagi77 SMB Connect Conference, December 05, 2012. Ahmedabad.
  10. 10. THANK YOU Q&A Arun Tyagi LinkedIn: linkedin.com/in/aruntyagi77 SMB Connect Conference, December 05, 2012. Ahmedabad.

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