1. Online Campaigns

3. Amex Webisode

4. Webisode A webisode is simply a web episode – collectively it is part of a web series, a form of new media that characteristically features a dramatic, serial storyline , and where the primary method of viewership is streaming online over the Internet . Where there is no "set" standard for length, most webisodes are relatively short, ranging from 4-15 minutes in length.

8. Campaign Planning 04 05 Timeline S O N D J F M A M J J A S 0 Concept development X X X X X X Launch Y Y Word of mouth / press W W W W W W Media exposure M M M M M M Hits (millions) 0.5 1 3 5 6 8 10

9. Volvo Life on Board

14. Integrated Mix proportion of campaign

15. Campaign Planning 04 05 Timeline S O N D J F M A M J J A S 0 Launch X Run Y Y Y Y Y Y Y Y Y Y Y Y Y Y Word of mouth / blogging W W W W W W W W W W TV exposure T T T T T T T T Media exposure M M M M M M M M M Hits (millions) 5 7 10 11

16. Axe Lynx Interactive Fun

18. Snapshot

19. A

25. Campaign Planning 04 05 Timeline S O N D J F M A M J J A S 0 Concept Development D D D D Completed Project C Launch L Word of Mouth / Blogging W W W W W Additional Promotion A A A A Media exposure M M M M M Hits (millions) 0.5 1 3 5 6 8 10

26. Thank You