Allard Marx and Leopoldo Rodriquez are experts in crowdfunding and reputation management who help entrepreneurs launch successful crowdfunding campaigns through their company INCIDE. Their services include developing strategies, storyboards, financial projections, and implementing full crowdfunding campaigns. They have experience launching both equity-based and reward-based campaigns on platforms like Kickstarter and Crowdcube.

2. It is about
• Empathy + Technology + Finance
• First Seed: Brand Capital
• Implementation and Credibility
• Opportunity Cost

3. "If you don’t build your
dream, someone else will
hire you to help them
build theirs."
!
Dhirubhai Ambani
Billionaire and Tycoon

4. Crowd-Funding Explained
+
Seed Enterprise Investment Scheme &
Enterprise Investment Scheme

5. Who is it for
• Small and Medium Investors
• Entrepreneurs
• Managers and professionals looking for tax
efficient investment alternatives
• Business Angels

6. Benefits to Entrepreneurs
!
• Faster Access to Seed Capital
• Business Exposure to potential Clients
• Renewable source of finance for further
rounds
• Proof of Concept

7. Benefits to Investors
under SEIS and EIS fiscal schemes
• Access to interesting Start-ups lowering the risk
• Minimum Capital requirement as low as £10
• UK tax benefits from 30% to up and above 50%
within the same fiscal year
• No Tax on Capital Gains

8. Our typical path to launch
a crowd funding project
• Story Creation & Brand Revision
• Financial Projections and Financing Scheme
• Investment Teaser under SEIS and/or EIS
• Funding Campaign Content Writing
• Video Creation

9. Launch
• Crowd Funding Platform Publishing
• Crowd Funding Promotion Campaign
• Monitoring
• Report

10. Crowd Funding Platforms Used
Reward Based Vs Equity Based
• KickStarter
• CrowdCube
• CircleUP
• Indiegogo
• EarlyShares
• Seedrs

11. Recent Crowd Funding
Project to Launch
U.S. Launch
of Sôvée
Sunscreen
Capital
Target
for a specific
purpose
£37’000
Reward Based
and
Equity Based

12. Recent Crowd Funding
Project to Launch
Capital
Target
£200’000
for
10% Equity
!
Equity Based

13. Key People
Allard Marx
has spent the last 25 years on various aspects of reputation
management for such companies as Coca Cola, hp, TIME, Cathay Pacific, Team Lotus F1, Star TV,
SONY, Finmeccanica, Disney, KLM and INSEAD Business School.
!
Founder of numerous start-ups including a sports car brand featured on the BBC’s Top Gear
Allard recently also founded world's first fully eco-compatible skin care company,.
!
As the founder of INCIDE he brings this wealth of experience to bear in helping entrepreneurs
improve their chances in a competitive world.
Allard speaks: English, French, Italian, Dutch
Leopoldo Rodriquez
has a degree in International Relations
and Business, he has spent the last 10 years in Digital and Viral Marketing of highly regulated industries
and public sector in 10 different countries,
Leopoldo founded 3 companies so far including the 2nd Crowd Funding platform worldwide during
the 2008 financial crisis which was featured by MSNBC Fast money in the U.S., he then sold his
shares.
With in-depth knowledge of digital technologies applied on the internet he brings his technical
expertise and project management skills to the team.
!
As a partner of INCIDE he brings this wealth of experience to in help companies succeed and set
the right path to grow fast and sustainably.
Leopoldo speaks: English, Italian, Spanish,

14. Services
Just need some
advice
I will do the rest
on my own
£150*
1.5 Hour
Consultation
*Travel Expenses
NOT Included
Strategy,
Storyboard
Reward/Share
model
Half the Work
Done
Strategy,
Storyboard
Reward/Share
model.
Implementation:
Video
Strategy,
Storyboard
Reward/Share
model.
Implementation:
Video,
Campaign
Management
Full Package
£1640
£ 4780
£ 8799

15. Successful Funding Case
Synthace raised over £ 2 million under SEIS and EIS
Sean Ward
Before founding Synthace, Sean was a Research Associate in
Bioinformatics at University College London, where he conducted research into protein folding,
protein structure prediction, and gene coding.
!
Prior to his work in bioinformatics, Sean was the Co-Founder and CTO of Relatable, a leading US
based acoustic fingerprinting company, who’s customers included major peer to peer companies such
as Napster, as well as consumer electronics manufacturers, royalty collection agencies, and major
labels. Sean has a BSc in Computer Science from UCL.
Sean speaks : English and any programming language you can possibly think of !

16. SEIS and EIS Capital Raise
• Time and Effort
• Brand/Company need to have a clear
Proposition
• Role of the Brand values, mission, vision
• Attractiveness of SEIS and EIS to investors
• How to deal with a large investor base

17. Contacts
e-mail: leo@incide.com - ph: +44 (0) 7445 30 86 22