Work in small teams on a
specific project or module
Provide group feedback on
websites or projects for
Focus on your business goals.
Monitor the right terms.
Segment your audience.
Personalize your responses.
SOCIAL MONITORING BEST PRACTICES
Problem: You’re having a hard time getting the right visitors to your site so
they can become leads.
Solution: Monitor Twitter for mentions problems your product/service solves.
Answer their questions and solve their problems to identify yourself as a thought
leader in your industry.
SOCIAL MEDIA MONITORING
USE CASE #1
Problem: You’re having a hard time moving leads through the buying
process from subscriber to marketing qualified or sales qualified leads.
Solution: Create a Contacts List of subscribers or other leads of interest, then
monitor that list for mentions of your relevant keywords. When chatter arises,
respond using your industry knowledge!
SOCIAL MEDIA MONITORING
USE CASE #2
WHAT IS THE
The Content Optimization System (COS) is the first integrated content
system to recognize the unique needs of visitors and optimize content
for each viewer. It is mobile-optimized out-of-the-box, fully integrated
with every marketing channel, and adaptive to the changing needs of
leads and customers.
Responsive websites are designed to automatically display correctly, regardless of the
user’s screen size. According to Google, more people now access the Internet via
mobile devices than with traditional computers, so site responsiveness is paramount.
Templates built with the COS Layout Builder are responsive from the start.
Smart Content is a remarkable new HubSpot feature, allowing the creation of site
content that changes based on the visitor. Want your leads to see a different page than
your customers? Smart Content can do that, and more.
Templates built for the COS are Smart Content ready.
EXAMPLE 1: NANTUCKET ANGLER
radical how much the sales process has changedback in the day, more about assymetric information, sales owned the relationshipnow, prospects have TONS of informationmuch of that sales process is "self-serve" - sales rep is involved much later in processCRM - helps the VP track salesSignals - helps the sales rep make sales (provides context, rich and solution-oriented discussion)signals runs right inside of your browser (gmail and outlook)close rate: call within a minute, hour and day - dramatic drop-offemails sent from salesforce, gmail & outlookPeople contact sales later. At least 57% of the buying process has already occurred before picking up the phone.
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