1. …………….…………………
…………..
How to Grow Your Limo Biz Online

2. AGENDA 1
…… 1
.
Introduction
…… s
.
2 What is Inbound Marketing
……
.
3 Blogging & SEO
……
.
4 The Power of Social Media
…… 5 Why You Need

3. bill faeth
• Founder of Inbound Marketing
Agents
• Certified Inbound Marketing
Specialist with Honors
@inboundagen • Founder of Silver Oak
t Transportation
• Former Chief Strategy Officer at
Grand Avenue Transportation
sam mallikarjunan
• Head of Experimental Marketing at
HubSpot
• Former Chief Marketing Officer at
cheaphumidors.com
@mallikarjunan • Ecommerce and social media expert

4. Please type your questions into the
chat section of the webinar
or
Question Send a Tweet to:
Bill Faeth
s
@InboundAgent
Sam Mallikarjunan
@Mallikarjunan

5. what is
inbound marketing?

6. Content
Offer Social
Blog Website Email
Media
• Checklist • LinkedIn • Answer • More pages • #1 in Leads
• Whitepaper • Twitter questions • Don’t sell • 2-3 CTA’s
• eBook • Facebook • Best practices • Optimize • Value Add
• Executive travel
• Weddings

7. Inbound Marketing Funnel
Traffic Traffic
Lead Analyze Leads
s
Custome
Customer rs
s

8. Blogging SEO

9. I Can’t Write a Blog!

10. Answer Customer Questions
• How do I book a • Best practices of a great
limousine? chauffeur
• Where do I meet my • Top 5 (insert city) wedding
chauffeur at the airport? venues
• Business Travel: Renting a • 7 things bride’s should ask
car vs. using a car service before booking a limo
• Who is the top wedding • (insert city) Prom Limo:
limo service in (insert city) Questions every parent should

11. Blogging
is the key
to………..

13. SEO Benefits of Blogging

14. feeds social media
and
attracts links

15. The Power
of
Social Media

16. Failure to respond via
social channels can
lead to up to a 15%
increase in churn rate
for existing customers
- Gartner
#inbound12

18. Driving Facebook Value
Discovery
Consumption
Conversion
Amplification

21. 1 Traffic Generation
Drive traffic from Twitter by posting engaging content
for your followers to consume
2 Prospecting +
Social proof
Monitor keywords to find potential sales prospects
and leverage social coverage by others
3 Nurturing
Connect your online lead generation to your social
media and nurture prospects in a medium where
they’re more responsive
4 Search
Optimization
The number of tweets that a page or domain receives
positively impacts it’s authority in search engines
5 Customer Service
Monitor branded terms and put “social media fire” out
with “social media water”

22. 1. Traffic Generation: Google+ also does well with visual
content, video content, and highly shareable content.
2. Hangouts: Hangouts are cool, fun ways to gather small
groups of people to chat and engage.
3. Nurture LTV: Google+ has the richest peer-to-peer
engagement tools, so empower your best evangelists.
4. Web SEO: Use Google+ more for engagement with
+1’s and less focus on amplification. Facebook has
people programmed to “like” things.
5. Local SEO: If you have a physical presence, local
SEO is key and Places has been replaced by Google+

23. 1.Reviews
2.Discovery
3.Amplification
4.Social Proof

24. LinkedIn Generates Leads!

26. #1
#3
#4
#2
1. From your home page Click
the drop down button on the
search bar
2. Select “Groups”
3. Type in your search term
4. Click the search button

27. Maximize your 50 Groups
Target Groups that match
your growth strategy
Never post more than 1
article per day into a Group
Always reply to comments

28. Resources for Social Media
Tutorials:
• Screen Cast: How to Target Leads via LinkedIn Groups
Articles:
• 7 Ways to Crush Your Competitors with Inbound
Marketing
• Social Media Monitoring in Less Than 20 Mins Per Day
• 4 Quick Tips to optimize Your LinkedIn Profile for SEO
• How to Create a Social Media Strategy for Your Business Download Guide
eBook:
• 6 Secrets to Effective Websites

29. Thank You!
www.InboundMarketingAgents.com
Request a Free Inbound Get free daily updates on Let’s connect at the Social
Marketing Assessment Inbound Marketing and Media Lounge and don’t
at the link below… Social Media best practices forget about our seminar on
http://bit.ly/zO0mIK at the link below. Thursday at 9:45AM.
http://bit.ly/JzDHau