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Daniel Fiene: Raketenschub mit WhatsApp

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Am 18. Januar 2017 war Daniel Fiene, Redaktioneller Leiter Digitalstrategie bei der Rheinischen Post, beim Growth Hacking Meetup Düsseldorf #4 zu Gast. Die Rheinische Post betreibt seit fast zwei Jahren einen eigenen Kanal auf WhatsApp und erreicht damit Traum-Nutzungszahlen, die herkömmliche Kanäle in den Schatten stellen. Doch der Weg zum erfolgreichen WhatsApp Kanal ist steinig. In seinem Vortrag berichtet RP-Digitalstratege Daniel Fiene über die Learnings.

Veröffentlicht in: Soziale Medien
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    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Daniel Fiene: Raketenschub mit WhatsApp

  1. 1. Raketenschub mit WhatsApp
  2. 2. Hello World
  3. 3. Audience Engagement bei der RP Facebook-Nanny für 250 Redakteure und einen Chefredakteur Original Content für Social-Media Beratung Social-Media Community-Betreuung Themenrecherche Interaktive Formate auf der Webseite Erschließung neuer Kanäle (Snapchat, Podcasts …)
  4. 4. 3 %
  5. 5. 16 %
  6. 6. 80
  7. 7. Zukunft*?
  8. 8. Wenn Internet-Leute den Wandel verschlafen ….
  9. 9. 45,1 Mio.
  10. 10. 68%
  11. 11. WhatsApp wurde von den First-Movern verpennt!
  12. 12. Quickwin*: Fügt WhatsApp als Share-Button auf euren mobilen Pages hinzu. (* sorry für das Buzzword)
  13. 13. WhatsApp wurde von den First-Movern verpennt!
  14. 14. WhatsApp ist der Messenger im DACH-Bereich … erzielt Öffnungsraten von 90% … erzielt Klickraten von 45-60% … hat sehr großes Flausch-Potenzial … die Leser/Hörer wollen ihre Lieblingsmarken auf WhatsApp
  15. 15. Die Geschichte eine Hassliebe
  16. 16. Phase 1 Der manuelle Test
  17. 17. Phase 2 Instanews
  18. 18. Learnings ... ● ● ● ● ● ● ● ● ○
  19. 19. Phase 3 WhatsBroadcast
  20. 20. www.rp-online.de/whatsapp
  21. 21. Was nervt ... ● ● ●
  22. 22. Phase 4 WhatsApp Business Accounts
  23. 23. 0
  24. 24. WhatsApp - Raketenschub ● ● ● ● ● ● ●
  25. 25. Wir bleiben in Kontakt!

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