1.
A Incubated Company
AI-Driven Growth Recommendations
for Ecommerce Merchants
In collaboration with
Presented by

2.
THE SPEAKERS
4 Decades of Collective Experience in building Ecommerce applications at scale
Ravi, an alumnus of IIT-Kharagpur, has spent over 22 years working in
companies like Ford, Chrysler, Yahoo, Southwest and last in PayPal –
first in building enterprise software, then on architecting and deploying
big data solutions scaling to Petabytes of data. In PayPal, he built next-
gen AI-enabled merchant insights platform.
At Clove.AI, he manages the product roadmap as well as the
engineering, ensuring that it is scalable, secure and relevant to
customer needs.
Ravi Madhira
IIT Kharagpur, Texas A & M
Founder
Srikanth has over 20 years of experience working across financial
services, retail and cybersecurity (last including where he helped banks
track and shut down card fraudsters). He spent the last 6 years in
PayPal, working across risk, fraud and product development, managing
the development of products with transaction volumes running into tens
of billions of dollars.
At Clove.AI, he takes care of sales and operations, focusing on ensuring
the product reaches as wide a market as would be right for it.
Srikanth Parthasarathy
MBA Marketing & Finance
Co-Founder

3.
BUSINESS DECISIONS THAT CAN HELP BOOST
ECOMMERCE SALES

4.
Awareness Consideration Purchase Retention Advocacy
Browse
Research
Search
Arrive
Add to
Cart
Continue
Shopping
Checkout
Pay
Complete
Payment
Receive
Order
Returns
Refunds
Drop-Off
Low over all
conversions (1-4%)
Shopping Cart Abandonment
(40-50%)
Payment Failures
(5-10%)
TOUCHPOINTS IN ECOMMERCE JOURNEY

5.
Increase
Sales
Increase
Profitability
Optimize Ad
Spend
Effective
Forecasting
Site
Performance
Efficient Shipping
& Fulfilment
TYPICAL STORE DECISIONS

6.
7 DECISIONS THAT CAN HELP BOOST SALES

7.
RIGHT DIGITAL MARKETING

8.
RIGHT PERSONALIZATION

9.
7% Increase in Sales 11.4% Increase in Sales
RIGHT MOBILE OPTIMIZATION

10.
RIGHT CHECKOUT

11.
RIGHT INSIGHTS

12.
RIGHT BRAND BUILDING

13.
RIGHT DATA

14.
An average mid-market
Ecommerce merchant
generates > 2 Mn / year
data points from multiple
data sources
Dashboards from
multiple sources
Access to Data
Science expertise
Complexity in data
aggregation & curation
No actionable growth
recommendations
CHALLENGES TODAY

15.
DATA - TO - DECISIONS

16.
RECOMMENDATIONS - RIGHT ACTION AT THE RIGHT TIME

17.
ECOMMERCE INTEGRATION
with APPSeCONNECT
Connect your E-commerce store with a host of other applications
( ERP, CRM, POS, Shipping solutions, etc. )
And many mor e…

18.
ECommerce merchant selling
exclusive women’s wear and
maternity wear
Business Challenge
Poor Campaign Performance
Low returning customers
Understand drop-offs
Solution
Ad Spend Optimization Recommendations
Customer segmentation & Retargeting
Identify drop-off customers across purchase funnel
Site Improvements
# of SKUs : > 3500+
Average Traffic: > 25000 per month
Platform: Magento
Payment: PayPal and more
Ad Spend: > $70,000 p.a.
Target Region: US, UK, India, EU
Results
Revenue from
Targeting
Drop-off users
+5%
Increase in
Returning
Users
+10%
CASE STUDY

19.
To learn more about Ecommerce Insights Solution, get in touch at:
info@clove.ai
For Ecommerce integration related requirements, get in touch at:
sales@appseconnect.com
Thank You