Think Big and Connect to the Max at MRS Kids & Youth Research Summit
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Think Big and Connect to the Max: How Pepsico (re)connected the Ruffles brand with Generation Y, presented by Joeri Van den Bergh at the MRS Kids & Youth Research Summit in London (UK) on Thursday November 28, 2013.
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- 33. Hot Takeaways
- 34. No need to brief the agency
- 35. No need to brief the agency Clear changes in brand positioning
- 36. No need to brief the agency Clear changes in brand positioning Relevant refinement to the Max campaign
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