Personal branding via social media, presented by Stijn Poffé (InSites Consulting) and Wim Mathues (bwin.party) at KUL Bedrijfscommunicatie on December 21, 2012.
Personal branding via social media (by Stijn Poffé)
1. Social media
Personal branding
Wim Mathues
Benelux Content Manager,
bwin.party Digital Entertainment
Stijn Poffé
Senior Research Consultant,
InSites Consulting
3. Nice to meet you
Wim Mathues,
Independent Marketing & Communication Consultant
Graduated at KULeuven in the master of Corporate
Communication in 2011, started my own little
communication consultancy during these studies. Current
key accounts as an independent consultant are
bwin.party Digital Entertainment and football club Oud-
Heverlee Leuven (OHL). Furthermore, I was on the
payroll at Capgemini and LUNA. My main goal is to link
my professional skills to my personal passions and
develop business while having fun…
wimathues@hotmail.com
@WimMathues
http://www.linkedin.com/in/wimmathues
www.insites-consulting.com
Ghent I Rotterdam I London I Timisoara I New York
4. Nice to meet you
Stijn Poffé, Research Consultant @InSites
I am 25 years old, giving everything I’ve got at InSites
Consulting for just over 1,5 years now. Before that I
have been studying Applied Economics in Leuven
and afterwards, I obtained a Master in General
Management at Vlerick Business School. I am
passionate about making consumers generate value
for companies, with a specific focus on supporting
growth of FMCG and Media & entertainment brands. I
am currently working for major brands like MTV,
Unilever, AB Inbev, Coca Cola, …
stijn@insites-consulting.com
@stinus230
http://be.linkedin.com/in/StijnPoffe
www.insites-consulting.com
Ghent I Rotterdam I London I Timisoara I New York
5. Fact sheet: InSites Consulting
Market research agency
15 years of experience and know-how
Pioneer and innovator in online methods
Covering any marketing domain
Fully independent
Ghent, Rotterdam, London, Timisoara, New York
125 passionate employees
Proprietary research panel in +25 countries
Most awarded agency by ESOMAR
Published well-known marketing books “the
conversation manager, the conversation
company & How cool brands stay hot
6. What is the link
between this
picture…
…And our story?
9. We are all CEO’s of our own company: Me Inc.
“To be in business today, our most
important job is to be head marketer for the
brand called You.”
Tom Peters, Fast Company
“The way to gain a good reputation is to
endeavor to be what you desire to appear.”
Socrates, 469 BC - 399 BC
10. Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding
11. Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding
12. Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding
13. Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding
14. Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding
15. Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding
16. Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding
17. A brand is not just a logo.
It’s a collection of perceptions in the mind of
a consumer…
(Colin Bates, Buildingbrands.com)
18. Personal branding in 2012 in 2012
Personal branding
“On the Internet, nobody knows you’re
a dog!”
28. Because companies are using it
#2 more and more
“Linkedin is as important to us as Jobat or
Vacature. It delivers almost 10% of all our recruits
on a yearly basis. For 2012 that means, we
recruited about 500 people using this platform
Bert Verhaert, Head of recruitment KBC
31. “Whatever Google turns up will determine your fate. Every Twitter-
message, Facebook-status and Linkedin-update is a reflection of one’s
personality, capabilities and priorities.”
Joann Pan – Multimedia journalist - Mashable
57. Facebook: Limit access to your inner
circle
1. Manage privacy settings
2. Know who’s in your network
3. ‘Don’t put anything online you
don’t want your mother to see’
58.
59. Twitter: Good branding potential
1. Be consistent: Only marketing is
not enough => Act
2. Follow thought leaders
3. Listen and interact: Use hashtags
and tag others
4. Be worth sharing
61. Linkedin: The ideal branding tool
#1 Your profile
1. Make sure your profile is
complete and up-to-date
2. Don’t be humble, but never lie
3. Add projects and extra curricular
activities
4. Use skills and endorsements
5. Did you know you can take a pdf
export of your profile?
62. Linkedin: The ideal branding tool
#2 Your network
1. Import your offline network
2. Regurlarly check ‘people you
may know’
3. Be careful adding people you
don’t know => avoid blocking
4. Personalize your invitations
63. Linkedin: The ideal branding tool
#3 The tools
1. Find jobs using ‘job search’ and
by finetuning ‘jobs you may be
interested in’
2. Follow companies you are
interested in
3. Subscribe to groups
4. Optional: be active on ‘Answers’
64. Linkedin: The ideal branding tool
#4 The routines
Create a routine:
1. Daily: check your inbox, timeline,
status updates (just like you
probably already do with
Facebook)
2. Weekly: Build your network,
check your groups, …
3. Monthly: Is your profile still up-to-
date?
65. Linkedin: The ideal branding tool
#4 The nice-to-haves
1. Check out the mobile app
2. Check out the apps (You can add
slideshare, wordpress, polls,
reading lists,… to your profile)
3. Check out the tools (E.g. Outlook
connector & browser toolbar)
68. Let’s connect!
wimmathues@hotmail.com
@WimMathues
http://be.linkedin.com/in/WimMathues
Stijn@insites-consulting.com
@Stinus230
http://be.linkedin.com/in/StijnPoffe
www.insites-consulting.com
Ghent I Rotterdam I London I Timisoara I New York
69. Let’s connect!
wimmathues@hotmail.com
@WimMathues
http://be.linkedin.com/in/WimMathues
Stijn@insites-consulting.com
@Stinus230
http://be.linkedin.com/in/StijnPoffe
www.insites-consulting.com
Ghent I Rotterdam I London I Timisoara I New York