Consumers: your partners in crime! How Consumer Collaboration leads to Business Growth, presented by Thomas Troch at the Australian Marketing Institute Annual Conference in Sydney (AU) on October 16, 2013.

1. Consumers:
your PARTNERS
in crime How Consumer Collaboration
Leads to Business Growth
Thomas Troch

2. 3 types of strategic focus (Tracey & Wiersema)
Operational
Excellence
Product
Leadership
Customer
Intimacy
Provide customers with
good, standard products
at low cost
Provide customers with
high quality innovative
products
Provide customers with
personalized products
that exceed
expectations

3. 3 types of strategic focus (Tracey & Wiersema)
Operational
Excellence
Product
Leadership
Customer
Intimacy
Provide customers with
good, standard products
at low cost
Provide customers with
high quality innovative
products
Provide customers with
personalized products
that exceed
expectations

4. Consumers are at the heart of our organisations

6. Customers…
Who are they?

7. ?
?
4 things to remember about the new customer
?
?

9. 57%
A person from
your contact
list
14%
A company

10. ... or damage your brand

11. empowered
?
?
?

12. Cultures were never so close

13. Stimulation junkies. On the go, but 100% connected.

14. empowered
cosmopolitan
?
?

15. 83%

18. empowered
cosmopolitan
smart co-creator
?

19. The paradox of choice

20. 90-99% of behaviour is emotional. And they like to share it!

21. empowered
cosmopolitan
emotional
smart co-creator

22. It’s the
media,
stupid!

23. What’s the impact
on companies?

35. We need to make consumers an
integral part of everything we do.
Mariken Kimmels / H.J. Heinz

44. It is so frustrating not to be
noticed by the bartender! I’m
clearly trying to get his attention,
however others are being served
before me.

46. Leveraging your results
… to the max!

47. Higher purchase intention for products co-created by peers (van Dijk, 2012)

50. Thomas Troch
Research Innovation Manager
be.linkedin.com/in/thomastroch
thomas@insites-consulting.com
@thomastroch
Ready for a bright future?
www.directionfirst.com
www.insites-consulting.com